Perfect Life

Monday, morning.

Just as Zhao Bingyuan sat down, the secretary knocked on the door, and then pushed the door in. He quickly made him a cup of green tea, put it on the table, and then said, "Zhao Tai, last week's ratings report, and your date. I've put all the newspapers here for you. At 10:30 in the morning, there is a meeting on the stage, and you need to attend. Then, you have no other arrangements this morning, but in the afternoon, as you said last week, you should go and see it. I have already called ahead to inform the post-processing situation of "The Powerful Detective"."

Zhao Bingyuan nodded and said, "Okay, I see." Then he picked up the newspaper neatly placed there on the left hand.

The first is "Huaxia Daily", which is the most authoritative political newspaper in China. Although propaganda is also a part of politics, the propaganda department of the government, including the Ministry of Culture, Film, Television and Broadcasting Bureau, etc. He only has the power to guide, so after a cursory glance, he saw that nothing new was happening, and he was quickly put aside.

The second one, called "Oriental Times", is a well-known comprehensive newspaper. In addition to political factors and policy news, in terms of civil, economic, and cultural aspects, this large newspaper under the banner of the Oriental Group, Even more authoritative than the government-run Huaxia Daily. And it is also one of Zhao Bingyuan's favorite newspapers.

But today, after taking it, he glanced at the front page, and at first glance, he didn’t find anything worth paying attention to or worth reading, but when he was about to turn the page, he suddenly noticed a line of bold characters in the introduction column at the bottom of the newspaper. I want to go to the top in the ratings", author: He Jinbo.

Zhao Bingyuan's eyes narrowed slightly, and after thinking for a while, he quickly flipped and found the thirteenth edition, the front page headline of the cultural section.

He read it from beginning to end without a word, and when he finished reading the whole article, a sneer hung on the corner of his mouth, he slapped the newspaper on the table with a snap, snorted coldly, and said, "Go to heaven!"

After thinking about it, he picked up the phone, broadcast a number, and when the other end was connected, he said: "Old Chu, how did you arrange for you to find a few pens to write the article? , um... yes! You remember, tell them not to criticize the "Legend of the New White Snake", criticism will also help them to arouse topics and heat, what we have to do is to hold a hand of "Love is not a poem", understand?"

"Well, um, okay! Hurry up on this matter! I read today's "Oriental Daily", and they have already started touting the "Legend of the White Snake", they can't let them set off this wind, tomorrow morning at the latest, I will I saw the manuscript on the Oriental Daily! For other newspapers, you should contact and publish more. At this stall, it is just when "Youth is not a poem" is exerting its force, just suppress them, and you must not let the public opinion of that TV series. It's fried, understand? Uh, uh, okay."

After hanging up the phone, he felt a little relieved, and then he sighed slowly. He couldn't help but pick up the article again, looked at it a few times, and a look of pity appeared on his face unconsciously.

But soon, his eyes became firm again.

After thinking about it, he picked up the internal phone number, and when the secretary answered the phone, he directly instructed: "Give me a call to Sony Records, and said that I thought about it, and it is still worthwhile to continue to introduce TV series from Japan. Operation, at ten o'clock tomorrow morning, you ask them to send someone to send over the alternative TV drama materials, I'll take a look."

After hanging up the phone, he took a deep breath with a sneer on his face.

…………

Also Monday, morning.

When Tan Dezhang's secretary knocked on the door and went in, he handed over Tan Dezhang's request for leave written by him to Wei Ming, and took the request for leave. Wei Ming put on his glasses and looked a little stunned.

When the others left, he took the leave slip and looked at it again and again, and couldn't help but smile. I thought to myself: "Do you really think you are amazing? It's just a TV drama that has done better, can you be indispensable?"

After a pause, he tapped his finger on the table lightly, pulled out a pen with a smile, and signed his name on the leave application.

After I finished writing, I picked it up and read it. It was written like a phoenix, and it looked much better than usual.

"I'm still too young, I can't hold my breath, hehe..."

…………

Another busy week started on Monday.

For practitioners in the TV industry, especially senior managers, as long as they are a little sensitive, they must have noticed that the TV series "Legend of the New White Lady" was almost unstoppable during those three days last week. upward momentum.

However, in the face of the same ratings report, different people naturally have different views.

Of course, much the same.

The great thing is that, just by looking at the wildly rising momentum in the first three days of it, everyone knows that this TV series is definitely not bad, especially those who have watched a few episodes themselves, who are extremely sure of this.

So, well, as everyone knows, it's a good show.

Although Li Qian is young, he is prone to overheating and is too self-willed. He said that he spent tens of millions to shoot TV series, but I have to say that this kid is indeed talented, and his level of even filming TV series is quite high. If you consider that this is only his first work, and he also holds several important positions such as producer, director and screenwriter, you have to admit that in the future of TV dramas, this TV series will depend on it. , he already has a place to stand.

Of course, there are obviously different views, and the differences are not small.

Some people think that this TV series can be broadcast on a channel like Hunan Satellite TV, which has limited appeal and fixed audience, and basically does not have any large-scale publicity covering the whole country, so it can be achieved within three days The triple jump in the ratings data has fully demonstrated the strong appeal of this drama to the broad audience. Therefore, next, the ratings of this drama should continue to climb further under the blessing of word-of-mouth spread. The steps are 10 points, which is the estimate given by many professionals to this play.

Basically, if this TV series can maintain the ratings of eight to nine points for a long time in the follow-up broadcast, and the climax part can occasionally break through ten points in a few episodes, then basically, except for Huaxia In addition to the three or two big screen dramas that TV stations have every year, it is even at the level of invincibility in the world.

But some people think that in fact, it is not some people, but most people, especially, the more expert, the more senior industry experts, the more they will insist on such a view, this drama can take a breath Rushing to 7.2, it has almost reached its peak, and it is not impossible, even very likely, to climb further, but no matter how strong the spread of word of mouth, it is impossible for it to break through 10 points!

In any industry, anywhere, there is a limit barrier that cannot be seen or touched, but is absolutely real.

And this thing is often called the ceiling.

For example, in the music world, like He Runqing, is it popular enough? After more than ten years, if a national census is really conducted, her popularity among a billion people in the country is estimated to be unmatched in the music world. Liu Mingliang may still be able to compete with her former sweet song queen, but someone like Liao Liao, like Rose Power, including the four beauties, is definitely not He Runqing's opponent.

Oh, of course, maybe wait until next year or the year after, as Liao Liao goes international, with waves of propaganda, gradually gaining popularity, she may be comparable to He Runqing's popularity.

This effect, if you want to compare it, is about the same as Mo Yan before and after the Nobel Prize. Before he won the award, in fact, he is already a famous writer in China, but few people really know about it. After winning the award, he can go wherever he wants. , When talking about literature, then Mo Yan must be mentioned to show that he also has a certain literary quality and literary "knowledge".

But now, Liao Liao's popularity is definitely worse than He Runqing's.

After all, He's sweet song, which was once popular all over the country, has become a big hit for almost 15 years, and has made He Runqing a banner of singers. She is even better than the elder sister Zhen Zhen, who created a new style of female singers. The bull has forked more than one level!

But it happens that He Runqing, who is so well-known and his image is so deeply rooted in the hearts of the people, always feels that he is not motivated enough when he sells the album!

With 10 million copies sold, Liao Liao passed it very easily, Rose Power was a little later, but it could pass. The four beauties recently climbed to the top, and "Once You" passed in almost the blink of an eye, but it happened. After He Runqing came to Minghu Culture, the two albums that have been transformed so far have sold over 10 million copies successively, but they were all developed over time, not in a single leap. Moreover, over 10 million is already her peak achievement, and beyond that, she is completely hopeless.

Moreover, for Liao Liao and Rose Power before going international, no matter how popular they are, they are popular all over the country, and they are also popular in Southeast Asia, and even have a certain audience in Japan and South Korea, but no matter how popular they are, the album is life and death. No more than 15 million copies sold!

In fact, before this year, no one in the domestic music circle had ever done it!

It's just that as soon as "Once You" came out, the four beauties became popular all over the world, and the album almost exceeded 10 million per minute, and 15 million was not a problem at all. For them, the ceiling of 15 million was suddenly shattered. Now, the ceiling across the head has become 20 million, or even 25 million.

In fact, before "Once You" came out, who would have expected that there would be a day when there would be a music album with sales of over 20 million copies in the domestic music scene?

The same holds true in the television industry.

Not to mention Hunan Satellite TV, which has been relatively weak in recent years and has been going downhill all the time, even Shandong, Shuntian, Dongfang and other famous satellite TV stations in the country, occasionally come up with a TV series that has a wide range of influence in the country. When it was the most popular, the ratings at most broke ten! Like "Romance of the Three Kingdoms", it has perverted the ratings of nearly 70 points nationwide. To be honest, it is "Romance of the Three Kingdoms", which is Huaxia TV.

For a relatively strong provincial-level satellite TV, such as Shandong, Shuntian, Dongfang, Zhejiang, Jiangsu, etc., under normal circumstances, if the ratings are stabilized at 5 or more, even if it is successful, if it encounters a hit drama, the ratings If the rate can reach 8, it is considered a fire! As for those who can break through 10 points... that's called phenomenal!

After breaking 10 points, do you still want to keep going up?

Sorry, you are not Huaxia TV!

Of course, getting 7.2 ratings on Hunan Satellite TV is already very impressive!

Therefore, on Monday morning, at the regular meeting of almost all provincial TV stations across the country, as well as a few powerful municipal TV stations, "The Legend of the New White Snake" has become a must-have topic.

Do you want to buy its second-round broadcast rights? If you buy it, how much is appropriate, and how much is the bottom line?

You must know that Tan Dezhang spent a lot of money and won the first broadcast rights and the second and third rounds of broadcasting rights for 15 million yuan. , the first broadcast is generally around 5 million. As for the second round of broadcast rights, if it can exceed 1 million, it is already the level of popular dramas. Normally, it is between 500,000 and 800,000. As for those that can exceed 1.5 million, they are often phenomenal, and a few that are unknown in the early stage. , Later, the word of mouth went against the sky, and the ratings also skyrocketed. The audience will have a strong urge to "make up" the beginning, so the second round is also valuable.

And now, the price ceiling has been broken by Tan Dezhang's shot this time, but he didn't miss it. This TV series that he spent a lot of money on is really a hit, and coincidentally, it also fits the bill. It was unknown at the beginning, and then took off quickly, so...for this TV series, what price is appropriate?

No one can tell!

Of course, one thing is certain, that is, the second round of this TV series is worth fighting for! As long as the price is not too outrageous, it is definitely a good thing to win it.

As a result, after the meetings on the major TV stations ended, the external contact numbers of Minghu Culture Company, as well as the personal mobile phones of Qi Jie, Zou Wenhuai and others, were quickly overwhelmed by the TV drama purchase managers of the major TV stations.

However, this is all within the industry, these things are impossible for the vast majority of ordinary viewers to know, and they don't even care about the ratings.

Today, the first day after returning to work, they just heard from their colleagues, friends, and even superiors and subordinates about a particularly good-looking TV series that everyone highly recommends.

And that TV series, called "Legend of the New White Snake", was broadcast by Hunan TV.

…………

That night, the seventh and eighth episodes of "The Legend of the New White Snake" met the audience on time.

The seventh episode, the highest rating of 15.9.

The eighth episode, the highest rating was 16.8.

Compared with last Friday's high of 7.2, it has more than doubled.

After receiving this data, the person in charge of the statistics was stupid at first~www.wuxiaspot.com~ Then, the deputy director on duty of Hunan Satellite TV was stupid.

And when this data spread with phone calls, radio waves, and data lines, that night, many managers and editors of major newspapers who were searching for articles to report and comment on this TV series tomorrow were stupid.

And then, all the TV stations, all the experts, are stupid.

***

Not even 1,000 votes!

Angry, at least two updates tomorrow!

If everyone's monthly pass is powerful, the possibility of three shifts cannot be ruled out!

Well, 1500 votes, if it exceeds 1500, I will show you at least 12,000 tomorrow!

Ask for a ticket! Ask for a ticket! Ask for a ticket!

At the high tide, I need a shot of chicken blood! (To be continued.)