Tokyo Video Game Tycoon.

As for other companies, they are completely unqualified to participate in this kind of thing.

……

"Zhuyou, you're really not taking this seriously at all!"

Airi Hayazawa stormed into Yusei Take's office, then glared at him angrily.

Takeyusei looked up at Hayasawa Airi with some surprise, seemingly confused.

"how……"

"You still want to ask me what? Let me tell you, you are indeed very dedicated to your work. When we started the business together, you were a tireless machine. Now that you've reached this level, why are you still working so hard?"

"This is a job I love, but it's not exactly a job I'm working myself to the bone."

"But you can't just abandon Cai!"

Zhu Youxing looked a little embarrassed: "How could I abandon her? You're exaggerating. If she has any problems, I'll be there for her the moment."

"That's not enough!" Airi Hayazawa emphasized, enunciating each word clearly. "Women are most vulnerable at this time, and you must cherish and accompany her at all times!"

Zhu Youxing said helplessly, "I do spend a lot of time with you. You see, I go to get off work and leave work normally every day. I will never do any extra work. When I get home, I spend almost all my time with you."

Before Hayazawa Airi could say anything more, Takeyusei interrupted her, saying, "I understand why you think that way, but I hope to balance my career and family, rather than completely favoring one side. However, I am prepared that when that time comes, I will put down my work and devote myself to Aya. But right now... it's still a bit early. It's only been about four months."

Moreover, her parents have returned and have been staying by Aya's side recently. With people around her, Zhu Youxing feels quite at ease.

"Are you sure you'll stay with Cai until the very end? I remember that's around the time Cyberpunk 2077 is released, right? This is your most important project, do you really want to miss it?"

"I've done everything I could. The release date is no longer important. What matters is how the players feel in the end."

Airi Hayazawa looked intently at Yusei Take's expression and said, "I'll believe you for now, but honestly, do you really think that with so much investment in cyberpunk, we can make a profit?"

Zhu Youxing said, "It probably won't work."

"Huh?" Hayazawa Airi was taken aback. "You think you can't make it back, yet you still want to spend so much money on this level of game? We do make a lot of money, but we definitely can't afford to squander it like this. Our company still has quite a few expenses right now."

"It would be difficult to recoup $500 million from Cyberpunk 2077 through a buy-to-play model alone, but I never said that the game would only sell the single-player story mode."

"What do you mean?"

"Such a wonderful world, such a complete city, it would be a real waste not to create an online version."

"Are you planning to make money through an online monetization model, like Counter-Strike and Candy Crush Saga?"

"Pretty much. Of course, another reason is that I also want to create a cyberpunk online world where players can interact and play together."

"Is this...reliable?"

"We'll only know when the online version is released. As for now, I need to finish the final work before the release. After that, I'll go with Cai. She's worked so hard, how can I let her bear it all alone?"

"That's more like it."

Having gotten the answer she wanted, Hayazawa Airi stopped bothering Takeyusei.

Meanwhile, Takeyusei casually inquired about the progress of Hayasawa Airi's research and development of some new technologies.

The development of video game consoles must continue; this is an essential aspect that cannot be neglected.

The key considerations for handheld and home consoles now are affordability and sufficient performance.

Home consoles are relatively easy to work with, but achieving both affordability and high performance in handheld consoles is more challenging.

But these difficulties can be overcome.

Airi Hayazawa gave a brief report: the development of the handheld console hasn't made much progress yet, but the latest game console development work is on track.

According to the normal game console cycle, the next generation of game consoles can be launched smoothly after five or six years from the release of the previous generation.

After the report, Airi Hayazawa left Takeyusei's office.

Before leaving, she also said that she would go to Takeyusei's house to see Tsukino Aya that night. As one of Tsukino Aya's best friends, Hayazawa Airi treated Tsukino Aya like family.

After Hayasawa Airi left, Takeyusei glanced at the photo placed next to his desk.

That photo was taken on his wedding day with Aya Tsukino.

Time really flies; so many years have passed without us even realizing it.

I have been in this world for over twenty years, and I have finally left my mark on this world, as well as my future.

About a month ago, Aya Tsukino learned through a checkup that she was pregnant.

This is something that Aya Tsukino has wanted to do for a long time.

Zhu Youxing was a little stunned when he found out.

Because he had never experienced anything like this in his two lifetimes.

But I was still somewhat happy when I found out, a kind of inexplicable happiness.

"Hmm... what name should we choose?"

Zhu Youxing fell into deep thought.

Chapter 1059: We'll see how the game goes later.

On Facebook's video platform, a well-known video blogger is promoting the game Cyberpunk 2077.

"Ladies and gentlemen, I must tell you that Cyberpunk 2077 is absolutely a groundbreaking video game, setting countless records."

"The highest game development cost, the longest game length, the most diverse game endings, and the best world view! I can't wait to enter this world and explore it!"

……

On a certain commercial platform, at this very moment, it is completely covered by cyberpunk-related advertisements.

This cyberpunk game not only has a huge investment in development, but also a lot of effort in promotion, trying to get as many people as possible to know about it.

This publicity campaign is more extensive than ever before.

During the Super Bowl, the biggest sporting event in the United States, a single commercial can cost millions of dollars, but Yuxing Electronic Entertainment placed three commercials during the Super Bowl intermission.

But don't worry.

These advertising expenses did not incur any additional costs for Youxing Electronic Entertainment.

Most of these advertising fees come from funding and resources provided by licensors.

To date, Cyberpunk 2077 has licensed over 300 different related products.

The licenses cover everything from affordable goods to luxury items, and even automobiles.

One wealthy individual from an oil-rich country even spent millions of dollars buying all the Cyberpunk 2077-related merchandise, highlighting their immense wealth and extravagance.

Just from these co-branded licenses and sales revenue sharing, Yuxing Electronic Entertainment recouped hundreds of millions of dollars before the games were even released.

Moreover, the return of these funds continues to grow rapidly.

Among these, Cyberpunk 2077-related literary and comic works were released first.

Many players interested in the Cyberpunk 2077 universe may not buy other merchandise, but they will definitely not miss these literary works and comics.

Because this will be a window for them to understand the entire cyberpunk 2077 universe.

They won't easily miss the opportunity to learn about the worldview in advance.

Thus, a peculiar phenomenon has emerged.

Cyberpunk 2077-related comics and literature sold over 800,000 copies before the game was even released, and that number continues to rise.

These stories were all personally participated in by Zhu Youxing, who provided a general direction for the story and then invited well-known science fiction authors and comic artists to participate in the creation, vividly depicting the world view of Cyberpunk 2077.

Advertising, video blogger promotion, and sales of related merchandise.

The interconnected promotional campaigns seemed to have focused the cultural fervor in several major countries, including the United States, on cyberpunk itself.

Cyberpunk-related cultural works exploded like an geyser.

Many people were simply trying to ride the wave of popularity.

Such attempts to simply ride the wave of popularity rarely survive amidst so many excellent works, instead allowing cyberpunk culture itself to flourish.

As for the originator of all this, Cyberpunk 2077 itself is the biggest beneficiary.

"Hey kid, do you know anything about cyberpunk?"

In a relatively remote small country, a middle-aged man, after finishing a day's work, returned home and asked his child a question he would almost never have asked in the past.

The young man, who appeared to be in his early twenties, turned around in confusion upon hearing his father's question: "Cyberpunk? Dad, where did you hear about that?"

“Yeah, my coworkers have been talking about this a lot lately. They say it’s really popular right now. If I don’t know anything about it, they’ll think I’m so out of touch. So I should at least know a little about it.”

"I never expected you to be interested in this, Dad. Well then, let me tell you all about it. Cyberpunk is a cultural expression, and right now, the best representation of this culture is a game called Cyberpunk 2077!"

"Cyberpunk 2077? Oh right, I remember now, one of my coworkers mentioned this thing. Is it a game?"

"That's right, Dad, let me tell you, this game is super popular right now! If you're interested, how about we try it out together? That way you can learn more about the culture and have something to talk about with your coworkers."

"Hmm...that makes sense. Let's try it out today."

"Um... that's not possible right now, because the game hasn't been released yet."

"What? A game that hasn't even been released yet can generate this much buzz?"

"Dad, this just shows how ignorant you are. Here, let me show you a video. Maybe one video won't give you a complete understanding, but you should at least get a sense of how interesting this is!"

The young man ran to the laptop not far away, picked it up, and then went to the Facebook video URL.

"Dad, you've seen me play some of the games before, right?"

"Yeah, but I don't quite understand those, they're too complicated."

"Actually, video games aren't complicated at all. As long as you pay a little attention, you can understand their charm. I dare say that if you, Dad, had played some famous video games, you would definitely be moved to tears!"

"Tears welling up in my eyes? Haha, I'm already over fifty years old, I've seen all sorts of storms."

The middle-aged man was somewhat dismissive.

"Just watch this video first."

The young man pulled up the original promotional video for Cyberpunk 2077 and then put the screen in front of his dad so he could see for himself what video games are like now.

"In 2077, the city I live in will be ranked as the worst city in the United States..."

……