Perfect Life
Vol 5 Chapter 181: Spring Festival
On the first day of the first lunar month, New Year's greetings, with my wife.
On the second day of the first lunar month, New Year's greetings, drinking, and accompanying pregnant women.
On the third day of the first lunar month, New Year's greetings, big wine, and concubine.
On the fourth day of the first lunar month, others come to pay New Year's greetings, drink big wine, and accompany the concubine.
the fifth day of the first lunar month
The Spring Festival is the period with the lowest commercial sales data in the whole country. Almost all people are busy paying New Year's greetings, collecting New Year's money, exchanging feelings, etc. All things are stored in advance.
Especially in the past 20 to 30 years, the country's economy has developed rapidly, and population mobility has intensified. Especially in some large cities, the proportion of floating population to the total population has repeatedly hit new highs every year. Adults, have gone home.
All industries are dying.
In the United States, where the film industry is more developed and the regularity of the film box office market is more obvious, the Christmas season is actually a very important time period. For family movies, that time period is simply inevitable. The total amount is second only to the unrivaled summer file.
Coming to China, because of different national conditions, the New Year's Day schedule is also very important for the domestic film market, but the Spring Festival schedule that should really be compared with the Christmas schedule in the United States is recognized as a tasteless time.
Before the big director Liu Chengzhang achieved world-renowned box office results, when it comes to domestic film directors, the three major directors are Qin Wei, Du Weiyun and Zhao Meicheng. It is not an absolute killer at the box office. If there are so many domestic film directors in terms of director box office, the first commercial director, Zhao Meicheng.
And more than half of Zhao Meicheng's box office results were obtained on New Year's Day!
Since 1994, the film industry in China has been desperately hyping the so-called "New Year's Eve", which refers to the period from Christmas to New Year's Day and then to the Spring Festival. The concept of this "New Year's Eve" was first proposed by Zhao Meicheng, And the first to be vigorously promoted.
The same is true this year. Let's talk about a big business with Zhao Meicheng's new film this year. It will be released on December 23, opening the curtain for the Lunar New Year. In the first three weeks, the box office results are unparalleled, and the highest release canvas is as high as more than 2,600 pieces. , in less than three weeks, it was announced that the box office exceeded 100 million! And for four consecutive weeks, it has been firmly at the top of the domestic movie box office rankings, and no one can shake it!
Zhao Meicheng has such a unique skill, contemporary urban life films, the joys and sorrows of small people, the cost is not large, but all kinds of jokes and jokes emerge in an endless stream, and I will give you some black humor from time to time, and finally I will give you a bowl of warmth and warmth. Inspirational thick chicken soup!
In this way, he almost sells one book a year and sells it every year!
In terms of domestic films, watching Qin Wei, watching is life, watching is life, watching is depth, watching Du Weiyun, watching is feeling, watching is beautiful, watching is realm, but watching Zhao Meicheng, don't think about it Yes, let’s have a good time—the domestic films have developed so far, and there are less than 20 films with the box office exceeding 100 million. Zhao Meicheng himself has five films. Counting this year’s film, it is already the sixth film. Absolutely unique in the world!
It can be said that if the bosses of major film companies and production companies, as well as actors, brokers and other industry personnel are to vote together, whose movie is the least likely to lose money, and the most stable and stable to break through 100 million and become big. Earned, then, even Liu Chengzhang, who sold more than 200 million yuan at the box office by virtue of the swordsman and monk, will be stunned. Zhao Meicheng's votes may exceed 80%!
Niu people, that's how good they are, there's almost no reason to be so good!
This year, let's talk about a big business, and it's still the same routine, but the majority of the audience who bought tickets and entered the venue still accepted the bill. They spent eight yuan and ten yuan, and entered the venue for 100 minutes. They laughed almost from the beginning to the end, and even went home for the New Year. They all came back with a smile and jokes from the movie.
In 19 days, the box office exceeded 100 million, ranking third in history, second only to Liu Chengzhang's swordsman and monk, and Zhao Meicheng's birthday in 1997.
As of January 21, 2001, it was released for 30 days, with a box office of 130 million. It is estimated that 150 million is no problem when it is offline. If it is counted in 2000, it is estimated that it will be firmly in the top spot. Of course, only The top spot in domestic films, and even if it was taken in 2001 to take stock, the top three are still the top three. So far, the highest record for domestic films is that four domestic films have box office exceeding 100 million yuan in one year, and the box office exceeds 150 million yuan. , the highest record was two in a year in 1997.
As for whether or not he can get the first place, to be honest, everyone knows that it depends on whether Liu Chengzhang's new movie Sword Immortal will be released in time for the summer. Li Qian has the exact news, because from the start of filming, Minghu Culture The special effects department has been following closely. For many shots that require a lot of special effects, Liu Chengzhang is shooting and editing at the same time. The special effects department of Minghu Culture works overtime. Therefore, by the end of May, all the special effects work of Jianxian can be completed. , that is to say, there is absolutely no problem in catching up with the 2001 summer vacation!
Therefore, it is said that a total investment of 35 million yuan, but the industry insider said that before the film started shooting, he took the movie name and the director's name and went out to draw a circle. The advertising fee is already more than 18 million yuan, and the heroine is a film and television company. What they hold is not only free to join, take care of their own board and lodging, but even pay 500,000 to the crew - of course, it is said that the news announced to the outside world is still not low.
So, even if you don’t look at the investment, it is considered to be above average, but in fact, after excluding the elements of bragging for publicity, and then excluding the advertising fees and the like, the cost has already been paid back before the filming has started. In fact, the total investment of this film is about That is, between 15 million and 18 million, never more than 20 million!
In theory, this movie has reached the breakeven line for about 50 million!
And its final box office, but it is very likely to exceed 150 million, no matter how it is counted, it is a Zhao movie that makes a lot of money!
Moreover, the success of this film also once again announced that Zhao Meicheng continues to lead the border defense martial arts films and Zheng Yuan's personal hero films in the genre films of domestic films.
Although it was the last full week before the Spring Festival at the box office, it was the new movie Escape Hero starring Zheng Yuan that knocked the movie Let's Talk a Big Business off the weekly box office list.
In fact, in the first week of its release, the opening canvas was 2,355 yuan, and the box office was 24.51 million yuan, which once again proved Zheng Yuan's strong box office appeal!
Although the so-called "New Year's Eve" was originally Zhao Meicheng's private plot, most of the films that came to play during this period were low-budget films. Zheng Yuan's escape hero suddenly gave up the summer program and switched to the New Year's Eve, which was more or less tricky. But I have to say that even in the closing period of the Lunar New Year, as long as the film is good enough, it is not impossible to get a good box office.
Because this is the truth, although the Lunar New Year stalls are far less lively than the summer stalls, there are very few people who come back to participate in the competition, especially good films! And the hero who escaped for his life has pinpointed the fate of let's talk about a big business. It was released when he had basically lost his control over the box office market, so he won this box office result in the first week of release. for surprising.
It's hard to say that this film can also help Zheng Yuan to hit his second personal film with a box office exceeding 100 million!
As of the first day of the new year, which is February 1, the total box office of Let's Talk About a Big Business has accumulated for six weeks, and it has climbed to 143.72 million! As long as it can last a few more days, it is almost a foregone conclusion that it will get a total box office of 150 million before it goes offline.
And it is also until February 1st, the first day of the new year, and the hero of escape has been listed for two weeks. Although many people have to go home to celebrate the new year in the second week, the box office of this film has dropped sharply to less than 10 million. But in two weeks, the total box office of this movie still reached more than 33 million!
And at this time, another Lu Ping, who was definitely a big man in the Spring Festival stall, made his move.
On the fourth day of the Chinese New Year, on Wednesday, February 4, 2001, Lu Ping's third full-screen movie Heroine Hello! Officially launched, the opening canvas is 1836 pieces!
In terms of commercial achievements, Lu Ping's best box office Ma Mingfeng is also not comparable to Zheng Yuan and Zhao Meicheng's films, but firstly, his last movie won the Great Wall Award for Best Director, and secondly, the new movie is an urban romance. It is said that there is also a certain martial arts element. It is different from those of his past shows of depth. It can be seen that this should be for business and sales. Three, please, the actor Shen Guorong, He and Wen Qian, who plays the heroine, are also star rookies who have been quite popular in the domestic film industry in the past two years, so on the whole, even Zheng Yuan and Zhao Meicheng have to pay close attention to the launch of his film.
This year's Spring Festival stall, Zhao Meicheng's idea was to bring the big money in for the New Year stall. After the Spring Festival, when everyone returns to the city, and then pick up the leftovers, it's almost the same. Zheng Yuan's idea is to kill Zhao Meicheng before the Spring Festival. To boost the reputation of the movie, when everyone returns to the city, it seems to be the off-season, but because there are no decent movies to compete, you can make a lot of money after the Spring Festival.
As for the heroine, hello! It was chosen to be released on the fourth day of the new year, which is a special and unusually deserted time. Many experts have expressed that they do not understand it well!
On the fifth day of the Lunar New Year, when the artists of Minghu Culture who stayed in Shuntian Prefecture for the New Year gathered to celebrate the New Year and drink, Li Qian first accompanied Wang Jinglu to see a big business with us, and then took her to the venue.
On the sixth day of the Lunar New Year, when a group of senior brothers and sisters from Chengmen gathered for a drink, Li Qian reserved some amount.
Both movies are good.
The former's laughter burden and the inconspicuous black humor, it is obvious that the spectators are serving, and it is estimated that foreigners do not understand the stalks, but the Chinese, especially the northerners, absolutely understand it in seconds!
So, Zhao Meicheng is really a genius!
And the escape hero, in the screenwriting and performance, and even on the camera, there is not much to evaluate, it is a prodigal son, a standard Zheng Yuan-style hero film, but from the point of view of commercial production, in addition to the routine It's a bit old, it's basically a decent commercial.
On the seventh day of the Lunar New Year, Li Qian and Qi Jie, wearing both scarves and sunglasses, held hands and sneaked to watch Lu Ping's new movie, hello girl! .
Not to mention, after watching it, Li Qian felt that the filming was really good!
If there were some concerns about the quality of this movie before, it was mainly because Lu Ping was used to playing in-depth and alternative games, and suddenly changed to an urban romance film, fearing that he would continue to play in-depth, then it would be bad at the box office. Hard to say.
Everyone is right. Lu Ping took the initiative to ask Lu Lingxi to talk, and the offer was over. Li Qian should expect him to smash the movie, but to be honest, Li Qian really doesn't think so.
If you want to think that way, firstly, you will look down on Lu Ping, and you will look down on yourself, and secondly, to be honest, if you meet a low-level opponent who is already a failed work, it will be a bit insulting to my savage girlfriend. this movie.
Moreover, if nothing else, Li Qian was not that petite!
But fortunately, looking at it now, Lu Ping is indeed talented!
Even if he was going to shoot this kind of urban romance film, which should have been relatively superficial, and some nondescript elements of urban martial arts were added, he actually kneaded all these elements very well!
After watching the movie, the two of them agreed that the movie was really good!
The tender scenes are tactfully filmed, with a sub-line of martial arts running through it, and when it explodes at the final climax, it doesn't feel abrupt at all.
Either way, this is a successful movie!
Although in the opinion of Li Qian, who is used to watching thousands of movies, this movie is far from being rated as "excellent" and lacks something touching, but after watching it, Qi Jie seems to be in a bit of a mood. Heavy, when we had lunch together, I repeatedly told Li Qian that the box office of this film was probably not bad!
And after Li Qian went back, he received a call from Cao Zhan, and he had also seen the female hero hello! , and told Li Qian very frankly~www.wuxiaspot.com~ he is very optimistic about the film, and believes that it is likely to usher in a double harvest of word-of-mouth and box office-warm, inspirational, and joined the most popular Chinese Welcome to martial arts and gunfights!
Immediately after that, Qi Jie took the lead and convened an internal small meeting. Except for Han Shunzhang, Lu Lingxi, Zhou Zhiyu and He Yingyu, who went out to record the program and did advance publicity, all the people from the Minghu Culture Film and Television Department were there. Qi, after some analysis, everyone believes that although the opening canvas of this film is not as good as the hero of escape, the quality of the film is excellent, and it is even hopeful to challenge its top spot!
In fact, on the ninth day of the lunar new year, on February 9th in the Western calendar, Monday, when the box office charts for the new week are released, although this week is definitely the off-season of the one-year movie box office, hello woman! Really counterattack!
The opening canvas was 1836 pieces, the release time was five days, and the box office was 10.22 million!
It is only 130,000 more than the box office of Escape Heroes in the third week!
But number one is number one!
And it was achieved when the box office market was cold, and the theater dealers increased the release canvas of Escape Heroes with the mentality of being idle and idle!
Hello lady! , 1836 canvases, five days, 10.22 million box office!
Escape Heroes, 2473 canvases, seven days, 10.09 million box office!
One more day, February 10, and My Sassy Girl is coming.
***
The third is here!
More than 10,000 words! Ask for a monthly ticket, everyone!
If you still have monthly tickets that you haven’t voted for, don’t let it go and vote. There are only 26 hours left until the end of this month and the end of 2016!
Xiaodao doesn't ask for any counterattacks in the top ten cities of the year, at least standing at the 24th place in December, can't be kicked down any more? (.)
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