Tokyo Video Game Tycoon.

For physical industries, even if you really want to offer discounts, the material costs are still there, making it difficult to reduce them to an unimaginable level.

Unless the store owner is simply trying to promote the business and increase brand awareness.

But no matter how much of a discount you get, you still make money playing video games.

"Alright, it's almost summer now, so you should start preparing for the Summer Sale Festival. This is our first Summer Sale Festival, and since it's the first one, we must make it a great start, Natsume Yasutaka."

"President, I'm here," Natsume Yasutaka said quickly.

"If you bring people to design the sales headlines and promotional slogans, the advertising resources on Facebook and several other major websites will be tilted towards you."

"Okay, I'll go right away."

Since Takeyusei had already insisted on doing this, Natsume Yasutaka wasted no more time and immediately went out to begin execution.

Next, Zhu Youxing arranged for several people to visit several well-known game companies on-site. If possible, Zhu Youxing hoped to attract more companies to participate in the summer sale festival.

On the one hand, we can all make money together; on the other hand, it can also increase the reputation of our platform, so it's a win-win situation.

Chapter 960 The Companies' Concerns

960

The summer sales event was launched that very day.

Of course, this won't affect the current pace of game development. People will continue with their normal lives, and the main departments responsible for this are operations and marketing.

Of these, only Belair, the head of the Battle.net platform, and the sales manager for home and handheld gaming platforms, need continued support, as all promotion is based on these platforms.

The initial promotion will focus on which games will be included in the discount.

All first-party games from Yusei Electronic Entertainment, including the latest releases, will be offered at a discount.

However, the latest games will only offer a small discount as a token gesture. They can't very well betray those players who bought the launch game immediately, as that would hurt their feelings.

Then, a few people went to several game companies in Japan and the United States to negotiate, hoping that they could also participate in this big promotional event.

They need authorization from these game companies to adjust the sales discounts of the games at will, and of course, they will also give the rules for the discounts: games released within one year will only have a discount of 10% or less, games released within two years will have a discount of 30% to 50%, games released three years will have a discount of around 30%, and games released more than three years will be adjusted to a discount of 20% or even 10%.

Since this is the first special sale, Yuxing Electronic Entertainment guarantees that all participating companies will receive 100% of the profits. Yuxing Electronic Entertainment will only charge a very small service fee, so small that it is almost negligible.

This is considered an extra reward for the companies that participated in the first edition.

This expresses gratitude to these companies for their trust in Youxing Electronic Entertainment.

The entire event is now in full swing.

First, special sales events began appearing on online platforms such as Facebook, organized by Youxing's game sales platform.

The special sale will offer the biggest discounts on games across all of its digital game sales platforms.

This time, Youxing Electronics Entertainment is using a viral marketing approach, simply stating that they offer significant discounts. However, the extent of the discounts will only be known when the actual summer sale arrives.

This also keeps the mystery alive, allowing players to guess just how big the discount will be.

The date for the summer sale is set for July 15th.

This will be the hottest period of the year in the Northern Hemisphere.

Imagine buying a bunch of games right now, then relaxing in an air-conditioned room eating ice cream and enjoying all the heavily discounted games. You can now snag all the games you couldn't afford before because they were too expensive – wouldn't that be amazing?

And then, thanks to viral marketing, it did indeed receive a great deal of attention from players.

However, the players' reactions at this moment were mediocre.

Because they are not yet clear about the extent of the discount.

Previously, game discounts were generally around 20% or 30%.

Honestly, this discount isn't that big.

A $50 game, discounted by 20%, is $40, which is still quite expensive.

Therefore, players generally felt that this discount event was just so-so.

However, some players still expressed interest.

At least they'll feel that they can start considering buying one or two games that they were previously reluctant to buy.

Zhu Youxing had anticipated this, and he was in no hurry to publicize his discounts now.

It's more interesting to surprise players with these kinds of things.

If it's revealed now, it loses the surprise and excitement of the day the discount starts.

However, in order to attract more players' attention, they still let slip a little bit of the information.

That means some recently released games will also have certain discounts.

In addition, viral marketing has also increased the attention of some players.

Following that, other game companies got involved.

There was just a slight problem at this stage.

"President, I'm very sorry, but Kubonki Entertainment isn't very interested in our discount promotion."

"President, Jin Song Company has rejected your invitation. They don't want their game to be discounted so much, as it would be a huge loss for them."

……

A few days later, several salespeople who had gone to other companies to lobby for their services contacted Zhu Youxing somewhat dejectedly.

These people are all in direct contact with Zhu Youxing, and Zhu Youxing needs to know as soon as possible whether these companies agree to his cooperation request.

However, it seems that things are not particularly optimistic now.

"Tell me the details."

"Well... as I just said, the company I went to thought the game discounts were too steep, and they felt they couldn't make money that way."

"Me too. I feel this is too low-class. I'm worried that such a price reduction will upset players who bought the game at full price."

……

Zhu Youxing listened and nodded, without immediately expressing his opinion or showing any signs of disappointment or anger.

This feedback result... isn't particularly surprising.

The discount I described this time was indeed quite substantial.

There aren't many game companies that can accept this nowadays.

Back when Steam held these kinds of sales events in the early days, the 75% off discounts on games often drew criticism from some game companies.

They felt this was reducing the company's profits.

Over time, players will realize that they don't need to buy launch titles; they can simply wait for discounts.

In that case, the game that was painstakingly developed at great expense would suffer huge losses.

This line of thinking isn't without merit.

Similar things have indeed happened in the original world.

However, games that experience this problem are generally of low quality and failed to attract players to buy them in the first place.

These kinds of games usually rely on some attractive trailers to trick players into pre-ordering the game. Then, when players buy the game and experience it, they find that the first two or three hours are okay and they are about to give it a good review. But after continuing to play, they find that it is garbage.

But by then it's too late to get a refund.

This is a complete scam.

Honestly, even without such discounts and promotions, it would be difficult for this kind of game to truly attract most players to buy it.

The first wave of players who get scammed will immediately curse the unscrupulous game developers. There's no need to wait for any so-called discount events; such games will be forced to lower their prices under pressure, hoping to recoup as much of their investment as possible.

The companies that refused to participate actually lacked confidence in the quality of their games.

However, from Zhu Youxing's perspective, the average quality of games in this world is actually quite good, generally around the passing grade.

These kinds of games are often the ones that should be featured in discount promotions.

Such games are usually expensive, which deters players, but when they are discounted, players feel that they are getting great value for money and don't feel bad about buying them.

"President, what should we do?"

Zhu Youxing said, "Keep trying to persuade them. Just say it was my personal request, and ask them to give it a try, even if they only agree to participate in one or two games."

Once they experience the benefits, they'll truly understand the beauty of discount promotions.

Chapter 961 A Game That's Still Too Expensive to Buy

961

There aren't many companies that actually agree to sell games at relatively low prices.

In this world, many game companies make money very easily.

However, this is on the premise that the game itself is of good quality, and only then will the game sell well.

This world hadn't experienced any major economic downturns before, and people's per capita spending power was quite good. It has to be said that this world is more like a more peaceful version of the original world.

In this respect, Zhu Youxing quite likes this world.

Peace is the best gift for ordinary people.

In times of peace, people have good spending power. Although they may hesitate occasionally when buying games or game consoles, they rarely hesitate when they come across a good game.

Therefore, video game developers in this world are unlikely to immediately offer their decent games at a low price.

Even though the game has been released for more than two or three years, it's only discounted by 20% or 30% at most, which is still quite different from what Zhuyouxing initially expected.

It is precisely because game developers in this world have almost never experienced a downturn in the video game industry or the global economy that they have never truly witnessed a world-class economic crisis.

At this time, it's already quite remarkable that someone is willing to spend money to support cultural and entertainment activities.

The most popular video games these days are still priced at around $40 or $50 or even higher, which players can no longer afford.

Ultimately, only a few companies that had previously maintained a good relationship with Yusei Electronics Entertainment agreed to co-sell discounted games with them.

To Zhu Youxing's slight surprise, Surui Electronics also agreed to the price reduction.

In fact, they seem quite interested in discount sales.