Tokyo Video Game Tycoon.

Seeing that Yuxing Electronics Entertainment had launched a special sales festival, Surui Electronics also launched a similar special sales event.

Surui Electronics hasn't been doing particularly well lately. Now that they've seen an opportunity to potentially increase revenue, even if it might reduce players' confidence in making initial purchases, Hayakawa Ueto is still going ahead with it.

It seems that Surui Electronics has always been a very competitive rival, and we still cannot let our guard down.

As long as Hayakawa is in charge, Surui Electronics can continue to develop steadily, always waiting for the opportunity to overtake its competitors.

"Summer Sale! GamerSky's first-ever super sale for gamers! Players are welcome to participate and purchase their favorite video games. During the purchase process, you can also randomly receive online digital items from Battle.net and game console platforms!"

On Facebook's video platform and social media platform, many of the most prominent ad slots are now filled with ads for Yuxing Electronic Entertainment.

Facebook is also one of Yuxing Electronic Entertainment's assets. Although there is not much room for negotiation on advertising fees, and you have to pay whatever you want, Yuxing Electronic Entertainment has the right of first refusal to publish ads.

You can queue up in advance to get the right to play ads.

With such a huge amount of high-quality resources at their disposal, every advertisement for Youxing Electronics Entertainment is able to resonate deeply with the public.

In summer, both children and adults are reluctant to go out and play because it's the hottest time of the year. They just want to stay at home for a while and enjoy the air conditioning.

We'll consider going out to play once the weather gets a little better.

Since you're staying at home, there are fewer things you can do, and video games are one of the few best options.

However, many players have recently fallen into a state of confusion.

Perhaps because there are too many video games, too many to choose from, they have fallen into a state of video game apathy.

There is also a related term on the internet: electronic ED.

These canned games are unlikely to interest these players; at most, they'll try them out a couple of times before giving up.

Nowadays, only a few enduringly popular games can still maintain strong sales.

"A discount? Ha! Trying to scam me out of my money? No way! I've been cutting back on money for drinks and allowances for my kids lately, so where would I get the money to spend on video games?"

An adult stares disdainfully at the summer sale advertisement on his computer.

There have been similar special sales events before, but the discounts were generally not very significant, and he thought this time would be similar.

If you can't afford it, you still can't afford it.

There are some games he'd like to try, but he always has to give up when he sees the price.

A video game costing fifty or sixty dollars can typically provide about fifty or sixty hours of gameplay.

In terms of pure profit, video games are still very worthwhile, but isn't the economy in a downturn right now?

People are short of money, so naturally few people are willing to buy games.

Players who have been playing since childhood can only tighten their belts now.

As for the children who were just getting into video games, they had to give up because of the reduction in their allowance, and then turned to playing Candy Crush Saga instead.

As for the classic games on Facebook phones, they are more geared towards nostalgic players. Those old pixelated games are unlikely to appeal to most new players in this era. New players in this era are exposed to games like Final Fantasy VII Remake from the beginning, which makes it difficult for them to look at ordinary pixelated games unless the game really has something outstanding.

Advertisements played one after another, and people on related forums began discussing the special sale.

Forum user Golden Pony: "The sale is coming up in a few days, does anyone want to buy games?"

Forum user Bawanghua: "I've always been quite interested in Sekiro, but I've heard it's very difficult, so I'm a little hesitant to buy it. I'm afraid that it will be too difficult for me to play and I'll end up with nothing to sell."

Forum user: "Then you can buy a physical copy and then resell it."

"Forget it, it's too tiring. I still need to buy the cartridges, wait for them to arrive, and then install them in the console. Wouldn't it be better to use that time to play other games?"

"That's true. Lately, I've found video games to be getting less and less interesting."

"Do you think video games aren't fun anymore? Or is it something else?"

"I think it might be because there's too much entertainment these days? Lately, my favorite thing to do is watch videos, and before I know it, the day is over. As for video games, I can't even think about them."

"It seems there's nothing particularly appealing about this sales festival."

"It's just some games offering a little discount as a incentive, but if you still can't afford it, you still can't afford it, so I'm not interested."

"That's it."

Chapter 962 Rediscovering the Feeling of the Past

962

There are many discussions like this on the internet, but most of them don't seem to care much about this special sale.

Companies that previously disagreed with selling games at extremely low prices became even more convinced that such discount activities were meaningless.

Why not use that time to release more good video games?

However, even good games have struggled to make breakthroughs lately, seemingly reaching a certain threshold. Could it be true, as legend has it, that the player base has reached its limit and the entire video game market has been completely divided up?

In the past, the competition was for incremental markets, but now the competition is for existing markets.

The most obvious characteristic of competing for the existing market is that it involves volume.

Roll it up as hard as you can.

If you attract people with more beautiful graphics, I'll attract people with more gimmicks; the point is to trick players into buying the game first.

Some game companies have already begun to study whether they should transform their business model.

If the overall video game market really shrinks, they have no confidence that they can survive. Seeking a way to make a living elsewhere as soon as possible seems like a good option.

Meanwhile, at Youxing Electronics Entertainment, the promotional activities for the special sale are proceeding smoothly.

The digital game sales platform's backend is making numerous preparations for this special sale.

"As per the boss's instructions, players will gain an experience point for every game they purchase. Each time their experience points are full, they will receive a hidden game platform card. Collecting a complete set of cards will grant them some exclusive cosmetic rewards. We absolutely must get all the procedures done before today, and the card cover design must be finished the day after tomorrow!"

Belair has been working non-stop lately.

Yuxing Electronic Entertainment does not want its employees to work overtime or anything like that, otherwise Belair might lead the team to start pushing them to the brink of collapse.

Fortunately, Zhu Youxing always gave plenty of time when assigning tasks, and as long as no serious accidents occurred, all the tasks could be completed within the allotted time.

However, as one of the responsible persons, Belair himself has many more things to worry about than the average employee.

The Battle.net sales event will be synchronized globally.

The first issue to be resolved is the pricing of different games sold globally simultaneously.

In some regions, game sales cannot be reduced simply by offering discounts on other game sales.

For example, in a certain region, game prices are generally only one-tenth of those in other regions.

This is mainly because the country's per capita income is very low, so the price of video games cannot be too high, otherwise players around the world would completely lose the opportunity to experience the fun of video games.

Zhu Youxing has always hoped that everyone in the world can enjoy video games.

Even the Bamboo Star tribe in South Africa, which had never had electricity before, was not spared. They actually sold millions of FC game consoles to these tribes, allowing them to experience the joy of modern entertainment.

Later, the tribal chiefs even sent diamonds and ivory to Youxing Electronic Entertainment.

They have no concept of money, so these are the only gifts they can think of.

Therefore, some countries with lower per capita income have corresponding low-priced game sales, which are separated from other countries.

However, Zhu Youxing is also fully aware of the players' cunning.

Once these players find out that some countries are low-price regions, they will absolutely flock to those regions to buy games like crazy, and the benefits of those low-price regions may be completely destroyed.

Therefore, these low-price zones are specially protected, and all external IP addresses are prohibited from accessing them. Even those that use fake IP addresses can be detected and have nowhere to hide.

In the low-price zone, if we offer another round of discounts on games, it would be a double discount, and some discounts might even be so low that they are practically dirt cheap. This is not appropriate, so we need to make some adjustments. At the very least, we cannot let the companies that trust Youxing Electronics Entertainment feel that we are doing business at a loss.

It's not just about discounts in different regions; there's a lot of complex work to follow up on for the sales festival, and everything has to be done flawlessly. Recently, Belair has been traveling the world with her assistants, spending no more than half a day in each region before rushing to the next country or city to oversee and adjust the work.

The only time he can get a proper rest is on the plane.

But it was precisely because of Belair's hard-working attitude that the entire sales festival proceeded very smoothly.

Meanwhile, the heads of several other digital game sales platforms were doing similar things.

They didn't actually have to rush things; they could have let things progress slowly. But this was their first super discount, and it was also...

The fact that it is being done globally simultaneously carries a different meaning; it represents a brand-new attempt in the new era, and no one dares to relax easily at this time.

The special sales festival was in full swing, and Zhu Youxing himself was not idle either.

He hasn't had time to pay attention to Cyberpunk 2077 and several other important game development projects lately.

He's been doing some new things lately.

"Zhuyou, you seem to be very busy lately. What have you been up to?"

As Takeyusei's wife, Tsukino Aya is most sensitive to Takeyusei's reactions.

Recently, Takeyusei has been working almost non-stop day and night. Tsukino Aya wanted to ask him about it several times, but Takeyusei was too busy to explain.

Seeing that Zhu Youxing finally seemed to be able to relax a little and go home for dinner today, she could take this opportunity to ask her.

"What else could possibly keep you so busy? Logically speaking, you could easily delegate any busy tasks to your subordinates."

While devouring the food that Tsukino Aya had carefully prepared, Takeyusei said somewhat indistinctly, "I feel that just having a special sale isn't enough, so I want to add a new layer of insurance, an insurance that can ensure players are more willing to immerse themselves in the world of video games."

What kind of insurance is it?

"I'll make a few inexpensive little games, but I'll be using my alternate account."

"Small account... Oh, you mean that Nintendo account, the one that's called World Dominator, right?"

“That’s right,” Zhu Youxing replied, pounding his chest.

"Eat slowly," Tsukino Aya couldn't help but remind him, and handed a glass of water to Takeyusei, while saying with a puzzled look, "But even so, aren't you pushing yourself a little too hard? You could just tell your subordinates your game ideas and let them implement them."

Zhu Youxing took the water, gulped it down, and immediately said, "How should I put it? I should say it's my love for video games. Even after all these years, I still really enjoy the feeling of making games day and night. Making these games is also to help me find that feeling again, you know?"

Chapter 963 Just Charge!

963

"Looking back at that feeling? I'd like to see what kind of game you're making. Since it's a game made by one person, you probably can't make that kind of industrialized, open-world game, right?" Tsukino Aya said.

Zhu Youxing said, "What I made this time is indeed not an open-world game, but if you say that I can't handle an open-world game by myself, then you are underestimating me. Open-world games are not limited to the industrialized mass-produced games you see now. There is still a lot of room for expansion in this type of game."

Aya Tsukino didn't really believe such claims; if such a game existed, she felt it should have appeared long ago.