Peninsula Entertainment Starts as a Writer

300 million (approximately 1.696 million) crowdfunding project, good guys, the highest amount of crowdfunding funds since the establishment of their website is only 100 million.

Seeing the name of the plan "Lezhin ic--Operation of Paid Web Comic Site", Shen Dacheng raised his eyebrows.

In Star Ni's project book, Han Zidong's complete operation plan is to release it for free in the early stage, rely on social media to build reputation, and then sign up with Naver, Daum and other portal websites to strive to enter the ranks of paid trial works.

But now it seems that this comic writer seems to be more radical. He actually wants to crowdfund and build a webcom website for a comic. This is a bit like making dumplings just for this jealousy.

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This time, Zheng Yinghao held on to the corner of the plan and did not let his juniors leave him alone.

The opening chapter of the planning book does not go straight to the topic, but first introduces the penetration rate of smartphones in the local market.

In short, from the time smartphones appeared in the Korean market in 2009 to the end of 2011, the number of smartphone users in Korea exceeded the 24 million mark.

Taking into account aging, South Korea's economically active population is approximately 25 million, which means that 96% of South Korea's economically active population use smartphones.

By October 2012, the project document irresponsibly estimated that the local economically active population had achieved 100% smartphone penetration.

From this point alone, South Korea's smartphone penetration rate is catching up with developed countries, and even surpassing it.

The topic on the second page does involve comics, but it only briefly discusses the advantages of comics.

All four of them have watched the first episode of Star You on their mobile phones and have personally experienced the reading experience of the comic on mobile devices. The content of this page is also more in line with their understanding.

Until they saw the third page, four people exclaimed one after another.

Because the theme of the third page is "Japanese comics' share of the domestic market in South Korea", the content of this page does not look very comfortable.

The planning document mentioned that Japanese comics account for 60% of the Korean comic market, and even occupy an absolute dominant position in the youth comics segment.

In a word, Japanese comics are the ones that can shout "Who can kill me" in Korea?

Liu Chengcan is a serious comic book lover. Out of simple patriotism, he subconsciously wanted to refute, but when the Japanese comics appeared in his mind one by one, he lost his voice.

Zheng Yinghao is older and had read some Jiang Cao's thriller comics in his early years. However, as his experience increased, ordinary comics could no longer interest him.

But this does not mean that he can accept Japanese comics occupying the Korean market: "Korean writer, is your data accurate?"

"There may be slight deviations," Han Zidong told the truth: "But generally speaking, there should be nothing wrong."

Li Yongjun is not a comic reader, so his perception is more objective. To be honest, the content on the third page made him a little bit dumbfounded.

A Xia man is advocating the threat theory of Japanese comics in South Korea. Is it possible that he wants to unite South Korea to fight against Japan?

As a result, the fourth page is really about the same content.

"The extremely high penetration rate of smartphones, the comfortable reading experience of comic strips, and the threat of Japanese comics mean that Lezhin ic. The birth of Lezhin ic is in time..."

Watching the four of them fall into silent reading again, Han Zidong mentally gave a thumbs up to the cartoonist who had squeezed him in the original timeline.

If the other party hadn't asked him to work hard to sort out relevant information when he was working as a comic assistant, he wouldn't be able to write these excellent planning books now.

Praising the suffering is wrong, praising yourself for surviving it!

Looking at the empty coffee, Han Zidong silently called for a refill, and also ordered a dessert.

The subsequent part of the plan is to explain the current webtoon market and a small part of the operation plan for Lezhin ic.

The latter is regarded as a commercial secret. It only mentions the differentiated operation strategies of Naver and Daum, so it is briefly mentioned. After the project is launched on Tumblbug in the future, this part will be simpler and more sketchy.

Li Yongjun saw quickly. In addition to the relatively high amount of crowdfunding, he was already inclined to support the launch of this project.

He also calculated with the other two partners whether it was online or not, but when he looked at Han Zidong again, his perception was different.

It wasn't until this moment that he suddenly realized that the four of them had been unknowingly brought to the rhythm set by Han Zidong.

From the very beginning of the operation plan, Han Zidong has been laying the foundation for his two projects, publicizing Tumblbug's development bottlenecks and the fierce competition he may encounter in the future.

In the face of the crisis, Han Zidong's operation plan was like a sweet spring, making the three people's eyes suddenly open, and great things could be expected.

After that, he first raised his own cash withdrawal dilemma and proposed to reform the operation mode of crowdfunding projects. He started with 30 million, and when they all thought it would be a pleasant win-win, Han Zidong threw out another 300 million crowdfunding

The project made them unable to refuse, but they were also slightly excited.

Is this kind of insight really something that an ordinary high school student can possess?

Or is it that the high school education in Xia Kingdom is already so terrible?

Shen Dacheng read the plan in full and felt very satisfied. From the hardware and software to the national sentiment and the obscure payment model, he seemed to have seen the success of Lezhin ic.

He looked at the leader Li Yongjun and smiled, then he spread his hands and said: "Your crowdfunding amount has almost caught up with our investment cost for more than a year. We have to discuss it carefully before we can give an accurate reply."

"Of course."

Han Zidong raised his hand to signal the others to help themselves.

Li Yongjun pushed Liu Chengcan, who was still looking at the market share of Japanese comics, and left the box with Shin Daeseong.

"Lawyer Zheng, how are you doing?"

Zheng Yinghao shook his head: "I really admire you young people for doing whatever you want to do. Your plan makes me feel that the webtoon market is a blue ocean."

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Of course it is a blue ocean.

Kakao will officially launch Kakao Page next year, focusing on novels and comic reading on mobile devices; in 2014, Kakao and Daum merged, and the content industry caught up from behind, launching an eight-year battle with Naver in the content industry.

From the development of comic peripherals and secondary development to the promotion of film and television production of its works, a full industry chain integrating novels, comics, and film and television production has been built.

The two have fought from South Korea to overseas, from RB to Southeast Asia, to Xia Kingdom and even Europe and the United States. It's almost crazy. You can tell whether web comics are a blue ocean.

Not only the two Internet giants Kakao and Naver, but also online comic companies such as Lezhin ic and Toomics have gone overseas and created a lot of revenue.

In addition, the salary and status of comic book writers will also increase linearly in the next ten years, and they will transform from fat nerds to respected new darlings on the screen.

Comic writer Jin Bong has appeared in programs such as "Please Take Care of the Refrigerator" as a regular member, Park Tae-joon has appeared in programs such as "My Bodyguard" and "Any Actor" as a fixed member, and Qi'an 84 has appeared in "I Live Alone" and so on. They are famous

, whose status is comparable to that of first-line screenwriters who also have the title of writer.

This can be regarded as a side verification of the popularity of the webtoon market.

Han Zidong smiled and replied: "Lawyer Zheng, do you have any investment ideas?"

Zheng Yinghao, who is not a manager of Tumblbug, but just a legal client, has a more relaxed attitude. He also smiled and asked: "Then if I spend 300 million, how will the Korean writers distribute the equity?"

"300 million, 30%."

"How do you describe this number?"

Han Zidong nodded: "Including the signing fee for Xingyou and a series of subsequent works, as well as my operational planning, 400 million is very reasonable."

A brain worth 400 million?

Zheng Yinghao was happy: "Then what's the shortfall of 300 million?"

At this time, voices came from outside the door, and Han Zidong smiled and said: "Isn't the three hundred million coming?"