Perfect Life

"Dear listeners and friends, good evening, everyone, this is the music spot of the music channel of the Voice of China Radio Station, I am your old friend Xia Ming, then, I told you in advance, and said that today In the evening, Zhou Ai will come to our program as a guest to chat with you about her new album, but, unfortunately, I have been saying and apologizing to you two days ago... Ai may have other arrangements recently. , so I'm sorry everyone, she can't come tonight, but we still invited two big-name musicians to our studio to talk about her new album together..."

"One of them is also an old friend of ours. He is Professor Zhou Zhibin from Shuntian Conservatory of Music. Professor Zhou, you are welcome!  …Thank you, everyone!  … The other one is a domestic singer we specially invited. The famous music producer and the current deputy music director of Minghu Culture, Mr. He Wei! Here is a special note, Mr. He Wei is the music director of the currently popular "Super Girl". This time, in order to participate in our program, It was specially flown from Changsha House, we welcome Mr. He Weihe..."

…………

"...Yes, two months ago, I criticized Li Qian, and until now, I still insist on my point of view, the two songs "William Castle" and "Indian Old Turtledove", I am now I still think it's very immature, and it's not even a piece of music, but I just don't agree with Li Qian's exploration of rap, I don't agree with those two songs. For this "Red Bean" ”, I personally have nothing to say, it is very powerful, so powerful that I believe that no one can pick out what’s not good. And I firmly believe that the market will give him a good response, I judge that this album must be big sale!"

"Okay, thank you Professor Zhou, then, Mr. He, you are a senior musician and the deputy music director of Minghu Culture. You should have participated in the recording of the album "Red Bean", right? , what do you think? Regarding its market prospects... As Professor Zhou said just now, what is your judgment, can you share it with our listeners in front of the radio?"

"Okay... First of all, I want to emphasize that Professor Zhou really despised "Castle William" and "Indian Turtledove". We have known this for a long time, but I want to say two data, the first is One, the album "First Experience of Love" has been on the market for two months now. As far as I know, the company has shipped 9.3 million copies! In other words, it sold very well. Good! It's not ordinary, it's very good!"

"But you can't..."

"Will you listen to me?"

"Okay, say it, say it!"

"Second, I've been flying all over the country in recent months, or I've been staying in Changsha Prefecture, recording "Super Girl". We have very specific and detailed data, but we haven't calculated it yet, but a rough statistical data That is, in our audition, a total of about 70,000 people participated. Of course, most of them were eliminated quickly, but these 70,000 people sang more than 70,000 entries. "Forty-three times, "Indian Old Turtledove" nineteen times! Then in the preliminary round, there are six major divisions, there are about three or four hundred contestants in each division, and a total of two thousand pieces are sung. " "Castle William" should be sixty-one or sixty-three, I don't remember exactly, but "Old Indian Turtledove" is thirty-six times! The number of contestants is small, but the contestants who sang these two songs, Not decreasing but increasing…”

"What does this say? Does this deduce that these two songs are popular? I don't think so!"

…………

"Uh, okay, okay, then... let's just debate, not quarrel, okay? Mr. He, go on to say what you think about the album "Red Bean"."

"Well, okay, I participated in about half of the recording of the album "Red Bean", because I am mainly in charge of Wang Nanhao, Zhuang Meiyue and Zhou Ye in the company, but for our President Li and Zhou Hao's first For this collaboration, I was just like everyone, and I was very curious, so I took the initiative to run over to help and participated in a few songs. How to say it specifically... Li Qian's eyes, or ears, or his sense of music , is extremely sharp, so sharp that you have never worked with him or made music, you can't imagine it!"

In the live broadcast room, He Wei waved his arms and said to the host and Zhou Zhibin beside him: "He listens to a singer's voice, and soon he can... How should I put it, in my opinion, it is to find the focus, he can always In a very short period of time, I found out where is the biggest bright spot of this singer's voice! Then you, let alone that it is Zhou Ai! Right? And he is very good at mobilizing and tuning. He taught a singer's singing skills before. He Runqing Ah Liao Liao, needless to say, this time Zhou Hao went to the recording, and none of the people involved did not admire it! Zhou Hao sang very well, very powerful, but Li Qian was able to point it out to her. One singing method, help her to pick out the details bit by bit, and then, when the details are finished, everyone has heard the result... In my opinion, this album's Zhou Hao is a kind of qualitative sublimation. If you say something that may cause controversy, it should be a singing level that no one in our country can achieve yet, and Liao Liao is a little bit mean!"

…………

"Uh... sales forecast is this thing... I'm not a professional to do this, our company has a distribution department, they are more professional... Okay, if you want to ask me to make predictions, Zhou Cong's "Wizard's" "Tears" in Sony, it should have sold less than 10 million copies, in my opinion, this album should be very hopeful to break the 10 million mark! Except for the four beauties, there is no male singer who can break 10 million copies. Of course, it is estimated that Li Qian's "First Experience of Love" is definitely no problem! Then, there are several female singers. Speaking of this , I'm still very proud, Liao Liao, He Runqing, and Rose Power are all under the banner of our Minghu Culture! Hope... I personally hope that Zhou Hao can become the next one!"

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"After I got this album, I have listened to this album no less than 20 times since I wrote this manuscript. Everyone, it's definitely not bragging, it can only be more, not less! In my opinion, this is a After Li Qian's first solo album "The First Experience of Love", it is an absolute masterpiece! Zhou Ai's voice and singing are impeccable! Li Qian's lyrics, composition and arrangement cannot be praised any more In the ten songs of the whole album, each song is so unique, so perfect, and impeccable! Moreover, the whole album's charm from beginning to end is as perfect as a flawless piece. The beautiful jade of mutton fat is impeccable!"

——"Shuntian Daily Supplement"

"Empty, elegant, not eating the fireworks of the world, but always caring for the imperfect love in the world... After listening to the whole album, my whole person is happy and highly appreciated, but emotionally, it is an indescribable kind of love. I'm disappointed. Li Qian and Zhou Ai, thank you, you didn't disappoint me! You even surprised me!"

-- "Artist Weekly"

"This must be a collaboration that can rank among the top three in the history of the Chinese music scene. If there is such a ranking, it must be an album that can rank among the top three in the history of the Chinese music scene. I mean the whole album. The album feels that perfect after listening to it... again, if there were such a ranking.

After listening to this album, one of my biggest impressions is that Li Qian really knows Zhou Hao very well. There is also that sentence, which has been used by countless and countless people in the past, such as singers, musicians, music critics, etc., etc., that sentence that everyone has said is bad, Li Qian's musical talent is really... no one can Compare! "

——"Yanjing Entertainment News"

"I always feel that Li Qian is the most hated person in the domestic entertainment industry. Anyway, I hate him very much! He just hugs him from left to right. It's understandable that he is a talented and beautiful woman, but he often 'doesn't do his job properly'. This thing is really annoying!

Like recently, when I listened to the brand new album he made for Zhou Cong, "Red Bean", my first thought was that I should shut him in the studio every day, except for eating, drinking and luring, you Just write songs, keep writing, and then we can keep changing singers in, you can record, keep making albums and new songs for us, such albums, like "Red Bean", you can release a year. Ten is not too much for us!

And just a few months ago, when I watched "The Legend of the New White Snake" with a disgusting and dissatisfied mood, because he was not doing his job! After watching that TV series at the time, I thought, either, even if Li Qian stopped writing songs, he would be the director and filming TV series. I still like him! "

——An evening talk show of Shuntian Satellite TV, guest quotes.

"It's true that Qian'er is my junior brother, but I don't know pop music, so I can't evaluate this, really! But well, Qian'er must be very good at making music, there's no doubt about that. Uh, since Having said that, let’s take this opportunity, brother and sister, I wish your new album a big hit!”

- Fang Shaobai

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It is difficult to have a unified standard for judging music, literature, and painting. Everyone has a steel balance in their hearts.

As a musician, Li Qian is already an exception. Since his debut, he has made a number of albums for Liao Liao, most of which are one-sided praise, even praise, and critics are not without, very few, basically can not affect the mainstream piece, for other people For albums, the word of mouth is slightly worse, but for the most part, there are still more praise and less criticism.

Among them, the worst reputation in the music critics is the previous Five Elements Wusu, and the later Rose Power - the way of popular style and beautiful girls, of course, it is natural and will not be liked by music critics. Even until now in 2000, when some musicians mentioned the song "Farewell", they expressed deep regret that Li Qian gave such a fine work to Wuxing Wusu to sing, you can see Deep resentment.

When "First Experience of Love" is released this spring, it can be said that it is the first time that Li Qian has been besieged by music critics. Although it cannot be said to be the work with the worst reputation of Li Qian, it is the most controversial. Did not run.

But only two months later, when Zhou Cong's new album "Red Bean" was released, as an album clearly labelled "Li's Mom and Dad", it was surprisingly successful in the next week. All radio stations, TV stations, newspapers, magazines, including online forums, etc., have almost zero negative comments!

You can hear it, you can't hear it, you can understand it, and you can't understand it, including musicians, singers, music critics, senior radio DJs, ordinary fans, senior fans... and so on, When everyone expressed their opinions on this album in public, they praised it almost without exception!

This is a situation that is almost impossible in the pop music world and in the entertainment industry!

Almost miraculous!

Experts can hear the transformation and sublimation accomplished by Zhou Ai's voice and singing, and can hear how powerful Li Qian's works for this album are, the editing and editing. The music is so awesome, and ordinary people can't hear it, but it's just a simple sense of hearing. One of the most intuitive conclusions they have come to is that this album is good, very good, and every song is very good. Good to hear!

And... it's very listenable!

This album seems to have a kind of magic, the moment you start playing, it can easily bring you into a certain mood, and you will be deeply fascinated by it unconsciously!

So much so that when someone asks you which song is your favorite, many people who have listened to the entire album countless times from beginning to end find that they really want to play this album from beginning to end. Say the names of the last ten songs one by one - and many people will be surprised to find that when listening to this album, they miraculously have not rewinded once!

You must know that almost no one can achieve the same level of every song on an album. Even if you can, the tastes and hobbies of fans are varied, and you cannot guarantee that every song of yours It will be loved by every fan, so when a new album is in hand, even the most die-hard fan, after listening to an album once or twice, he will subconsciously make a choice, he will continue to Rewind and listen to your favorite song or songs over and over again!

In fact, such works are often selected by singers and producers when the album is produced, and after the album is released, it will be taken out as the title song and pushed hard, in order to drive the whole album. The promotion of the album and the increase in sales - Defining the title song before the listing is a test for singers and producers. Whether the title song is selected accurately will have a great impact on sales!

However, the album "Red Bean" has actually made it possible for many people to listen to the song without rewinding it!

…………

A week has passed unknowingly amid this kind of applause from all over the country.

The musicians enjoyed it very much, the music critics were very happy, and the fans were extremely happy. However, during this week, the distribution department of Minghu Culture was very busy.

Minghu Culture has always had a tradition of stocking up, because it does not have production lines such as CDs, tapes, etc., so whenever a new album is produced, a large number of orders must be placed in advance as a reserve before it goes on sale, in case it will suddenly run out of stock. Such a thing.

As for Zhou Cong's "Red Bean", before its listing, the sampling information obtained through many random interviews on the street, and after professional market analysis, finally, the distribution department determined the first batch of printing quantity for this "Red Bean", It's ten million!

This is the highest level of stocking.

Previously, within Minghu Culture, only the four beauties, Liao Liao and Rose Power, enjoyed the stocking of this quantity. He Runqing's first batch of stockings was 7 million pieces, and even Li Qian's own album only had 600 pieces. The first batch of 10,000 sheets is available.

Others, including Zhuang Meiyue, Ge Rileng, Zhao Yuan, etc., as well as Zhou Ye and Wang Nanhao who will release the album soon, their first batch of stock is generally between 4 million and 5 million copies. .

The so-called first batch of stocking is generally expected to be sold in the first three months. After two months of listing, the second batch of stocking will be determined based on the feedback of the shipments in the previous two months and the actual sales in the market.

And now, for Zhou Ai's first album after arriving at Minghu Culture, the release department directly gave the highest-level stocking - if musicians and music critics are experts in music, then the group of people in the release department of Minghu Culture, It must be an expert in "will the album sell well".

Whether the album is done well or not, and whether it will sell well, are not the same thing!

Originally, according to the estimate of the distribution department, 10 million copies in the first three months should be enough. Boxes of CDs and tapes are produced, and they will be stored in the warehouse first, and the album will be released on the market. Three to five days before the day, depending on the distance of transportation, the products will be shipped to publishers and distributors in various places. And according to the orders from various places, the total amount of the first batch sold out was as high as more than 4.3 million pieces!

According to the usual practice, the distribution department of Minghu Culture will start the second round of distribution and transportation immediately after three days after the album is released, according to the feedback from the distributors in various places. Between 3 million and 3.5 million copies—according to estimates, there are more than 7 million and nearly 8 million copies added together, and it should be no problem to survive the first two months.

During production, the order should not be too large. Although the production cost of the industrial assembly line is simply said to be not expensive, even if Li Qian adds Zhou Ai, the distribution department will still be afraid of producing too much and not being able to sell it. Even if there are only a few hundred thousand copies left in the end, it is still money. Records that cannot be sold can only be destroyed!

Destroying an album is the same as burning money!

As for saying that you can put it aside and sell it slowly, of course it is possible, but the problem is that once the hot selling period has passed, the consumption rate of the slow selling will be very slow. Often, the previous inventory alone is enough. The major publishers have digested it for a while - if you put it on for a year or a half, they find that the sales are too slow, and it is not worth taking up the shelf. If you want to return it, you can only destroy it when you receive it!

In the same way, you can't send too much at one time. After all, the warehouse storage capacity of the publisher is also limited, and if you ship too much at one time, once you can't sell the goods, you have to pull them back yourself. This Come and go, it's all cost.

Therefore, according to common sense, the preparatory work done by the publishing department for the album "Red Bean" is almost impeccable and perfect - the boss! Another strength!

Then, "Red Bean" was launched.

At first, no one noticed anything unusual. After all, the first batch of goods sent to distributors and publishers around the world was already large enough. But then, without waiting until the third day, on the second day, the distribution department suddenly began to receive feedback from dealers from all over the world - it sold very quickly! It is estimated that the goods on hand will not last for the first week! Hurry up to restock!

The distribution department was stunned all of a sudden!

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Thank you all for your monthly passes! Brothers, thank you!

We have now entered the top ten in the urban category of the monthly pass list, but the total list is only in the 30s, which is not enough. Brothers, let's do another wave and put the knife in the top 30, okay? (To be continued.)