Perfect Life

Thursday, July 7th.

The new movie "On the Road", which is quite anticipated in a small area, is officially released.

There was no premiere ceremony, and there was no fanfare. Although this film was Minghu Culture's first film in the film, the investment was not high. In addition, it suffered a certain degree of setback at the Yangcheng Film Festival not long ago. Director Jin Han himself was not too hopeful about the box office of this film, so when it was released, Jin Han himself continued to shoot "Meteor Garden" in the south, and he did not need to pay extra attention or worry at all. I mean, other people are more peaceful.

Up to now, the most attractive thing to watch and pay attention to in this movie is mainly the heroine Wang Jinglu. After all, this is not only her first film work, but more importantly, under the coverage of the media, she has already secured the throne of "the leader's wife".

For fans of Li Qian, and even for fans of Liao Liao and Zhou Cong, this is a very attractive report about her. Everyone has read it a lot, and some people even went back to find her before. Judging from the vds of the TV dramas in which she has acted, but after all, this is her first time appearing on the big screen, and many people want to see what she can act like.

Perhaps it is because of this consideration that a movie like "On the Road" needs to have no bright spots and no big names, and even the theme is about two high school students who run away from home. When it was released, it won 127 nationwide. The 145 canvases of the home theater are quite impressive for a literary film with a small investment and lack of publicity points.

Now, however, the timing is a bit special.

Since May, the domestic movie market has gradually entered the peak season. Although the domestic movie box office market can be said to be a bit stagnant now, the peak season is the peak season, and various blockbusters are released together. Domestic and foreign ones have come to grab the schedule and fight. Box office, when the time comes to July, the students are all on holiday, and the box office battle in the movie market is even more intense!

As a result, "On the Road", which was opened and received 145 canvases, was quickly submerged without even a single splash. Even the film critics did not give any additional attention and comments.

On the contrary, on the online forum, a group of Li Qian's fans said that they had seen the movie. There are different opinions on whether the specific film is good or not. The people who praised it just said that the picture was clean and the shooting was very beautiful, and the people who criticized at most only criticized the film's simple main line and dull characters. In short, there is not much controversy.

What really impressed the audience in this movie was Wang Jinglu, who was as pure as a little flower. Her simple and clean performance in the movie, and Jin Han's superb photography skills, brought her beauty to a very high level. The high level has left a deep impression on many viewers who have seen the movie.

To put it simply, many people think that the leader's wife is worthy of the leader's wife. When she appears on the big screen of the movie theater, she is more beautiful than the photos in those newspapers and magazines!

However, the strength of this support alone is obviously not enough to support the first day of the 145 canvases. According to the survey company commissioned by Minghu Culture and the feedback from the theater chain and theater parties, the average daily attendance of this film is Rate, less than 50%!

This is the first day!

Many cinemas urgently adjusted the schedule for this film on the second day. In just the second day, its release scale shrunk to 125 canvases in 125 cinemas!

On the third day, the film's release scale shrunk again, leaving only 85 canvases for 85 theaters!

However, by this time, because of Saturday and Sunday, its attendance rate finally began to rise. On Saturday, the average attendance rate was nearly 70%. By Sunday, the number of canvases that stabilized was as stable as With an attendance rate of nearly 70%, those theaters that still kept the show were slightly relieved.

It can only be said that many people have high hopes for the fan economy, but it turns out that Wang Jinglu can't support the "fan economy" just by virtue of the title of "the leader's wife" without creating his own fans. Four words can't support the box office of a movie at all.

Therefore, the theater party found that he still overestimated the movie.

In fact, although its attendance rate has reached nearly 70%, it is a weekend after all. Compared with many other movies released at the same time, it still has no advantages.

However, fortunately, the four-day release in the first week, especially the two-day "hot release" on weekends, allowed the film to finally receive a first-week box office of 2.46 million, ranking 24th on the box-office list for that week. name.

As an independent publisher, Minghu Culture has already received a notice on Sunday morning. Starting from next Monday, each theater chain will continue to reduce the canvas of "On the Road". The specifics vary, but basically, next week The screen size that this film can get should be only about 50 canvases left.

The good news is that this scale of screening will last for a week.

Of course, then, there is a high chance that this movie will be drawn directly by major theaters, because when the time enters mid-July, there will be more movies released, and "On the Road" is completely unexploitable. It is naturally impossible for a box-office film to continue occupying the theater.

That is to say, by the end of the movie, it will probably be able to reap around 4 million at the box office.

Because there are not too many publicity expenses, the distribution is also done by yourself, so theoretically, after removing the interception for the theater chain, this movie can barely make it back to its own money by relying on the movie box office. If the consumption of labor costs and the like is reduced, it will definitely be a small loss.

In addition, in the later period, Minghu Culture can also rely on its own distribution capabilities in the field of audio and video products to distribute the videotape, vd and DVD of this film. Basically, this film will return without worry.

Although Qi Jie is far away in the south, she always has the first-hand information. When the movie was released, she also personally went to several cities that had release agreements with local theaters to observe the movie's attendance rate, evaluation, etc. Wait, and then silently summarize the laws of the movie box office market.

Minghu Culture received a notice from the theater, and then faxed it to her. Qi Jie silently settled the accounts, and then called Li Qian and Jin Han respectively.

Li Qian said: "It's okay, if you don't lose, you will earn."

Jin Han said, "Why don't you pay?"

…………

Friday, July 8th, is a day of great concern for the film market, because the big director Qin Wei officially debuted with his new film "Beacon Tower", which he has been honing for three years.

The premiere ceremony was very grand, with stars from all walks of life.

Later, on the Internet, in the film review sections of major media, many professional and non-professional moviegoers also gave praises one after another, and even many professional movie critics praised it, thinking that this is the film master Qin Wei Another breakthrough!

For a while, the market was buzzing.

In the first three days of its release, "Beacon Tower" won the box office of 27.93 million in one fell swoop, ranking second in the box office list of the week. Qin Wei expressed basic satisfaction in an interview, but he was not surprised.

His movie has a lot of big scenes, especially action scenes. Although the focus of the whole movie is still on excavating the issue of human nature in a special background and a special era, the story is told in a warm and heartwarming manner, and the scenes are also filmed. To have a magnificent and spectacular famous director, famous performances, big scenes, and of course the investment is not small!

It's a pity that although the Hollywood movie "The Last Day on Earth" has already been screened for the second week, it still won the box office of 31.36 million yuan and continues to lock the top position in the box office chart!

Inside and out, Qin Wei seemed slightly disappointed by such a result.

In recent years, with the intrusion of Hollywood movies one after another, the domestic market has been reaping the box office recklessly, coupled with the overall cliff-like decline of the movie box office market, the life of domestic movies has become more and more difficult. Although the country has introduced various restrictions on the screening of foreign films in China at the government level, and blocked many Hollywood films from the door, even the small part that rushed in has already beaten domestic films. Disappointing, miserable.

Even the great director Qin Wei, even if he really showed his very high standards, even if the investment is as high as more than 40 million to nearly 50 million, it is the largest investment among the domestic films that have been released so far. , however, still haven't spelled out the second week of a Hollywood blockbuster!

Of course, in terms of investment alone, it is said that the investment of "The Last Day on Earth" is as high as 120 million US dollars, which is equivalent to nearly 250 million Chinese yuan! It's a big investment in production!

As far as domestic filmmakers are concerned, this achievement is not only dissatisfied with Qin Wei himself, but many people also have a relationship with me!

However, after all, the first week of "Beacon Tower" only lasted for three days. Although this first game has lost its spirit, it is not impossible to continue to fight in the second week.

What's more, as far as the quality of the film itself is concerned, in the opinion of many domestic filmmakers, the film "Beacon Tower" has to surpass it in terms of scenes, film art, and the in-depth excavation of human nature. From the beginning to the end, there are countless levels of "Doomsday on Earth" selling special effects!

You know, Qin Wei is a master of art!

…………

Shuntianfu, a villa area.

Zou Wenhuai drove to an ordinary two-story semi-detached villa, stopped the car, got out, and opened the trunk, but when he saw the two large boxes in the trunk, he couldn't help frowning.

Then, without closing the trunk, he stepped up the steps and rang the doorbell.

It was Zhou Ai who came out to open the door. When she saw Zou Wenhuai, she immediately asked, "Have you brought it?"

Zou Wenhuai said: "Bring it, you call him and let him come out to help move things, that thing is too heavy..."

Zhou Yan smiled. When he was smiling, Li Qian came over and said with a smile, "Look at your fat, it's time to lose weight, old Zou!"

As Zou Wenhuai turned around and walked back, he said, "Shut up, you can't run!"

Zhou Ai was wearing a very homely small suspender nightdress, leaning against the door to watch the two pass by, one of them walked back with a large cardboard box, Li Qian looked relaxed, Zou Wenhuai blushed, and couldn't help laughing again.

To say that these days, the most popular in the domestic entertainment industry, one is "Red Bean", and the other is "Beacon Tower".

The goal of Yangjuan Hutong is too conspicuous. Ever since "Red Bean" was released, there have always been reporters waiting at the entrance of the Hutong. Zhou Ai didn't know what to do, and she wasn't very willing to go out anyway. No, I urgently asked the real estate agent to contact a renovated villa to buy it. Before the sales list of Dongguan Bookstore was released, I quickly moved Zhou Ai quietly to the first place to protect the tires. !

And Zou Wenhuai's visit this time is to get the various albums she has collected for her. In Zhou's life, there may even be no books, but absolutely no music.

After the large SUV was put down in the second row, it was full. A total of six boxes of d and vinyl records were all moved into the villa one after another. After putting down the boxes, Li Qian asked, "You don't even catch your breath," he asked. Didn't anyone find out?"

Zou Wenhuai was so tired that he sat down on the sofa and waved his hand, "No! You let me do it and don't let the company's driver follow me. I know what you're thinking. Don't worry, no one will find out!"

Li Qian nodded, and he was relieved.

The reason why he bought this villa is so that Zhou Ai can feel at ease and protect the baby, and he doesn't have to be disturbed by those reporters outside. Therefore, he even keeps it secret from the company. At present, the people who know Zhou Ai's address, except for him and Zhou Ai, There were only Zou Wenhuai, Wu Ma, and Zhou Hao's assistant Zeng Xiaojing.

After gasping for a while, Zou Wenhuai reached out and took out a piece of paper from her hip pocket and handed it over. Zhou Ai was busy sorting out her record collection, and Li Qian took it.

Open it and see that it is the latest issue of the Dongguan Bookstore Ranking.

Li Qian smiled, glanced slightly, nodded, and said, "Not bad, very good!" Then he turned to Zhou Ai and said, "Sales, do you want to watch?"

Zhou Hao didn't even look back, "Don't look, I'm busy!"

So Li Qian threw it on the coffee table, ignored Zou Wenhuai, and ran over to help Zhou Ai organize the records.

Leaving Zou Wenhuai sitting alone on the sofa, staring blankly at the backs of the two over there, his expressions were complicated and inexplicable. After a long time, he pulled the piece of paper and shook it in his hand , "Your hearts are all made of stainless steel, right? This, this doesn't matter?"

During the conversation, seeing that neither of them turned their heads, he couldn't help but go over and stood behind them, saying loudly, "More than 150,000 pictures, brother and sister, it's even better than the best-selling record of "Once You" in a single week. It's nearly 10,000 higher, this is a record-breaking, do you know?"

"Hey...I said you two can turn around? Can you pay attention to it? You turn around, look at me, and turn around... Do you know that it's already about to explode outside?"

Li Qian and Zhou Hao finally turned their heads one after another, Zhou Hao tilted his head slightly, "That's good!"

Zou Wenhuai was speechless.

…………

In the second week of its listing, "Red Bean" achieved an astonishing sales volume of 156,355 copies in a single week at Dongguan Bookstore! Compared with the 147,269 that "Once You" got in the first week of its listing, it is more than 9,000 copies higher!

There is no doubt that this is a brand new record in the domestic record market!

And more importantly, the big sale of "Once You" was launched quickly after the end of the Spring Festival Gala, borrowing the strong publicity effect of the Spring Festival Gala, so it sold like crazy in the first week, but in the second week, the album's The sales dropped to 114,892 in a single week, and in the third week, it dropped to 103,548 again!

What does this mean? This shows that the sales level of "Once You" was abnormal. Therefore, its sales curve started to rise, and then fell one by one, and the rate of decline was very fast!

So this time, although Zhou Cong's "Red Bean" sold more than 120,000 copies in the first week, after the initial shock, in the eyes of the industry, it is estimated that this album is to repeat the original "Once You". The sales curve is on, otherwise, it would be crazy to sell more than 120,000 copies in the first week!

But when the second week's sales broke out, it turned out that although "Red Bean" had a very high tune in the first week of its launch, it was still able to handle such a high tune!

What it wants to go is actually a normal sales curve at a very high level!

In the first week, more than 120,000 copies were shocking enough. In the second week, it was even higher, reaching more than 150,000 copies!

This time, the entire music industry was completely frightened.

What's interesting is that just this Tuesday, when various weekly newspapers and weekly lists in the entertainment industry have been announced one after another, a review article in "Artist Weekly" suddenly gave an interesting comparison.

The album "Red Bean" sold 156,355 copies in Dongguan Bookstore in a single week. According to the rules summed up in the industry for many years, its national sales in this week should be roughly between 3 million and 3.8 million copies. Let's take the middle value for the time being. , 3.4 million, when no problem.

The d price of this album is 15 yuan, and the price of the tape is 10 yuan. According to the on-the-spot investigation by reporters in many cities, this album is not discounted in all audio-visual stores. How special the method is will not be discussed for the time being, but at least the price is unified, there is no doubt about this.

According to the sales data given by Dongguan Bookstore and the survey results obtained by reporters who went to many audio-visual stores and bookstores to interview, the sales of this album in many places have generally maintained a state where the sales of d and tapes are the same. Half and half. Specifically, in large cities, the sales volume of d is slightly higher than that of tapes. In small places, the sales of tapes are much ahead of d. In conclusion, the sales volume of tapes will be slightly higher than that of d.

So, to take a slightly biased extrapolation, in the past week, let's say that the album "Red Bean" sold a total of 1.4 million copies on the d-disc, and 2 million copies of the tapes.

Then, in this week, the actual national sales of the album "Red Bean" should be 21 million yuan for d and 20 million yuan for tapes, for a total sales of 41 million yuan.

At the same time, the national box office statistics of the new film "Beacon Tower" by film master Qin Wei, which is being released in the film market, is 27.93 million yuan!

…………

The comparison listed in "Artist Weekly" only lists the data, but does not give any comments, but even so, as soon as this comment came out, it immediately detonated the entertainment and media circles!

In fact, although they belong to the entertainment industry, no one in China has ever done such a cross-industry sales comparison before. Now after such a comparison, everyone suddenly found that it was such a naked number, and put them together on both sides. One is the leader of the music industry, and the other is the art master of the film industry. Suddenly, there seems to be a little bit of comparability!

And you must know that the figures given in this article only calculate the sales, but do not calculate the cost, but the insider can give the cost of both sides with a little summation in their hearts!

"Red Bean" is a mom-and-pop shop model. Li Qian wrote and produced songs, and Zhou Ai came to sing. In theory, except for the use of Minghu Culture's recording studio and the use of certain sound engineer resources, there is basically no investment in other things, while "Beacon Tower" "...Its investment is no secret, it has been reported by many media for a long time, not counting the cost of publicity and distribution, just the production fee, it is already as high as 58 million!

As a result, "Red Bean" only has ten songs. After two weeks, the total sales should be around 6 million, and the total sales should be between 70 million and 80 million! Excluding channel fees, everything else is a net profit! And "Beacon Tower", it is said that the box office must reach about 150 million to make a return!

This kind of comparison, of course, can't explain the level of art, and can't explain why "Red Bean" is more powerful than "Beacon Tower", because it is an unfair comparison between different industries and different products!

However, the conclusion drawn from this comparison is beyond doubt!

That is, even if you don't count TV dramas and only count the production and distribution of records, Li Qian is still the most profitable person in the domestic entertainment industry!

But only by virtue of his powerful music creation ability, only by virtue of a d disc or a tape with lower technical content~www.wuxiaspot.com~ Li Qian, and the group of singers under his banner, can easily create A business miracle that far exceeds the total box office of a medium-sized or even large-scale investment movie!

In a trance, everyone suddenly looked back, and suddenly found that they seemed to have ignored another attribute of Li Qian all the time. He is not only a musical talent, but also an excellent screenwriter and director. Earn money, and probably the most profitable business tycoon!

Under the shroud of this sudden "discovery", when a new week comes, when the box office of "Beacon Tower" in the second week of its release is counted, with a national box office of 33.28 million, it finally succeeded in suppressing "Earth" Doom's 27.55 million in the third week, proudly topped the box office chart.

And Dongguan Bookstore's sales rankings were also released on time. "Red Bean" continued to hold the top spot with a weekly sales of 139,560 copies, and it is very likely that it has set a myth that the total national sales volume has exceeded 10 million copies within three weeks of its listing. Looking at it again, although I was still surprised, I was able to accept it calmly in my heart.

Although the sales of "Red Bean" is really unprecedented, with Li Qian and Zhou Ai accumulated over the years in the music industry, their singing skills, word of mouth, strength, channels, etc., etc., this result is shocking, but, Not so bizarre.

Perhaps the more noteworthy point should be: after a few years, although Liao Liao has become a global queen, Zhou Ai will soon surpass her in the domestic and Asian markets!

The two heavenly queens stood shoulder to shoulder at this time, looking so radiant and aloof.

Even the psychology of envy or jealousy can be completely omitted.

***

Six thousand-word chapter, ask for a few more monthly passes!