Tokyo Video Game Tycoon.

However, they always spare no effort in advertising, which shows that their advertising methods are still somewhat rigid.

If it were Zhu Youxing, even without money, he would consider launching online trials or some forms of online live streaming to increase promotional efforts.

In this day and age, the internet has become the most mainstream way for people to communicate and entertain themselves. How can we not take advantage of this tool?

Video games and the internet are already closely linked, which makes it even more important to increase promotional efforts online.

However, most game developers don't seem to realize this yet.

However, this is not a big problem. Nowadays, as long as a game is good enough, it will sell.

Sometimes, Bamboo Star will spontaneously promote some excellent games, which can be considered a benefit that Bamboo Star provides to the outstanding creators in this world.

In this context, having only one or two large-scale gaming and entertainment exhibitions throughout the year seems rather inadequate.

In the original world, Zhuyouxing only remembered a few major game exhibitions that were held every year.

If it weren't for the impact of the pandemic and other factors, there would have been online game shows starting from the beginning of the year, while offline events would have included E3, Gamescom, and TGS.

Towards the end of the year, there will be an annual awards ceremony, The Game Awards (TGA), where many large companies will take the opportunity to promote their future games.

But this world is still missing something.

Chapter 653 Three's Company

653

Starting this year, the number of game exhibitions has gradually increased.

Smaller-scale exhibitions are those based on a single country, much like the CHINAJOY exhibition in China in the past.

There are also large-scale exhibitions that are close to the size of E3.

Yuxing Electronic Entertainment will naturally participate, as this is a rare promotional opportunity.

Moreover, this game exhibition is more professional, targeting industry professionals, although core gamers also have the opportunity to participate.

Unveiling a new playable demo at such an exhibition is the perfect opportunity.

"Arno, you and the other core members will also be attending this exhibition. Prepare well. There's no need for any further details on the game itself, but you need to prepare your presentation scripts carefully. I don't want any unexpected situations to occur during the presentation."

Arno immediately perked up: "I understand, boss. I definitely won't let you down!"

Attending an exhibition is a completely different story.

If their latest game is a complete mess during the demo, they will definitely be ridiculed by their peers and players will doubt the quality of the game.

He certainly didn't want to be the one who got the bad reputation.

So even after getting home from get off work, he was frantically preparing for the upcoming exhibition and presentation.

Meanwhile, Zhuyouxing also prepared demonstrations of several other games.

In the upcoming new press conference, there always needs to be some exciting game announcements to satisfy players.

The fall of Titan alone is far from enough to match the scale of Yuxing Electronic Entertainment.

If you're going to do it, do it on a large scale.

Time slowly passed in this process.

Finally, after Bamboo Star had made almost all the necessary preparations, this brand-new game exhibition, which was just held this year, officially opened.

The exhibition is being held in the United States.

After all, this is still the place where the world's consumption is most concentrated.

If consumer goods such as electronics and entertainment products did not have the US market, their sales would definitely be significantly reduced.

The organizers naturally took this into account, and thus allocated more resources to the United States.

At the same time, many game developers are slowly moving towards an American style.

This exhibition is also quite large in scale, probably comparable to E3.

This can be considered an opportunity for industry professionals to gather in the second half of the year.

Companies that might not have had a chance to meet in the past can now have a good opportunity to exchange ideas.

In addition to game exhibitions, some well-known manufacturers are also invited to give speeches within the industry.

This speech was a general overview of my experiences in game development over the years.

The organizers hope that this will attract people interested in game development to participate.

Zhu Youxing thought this was indeed a good idea.

He had been considering expanding the publicity for game development, which coincided with his own thoughts.

At the invitation of the exhibition organizers, Zhu Youxing readily agreed to give a speech at the exhibition.

The exhibition was held in New York, attracting numerous game developers and making it a rare and grand event.

In this exhibition, players actually made up a minority; it was more of an opportunity for industry professionals to exchange ideas.

When Zhu Youxing arrived here, he saw some familiar faces, some of whom were loyal third-party game companies under his command.

Some of them were once his students, having participated in the game development courses he organized in the early years.

Today, those who participated in the initial game development courses have all become key managers in various companies.

They can be considered exemplary figures who caught up with the times, actively participated in it, and reaped the benefits.

However, Zhu Youxing did not linger for long, but followed his group to their own exhibition area, which had already been set up.

This exhibition area is different from the past ones that were prepared for a long time and even built like an amusement park.

This year's exhibition area looks more formal and official.

After all, this time the target audience is more industry insiders than players, so there's no need for so many fancy things to attract peers.

One's own reputation is the biggest source of attraction for peers.

Therefore, the exhibition area of ​​Youxing Electronic Entertainment this time appeared very orderly.

Outside the exhibition area are hundreds of game machines of various types.

It already contains the game demo prepared for this event.

"Aiko, look! This is the Yuxing Electronic Entertainment booth! We've finally found them!"

Near the Yuxing Electronic Entertainment Exhibition Area, Kazumi was wearing a very elegant women's suit with a triangular name tag on her chest, which read her name and her position.

Lead game art designer.

The triangle symbol is the logo of HeMei and her team.

Since their success with the farm defense campaign, they have become a team with a bit of a reputation in the industry.

Several companies have already shown interest in their team and extended invitations to join them, offering attractive salaries and game development revenue sharing.

Of course, the three of them are very young now, so they don't really care about this amount of money.

The three of them are now considered quite wealthy, and their only wish right now is to have more money to develop another hit game.

They recently launched a new game, which was led by Yin Jiang. This time, she developed a pure zombie-fighting game, which happened to catch the wave of popularity. Many people liked it, and the sales successfully exceeded 100,000 within a month. The three of them celebrated this achievement.

The third game, as agreed upon by the three, will be led by Aiko.

Of the three, Aiko was clearly the more pragmatic one.

Compared to the other two, who are more eager to express themselves, Aiko is the kind of person who hopes to become famous by developing a popular game.

As for how to play the game, she didn't care.

But the more she felt this way, the more lost she became, unsure of where to begin.

According to her current market research, all kinds of styles are currently very popular.

If we're really talking about the most popular genres, then it would be first-person shooter games, as well as sports games like soccer and basketball.

However, these games have now gradually evolved into a large-scale production stage. Small-scale, low-cost production of first-person and sports games requires sufficient creativity to attract players' attention.

Not far away, Kazumi excitedly waved to her best friend, and Oto responded, but Aiko seemed a little absent-minded.

Chapter 654 Three Girls

654

The three girls are no longer just players.

They have evolved from players into part of the industry.

This more specialized exhibition, apart from designated core gamers, only qualified actual game developers to participate.

Of course, some clever gamers could easily infiltrate the game by fabricating a title of game creator, but most wouldn't do that.

The three girls are pure game creators.

Especially in this kind of setting, the three girls attract even more attention.

Female game developers are quite rare.

Even in the original era of Zhuyouxing, game developers were still predominantly male.

Otoko continued to bicker with Kazumi, while Aiko remained silent.

Even now, she is still thinking about what to create for her next project.

Logically, she should consider making another first-person zombie game.

After all, their team of three was already very familiar with the process, but it was still quite difficult.

"Wow, there are so many new games to try out here, but it's still under lockdown. We can only try out some of the games that have already been announced. There's still an hour until the press conference, so why don't we just wait here? I don't think it's necessary to go to the other game companies."

While bickering, Kazumi and Otoko arrived at the demo area of ​​Yusei Electronic Entertainment's booth.

This is the outer area; the interior of the exhibition area is now full of people.

These people are all hardcore gamers and game developers from all over the world.

The kind of press conference that can get a large group of game developers to willingly come and wait is probably something only Youxing Electronic Entertainment can do.

Yin Jiang shook her head: "Idiot, we should go to the press conference first, and then come here to try it out. Isn't it a waste of time for you to just wait here for those unannounced games?"