Tokyo Video Game Tycoon.

"Then we're friends! We can exchange game tips more often in the future."

"Great!" The office worker was also very happy, as she was able to do what she loved most during her gathering with colleagues today.

He felt he had never enjoyed gatherings with colleagues as much as he did today.

He thought to himself, "It would be even better if there were more events like this in the future."

……

Meanwhile, similar ground promotion teams exist in the United States, Japan, Europe, and other places.

They went to various places where people gathered, set up game consoles, and then used prizes and other means to entice passersby to try out the video games.

And at least half of those who try video games will develop an interest in them.

Half of these people would consider buying a game console to try it out.

The efficiency of this transformation is obviously quite high.

During this process, Youxing Electronic Entertainment also rapidly accumulated players.

On the streets, people are starting to talk more and more about video games.

This seems to have become the most fashionable thing, just like when movies were all the rage.

People now spontaneously believe that being able to play video games is a symbol of keeping up with the times and also a sign of conformity.

Back in a park in Tokyo, a group of children are playing the latest video game.

Meanwhile, a person wearing a Super Mario mask explained the gameplay to each child who wanted to experience the video game.

What outsiders don't know is that the person inside this hood is actually Takeyusei himself.

After many years, Zhuyouxing also wants to rediscover the feeling of promoting video games for the first time.

Seeing the children's happy faces and their eyes glued to video games gave him a great sense of satisfaction.

Tong's purpose in being reborn and transmigrating to this world is precisely this: he hopes that video games can bring joy and smiles to everyone in this world.

Chapter 821 I Want to Host the Direct Meeting

821

During this period, Yuxing Electronic Entertainment's sales saw a significant increase.

These are all feedbacks resulting from the expansion of the new player base.

This on-the-ground promotion also proved its success.

However, this kind of on-the-ground promotion also has some drawbacks, namely that the cost is not low.

The cost of this large-scale ground promotion campaign alone was over 300 million US dollars.

That amount of money could have been used to make a top-tier game like GTA5.

The $300 million investment also added roughly tens of millions of players, so the conversion rate wasn't actually as high as one might imagine.

However, these players can continue to generate revenue for video games in the future. Zhuyouxing is not relying on these players to recoup its costs now, but rather to slowly lay out a long-term strategy to reel in bigger fish.

First, get them to like video games, and the rest will be easier.

"Zhuyou, the Switch system is now fully complete!"

In the middle of 2009, Airi Hayazawa finally brought Yusei Takeshi some pretty good news.

The Switch is now almost fully developed in terms of both system and hardware.

If all goes well, the product may be officially launched by the beginning of next year.

After multiple negotiations with chip manufacturers and cost reductions, the manufacturing cost of the Switch has been reduced to approximately $200.

Because handheld consoles don't need top-of-the-line chip performance, the most important factors are stability and heat dissipation, so the total cost of the chip is not high.

Furthermore, it's encouraging to see that Yuxing Electronics' flash memory technology has become increasingly mature.

To date, the flash memory factory acquired by Yusei Electronics Entertainment has developed the latest generation of cartridge storage media.

This carrier has already compressed a 64GB high-speed cartridge capacity to a cost of only thirteen or fourteen dollars.

According to Zhuyouxing's prediction, this generation of Switch can support a single game with a maximum capacity of over 200GB, which is almost the capacity of top-tier AAA titles.

This capacity limit is more than sufficient.

Moreover, in terms of performance, the Switch that Zhuyouxing has can reach a level close to that of the original PS4, with a significant improvement in image quality.

This is far superior to the Switch in the original world.

In his original world, Takeyusei often complained about the Switch's weak performance, which resulted in games being pixelated and jagged.

Although Nintendo mainly focuses on gameplay and is not known for its graphics, who wouldn't want better graphics on top of gameplay?

Furthermore, Takeyusei has already made plans for the Switch handheld console.

Three years after its release, the Switch console's performance could be upgraded to another level, meaning a Switch Pro version could be developed, fulfilling the regrets that the original world had never experienced.

Takeyusei held the Switch handheld console, which was now almost fully functional, and tried out a high-definition version of Final Fantasy VII Crisis Core. He was very satisfied.

Hayazawa Airi quickly asked from the side, "How's the Takeyu game? Can we confirm that this game console will be released to the market?"

Zhu Youxing nodded: "In my opinion, everything is completely fine now. It seems we can prepare a new Direct presentation to fully unveil this game console."

“Great, Zhuyou, I’ve been waiting for this moment for a long time.”

"Waiting for this moment?"

Airi Hayazawa said somewhat shyly, "Um, Takeyu, I actually have a request. If possible, I would like to personally introduce this game console, is that alright?"

Zhu Youxing realized: "You want to host this live broadcast?"

Airi Hayazawa nodded: "That's right, I've put a lot of effort into this Switch, so I really want to personally announce this console to the players. What do you think?"

Zhu Youxing said, "This is really rare. You never seemed to do this kind of thing before. I thought you preferred to stay behind the scenes because you've never participated in a live broadcast. And I even invited you, do you remember?"

Airi Hayazawa nodded and said, "I did prefer staying behind the scenes, but Takeyu, you know what? For over a decade, I've been doing one thing: creating game consoles and all sorts of game-related things. At one point, I came to cherish video games as much as you do, like children. I've grown to love what I create more and more, so I want to introduce this game console to everyone as a parent. I think..."

Zhu Youxing smiled and said, "Okay, I agree. You will host the Direct this time. As one of the creators of this game console, you are qualified to be the host who introduces this game console."

Airi Hayazawa's eyes lit up.

Although she is already in her thirties and has long lost the girlish personality she once had, she still looks exceptionally radiant today.

"Thank you, Takeyu," Hayasawa Airi said sincerely.

"You're welcome. You deserve it."

Takeyusei handed the Switch prototype back to Hayasawa Airi and said, "Then you should prepare well during this time. There are a lot of trivial things to do when hosting the Direct, so don't embarrass yourself."

"it is good!"

As Airi Hayazawa took the Switch prototype, she began to envision the scene of her hosting a future Nintendo Direct.

Now that he had handed over the hosting duties to Airi Hayazawa, Yusei Takeshi stopped worrying about it and could conveniently be a hands-off manager.

However, this does not mean that he can be completely idle.

The Switch is a product that Awasun is quite concerned about right now, and simply promoting it through the Direct is definitely not enough. Awasun plans to use other methods to promote it properly in the future.

What specific method should be used?

Zhu Youxing pondered for a moment, and then came up with a solution.

They announced Uncharted and several other games in development, and promoted them using gameplay footage from the Switch.

A sharp-eyed person might immediately spot the clues, allowing people to speculate and creating enough suspense.

However, that wasn't enough; Zhu Youxing felt he should create a few more big news stories.

For example, create a demo of a truly open-world game.

The Legend of Zelda: Breath of the Wild, and... GTA.

One team was assigned to develop it in Japan, while the other GTA was developed by a US development team that was more familiar with the US domestic market.

After so many years of experience, although we are still some distance from meeting Zhu Youxing's standards, it is not a problem to produce some results now. In the subsequent game demonstrations, we will show the world what a fully realized open-world game is like.

Thinking about this, Zhu Youxing felt a little expectant. He was also looking forward to how players would react when the demos for GTA and Breath of the Wild were released.

Chapter 822 Monopoly?

822

Larger companies often find themselves competing with other businesses while simultaneously having to use their competitors' products.

For example, under pressure from various parties, Myron Keyes finally embarked on the path of supporting game development in Mickford, and for this he finally assembled his own team.

This team is still very inexperienced. Although there are some experienced game developers among them, they still appear quite green.

In order to get into development faster, Myron Case had to pay a large sum of money to obtain the right to use Unreal Engine.

This amount of money, which is about ten million a year, really pained him.

But there's nothing that can be done about it; his team is really not very good.

Developing your own video game engine would require more additional investment and expenditure, so it's better to simply purchase the rights to use a more mature engine.

According to the team's research, if they wanted to develop a game engine from scratch that rivals Unreal Engine, the investment would likely exceed one billion US dollars or even more.

This is something Myron Keys cannot accept at the moment.

Let's wait until the gaming industry can make enough money before we talk about it.

Many companies purchase Unreal Engine licenses with this mindset, but once they accept Unreal Engine and become accustomed to its ease of use and powerful capabilities that allow it to handle various game types, they can never go back.

Look at Surui Electronics now; Hayakawa Ueto has even purchased higher-end services, and has been doing so for over ten years.

In Mikefu, it's not just Unreal Engine that's being used by Yusei Electronics, but also their flash memory chip technology.

Yuxing Electronics Entertainment was one of the first companies to develop new flash memory technology.

In order to maintain the quality of the game cartridges while reducing costs, Yuxing Electronics Entertainment uses a medium similar to optical disc storage in its own game cartridges, and combines it with traditional flash memory technology. This way, it has the low cost of optical disc storage, and can maintain a transfer speed comparable to that of ordinary memory cards.

Furthermore, Yuxing Electronics Entertainment is also vigorously promoting the rapid innovation of flash memory technology and a low-cost pricing strategy, with many technologies aimed at reducing costs as much as possible.

These technologies are also highly sought after by companies in various fields, and Mikefu is no exception.