Tokyo Video Game Tycoon.

Besides being a visionary, Myron Case is also adept at finding ways to reduce costs.

So even if it's a competitor's technology, even if he's unwilling, he'll still use it.

On his desk were various technology patent licenses purchased from Surui Electronics.

Looking at the licensing of these technology patents gave him a headache.

Why does Youxing Electronics Entertainment have so many patents?

I still have to give a portion of the money I earn to Zhu Youxing, which is really hard to accept.

Thinking of Zhu Youxing, he picked up the phone and called his assistant in.

"Boss, you wanted to see me."

His assistant, who was almost the same age as him, was Myron Keyes' right-hand man.

He doesn't need pretty faces; he needs people with real ability.

However, if we're talking about the person he admires most, it should be Minoru Matsuhashi, the powerful businesswoman from Yusei Electronics Entertainment.

In his eyes, Zhu Youxing is more like an idealist who also possesses the ability to have a forward-looking vision.

However, it is impossible to run a top-tier company well based on just these two characteristics.

Minoru Matsuhashi has played an indispensable role in Yusei Electronics' growth to its current state.

If he could, he really wished he had a capable assistant like Minoru Matsuhashi.

As his assistant entered, he asked, "Has there been any new developments at Yuxing Electronic Entertainment lately? I mean, aside from their collaborations with Facebook."

The assistant nodded and replied, "Yes, they have been working hard to expand the video game community recently, so they have spent a lot of money on it."

"Still pushing for an expanded video game audience? He doesn't seem to be making any more moves on smartphones?" Myron Case said in surprise.

"No, the collaboration with Facebook seems to have only been maintained at providing high-quality video games, and there doesn't seem to be any further idea."

For some reason, Myron Case felt somewhat relieved upon hearing the news.

Fortunately, it's not too bad yet.

He is confident that he can maintain his leading position as long as he does not continue to increase his investment in smartphones.

As for the handheld console that Yuxing Electronics Entertainment wants to develop?

Honestly, he didn't take it to heart.

He once utterly crushed the handheld gaming market.

Moreover, the market has proven that more people still prefer to use smartphones.

Smartphones are the top choice for people when they go out, while handheld consoles are secondary.

However, out of caution, Myron Case still pressed on, "How effective is their advertising so far?"

"There is definitely an effect. Sales in the video game market have generally improved recently, but it still can't compare with the smartphone market. More people will still choose smartphones."

Myron Case said, "That's good. Next, we need to increase investment in hardware. The manufacturing of the second-generation chip also needs to be accelerated. The first generation did not gain an advantage, so the second generation needs to be strengthened."

The assistant nodded and immediately jotted down in his notebook: "I understand."

"Also, can we make a breakthrough in flash memory-related technologies now?"

The assistant paused, then looked up at Myron Case.

"Boss, are you trying to break free from the patent control of Youxing Electronic Entertainment?"

"That's right, we should be able to research flash memory technology, right? It's simpler than developing our own chips."

"It is indeed simpler, but now there is a problem."

"What's the problem?"

The assistant hesitated for a moment and said, "This simplicity is based on the existing technological development path. However, almost every aspect of the current technological development path is subject to the technology patents of Youxing Electronics Entertainment. Unless we open up a new flash memory technology path, we can't get rid of it."

"Is this...difficult?"

"It's very difficult, no simpler than developing our own chips."

Myron Case frowned: "Isn't this kind of patent from Youxing Electronic Entertainment a form of technological monopoly?"

"Unfortunately, no. They have always been very open in licensing their technology patents. As long as you pay, you can use their patented technology. They don't impose any additional restrictions, even on competitors like us. They have no tendency to monopolize technology. Even if we wanted to file a complaint on this ground, it would be difficult to get any results."

“Okay,” Myron Case said with a headache, “I understand, that’s settled then.”

Chapter 823 An Enviable Direct Meeting

823

Zhuyouxing did not continue to focus on the smartphone field, which gradually put Myron Keyes at ease.

However, we can't be careless. Who knows when that guy, Takeyusei, might do something unexpected again? So, if possible, we should try to expand our influence in the smartphone field as much as possible.

He was still very confident that he could handle it completely with just Facebook.

Meanwhile, on Takeyusei's side, the direct meeting is also ready.

There are usually very few game release events in the middle of the year; most release events are concentrated in the first and second half of the year.

The timing of the Nintendo Direct announcement surprised many.

Meanwhile, rumors began circulating online that Yuxing Electronics Entertainment was about to announce its latest game console.

This immediately excited many players.

It's been a long time since we've seen the latest game console from Yuxing Electronics Entertainment.

It was really not easy.

They no longer know how long they will have to wait for this latest game console.

This announcement also made Myron Keyes realize that BambooStar was preparing to officially announce its game console.

However, previous reports had always suggested it was a handheld console.

Furthermore, according to sources from chip manufacturers and other channels, Youxing Electronics Entertainment is indeed purchasing chips for the mobile field, rather than for home consoles.

This made Myron Case somewhat dismissive.

Do you want to win back the market with handheld consoles?

Impossible. The dominance of handheld consoles today is no longer comparable to that of the past; smartphones should be the future.

The Direct was scheduled for the evening in Japan, which is when people are resting, but it is also daytime in the United States.

This is also the most opportune time to announce their latest video games and consoles.

When evening arrived, TV Tokyo promptly suspended all its programming.

And the players all know why.

There were more people in front of the television than usual at this time.

Some even brought out drinks and food, intending to eat while watching, as if they were treating the Talk Show like a program.

Furthermore, some gamers have already prepared celebratory rituals to celebrate the upcoming release of the latest game console.

When the clock struck eight o'clock sharp, the interview was broadcast on TV Tokyo.

At the same time, the live stream was being broadcast on Facebook and on the official website of Yuxing Electronic Entertainment.

"I'm coming!"

At Kazuo Murakami's game review company, none of the employees went home; they all tacitly chose to watch the Direct at the company.

Kazuo Murakami also specially prepared a huge screen in the company, which is about the size of a small movie theater screen, so that hundreds of people can see it clearly.

They usually use this screen to watch company events or game launch live streams, which has become one of the company's favorite things to do.

They were there not only because of work, but also because they were gamers themselves, and they were all eager to see what kind of game console Yuxing Electronic Entertainment was planning to announce.

"What do you think the performance of this handheld console will be like?"

"I think it should at least be close to the performance of the GS1, right? That way, we might be able to relive those old GS1 games on the new handheld."

"How could a new game console rely solely on old games? So I think the performance should be stronger. I heard from my sources that the chips they purchased are quite powerful."

"Hmm? Where did you get this information from?"

"This is confidential for now."

Listening to the chattering around him, Murakami Kazuo spoke up, "Alright, quiet down. Let's finish watching the Direct first before discussing the game consoles."

Everyone immediately fell silent, their eyes focused on the big screen.

At this point, the GAMESTAR logo appeared, followed by a standard mashup of game music and a montage of all the first-party games released by GAMESTAR in the past.

"Super Mario!"

The Legend of Zelda!

Need for Speed!

……

As each game is introduced, someone will show excitement.

Each of them had been moved by at least one game and then fell completely in love with video games.

In their hearts, they regarded Youxing Electronic Entertainment as a god-like existence.

It is because of companies like these that they are able to play so many excellent games.

Apart from Yuxing Electronic Entertainment, other game companies are simply not worth mentioning.

In this montage video, every game is a top-tier masterpiece.

Meanwhile, other game companies were also watching the live stream.

Some of them are companies that have just entered the industry, while others are companies that have competed with Youxing Electronic Entertainment in the past.

They all wanted to be the first to know what this upcoming handheld console would look like and whether it would be profitable in the future.

However, watching this montage video made them so envious that tears welled up in their eyes.

Too much.