Tokyo Video Game Tycoon.

The Titans, now possessing voices, seemed to have come alive, as if they had souls.

Furthermore, the advertising materials also fully showcased Titan's user interface.

Humans burrow into the core of a Titan's body, and then establish a complete mental connection with the Titan, wreaking havoc on the battlefield.

I've never experienced this adrenaline-pumping feeling of piloting a mech before.

The calls coming in from Zhu Youxing's side were all kinds of congratulatory messages.

Once the advertisement is played, industry insiders and people within the company can be quite certain of one thing.

This game is definitely the best game right now.

Few other games can compare to it.

Zhu Youxing remained remarkably calm amidst the praise.

Titanfall itself is a top-tier game in the industry.

In the world of Bamboo Planet, even after six or seven years, Titanfall still has tens of thousands of average online players.

This is still based on the premise that the matching mechanism itself is flawed.

If the online mode provides a good enough tutorial for new players, this game will definitely be more popular.

Later, the spin-off game Apex Legends also created countless legends.

At a time when the battle royale genre was already saturated, Titanfall carved out its own path and successfully became the most popular battle royale game.

The team that created Titanfall was truly powerful.

Therefore, the success of Zhuyouxing's advertising campaign was not particularly surprising.

In this world, there is no Battlefield series, nor Call of Duty series, only a rather immature first-person shooter released by Brown Entertainment, which poses absolutely no threat.

Even Zhu Youxing wasn't entirely sure what the final outcome of Titan's fall would be in such a threatening environment.

However, judging from the feedback received by the advertisements, the reaction is indeed quite alarming.

Within a very short time, the fall of Titans quickly dominated Facebook's real-time trending topics.

Of course, Facebook also played a role in this.

This is, after all, a product of the major shareholder, so Bob will definitely promote it vigorously.

However, even without this connection, the fall of Titans would still have topped the trending searches.

The topic of Titanfall is also very popular in community discussions.

Before the advertisement was released, the community discussion only reached tens of thousands of people in about an hour.

However, after the advertisement started playing, the discussion volume increased rapidly by hundreds of thousands every hour.

The fall of Titan truly became a hot topic of discussion among the entire nation.

"I need to know what this is. I just saw an ad for it. Is it a game?"

"Upstairs, it's definitely a game."

"This is incredible, this game looks so cool."

"Of course, you should know who developed this game."

"who is it?"

"The company of the God of Games, Yusei Electronic Entertainment!" the player answered with great pride, as if being able to boast about Yusei Electronic Entertainment would make him extremely proud.

"Youxing Electronic Entertainment? I'll remember that name. I'll try it out when I get back."

"Go back and play? Sorry, you can't play it yet, the game hasn't been released."

"Huh? When will it be released? I can't wait!"

The player remained calm: "Don't worry, we've already waited for more than half a year, so waiting another half a year is perfectly normal."

Chapter 667 Su Rui Electronics' Headache

667

In the main unit market, Surui Electronics seems to have given up the struggle.

Or rather, they no longer pursue a certain position in the home console market.

So they turned their attention to handheld platforms, since Yuxing Electronic Entertainment doesn't seem to have any further development plans in this area recently, only updating some fixed games on schedule.

Based on this alone, Surui Electronics believes it can capture a larger share of the handheld gaming market.

Therefore, the competition between Surui Electronics and Youxing Electronic Entertainment has not been so fierce recently.

However, when the trailer for Titanfall was released, Suri Electronics still showed great interest in it.

The smooth CG visuals are a benchmark in the industry; it's truly impressive.

They had also seen the actual gameplay demonstrations, and based on the feedback they observed online, there were a huge number of players looking forward to it.

Hayakawa Ueto also had his team try to develop similar works, but they were just imitations, and it was wishful thinking to expect to produce a work of the same quality as Titanfall in a short period of time.

Nowadays, a typical large-scale production usually takes at least two years to complete.

Yuxing Electronic Entertainment is a unique and abnormal company. They always manage to produce a top-notch large-scale game within two years. Do they not take any detours?

Fortunately, this game is only available on home computer platforms and Yusei Electronics' home game consoles.

The handheld console market still looks promising.

However, even in this generally positive environment, there are still some things that give Hayakawa Ueto a headache.

That is the mobile internet market that is gradually becoming popular recently.

Previously, handheld game consoles were the most common entertainment electronic products for people to use during outdoor leisure time.

Thanks to Surui Electronics' strong multi-industry chain development capabilities, their latest handheld console boasts a wealth of multimedia functions.

However, their push for the Mini CD standard was not particularly successful.

In this respect, Youxing Electronic Entertainment actually has a slight advantage.

If the performance is the same, Yuxing Electronics Entertainment can win over players with a smaller size, because the memory card takes up much less space than a mini-CD standard optical drive.

This sometimes makes Surui Electronics wonder if it has taken the wrong path.

But that was just a suspicion.

Until Mike F. Smith released what is now considered the world's most complete smartphone, this skepticism is slowly turning into certainty.

It seems really stupid to have a CD-ROM system in the mobile entertainment field.

A small memory card can store a huge amount of content, while a CD-ROM system still takes up a huge amount of space.

While CDs may be cheaper in terms of cost, in the mobile field, people prefer to pay money for smaller storage space and more functions.

The most frequent and threatening discussion that Surui Electronics has been hearing recently is about a smartphone called MK1.

Because it's stylish, because it's portable, and because it can perform multiple functions.

Games, music, videos, photography, calls, and real-time internet access are among the greatest strengths of smartphones.

Handheld consoles may have better graphics and performance, but how many people are truly passionate about games?

Many people still prefer entertainment products with more features.

Moreover, making phone calls is a function that everyone needs, and that's the most important thing.

Multifunctional entertainment products are gradually encroaching on the handheld console market, which has made Surrey Electronics more vigilant. Therefore, they have developed more functions for their handheld consoles and have plans to directly cut the seemingly useless optical disc system while adding more entertainment features.

However, this has not slowed down the expansion and encroachment of smartphones.

Of course, this was just a headache for Hayakawa Ueto, while Takeyusei continued to promote the new console in an orderly manner.

After the first wave of finished Titanfall trailers was released, the online buzz surged to a high level.

The marketing and publicity department of Youxing Electronic Entertainment naturally pressed its advantage, using every means to increase its publicity efforts.

According to their research, Titanfall is the game with the highest online discussion volume in the history of Yuxing Electronic Entertainment.

If this prediction holds true, Titanfall might break some of the existing sales records held by Yustar Electronic Entertainment.

For example, the sales record for the first week.

This has always been firmly controlled by Mario, with the highest-selling title being Mario Galaxy, which quickly surpassed five million in sales after the initial release of the game console.

This is no longer simply about launching round after round of game promotions; it's more about hoping that game sales can break records again and reach a new peak.

But this is definitely very difficult, but if it weren't difficult, it wouldn't be very challenging and would be uninspiring.

In the three main sales markets of the Americas, Asia, and Europe, Titanfall's promotional materials were promoted on a massive scale.

From the simplest and most direct on-the-ground promotions to advertising on major television stations, the cost in this area alone has reached one hundred million US dollars, which is truly a huge sum.

However, this amount of money is not much. As long as the sales volume can meet the expectations, the advertising costs can be fully recovered.

And most importantly, there's the game development progress.

Based on the current development status, the game is in its final stages, around 80% complete. What remains is overall game adjustments and bug fixes, which should be finished in about six months if the process is short.

A six-month period is also a very suitable promotional pace, allowing for collaboration with various media outlets.

Therefore, Takeyusei directly set the release date for Titanfall.

Early 2007.

A demo of the game was officially released before Christmas at the end of 2006.

The demo will include a complete training level, as well as an online multiplayer battlefield for multiplayer play.

Titanfall is not only impressive in its storytelling, but its online mode is also enduringly popular.

Zhu Youxing believes that if handled properly, Titanfall's multiplayer mode might become a new competitive game. Coincidentally, esports is currently struggling to find more competitive games to add to its offerings, especially in the first-person shooter genre. There are only Counter-Strike and one World War II online multiplayer game from Brown Entertainment, leaving players with too few choices. Multiple futuristic sci-fi first-person shooter online games would be just right.

Players became even more excited after Yusei Electronic Entertainment announced the release schedule for Titanfall.

Previously, we could only wait a few months for news, but recently there have been more and more developments regarding Titanfall, which is a very good sign, indicating that the game may be released soon.

And most importantly, we can finally have a demo to play!

So, is it possible to pilot the Titan mech inside?