Tokyo Video Game Tycoon.

Brown is a very forward-thinking person, and this time, he became one of the first game development companies to join PNF.

They announced their latest shooting game and several adventure games that are almost finished in development.

Then came the announcement of the game console's price.

The PNF home video game console comes in only one model, and it costs $349.

This is also a number that has surprised many players.

Previously, home video game consoles were priced around $200, but this time the price has increased by $100. However, many players are still envious after seeing the latest game footage shown by Huck Brown.

The GS1's picture quality is quite good now, but it depends on what you compare it to.

The graphics of games from the PS2 era are indeed incomparable to those from the later PS3 era; the difference is quite obvious.

Thanks to its excellent graphics, the players' response was quite positive, which gave Hayakawa Ueto a slight sense of relief.

It seems the situation is still under control.

However, it soon became uncontrollable.

Because the next press conference, namely the press conference for Youxing Electronics Entertainment, will officially begin ten minutes after the one at Surui Electronics ends.

Hayakawa Ueto was prepared for the other party to also release a bunch of games with great graphics and then promote them with great fanfare. He had already thought of a strategy: he would release some unfinished game CG screenshots online to attract attention and try to steal all the hype from Yusei Electronics Entertainment.

However, Yuxing Electronic Entertainment did not play by the rules.

As soon as the press conference at Surui Electronics ended, many gamers and reporters rushed to the press conference at Youxing Electronics Entertainment.

However, before they could even settle in, Zhu Youxing walked to the front of the stage alone, glanced at the seats that had just been filled and the many players standing at the door, and then smiled slightly.

"149"

Zhu Youxing finished speaking about the very simple numbers and left, or rather, slipped away, without uttering a single unnecessary word.

All the reporters and players were completely dumbfounded.

???

Ohhhhhhh!

Chapter 437 Waiting for Retirement and Then Freedom

When Hayakawa Ueto announced the price of the new handheld console, Takeyusei suddenly remembered a very famous scene from his previous life.

One of the most unforgettable scenes in gaming history.

In the original world, Sega and Atari had a slight market share, while Nintendo dominated the entire market.

Sony then released its first-generation home console product, and the host only mentioned one number at the press conference.

299.

This represents the price of the new game console.

In the original world, the price of a game console had generally risen to over three hundred dollars, and most people had accepted that price.

But then Sony suddenly entered the market and lowered the price to $299.

Nintendo is fine, they have a god-tier lineup of games.

However, Sony's move directly killed Sega and Atari, which still had some market share at the time, and these two companies completely lost their chance to turn things around.

This is a price war, this is how nakedly blatant the price war is.

With memories of his past life, Zhu Youxing desperately wanted to recreate the classic scenes from his previous life.

The total cost of my handheld console was ultimately kept to around $170.

But he directly stated a price of $149.

This means that for every unit sold, there is a loss of $21.

If we sell 100 million units, wouldn't we lose 2.1 billion US dollars?

Of course, this cannot be calculated in this way.

Selling 100 million units will probably take three to five years.

Processor performance also follows Moore's Law, which states that processor performance doubles every eighteen months while the price remains the same.

Their handheld console is designed to remain unchanged in performance for more than five years.

Assuming performance remains unchanged, the annual cost of a handheld console will decrease as mass production scales up and chip costs decrease.

Selling one unit this year might result in a loss of $21, but next year it might only result in a loss of less than $10, and in the third year it might even turn around and make a profit.

Xiaomi, a Chinese company, followed this path in its previous life. Of course, it liked to play the monkey game, using scarcity marketing to reduce its losses in the early stages and continuously attract attention. Then, after two or three months or even half a year, when the costs came down, it would expand its products and make a fortune.

Of course, none of this matters; video games are the most profitable thing.

If sales are done well, the losses can be fully recovered in the same year through video games.

In this way, they won the market, gained a good reputation, and made profits. Players were happy, and they were happy too—a win-win situation.

Therefore, the Bamboo Star, priced at $149, has a lot of confidence.

Another thing is the revival of old jokes, which creates very memorable scenes. Isn't that great?

The players' feedback was also quite genuine.

They screamed on the spot.

This is a stark contrast to the lukewarm response from Surui Electronics next door; the difference is immediately apparent.

As for the game release?

Screw game releases, if players want to see a video, I'll show it to them; I don't even need to appear.

Moreover, Takeyusei can now confidently say that even without releasing trailers, players will still decisively purchase certain series of games without hesitation.

When Zhu Youxing walked backstage, the staff behind the scenes were all stunned.

This was the fastest press conference they had ever seen.

The conversation ended after a string of numbers was finished.

Let alone their staff.

The audience and reporters hadn't even gotten comfortable yet.

What about the length of the press conference?

Of course, there's nothing I can do. There are plenty of demo machines in the venue, so you can go and try them out. I don't need to waste my breath talking so much.

Originally, they had planned to promote The Legend of Zelda and Super Mario, but now most players have already anticipated a new Super Mario game, so there's not much point in promoting it anymore.

The Legend of Zelda, on the other hand, could benefit from further promotion.

The players were extremely satisfied, very satisfied, extremely satisfied.

The new handheld console next door looks amazing with its graphics, but it costs 249.

The new handheld console from Yuxing Electronics has a large screen, but the picture quality is slightly worse, yet it only costs 149.

It's actually very difficult for a normal person to see these subtle differences in the image.

These differences are only noticeable when two game consoles are placed side by side and playing the same game simultaneously.

Moreover, bigger screens mean better things.

The Yuxing Electronics Entertainment device is a full 1.2 inches larger.

To use an inappropriate example, it's like bra cups; those who know, know.

Even though Zhuyouxing had already stepped off the stage three minutes ago, the players at the press conference were still excitedly shouting, which was enough to prove the impact of the price on them.

The presentation style of this press conference was also very dramatic.

This is simply the best press release ever.

All the reporters forgot to pick up their cameras to record or take pictures, and then it was over.

Many reporters were stunned on the spot, and then hurriedly begged their colleagues for a photo or video.

If all else fails, I'll buy it at a high price.

The quick-thinking reporter then immediately took out his phone and began editing the article.

Ten minutes later, the dramatic press conference held by Yuxing Electronic Entertainment was released online.

Three numbers were enough to drive players crazy, and they shouted on the spot, "Take my money, I want to buy a game console right now!"

What was the reaction?

What kind of terrifying effect is this?

No one dared to imagine that a press conference could be held like this.

No, perhaps some people have thought about it, but no one dares to take such a risk.

Because other companies are responsible to their shareholders and investors, they must do their best to satisfy their shareholders as well.

But Zhu Youxing doesn't need to be responsible to anyone. If he's happy, he can dismantle the company, and nobody can say a word.

Many company owners who witnessed this scene had tears in their eyes.

They weren't envious of the huge response that Yuxing Electronic Entertainment received because of those three numbers.

They are envious of the unbridled behavior of Youxing Electronic Entertainment.

Honestly, many CEOs gradually become slightly more senior employees as their companies grow.

In this process, they continuously raise funds and relinquish rights in exchange for a larger market share.

At the same time, they gradually lost their freedom and could no longer control the company they had founded.

Seeing Zhu Youxing's carefree manner and confident expression, their envy was what they admired most about him.

Back then, we had that confidence too.

But now we have more responsibilities, and they can no longer do this kind of thing.

I really wish I could do the same thing someday.

Even if it means resigning... well, let's forget about that. Making money is more important. Let's put freedom aside for now and wait until retirement.