Let You Design The Software: Do You Directly Create Douyin?

The day after the League of Legends public beta ended.

Penguin Group.

Inside the turret department.

"The number of registered players of 30 million is too exaggerated."

Looking at the registration number information released by the League of Legends yesterday, Li Wenqiu's face looked a little pale.

He knew that with the help of Junzi Group's publicity, League of Legends could indeed attract many people to register in a short period of time, but he did not expect that the number would be so high.

Listening to Li Wenqiu's words.

The pony on the side couldn't help but murmured.

“We made a huge mistake in our previous judgment on League of Legends.

"The quality currently displayed by this game can completely threaten the existence of Dota."

"A PC game has about 30 million registered players in Yanguo alone. We underestimate the influence of this game.

at this time.

Most of the top executives of the Penguin Group are in this office of the Dota Department.

Facing the offensive of the League of Legends.

They had put away all their previous contempt.

No one could have imagined that the quality of the large-scale client game produced by this company, which had never made a large-scale client game before, would be so high.

And after Xiao Ma finished speaking.

Ma Liuyun on the side could not help but take a deep breath and murmured.

"Actually, this kind of registration number is all funded by money."

“If we also launch a similar activity, allowing players to register for Dota and receive cash directly, then the number of registered users of Dota will double in a short period of time.

Listen.

Xiao Ma also nodded.

"That's true."

"But this number still seems extremely exaggerated."

After Xiao Ma finished speaking, Ma Liuyun shook his head.

"It's actually not too exaggerated."

"As long as we are willing to spend money, we will definitely be able to achieve this kind of results."

"It's just that the cost of this promotion method of giving away cash is too exaggerated."

"Before."

"Whether it was Dota or all other software when it was first launched, basically we never did this. Even if we did, it was only a small red envelope, a few dollars at most, which is completely inferior to the amount given out by the League of Legends event. Basically other Internet companies will not give away money to market new software like this."

"But Junzi Group, I remember that we have engaged in this kind of activity several times."

Ma Liuyun looked at the others.

“The main reason why we and other Internet companies do not do this is because we are not sure whether the new software we announce and promote will be successful and whether we can recover our costs.

"Generally, the cost of this kind of direct money-giving marketing is the total cost of developing the software plus publicity and promotion. Directly giving cash to attract users requires too much budget. If the new software fails, the development company will suffer losses. More exaggerated.”

Ma Liuyun paused.

"This is why we and other Internet companies rarely give away money to market new software.

"A brand new software, no one knows whether it will be successful, no one knows whether the money invested will be wasted, so we will not use this crazy method of giving away cash to promote it."

"But companies will do this only after they are sure that the software has a future."

"But this person is the king."

“It’s as if we knew in advance that these software would be successful, so we didn’t hesitate to invest at all, and directly rolled out the cash one after another through this method of registering and receiving red envelopes.”

Ma Liuyun's face became much more serious.

He paused, looked at the serious faces of the others, and then continued.

"If the software fails after this kind of cash-giving activity, the loss will cause Junzi Group to bleed a lot, but Wang Mo made the right bet every time."

"This time it's League of Legends."

“I wonder if this will be Wang Mo’s first failure.”

Ma Liuyun understood very early that activities such as League of Legends, where you directly register to receive red envelopes, would definitely bring huge popularity and registered users to this game.

The key is.

All Internet vendors are aware of this kind of activity and have known it for a long time.

but.

But no one has ever dared to do this.

It is because they are not sure whether their investment in new software will be successful, but Wang's courage makes him dare to do it every time.

As Ma Liuyun's words continued to sound.

Others in the office also recalled that in their confrontations with the Junzi Group in the past few years, Wang Mo seemed to be ahead of them every time.

After a long period of market testing, Wang Mo's vision has not yet had any problems.

Subsequently.

Xiao Ma also continued.

"Then do you think, this time, the number of registered users that League of Legends spent money on in the first ten days, how high will the final daily active players of the remaining players be?"

Facing Xiao Ma's inquiry.

Ma Liuyun thought silently.

"Currently, Dota has five million daily active players worldwide, and Dota in Yanguo has about two million daily active players.

"Now League of Legends far surpasses Dota in terms of reputation and influence. No matter how we view 147 in this game or think it is not good, the reputation of players will not lie.

"Many players who have played League of Legends and Dota, most of them feel that League of Legends is more interesting and gameplay than Dota."

"so."

Ma Liuyun paused.

"I think."

"The number of League of Legends players in Yan Kingdom will at least exceed Dota!"

Listen to this.

Everyone present had surprised expressions on their faces. They did not expect Ma Liuyun to give such an exaggerated evaluation from the beginning.

Many people present still held out the hope that League of Legends could not beat Dota.

But Ma Liuyun obviously takes a much longer term view than they do.

"Are you sure?" Xiao asked after swallowing.

And Ma Liuyun nodded.

"And I think that during these ten days of public beta, the number of League of Legends players in Yan Kingdom has exceeded the number of Dota players in Yan Kingdom.

As soon as this sentence came out, everyone present was shocked again.

And Ma Liuyun's voice continued to sound.

"In the past ten days, I have carefully investigated the discussion and reputation about League of Legends on various game platforms and the Internet. Generally speaking.

"At least in Yan Country."

"Dota is no longer a match for League of Legends."

.