Tokyo Video Game Tycoon.

Among them, Yuxing Electronic Entertainment occupies more than half of the market share, firmly controlling the largest piece of the video game pie.

Secondly, there are other video game companies.

They were not discouraged by the behemoth that is Youxing Electronic Entertainment, but instead actively invested more funds in game development.

The scale of video games is unprecedented, and the golden age of video games seems to have arrived. Some people even call it the golden age of video games.

As for how long this golden age will last, no one knows.

In the past few months, Yuxing Electronic Entertainment has been unusually quiet, as the average development cycle of several video games is one to three years, with Cyberpunk 2077 even having a planned ten-year development cycle. As a result, the company has not released any new games in the past six months.

However, they will not slacken their promotional efforts for the game.

The main focus of the promotion was Sekiro: Shadows Die Twice and Ghost of Tsushima.

These are two major works in a short period of time.

With the Japanese government also actively helping with promotion, people all over the world have very high expectations for these two games.

Sekiro is the game with the highest public anticipation.

The reason it became the most anticipated game by the public was entirely due to a promotional video.

That was a video of a character's combat at the right moment.

In the video, the protagonist, 'Wolf,' wields a classic longsword and faces several seemingly powerful boss characters.

The clanging sound effects of swords clashing, along with the unique sparks and flashes of light, ignited the passion in every player who watched the video.

Perhaps the instinctive impulse of humans is to fight with cold weapons, and the special effects of swords clashing, coupled with the very smooth combat movements, immediately captivated a large number of players.

Then someone edited the video into even more intense battle scenes, making some people who had never played the game before almost mistake it for a real scene from a movie.

When they learned that it was a video game, they were even more shocked that video game graphics could be this good.

However, Sekiro's graphics are not actually the best among video games; it's just that Sekiro's art style is quite unique, which to some extent enhances the visual impact of the game.

However, at this time, the players were unaware that the game was so difficult that it would make any player who wanted to try it cry.

Shortly after the release of this boss battle video featuring swords clashing, the release date for Sekiro was also announced.

early december.

This is a good time of year; it's when people are most willing to spend money.

Other game companies also want to release their games during this period, hoping to make more money during this peak season so they can use better data reports to attract more investors.

However, when the release date of Sekiro was announced, other game companies almost couldn't breathe.

By choosing this time to release its game, Yuxing Electronics Entertainment is essentially leaving no room for other game companies to survive.

With a big shot like you standing in front, who else would even notice their game?

But now they have no choice but to bite the bullet and go for it.

After all, Sekiro is just a game, so it shouldn't be a big problem for them to be a few days apart.

Fortunately, they noticed that Sekiro is not an online game, nor is it an open-world game. This means that the game should take an average of 20 to 30 hours to complete, which is about 5 to 7 days for most gamers.

So they all adjusted their schedules, deciding not to confront Sekiro head-on.

However, they did not expect that Yusei Electronics Entertainment would then announce a second game to be released before Christmas.

The Ghost of Tsushima.

This is an open-world game.

And its release date is the same as Sekiro's.

This left everyone else speechless.

what's the situation?

Is Yuxing Electronic Entertainment planning to fight itself?

But then they sadly discovered a fact.

Nowadays, the only company that can rival Yusei Electronic Entertainment is itself.

Clearly, these two games were developed by different departments, and their simultaneous release on the same day is likely intended to create a competition to see whose game will be more popular.

As for their game companies, they probably don't even take Youxing Electronic Entertainment seriously.

Besides what happened in the video game industry, there was another matter in September that the Japanese people were paying close attention to.

That was the final city selected for the Olympics.

Three cities were ultimately selected for the 2020 Olympics, including Tokyo.

After two years of evaluation and debate among the cities, the Organizing Committee is finally planning to decide on the cities to host the 2020 Olympics in September.

The final result was exactly as Zhu Youxing had expected.

Tokyo was successfully selected.

With an overwhelming majority of votes, it surpassed several other selected countries to become the host city for the 2020 Olympic Games.

"Mr. Zhuyou, your advice is absolutely crucial!"

Just after the final vote for the Olympics concluded, Shizuoka Jiro excitedly called Takeyusei.

"It was Mr. Takeyu's suggestion of using video games and anime for promotion that impressed the Organizing Committee and other voting groups, making them believe that using video games and anime to promote the Olympics during the opening ceremony could attract more young people and alleviate the fatigue in the development of the Olympics. That's why they decided to make Tokyo the host city for the Olympics!"

Despite Shizuoka Jiro's excitement, Takeyusei remained calm, as he had already anticipated the outcome.

So he simply offered his congratulations to Shizuoka Jiro in a very calm manner.

However, in Shizuoka Jiro's eyes, Takeyusei's performance showed a sense of complete confidence and absolute composure, which immediately raised Shizuoka Jiro's opinion of Takeyusei to a higher level.

Although Zhu Youxing was only in his thirties and looked very young in his eyes, his vision and judgment were truly ahead of his time.

Chapter 908 Just focus on normal sales

908

Showcasing Japanese popular culture, including video games and anime, during the opening ceremony was part of Japan's promotional strategy in accordance with its promise to the Olympic Organizing Committee.

Of course, the IOC does not only look at the publicity methods when evaluating host cities. They also examine a city’s overall appearance, living conditions, hosting conditions, drug control, and many other details.

For Japan, a country that has hosted the Olympics before, these minor details are not a problem at all. They already have experience in dealing with them. In addition, the unique opening ceremony that caught everyone's attention finally impressed the organizing committee.

The Japanese government then quickly organized an Olympic Games Organizing Committee, which would be responsible for many matters related to the hosting of the Olympic Games.

For the then-Prime Minister, hosting the Olympics was a lifeline.

Japan previously boosted its national economy significantly by hosting the Olympics, and this time they want to replicate that success.

However, in Takeyusei's view, such a thing will never happen again. The last time Japan was able to boost its national economy through the Olympics was because the whole nation was in a wave of development. The Olympics acted as a catalyst, greatly stimulating the enthusiasm of the people and making development even faster.

Currently, Japan is experiencing an overall economic downturn, and it is estimated that it will be difficult to revive the economy by relying on the Olympics.

But this has little to do with Takeyusei. He only cares about video games. Japan's economy is handled by politicians, so it won't affect him.

However, Takeyusei is quite concerned about the Olympics.

Because he really wanted to see a perfect opening ceremony for modern cultural entertainment such as video games and anime.

This can be considered as fulfilling an incomplete dream he originally had in his world.

Therefore, as soon as the Olympic Games Organizing Committee was established, Zhu Youxing requested to become one of the committee's decision-makers.

His reasoning was that Yusei Electronics would provide all of its cultural IPs free of charge for promoting Japanese culture, and he would become one of the main figures in charge of the Olympic Games opening ceremony.

He certainly doesn't have the same directing skills as a professional choreographer when it comes to organizing the Olympic opening ceremony, but all he needs to do is forcefully drive away anyone who tries to interfere with the opening ceremony.

He just wanted to see a perfect opening ceremony, it was that simple.

The Ministry of Education, Culture, Sports, Science and Technology became the biggest supporter of the Takeyusei Olympic Games, believing that this was a perfect opportunity for cooperation between the two sides. The best outcome would be for both sides to make concessions and work together to host a perfect Olympic Games.

However, this has aroused dissatisfaction among some people in Japan's traditional arts and culture circles, because they also wanted to use the Olympics to promote Japan's traditional culture.

However, with Yusei Electronic Entertainment currently at its peak and supported by the Ministry of Education, Culture, Sports, Science and Technology, these traditional arts figures simply cannot compete with it and can only reluctantly give up intervening in the opening ceremony.

However, it's only 2013 now, and there are still seven years before preparations for hosting the Olympics truly begin. There's no need to rush this matter. It's just that Zhu Youxing needs to secure absolute control in advance to prevent anyone from influencing his plans.

After settling things with the Olympics, it was December.

Ghost of Tsushima completed all game development by early October. After all, this game is a standard canned open-world game, and there are basically no technical problems to overcome. You just need to develop the game step by step.

Then the development team and the marketing team worked together to promote the game, and Ghost of the Might and Magic clearly had the upper hand in terms of publicity.

Sekiro, on the other hand, didn't finish development until mid-November, leaving very little time for cartridge production, and its marketing and distribution efforts weren't as robust as those for Ghost of Tsushima.

Fortunately, the game itself already has a lot of players who are quite interested in it, and it has a lot of support even without promotion, which can put the 10th Development Department at ease.

In early December, long lines formed outside physical video game stores in the United States, Japan, Europe, and other countries, waiting for the stores to open.

They're all here today to buy the two games that were released today.

However, there were far fewer people queuing this year than in previous years.

When the store doors opened, people entered in an orderly fashion to shop, but the bustling buying scene that the shop assistants had anticipated did not materialize.

These stores have an average inventory of over 50,000 copies of both Tsushima and Sekiro.

Meanwhile, trucks are on standby behind the store, ready to drive to the production base and customs to pick up goods if anything goes wrong, ensuring the supply of physical cassette tapes.

But surprisingly, there were far fewer people.

Throughout the day, each store's average sales were only 20,000 to 30,000.

Two or three years ago, or even five or six years ago, when a first-party game from Yuxing Electronic Entertainment was ready for release, the long queues would usually form a unique sight in a certain area.

However, the number of people buying the game this time seems to be much lower than expected.

"Manager, it looks like we won't be too busy today. There are only this many people here."

A shop assistant was placing game cartridges on the shelf while chatting with the shop manager next to him.

It seems they're not as busy as they'd expected; they even have time to chat now.

The store manager glanced at the crowd coming in, his expression somewhat grave: "Hmm, there aren't many people. What's going on?"

"Should we report this to our superiors?" the clerk asked.

The store manager nodded without hesitation and said, "Of course we have to report it. Normally, we would report the game's sales figures to our superiors every day, but I'll make a call to the other stores first."