Tokyo Video Game Tycoon.

The middle-aged man, on the other hand, wore a smile. At this moment, he showed no airs of a company president and was very approachable.

He quickly walked to the center of the stage, and the huge screen behind him gradually lit up. The light red hue gave people a very energetic feeling, as red is a very obvious stimulus to human vision.

From a biological and psychological perspective, red is also the color that most effectively stimulates bodily excitement.

Light red is relatively mild, but it can still easily invigorate people.

"Welcome to all of you who have come from afar. I am the president of Surui Electronics, and my name is Hayakawa Ueto."

On stage, Hayakawa Ueto gave a brief self-introduction.

He is the host today, and what he will be introducing is naturally his company's latest home console and game console.

However, as a diversified electronics company, it also needs to promote its other products.

This isn't an electronics entertainment exhibition, but a consumer electronics exhibition; he still needs to consider the feelings of other departments.

However, this also allows for a good arrangement of product release schedules, with the company's two game consoles serving as the final major promotional content for all products, while the others play a supporting role. This strategy is actually quite effective.

He faithfully adhered to the usual announcement strategy for press conferences or award ceremonies, which was to use one large and one small announcement.

First, release a product that is eye-catching enough, then a smaller one, then a larger one. This alternation is the easiest way to keep viewers patient.

The first product announced was something closely related to the blockbuster product, video games: a television set.

You can't just buy a home video game console and start playing immediately. It's not a handheld console or a laptop; you'll need a display device.

And television is the best platform for home game consoles.

Television can enhance family bonds.

Imagine adults finishing their day's work, children coming home from school, and the whole family casually watching TV in the evening, chatting about the latest gossip and news.

Television sets are, at least for now, a popular item in most households.

Surui Electronics also has considerable strength in the television industry. Their televisions are always the most advanced of their time, and they hold a dominant market share of half the world. They even set the industry standards.

With its excellent picture quality and some exciting new technologies, the TV is a great starting point.

Then there was their own portable music player, the kind with a screen, which looked very much like the iPod of later generations.

The Red Apple company, which is very similar to Apple in this world, has declined. It can be said that it is very different from the previous life that Zhu Youxing knew. This world may not have Apple, but it will never lack a market and creators.

Surui Electronics has accurately grasped this market, which is neither too big nor too small, and is able to maintain a decent level of profitability.

As for the current Red Fruit Company, it is almost crippled.

Developing a series of unsuccessful game consoles gradually dragged them down. Lacking the foundation for game console development and unable to recruit qualified game developers, they ultimately brought about their own demise.

However, Myron Keyes, the former CEO of Redfruit, has recently been doing quite well, but that's another story.

Next, Hayakawa Ueto brought out several of his own various entertainment products.

It has headphones, a personal computer, a thin and light laptop comparable to Morgan Stanley, a home CD player, and a flip phone.

Perhaps it's because this company still retains the old-fashioned craftsmanship of Japan and is very fond of flip phones, but the appearance is indeed quite good.

The press conference lasted for an hour, which is roughly the maximum amount of time most people can watch a press conference.

At this point, Hayakawa Ueto felt that the time was almost right.

So after introducing the last unimportant electronic product, he suddenly snapped his fingers, dimming all the stage lights, and the screen behind him switched from displaying the product images to a slowly flowing dynamic picture.

People were slightly taken aback by the sudden turn of events, and then Hayakawa Ueto's voice rang out again.

"I think everyone is looking forward to something, and what follows are the last two products we will be releasing. These two products are also considered to be the most important product lines at this stage."

coming!

Everyone perked up.

Meanwhile, Takeyusei, Matsuhashi Minoru, Lorenzo, and others were watching the press conference live from another venue.

They couldn't go to the press conference because it would be their turn after the conference ended, and they only had ten minutes, which wouldn't be enough time to prepare.

"I am very pleased to announce our latest video game product, the PNVITA handheld console."

The spotlight came back on, and Hayakawa Ueto was already standing in the center of the stage with the finished handheld console in hand. Suddenly, the sound of countless cameras snapping away began to blare wildly.

This is the first time people have seen the physical version of this game console.

"This is a bold attempt for us. Our new handheld console has unparalleled performance and the most comprehensive functions in the world. On this handheld console, you can experience games with the ultimate graphics, enjoy a beautiful piece of music, and play movies with our built-in mini disc system."

Behind him, the screen displayed a series of images showcasing the handheld console's features.

The handheld console instantly disassembles from its original form, revealing its entire internal and external components to the audience.

This press conference was very intuitive.

Then Hayakawa Ueto began to demonstrate their proudest new game to everyone.

The visuals are outstanding.

Even Zhu Youxing couldn't help but exclaim in admiration.

This screen—isn't this the best screen I've always wanted to see on a handheld console?

This performance was probably comparable to, or even better than, the PS Vita of later generations.

And perhaps by some kind of coincidence, the handheld console also adopted a radical design with a large screen, but it did not have touch functionality. This was because by the time the information was leaked by Yuxing Electronics Entertainment, it was too late to implement it. However, this saved some costs, allowing more money to be invested in the game console's graphics chip.

The screen size isn't as large as that of Yuxing Electronics Entertainment.

Yuxing Electronics' new handheld console has a 5.5-inch screen, while Surui Electronics' only has a 4.3-inch screen.

A difference of just over an inch is very noticeable on a handheld device, and it's something that can't be undone in time.

However, a relatively smaller screen can make the game graphics more refined and reduce the performance consumption of screen pixels, which is also a benefit.

With these complementary elements, the handheld console now gives a very good impression.

But games are what players really want to see.

Listening to music or watching movies doesn't matter; it's really meaningless.

They only care about how the game is.

Surui Electronics has met their needs very well in this regard.

The graphics were stunning, a first for these players outside of Yuxing Electronics Entertainment.

With the support of a brand-new 3D graphics chip, this handheld console delivers outstanding visual performance. At least in the eyes of today's gamers, it is the best product, truly a leap forward in technology.

Previously, the GBA was only in the 2D and pseudo-3D era, but Surrey brought players directly to the high-definition 3D era in the handheld console field, which was truly terrifying.

At the press conference, countless players were already ready to pull out their money to buy it.

"I think you are all very much looking forward to the price of this handheld console, so please look at the screen."

On the screen, the handheld console's image and several question marks appeared.

There are two models of this handheld console: one with a secondary touchscreen and joystick, and the other without any accessories.

Price is, of course, the most important thing for players, and they look at the screen with great anticipation.

Subsequently, two sets of numbers gradually emerged.

The handheld version with peripherals costs $299.

The handheld version without peripherals costs $249.

Based on the initial R&D costs of this handheld console, and the final cost per machine after mass production, the final cost of each machine in the first year should be around $220.

More than one hundred dollars of that was used to purchase the most advanced graphics chips, as well as other very advanced technologies from their own company.

Features include a top-notch audio module, excellent screen color accuracy, and an additional, highly advanced mini disc tray.

The combined cost of all of these is terrifying.

The version without peripherals could still make a little money, but the version with peripherals was sold at a loss for $299. If Yuxing Electronics Entertainment hadn't also been preparing to release a handheld console, he wouldn't have wanted to do it at all.

However, Hayakawa Ueto believes it's all worthwhile because it's a mobile terminal in the multimedia field, and he expects the handheld console to have a sales cycle of seven or even ten years.

This is different from the previous sales strategy for handheld consoles; he is very optimistic about this handheld console.

At this moment, with a smile on his face, he was eager to see the players' excited feedback.

However, the response seems lukewarm?

The players in the audience, who were just excited about the excellent configuration, have gradually calmed down.

This is how the same thing?

"Isn't it... a bit too expensive?"

At this moment, someone in the audience spoke uncertainly.

"It seems...that's true. A home console is about that price, right?"

Hayakawa Ueto gradually sensed that something was wrong.

But the words have already been spoken, and this price is the final price that he and the shareholders negotiated many times in meetings. It can't be lowered any further. The shareholders can't accept selling a product at a loss, as that's completely out of line with their company's usual style.

Even at this price, players still seem unable to accept it.

"Sir, please continue with the pace of the press conference. There are other press conferences coming up. If you extend it for too long, it will affect the other companies, and it will make things difficult for us."

At that moment, a voice came through his headphones; it was from the exhibition organizers.

They are responsible for controlling the overall pace of the press conference. Large companies have relatively strict time limits for their press conferences, and they will not easily delay the press conference unless there is a strong public demand for more information.

Hayakawa Ueto took a deep breath and then smiled again.

"Perhaps you are not yet satisfied with the release of this product, so next we will bring you an even more important product, which is also our last product, which is our latest home game console PNF."

The new game console was brought onto the stage.

Hayakawa Ueto smiled again and demonstrated how to operate the game console to everyone.

Players temporarily forgot about what had just happened and turned their attention back to the next highly anticipated game console.

The PNF game console now boasts graphics capabilities approaching those of the late PS3 era, resulting in incredibly realistic visuals.

With the help of the excellent Unreal Engine, they were able to elevate the game's visual presentation to a truly remarkable level.

Here, Hayakawa Ueto generously praised Unreal Engine. Of course, people who don't know the inside story wouldn't know that Unreal Engine is owned by Yusei Electronics Entertainment. They would only marvel at how amazing the graphics are.

Because Brown Entertainment had previously released a first-person shooter game, and it was a realistic war game related to World War II, it brought people into an exceptionally exciting movie game world for the first time.