Perfect Life

When the time entered September, "Super Girl" quickly became popular.

At the beginning of the broadcast, this variety show was barely maintained at about 10% of the ratings, whether it was promoted by Li Qian's name as the program director and the first producer, it was still the number one on the TV station at that time. This kind of situation of mixed good and bad for the first time may bring a strong sense of freshness to the audience. In short, although the ratings are still far from the expectations of Tan Dezhang and others for this show, it is already quite outstanding.

Minghu Culture and Hunan Satellite TV have joined hands to provide a strong guarantee of human, material and financial resources for this program.

Then, the show begins its triple jump.

At the end of the audition, it entered the preliminary round of the six major competition areas. It was completely stable at more than 12%. At the same time, dozens of provincial TV stations and the giant Huaxia TV station competed together, with a ratings of 12%, although the third place from Huaxia TV station The set program "The Stars Are Bright Tonight" is not as good, but it is getting closer.

At the end of the competition, each competition area selected their own top 20, and the ratings of the following programs, like riding a rocket, began to soar rapidly. The six competition areas selected the top five, representing their respective % when going to the finals in There is only one step left to break the 30% ratings mark!

And when the finals started, only the first game, %!

One game after another, pk, resurrection, audience SMS voting, with the elimination of one player after another, fewer and fewer people remain, but the ratings are getting higher and higher. At the same time, it is conceivable What we know is that these players, who finally became more and more brave and more brilliant, began to gather the power of all living beings, received more and more support, and became more and more popular among the audience!

By the last few episodes, this show has completely risen to the level of national attention!

Every Saturday and Sunday at eight o'clock in the evening, thousands of households all over the country will lock on Hunan TV almost immediately. Under the change, there is naturally the sound of mourning from other TV stations across the country.

On the night of the Mid-Autumn Festival, the finals of "Super Girl" were held.

Liao Liao specially flew back from the United States to help out on the spot. The Feixiang Band also came to the scene as a special guest to help out. Xie Bing appeared on the stage to sing the theme song of the first season of "Super Girl".

And Wang Nanhao, who is about to release his first solo album, also came to publicize and sang the first title song of his new album "Match Heaven".

That night, the ratings of "Super Girl" broke through 60% historically, %! Among all the variety shows in China, it is second only to the Spring Festival Gala of Huaxia TV!

And the program finally selected the top three of the year: the third place Yang Jinye, the second place Lin Xianjun, and the champion Xie Lili, in this night, it is simply infinite glory!

The direct contract with Minghu Culture Company does not count. As a special guest, Xiao Aiguo, the lead singer of Feixiang Band, also expressed on the spot that he particularly liked Lin Xianjun's voice and expressed his willingness to write a song for her.

As far as Xiao Aiguo is concerned, this is definitely the first experience in the world!

Lin Xianjun was very grateful at the time.

This night, the stars were shining brightly.

However, for Hunan Satellite TV, which has started to rise strongly with the hit of "The Legend of New White Snake" in the past year, the end of "Super Girl" seems to be just the beginning of their continuous rise!

After the grand final of "Super Girl", when the "Super Girl" national tour concert jointly organized by Minghu Culture's performance department and Hunan Satellite TV was about to start vigorously, after a lot of publicity, "Meteor Garden" officially launched.

You know, after the estimated broadcast time of "Meteor Garden" was announced, just two days before the broadcast, Huaxia TV temporarily adjusted the broadcast of a TV series and transferred the TV series that was being broadcast to its own TV series channel. , the evening golden theater of a set of programs was replaced by the "Annual Mythical Drama" "Fengshen Bang"!

This drama is beautifully produced, and it is an adaptation of Fengshen Romance, so as soon as it was launched, just the first four episodes, the ratings have soared to 27%!

This is definitely a long-planned sniping!

The hit broadcast of "Fengshen Bang" has brought pressure on Hunan TV beyond imagination!

First, this time can be regarded as Huaxia TV's first suppression of Hunan Satellite TV, which has gradually risen in recent years. The representative significance is very significant. Hunan Satellite TV is up and down, and no one wants to be suppressed! The second is that this drama is produced by Minghu Culture. Although Li Qian is only a screenwriter, the price is still high. Out of confidence in Li Qian's script, producer, and the success of this TV series, hunan TV is here to follow up with him. Advertisers signed, but a step-by-step advertising contract! Once the ratings of the TV series are unsatisfactory, this drama will lose money, and it is not a small loss, but a big loss!

But in the end, Tan Dezhang made the decision, and "Meteor Garden" still faced the huge pressure brought by "Fengshen Bang" and started broadcasting on time!

On the first night, "Fengshen Bang" reached a new high, %! For the first time, it has broken through the 30% dividing line! Reaching this level of ratings is not comparable to top dramas such as "Journey to the West" and "Legend of the New White Snake", but it is already a national TV series!

In contrast, despite the participation of Xie Bing, a beautiful national girl, her own popularity has been enough to bring about a fairly high ratings, plus Hunan Satellite TV has repeatedly played the card of Li Qian when promoting , claiming that this TV series is the second TV series produced by Li Qian himself, and deliberately ignoring that Li Qian only provided the script. In fact, this TV series was created by Jin Han from beginning to end.

This made many viewers who saw the propaganda subconsciously imply that this play was Li Qian's second work after "The Legend of the New White Snake", and unknowingly associated the play with "The Legend of the New White Snake" In addition, the aftertaste of "The Legend of New White Snake" and "Super Girl" are still being broadcast, and many viewers are still habitually paying attention to hunan TV. Therefore, on the first day of the broadcast of "Meteor Garden", despite being in the Under the strong suppression of "Fengshen Bang", % of the ratings!

However, compared to the strength of "Fengshen Bang", the ratings of "Meteor Garden" on the air are not so brilliant! At least it's a certain gap from what Hunan TV originally expected for this drama. After being fed up with it, especially in the last year, other shows and TV dramas in Taiwan are also increasing their ratings. In Hunan TV's view , "Meteor Garden" should get 25% of the viewership ratings for its launch, so it can be considered satisfactory!

On the second night, "Fengshen Bang" climbed to a new high, with a % audience rating!

In contrast, "Meteor Garden" only increased slightly, not even 20%, at the % mark!

The situation seems to be getting worse all of a sudden!

As we all know, "Fengshen Bang" is a large-scale mythical TV series with a certain historical background. Such dramas have a distinctive feature, that is, they often require a certain number of episodes to foreshadow, and then slowly enter the plot. High tide, so, even if the ratings of this kind of drama are low when it starts broadcasting, it is not at all afraid, because it tends to open low and go high, and the ratings are relatively easy to stabilize, and it is difficult to be shaken.

In other words, audience loyalty and viewing stickiness are relatively high!

In contrast, as an idol romance drama, "Meteor Garden" mainly attracts audiences of the younger generation, and its ability to attract middle-aged and elderly audiences is relatively limited. Moreover, one of its distinctive features is that its ability to accumulate word-of-mouth and to explode later is relatively limited!

What's more, "Meteor Garden" only has 20 episodes!

On the third night, "Fengshen Bang" finally sprayed its ceiling. Just as "The Legend of the New White Snake" also had two episodes stuck at a certain ratings node, this time, its ratings declined instead of increasing. In the end, the highest ratings of the night were slightly lower than last night, showing its strong stability.

And that night, "Meteor Garden" took a surprising step up a big step!

%!

And to this point, the two popular dramas of the two TV stations have monopolized more than 50% of the domestic viewership ratings at the same time for two consecutive nights. Get up, it will soon become the focus of hot discussion among the people after a meal!

Fu Hongxue, who plays Su Daji, and Xie Bing, who plays Xiaomei, as the core characters of the two dramas, are also top beauties, and they have become the most attractive existences in China for a while.

On the fourth night, the ratings of "Meteor Garden" finally rose sharply again, and broke through the bottleneck of 30% in one fell swoop, the highest ratings, %!

But at the same time, as the beneficiary of the PK topic of the two dramas, "Fengshen Bang" actually broke through the bottleneck in one fell swoop.

However, on the fifth day, the percentage of "Meteor Garden" increased slightly, and the percentage of "Fengshen Bang" decreased slightly.

"Meteor Garden" did not catch up or even surpass the other party as Tan Dezhang expected, and the fact that the two dramas were fighting together and being broadcast at the same time, the fact that the two sides had jointly won more than 70% of the audience ratings in the same period also made "Fengshen Bang" not The ability to continue to exert force, not only failed to take advantage of the trend to break through the 40% mark, but declined slightly.

Until this time, the two sides were suffering from pain, and suddenly realized that playing like this is really a bit of hurting each other. Both of them should have the hope of hitting 40% or even 50% of the TV series, and they will win together. After more than 70% of the ratings, no one can continue to rush up!

On the sixth day, "Meteor Garden" dropped slightly, %, while "Fengshen Bang" increased slightly, %!

So far, the two sides have completely understood that the overall situation is probably like this.

For Huaxia TV, the heavy punch that has been suppressed for a long time is considered a success. The TV series costing as much as 40 million was not built. Although it failed to form a complete suppression, it was stable from beginning to end. The performance of the other side is enough to mark the word "success" for this TV series.

Not satisfactory, but acceptable.

As for Hunan Satellite TV, the heavy purchase expects to win 40% of a drama and hit 50% of the drama, but in the end it is very likely that 40% of the drama will not survive. The revenue from advertising is only equal to the cost of buying dramas. In a situation where there is no profit or loss, it is inevitable to be disappointed.

However, thinking about it in reverse, under the pressure of a mythical drama with big investment and production like "Fengshen Bang", and the opponent is Huaxia TV, a love idol drama with limited cost like "Meteor Garden" can actually stand firm. It is very rare to have a relationship with the other party! If this were replaced by another TV series, as soon as "Fengshen Bang" came out, it would have been destroyed long ago to the point where no bones and scum were left!

And I have to say, compared with other provincial brother satellite TV stations in China during the same period, although "Meteor Garden" failed to surpass "Fengshen Bang" from beginning to end, it has a viewership rate of 1% and 2% compared to other satellite TV stations. , %, has an overwhelming advantage!

This is a fight against a drama carefully prepared by Huaxia TV!

What does this mean?

It means that Hunan Satellite TV, as a provincial-level satellite TV, is already qualified and capable of wrestling with the big brother of Huaxia TV!

There are so many TV stations in China today that can wrestle with Huaxia TV without losing the battle, this is the only one!

The TV series is still on the air, and it is foreseeable that "Meteor Garden" is too short. When this drama is over, "Fengshen Bang", which was broadcast two days in advance, has just reached the middle. "Meteor Garden" competition, their ratings are bound to soar! Therefore, in the final result, the highest ratings of the other party will definitely be a lot higher than this one.

However, when the internal summary meeting was held, Tan Dezhang said that "it is already possible to break arms with Huaxia Taiwan", and it was right that he quickly won everyone's approval. It is no longer easy to make it like this!

It can only be regarded as the disadvantage, but at least not lost, let alone being suppressed!

Under the attack of the other party's long-standing momentum, it can be considered a success with a love idol drama. After all, it is Huaxia TV!

In fact, after a little thought, everyone will understand that even though 40% of them were not able to rush past, those advertisers still expressed their satisfaction, and even expressed their desire to continue to get more advertising slots for their gang. But they are absolutely clear-sighted, obviously in their opinion~www.wuxiaspot.com~ has experienced two promotions in "Legend of the New White Snake" and "Super Girl", and now they are following Huaxia TV with a youth idol drama. The "Fengshen Bang" has become an anxious situation, and now Hunan Satellite TV has secured the first position below Huaxia TV!

Their recognition means a substantial income from advertising fees!

This is already a success!

However, when the meeting was over, everyone walked out of the conference room in twos and threes, chatting and laughing. When the somewhat depressing and even slightly depressing atmosphere inside the TV station was finally swept away, Tan Dezhang, who was left alone at the end, But he sighed helplessly.

After thinking for a long time, he dialed Li Qian's cell phone and said, "Let's make a big drama again! The price is up to you! As long as you can help me press down the Huaxia stage, like the white lady, they can't lift their heads. , everything is negotiable!"

When he said this, he was half angry and half hopeful. Tan Dezhang is not a child. He has been in charge of the TV station for the past few years, and he also knows a good hit drama, especially the big trick that can be used to fight with Huaxia TV. It's not something you can have if you want to be able to hold the other party's head up against it!

Even though the person on the other end of the phone is called Li Qian, even though he has only written a script and a certain degree of supervision, he has already used a low-cost love idol drama to compete with a big drama like "Fengshen Bang". Go, but he is not an immortal, and Tan Dezhang can't expect him to really give him a positive answer.

However, after a while, Li Qian's answer on the other end of the phone was: "I'm about to shoot!"

Tan Dezhang stood up from his chair in a flash!

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