Tokyo Video Game Tycoon.

Huh? So you play video games too? What a coincidence, I never knew that before.

Yeah, yeah, speaking of which, isn't it working hours now?

Hahaha, yeah, I took the day off, what about you?

Of course I took leave too!

The atmosphere was harmonious for a moment, and the players greeted each other in a friendly manner.

When a friend finally buys a game console, they happily congratulate each other on their success.

Friends would also make plans to hang out together sometime.

Nowadays, the sales channels for game consoles are no longer limited to just a few stores.

Large shopping malls also sell the latest SFC, and the queues there are equally impressive.

But it still can't compete with directly authorized stores in terms of the number of customers.

At this moment, Tian Chong was slightly dazed.

He seemed to remember that it was around this time last year that he first came into contact with video games.

My child brought me along to buy it.

Unexpectedly, things spiraled out of control after that incident.

Video games have truly become a bridge for him to communicate with his children.

He is also very grateful for video games.

Huh? My turn!

When Tian Chong realized that it was almost his turn in line, he finally regained his spirits.

This time, he queued for the entire day again, just like always.

But he wasn't tired at all; in fact, he was quite energetic.

Especially as his team gradually approached the counter.

"Hello sir, what would you like to buy?"

"I want the latest SFC, and also, Super Mario World game cartridges, and Contra 3 cartridges."

"Ok sir."

"Wait a minute, I still have some old cartridges here. I need to replace them all with the latest cartridges."

"Well... I'm very sorry, sir. Because there are too many customers replacing their cassettes, we have run out of stock. So you will have to wait a while. Please understand."

"Can't we still exchange it? Fine, it's no big deal. Just give me the latest game console quickly, and we can discuss everything else."

"Okay, sir. An SFC game console, 8000 yen; Contra 3 cartridge, 6000 yen; Super Mario World, 6000 yen. That'll be 20,000 yen for you, just right, sir. Thank you for your patronage."

When he handed over the money, Tian Chong really felt a little heartache.

This is his secret stash of money, and he went through a lot of trouble to hide it. Now he has to start saving again, hoping that the game he wants to buy won't be released so soon.

In fact, his wife had already discovered his little stash of money.

However, his wife didn't care, otherwise his secret stash of money would have been wiped out long ago.

He felt a pang of regret at spending 20,000 yen, but in the blink of an eye, he became cheerful and optimistic.

The sun seems particularly bright today... Oh, it's a cloudy day, so the clouds are also exceptionally vibrant!

Although the sky was actually gloomy, it did not affect Tian Chong's bright mood at all.

Even though it's already past seven o'clock, and even though he's been queuing for video games since five in the morning until now, he hasn't complained at all.

As long as I can buy a game console, then everything is worth it.

In such a lively atmosphere, even the TV reporters couldn't sit still.

Such excellent news material cannot be broadcast, which clearly damages the reputation of their TV station. If they don't even broadcast such social hot topics, it seems that your news programs are terrible. We are ready to abandon your TV station.

If this leads to a loss of viewers, then it will be a huge loss.

Chapter 139 Crossing the River by Feeling the Competitors

Now, who knows how many reporters are secretly cursing their bosses.

They cursed them for being inflexible, and now they're begging their own TV station's director to be replaced quickly, so that maybe the rules can be changed.

This is a rare social phenomenon.

At a time when Japan's economic bubble has burst, it is extremely rare to see so many people going out to buy goods, even waiting in line for one or two days or longer.

The Nikkei newspaper needs no introduction.

They are very protective of Youxing Electronic Entertainment.

Seeing the rapid development of Youxing Electronic Entertainment, they began to lavish praise on the various benefits of video games.

They praised video games for revitalizing a stagnant Japanese society.

They praised Yusei Electronic Entertainment as an excellent company, and its president as young and promising.

Meanwhile, these economists also boasted that this might be a sign that Japan is getting out of the bubble economy.

The Japanese people feel that they have lost several years, and their once prosperous society has fallen to rock bottom in the blink of an eye.

However, Zhu Youxing knew that these were all just bluffing.

Video games alone cannot affect the entire Japanese economic landscape; at most, they only give it a minor boost.

However, this seems to be part of the butterfly effect.

I have changed many people.

Of course, he also hopes that he can change more people.

However, this was not particularly evident in the sales figures of the SFC.

Sales reached 400,000 units in the first week.

This is already quite amazing.

This seems to prove that the Japanese people still have purchasing power, but they lack something that can truly impress them.

This is also the result of a year of hard work in expanding the market.

This is really not easy. If we work hard in the future, we can help some of the most popular and top-selling games in Japan achieve sales of over one million in their first week. That would basically be the sales limit for the entire Japanese market, and it would be very difficult to improve it further.

After all, the total number of people in Japan is only so many.

The average performance of the four launch titles was also quite good. Contra 3 and Super Mario World both sold over 300,000 copies, which means that 70% of people who bought the consoles chose these two games, and they were even choosing them together.

Other Mario drawings and Zero Racing cars sold less.

The Zero racing car sold for nearly 200,000 units, which was a good result.

There are only 100,000 Mario drawings.

This game is more of an experiment. Zhuyouxing didn't really expect it to bring in much profit. They'll take whatever they can get, since the game's development costs weren't high to begin with.

Then Zhuyouxing looked at the results of other peers to see their current sales of game consoles and games.

First up is the PN game console.

The release of the Super Famicom completely shut it down.

According to industry estimates, weekly sales probably did not exceed 2,000 units, making it the worst week ever.

As for game sales, there's no need to even mention them; there's practically no data available to track their sales performance.

Su Rui Electronics didn't put up any particular struggle, letting itself be ravaged by Youxing Electronics Entertainment without offering any resistance.

SFC's influence is indeed significant, and a direct confrontation would be a huge loss. So it would be better to skip this competition for now and wait for the next opportunity to strike back.

The other companies that wanted to make money were in a similar situation, showing no reaction to the release of the SFC and adopting a completely passive attitude.

Zhu Youxing found it rather boring, not expecting them to give up so easily.

You guys could at least give me a few symbolic blows.

It wasn't that they didn't want to come; it was that Zhuyouxing had spent so much money that they almost monopolized all the advertising slots for those few days, leaving them with no channel for promotion, so naturally they had no choice.

But it's estimated that once SFC sales stabilize, they will start trying to launch a counterattack.

There are industry rumors, or insider gossip, that Surrey Electronics seems to be planning to make a handheld console as well.

Their performance will be better, and only in this way can they possibly gain an advantage. Otherwise, under the same conditions, they really have no way to compete with Bamboo Star.

There's been no news about the development of a new home video game console, perhaps because it's been kept well secret and hasn't been discovered.

After thinking for a moment, Zhu Youxing felt that he still needed to urge these competitors on.

We can't let them just give up like this.

He was still hoping to find a way to get across the river by feeling around these people.

He needs to accelerate the development of game consoles, otherwise he will always fall behind the times and when he will be able to play real AAA games.

So Takeyusei called over Natsume Yasutaka, who was in charge of marketing.

"Xia Musang, I have a new task to teach you, but this task is rather special."

As soon as Natsume Yasutaka entered, Takeyusei immediately assigned him a task.

"President, please speak."

"Find some people who can remain as anonymous as possible on the internet, hiding their IP addresses and all other information, and then leak some information to the outside world."

Natsume Yasutaka was somewhat confused by Takeyusei's words: "Leaked information? What information?"

"For example, we are starting to develop a more powerful game console, which is expected to be a game console with a 32-bit chip directly, preparing to enter the 3D graphics game market and bring another revolution to the video game industry."

Zhu Youxing paused for a moment, then spoke again: "By the way, find a few suitable chip companies, both domestic and foreign, make a phone call to say hello, and then find an opportunity to inspect their latest digital chips. Then try to 'accidentally' take some spy photos and spread them on the internet."

Natsume Yasutaka slightly widened his eyes.

"President, are you serious? We are really developing the latest game console, and it really is 32-bit. By deliberately leaking information like this, aren't you just asking our competitors to react?"

“That’s right, that’s exactly what I’m going to do. They’re too slow, I need to push them harder.” Zhu Youxing revealed a mysterious smile.