Tokyo Video Game Tycoon.

They had previously mocked the Japanese company for overestimating its capabilities.

But in the blink of an eye, their game console sales exceeded 300,000 on the first day, which was indeed embarrassing.

However, they also believe that this is not a big problem. Most people who buy it are probably just buying it for the novelty. If you really like video games that much, we can just develop some games for you to play on our own computers and operating systems. This way, both the convenience and the game graphics performance will definitely be better than a simple game console.

After all, the Zhuyouxing game console is only 16-bit and is still a 2D animation-based game console. To make 3D, it would have to use some unorthodox methods, which is a natural disadvantage of 16-bit game consoles.

When it comes to game development, besides Yusei Electronics Entertainment, the most experienced companies are naturally a group of Japanese companies and Surrey Electronics.

At the same time, there are also some young Americans who are interested in video games and are eager to participate in game development.

The world is not lacking in true geniuses; every game by Zhuyouxing is a classic. But there are always a few people in this world who occasionally have a sudden burst of inspiration and create a video game that is eye-catching enough.

One of them looked particularly threatening.

That was a role-playing game called Dragon Treasure, released on Morgan Group's DOS3000 system.

Compared to the more Japanese-style Western fantasy role-playing games on Zhuyouxing, Dragon Treasure is clearly more in line with American aesthetics.

Furthermore, this game has an even more prominent feature: it can be played online.

The world has begun to see the birth of online games!

Chapter 216 Only classics can stand against classics

"Aiden, you still seem to care a lot about the success of Youxing Electronic Entertainment?"

In Aiden's apartment, Aiden is having a video call with Hayakawa Ueto across the ocean.

Hayakawa Ueto could tell that Aiden seemed to be in a dilemma.

Aiden snapped out of his daze and said, "I've tried to block them, but they still managed to sell 300,000 game consoles on the first day in the US. And that's just the sales figures for the Super Famicom; they haven't even released the sales figures for the Game Boy yet."

Right after Yuxing Electronic Entertainment compiled the first day's sales data, it immediately and "friendly" sent it to the executives of several large American department stores via email.

Of course, this behavior is more often seen as a provocation than a boast. The managers of several large department stores were very angry and also sent the data to their allies, namely Surui Electronics, Morgan Group, and others.

Aiden was also quite surprised when he received this data.

They can sell so many products with just a small department store and some retail stores. If Youxing Electronic Entertainment were to flourish across the board, what would happen?

Seeing his old friend's somewhat conflicted expression, Hayakawa Ueto simply smiled and said, "Aiden, it seems you're still more accustomed to the American ways of intrigue and trickery, trying to use commercial suppression to sanction him."

“Isn’t that right?” Aiden retorted.

“For some small companies that suddenly rise to prominence, this kind of suppression is indeed very effective,” Hayakawa Ueto said, nodding without any denial.

"However, this tactic had no effect on this company."

"why?"

Hayakawa Ueto looked admiringly at him: "This company is the most creative company I have ever seen. Their creativity is not one-sided. If you suppress the other party in this way, they can find other ways to break through your blockade and compete with this company. I think any fancy means are only effective in a short time. What really works is the solid quality of video games."

During his year-plus managing the video game division, Hayakawa Ueto was not only a manager, but also a student who was constantly growing and learning.

In addition, Hayakawa Ueto himself has a very strict father.

Kentaro Hayakawa was always the one who had the final say within the company, and almost nothing could shake his decisions.

Even in factional struggles, he can find a way to realize his ideas.

He was convinced that video games were one of the key areas for future development, and no one could change his mind.

Kentaro Hayakawa has expressed his admiration for the president of Yusei Electronics Entertainment on more than one occasion.

He has referred to Takeyusei as the mastermind of the video game industry many times, and in this respect, Hayakawa Ueto is indeed inferior to Takeyusei.

Kentaro Hayakawa was also pleased that Ueto Hayakawa had such a rival. He said it would be very beneficial for his growth, and that when he becomes president in the future, he will be very grateful for having competed with a genius like Yusei Take in the field of video games.

It is quite rare for someone to be praised like that by their father, so Hayakawa Ueto began to seriously study Takeyusei's rise to power.

Finally, he realized one thing: no amount of fancy tricks would work.

If you want to compete with this company, the key is to focus on the actual quality of your games.

The others are just unorthodox methods that can only be used to cope with problems in the short term.

Players are truly voting with their feet; they only choose games that are fun and interesting, or games with stunning graphics. Nothing else can move them.

The video game industry is actually quite similar to the film and television industry; only classics can compete with classics. Commercial competition or suppression can only be considered as supporting factors at best.

Therefore, Hayakawa Ueto later formed his own game development team and increased investment in video game production, so that video game producers could work without any worries.

In order to compete with Zhuyouxing, he even had to increase the salaries and benefits of his employees in order to prevent them from leaving.

Then, after his verification, good games did indeed begin to help him establish a stable position, no longer as volatile as before.

Seeing his former friend lost and confused, he felt it was necessary to offer some guidance to help him out of his inner turmoil.

"Stop using those tricks, or don't focus all your attention on the quality of video games. I now suggest that you also build a video game development team in North America. Compared to us on the other side of the ocean, I think Americans understand Americans better. They can make games that are more suitable for Americans. Of course, I will also have a team here to supply you with resources and continue to produce games that are at least at a passing level."

Aiden frowned: "So we're just going to let him have an even bigger market?"

Hayakawa Ueto said, "Of course not. I'm just saying there's no need to rely on commercial intrigue to deal with them anymore. Instead, we should focus on the quality of our games."

Aiden always listened to Hayakawa Ueto's advice, even if he didn't understand it at first.

Perhaps this is why he was able to consolidate his power in the US branch.

Without the support of his backers in Japan, Aiden wouldn't have been able to rise to power so smoothly.

His schemes and plots were partly his own, and he also had the support of the Japanese side.

"Okay, I'll give it a try."

Hayakawa Ueto laughed and said, "Believe me, you will definitely find a better game producer in the United States. Electronic software, systems, and programs are the strengths of the United States. I don't believe that the whole United States cannot produce someone who can compete with Yusei Electronic Entertainment. Find that kind of person and control them as much as possible. That kind of person will be our trump card."

Those who will control large companies in the future must have a forward-looking vision.

Stop dwelling on the gains and losses of a single city and strive for a more reasonable future.

Because of the financial backing of Surui Electronics, a certain department can go further in the long run.

However, Youxing Electronics Entertainment must be successful at all times and continue to be successful in order to maintain its leading position in the industry. Once a mistake is made, they may be unable to recover. Even if they regroup, they may miss a golden opportunity. At that time, it will be time for Su Rui Electronics to rise to prominence.

As for those American companies, their fate is none of his concern, so Su Rui Electronics isn't too worried.

After hanging up the phone, Hayakawa Ueto became curious.

He was curious why a Japanese person could create such popular video games in the United States, such as Street Basketball, Need for Speed, and Street Fighter. It was obvious that they were targeting the American market, attacking multiple game categories at the same time, which was quite unusual.

However, after thinking for a long time, he couldn't come up with a reason, and in the end he could only come to one conclusion.

This Zhu Youxing is a genius in the field of video games. Having someone like him as a competitor is really motivating.

Chapter 217 Public Discontent

Next, Surrey Electronics' North American branch suddenly reduced its monitoring of Yuxing Electronics Entertainment.

Although we will still try to suppress it in the market, it will not be as strict as it was at the beginning.

Aiden, meanwhile, began recruiting programmers with high salaries through major news outlets and the most important websites in the electronics field.

First and foremost, a programmer's coding skills are of paramount importance, but there are a few other things that can be considered as bonuses.

For example, they may have published their own software, video games, or other products at school or elsewhere, and these products were well-received.

Or perhaps they have unique insights into music, art, or other fields, and can combine their programming skills to create something different.

In summary, the plan is to recruit a group of highly intelligent, eccentric programmers, then select the truly promising individuals from among them, train them, and equip them with the ability to develop games so they can fight for the future of Surui Electronics.

Just as Surrey Electronics was changing direction, the first week of game sales for Super Famicom in the United States quietly ended, and the final sales results for the first week of Super Famicom were announced.

Thanks to the promotion to college students, total sales reached 700,000 in the first week.

Including the sales figures for SFC in Japan, the total has exceeded four million.

GB fared slightly worse, with sales of 430,000 units in its first week in the United States.

Originally, the United States only planned to have a maximum of three to five hundred thousand video game players.

The arrival of Bamboo Star has instantly expanded the game's player base by more than a third.

Street Fighter sold 520,000 copies. Young people in the United States really love this game. Its inherent competitive nature and incredibly cool moves make it irresistible to many young people.

……

"Why don't you have Street Fighter here?!"

"I'm very sorry, customer, we do not sell Street Fighter. We don't know the specific reason, but please rest assured, we have better game products, such as the very popular PN1 game console..."

"I don't want that kind of trash that can't play Street Fighter! I was fooled by you guys before. How could such a big department store not even have an SFC? And for so long, it's really disappointing!"

"Customer, customer! Please don't go! If you don't like the PN game console, we also have the Lierda 2600 game console, which has just as many excellent games!"

Inside a Woodson department store, several young people were venting their frustrations on a sales clerk.

These young people are here to buy game consoles.

They had the opportunity to experience Street Fighter and several other games at a friend's house in another city, and they were instantly hooked.

When they got home, they decided to go buy a game console together.

Then they went to Woodson Department Store to make their purchase.

There are no small department stores or supermarkets near their home, so if they want to buy game consoles, they have to go to these large supermarkets.

However, at first they knew nothing about game consoles and thought that as long as they bought a game console, that would be enough. Then a group of people unknowingly bought several PN game consoles and Lierda 2600s.

But after they bought it and brought it home, they discovered that it couldn't play Street Fighter.

They angrily questioned the decision, only to be told that they had bought the wrong game console. To play Street Fighter, they needed to buy the Super Famicom (SFC), but unfortunately, they didn't sell SFCs.

Of course, if you want to return the item, we are happy to assist you, but if you want an SFC, then there's nothing we can do.

These young people were very dissatisfied, but after returning the goods, they didn't forget to inquire about SFC every few days, although the results they received each time were somewhat disappointing.

Why don't large supermarkets like yours even have products like this?

This product is clearly the latest, most popular, and fashionable. We seriously doubt the product range of your department store.

The department store sales clerks were at a loss for what to do. Finally, one of them couldn't help but whisper to them where they could buy it, and only then did the young people give up.

Seeing the group of young people leave, the salesperson breathed a sigh of relief.