Let You Design The Software: Do You Directly Create Douyin?

At ten o'clock at noon that day.

Meituan’s updates are pushed to all users’ mobile phones.

At this time, no one has realized what a huge impact this update will have on the food delivery field.

Magic City.

In a dormitory of a university.

The third child has just finished updating Meibo and is looking for what the update content is this time. For someone like him who doesn't read update notices very much, it is also fun to find out the update content after every software update.

When Lao San clicked on Meituan’s takeout interface.

A message jumped in front of him instantly.

“Meituan’s takeaway red envelopes are now online, and you can enjoy a half-price discount if you activate them now.

Looking at this line of reminder, the third child couldn't help but sigh.

"What is the takeaway red envelope?"

"Another activity of giving out red envelopes to users?"

Because I had experienced the baptism of other software from Junzi Group before, Lao San thought that Meituan Waimai would win over users by sending them red envelopes.

But he doesn't know it yet.

What is this half price discount?

but.

Just a few minutes later, Lao San finally found 16 specific details about this update through the red envelope function somewhere in the takeout interface.

After reading the specific details.

The third child was also a little surprised.

"Ten yuan can buy four takeout red envelopes, which are valid for one month. Each can be deducted by five yuan when ordering takeout. In some stores, the deduction can be upgraded.

Looking at the information in front of him, the third child couldn't help but click his tongue.

"This thing seems to be quite cost-effective. It only needs to be used twice to get its money back, and it can be discounted the next two times."

Finished.

The third child poked his head out of the bed and looked at the second child beside him.

“Boy, do you want Chinese takeout?”

After hearing this, the second child waved his hand without looking back.

"Ordering takeout is more expensive than going directly to the store, so it's not cost-effective."

"Whatever you want to eat, we can just go out. There is no need to order takeout."

Compared with the third child who occasionally orders takeout, the second child only orders takeout very rarely.

After all, he felt that ordering takeout would cost a few dollars more, so he might as well just go downstairs and eat out, since he wouldn't be able to pay too much anyway.

After the second child finished speaking, the third child clicked his tongue.

"if"

"The price of ordering takeout is the same as eating directly in the store, and it may even be one or two yuan cheaper. So, would you like to order it?"

After saying this, the second child was obviously stunned for a moment.

But there was a clear look of disbelief in his eyes.

"It's impossible, it's impossible. How can the price of ordering takeout be the same as going on-site, let alone cheaper."

"Is there no charge for takeout boxes? Does the delivery person deliver them for free? How is this possible?"

"Unless a food delivery platform goes crazy, it is possible to subsidize it by losing money."

After the second child finished speaking.

The third child just clicked his tongue and started laughing.

"It's not that the food delivery platform is crazy, it's not impossible, it's true."

"Just now Meituan Waimai launched a takeout red envelope function. You can buy four coupons for ten yuan, each worth five yuan, and can be used for all takeaways."

"After paying with these five-yuan coupons, the price of the takeaway is almost the same as going to the restaurant.

Listening to the third child's words, the second child was stunned for a moment.

Then he took the phone from Lao San and saw the specific information about Meituan’s takeaway red envelopes.

After reading this.

The second child was still a little hesitant.

"But this thing is a coupon that you need to spend your own money to buy, and you have to consume it at least twice to get your money back."

“And if there are red envelopes, we will definitely not have any leftovers, so we will order takeout at least four times.

"After buying it, some people will use up the red envelopes."

"These are all business tactics!"

"If we don't order takeout, we actually have nothing, but after opening the red envelope, we will actually spend many times on it. This is all a routine!"

Listening to the second child's words, the third child also hesitated.

After all, this situation seems to be exactly what Lao Er said. If you open the red envelope, you have to order takeout frequently. But in fact, you still have very little time to order takeout.

The second child's voice was still ringing at this time.

“Although it looks like a good deal, you have to make at least two purchases to get your money back. Takeaways already have a minimum delivery price, and things that are too cheap won’t work, so you really don’t have to activate this.

While the second child was still chattering, the third child was also browsing Meituan’s takeout interface.

At this time, his heart was already somewhat inclined not to buy the coupons.

But at this time.

He suddenly saw something and his eyes lit up instantly.

“Boy, you don’t need to spend twice, you can actually get your money back once!”

He showed the phone screen to his second son.

"The barbecue outside the school where we often go to eat, if we order takeout, we can actually upgrade the five-yuan roll to a ten-yuan roll!"

Listen to this.

The second child was stunned for a moment.

"Can the volume still be upgraded?"

The third child nodded.

"I took a look and found that most of the merchants in Meituan Takeaway can actually upgrade this five-yuan coupon. Five-yuan is just the minimum deduction amount."

"If we choose some big stores, we might be able to get a discount of ten yuan at a time!"

Listen.

The second child couldn't help but murmured.

"It's only ten yuan at a time. Can you save forty yuan a month?"

The second child's eyes also lit up. After all, the school's takeaway barbecue restaurant 153 is his favorite and he eats there several times a month.

Now that takeout is so much cheaper, he really can't bear it anymore.

"What are you waiting for?"

The second child looked at the third child.

"Didn't you say this was all a trick and told me not to buy it?" The third child was stunned for a moment.

"When did I say that? Just open this takeout red envelope. I'm willing to accept such a cool routine!"

on that day.

Many Meituan takeout users have discovered the latest takeout red envelope launched by Meituan.

but.

Because the market share of Meituan’s food delivery is still very small, it is completely inferior to Hungry and Penguin Food. In addition, Meituan has not announced this function before, so other Internet users in the outside world do not know about the food delivery red envelope yet. exist.

But even so.

At noon on this day, Meituan’s takeout orders directly increased by 5%.

Moreover, the proportion of users who ordered takeout and opened takeout red envelopes exceeded 70%.

Many Meituan group buying users couldn't help but make purchases after seeing the existence of takeout red envelopes. After all, this takeout red envelope function, which has never been launched before, is extremely attractive to users for consumption.

And the existence of Meituan red envelopes.

It also began to be known to others at a speed as fast as a storm!