Tokyo Video Game Tycoon.

In the video game business unit of Surui Electronics, the head of the department spoke passionately to the employees below the stage about the importance of this year's peak sales season.

"Our tentative goal is to match the sales of our neighbor's mobile phone business unit, so we're going to release a few of our long-awaited blockbuster games! Also, all marketing departments need to work together; this time, our marketing campaign will be at full capacity, and we're going to fight a battle we're absolutely certain to win!"

"But we still have Yuxing Electronic Entertainment as a competitor. With Yuxing Electronic Entertainment in the picture, can we really achieve good sales results?"

Some people have raised their concerns.

The head of the company smiled slightly and said, "Speaking of Yusei Electronics Entertainment, I was just thinking of mentioning them. They haven't released any new first-party blockbusters during this period this year, which is very advantageous for us. The sales of old games can never compare to the sales of new games. New games always have fresh elements, so even if we can't beat Yusei Electronics Entertainment, it shouldn't be a problem for us to gain an advantage in sales during this peak season. After all, we are a game studio that has won the Game of the Year award, and we can now confidently say that our works are no worse than those of Yusei Electronics Entertainment."

Listening to their boss's speech, these people did indeed feel a little bit of passion.

This is not only about the life and death of their department, but also about the survival of their own jobs.

They are all long-time employees of Surui Electronics. If they lose this battle, they may lose their current salary level and their position in the company.

They had all enjoyed the company's highest level of treatment before, so they absolutely could not admit defeat!

Under the strong mobilization of the department head, the employees became enthusiastic and expressed their determination to follow the company's instructions and do everything in their power to achieve the sales target for this year's peak season.

So, in the ten days or so leading up to Christmas, the entire gaming department of Surui Electronics sprang into action.

The marketing department used all of their marketing budget to vigorously promote a range of products from Surui Electronics.

Due to industrial transformation, they have returned to the home console market, but this does not mean that they will completely abandon the handheld console business, after all, they have benefited from the handheld console market.

Employees outside the marketing department either worked frantically to finish a recent FIFA soccer game and a 3D racing game before Christmas, or they went home and persuaded their families to recommend Surrey Electronics' game consoles.

And this has indeed had some effect.

These people bought game consoles from Surui Electronics on the recommendation of their friends and family, and also bought one or two games.

This delighted the gaming division of Surui Electronics, indicating that the promotion had been effective.

So they went all out to continue working and promoting, and the whole department seemed to be obsessed.

Hayakawa Ueto didn't say much when he saw this, because he knew that this would be a matter of life and death for the game business department. He was now considering the issue from the perspective of the entire company and could not show too much favoritism, so he could only watch silently and at most try to approve some matters so that the game business department could work more smoothly.

Then comes the final sales frenzy before Christmas.

Most parts of the world are now in a festive and New Year's atmosphere.

But the employees in the gaming business department of Surui Electronics did not stop at all, and continued to work hard and promote their products.

Finally, when 2007 came to an end and the New Year holiday was over, the sales results for the game business unit were finalized.

"We achieved sales profits of 37 million during the Christmas period! This is a very good result!"

The department head excitedly announced the final results to his employees, who then cheered.

The department head also smiled, but there was a hint of bitterness beneath the smile.

Because Suri Electronics' mobile phone business unit achieved sales profits of one hundred million US dollars during Christmas...

Chapter 735 Acquisition?

735

In this parallel world, 2007 is hailed as the starting point for the smartphone industry.

2008 was hailed as a period of fierce competition among smartphone manufacturers.

All sorts of smartphones are springing up like mushrooms after rain, it's simply unstoppable.

In 2008, it seemed that any small company was ambitiously making smartphones, hoping to grab a share of this chaotic market.

This is somewhat comparable to the video game industry in the mid-1990s.

In contrast, video games have declined somewhat.

Or more accurately, there has been a decline in video games on standalone handheld game consoles and home consoles.

Especially at the beginning of 2008, video games fell into a slump.

"Right now, the most popular industry is smartphones. What we should be doing is investing more money in smartphones, not video games!"

Many investors used to love investing in video games.

Because it really can make a lot of money.

But this year is different. More hot money has been invested in the smartphone market this year, and the share of investment that video games can get will decrease rapidly. In the past, they seemed to have a lot of money and game teams could easily be counted as hundreds of people, and the production cost of games could be tens of millions or even hundreds of millions of dollars.

Last year, Surrey Electronics also had two video game projects with investments exceeding $100 million.

As of today, one of them has barely broken even, while the others have made a small profit.

The game that made a small profit was *Sun Knight*, which won Game of the Year.

Although there was no loss, from the perspective of capital, this is equivalent to a loss.

What they want is to make a lot of money.

Video games are clearly not a big money-maker right now, while smartphones seem to be booming, so it's obvious which one to choose.

Surrey Electronics' video game business unit inevitably fell behind in this competition.

Back then, the importance rating of Surui Electronics' gaming business unit was rapidly declining, followed by an overall decrease in the salaries of the unit's employees.

This is truly despairing.

As for Yusei Electronics, one of the top companies in the video game industry, it seems that things weren't going well for them at the beginning of this year either.

The announcement of several titles did indeed generate a lot of buzz, but it didn't last long because game development takes time, and before they were released, the hype had to be diverted to other products.

Mikeford is arguably the hottest company right now, with Myron Case, once considered a lost dog, now the focus of countless people's attention.

He is also hailed as the first successful entrepreneur of the 21st century.

Everyone took him as a role model.

The MK2 smartphone sold extremely well, was welcomed by countless people, and even started a fashion trend, which is quite unexpected.

Myron Keyes was very satisfied with the results of this series.

This is the result he wanted to see.

Everything he predicted came true.

This proves that his previous judgments were correct.

No one will underestimate his judgment anymore!

He firmly believed this.

Then he glanced at the sales figures for the first quarter of 2008 of Yuxing Electronic Entertainment, which he had obtained through rumors.

Overall, things are not as good as before, and he couldn't help but smile.

This enemy, which used to be my biggest headache, is also declining.

I knew it! The video game industry shouldn't be this popular. It seems this boom is just a flash in the pan.

People really like high technology and things that look more fashionable. Video games, on the other hand, seem to be ready to be consigned to the grave.

A new era will belong to him.

However, there are some good products in video games, such as Tetris, which is one of the few video games he approves of.

However, he does not admit that he truly acknowledges the existence of video games, but rather separates Tetris from video games.

I just like the work, not the game itself.

It's a bit of a shame that this work I like can't be uploaded to MK2.

Wait a minute... maybe now is the time to consider logging this work onto my phone?

He gradually formed some ideas in his mind.

Then, he picked up the phone, ready to do something.

……

At Yusei Electronics Entertainment's Tokyo headquarters, Takeyusei, as always, was involved in the entire game development process.

This time there are three main games: Bayonetta, NieR: Automata, and Final Fantasy Crisis Core.

These three games are all excellent works that require a significant investment of time and effort.

Game development is also underway in other departments, but Zhu Youxing can confidently delegate those games to his subordinates.

Mario spin-offs like WarioWare and Luigi's Mansion are examples of projects where, as long as there's a well-established framework, the team can freely create them.

Zhu Youxing even encouraged them to use their imagination as much as possible, even if it meant losing money, which he could afford now, as long as it stimulated the creativity of his employees.

The production of Monster Hunter World is now nearing completion, and Takeyusei no longer needs to pay much attention to it. He just needs to proceed with the release as scheduled, and his work is finished.

The release of Monster Hunter World was also scheduled after Yusei Carnival.

"Zack must die. There's no way around it. It's an inevitable outcome."

"Mika, can Bayonetta be made a little sexier? I want her movements to be more glamorous and elegant."

"2B can also be made a little sexy. This is not just about pandering to the market, but also about meeting high standards for design. This is why I firmly believe that only women truly understand how to create a beautiful woman."

Zhu Youxing shuttles between three game development departments. Even though he is over thirty years old, he seems to have endless energy and never knows how to get tired.

It seems that the only bug-level perk of time travel—abundant energy—can continue to be maintained.

Some employees even noticed that Zhu Youxing sometimes seemed to go for days and nights without rest. The employees had long been used to this, but that didn't mean they weren't worried. So, they would occasionally bring some nourishing foods from home to the company and give them to their president to help him recover.

It wasn't flattery, but pure concern. In their hearts, Zhu Youxing was not only the president, but also a very approachable leader. They were very happy to see this leader lead them for a long time.

If this leader were to suddenly die, it's not impossible for Yuxing Electronic Entertainment to collapse instantly.

Therefore, Takeyusei enjoys a level of treatment that most company bosses don't get: the collective care of the employees, who are afraid that something might happen to their current president, Takeyusei.

While Zhu Youxing was busy, his assistant suddenly approached him. Generally, when Zhu Youxing was focused on game development, his assistant would not disturb him too much.

But if they really come to bother you, it means there's something important or unexpected going on.

"President, someone has expressed interest in purchasing the IP of one of our games."

"Who bought the IP?

"The other party didn't say, they just said they were willing to buy it for one hundred million US dollars."

What game is it?