After the mass smear articles were published in the early hours of the morning, the public opinion showed no signs of cooling down throughout the entire day.

Instead, it just kept growing bigger and bigger.

It started as a debate within the tech community.

By the afternoon, it had completely spread across all platforms, becoming a nationwide spectacle.

The short video recommendation page, forum hot posts, and social media trending topics were all dominated by negative keywords related to rice.

with no exceptions.

Evidence is no longer needed on the internet.

Public opinion has already convicted him.

Whenever the topic of self-developed rice is mentioned, the comments section unanimously concludes: it's just a gimmick.

Whenever rice is mentioned in relation to car manufacturing, the unanimous response is: it will definitely backfire.

Numerous tech bloggers rushed to publish their articles before the launch event.

We do not seek actual testing or the truth.

All they want is to step on a rice paddy and ride the wave of top-tier traffic.

Everyone is gambling.

I bet tonight's rice launch event will be a disaster.

Gambling Army's dream of developing its own technology has been completely shattered.

From then on, the rice company obediently returned to the ranks of assembly plants.

The press conference hasn't started yet.

Rice has been placed at the forefront of the entire internet's attention.

The public opinion report pulled out by the marketing department's back office was alarming.

This is the largest, most widespread, and most damaging online attack that DaMi has ever faced since its inception.

none of them.

The current situation is quite simple.

If the new products released tonight have even the slightest flaw, they will not meet the inflated expectations that have been hyped up by the media.

All the goodwill that rice had built up over the years was wiped out.

The two new tracks of self-developed technology and car manufacturing will be ridiculed by the entire internet until they come to a complete standstill.

……

The temporary operational office inside the Chrysanthemum.

The hectic work pace during the day has completely come to a halt.

The PR team, who had been working through the night, finally relaxed.

Ice buckets, champagne, and desserts were placed directly on the table.

This can be considered an early celebration.

A group of senior executives gathered around the large data screen.

Looking at the persistently high negative popularity curve, he appeared completely relaxed.

The new media manager laughed out loud while holding his cup.

"Perfect closed loop."

The entire internet was covered by smear articles, yet we left no trace.

Now everyone online thinks that DaMi (a nickname for a person) got too arrogant and deserved to be criticized.

The head of the brand department nodded in agreement.

"The public opinion tone is completely locked down."

Once a preconceived notion is formed, no amount of eloquent explanations at tonight's press conference will help.

Rossi, seated at the head of the table, remained calm.

There was no loud laughter, no smugness.

There is only one kind of certainty that the dust has settled.

"After tonight, the rice will behave itself."

The myth of self-developed technology has been completely shattered.

The enthusiasm for car manufacturing has completely died down.

From now on, it will no longer have the right to compete for a position in the industry!

People around them raised their glasses.

In their eyes, rice has already lost.

The only difference is whether you lose gracefully or ugly.

……

The main door to the conference room at the rice headquarters was tightly closed.

The room was filled with smoke, and most of the executives present were heavy smokers.

Normally, Tian Jun would keep them in check and not allow them to smoke in the meeting room, but today no one cared about the rules.

The marketing manager projected the data report onto the screen, his voice hoarse:

"The negative buzz is completely out of control, public opinion has completely collapsed, private messages are full of insults, and the comments under the official Weibo account are unreadable."

There's a smear article claiming that our self-developed chips are "bought from counterfeit factories and relabeled," and it's been shared over 100,000 times.

100,000!

We couldn't even refute them, because the more we refuted them, the more they accused us of whitewashing.

The head of public relations took over, his tone carrying a sense of resigned helplessness:

"Now, no matter what statement Da Mi makes, it will be ridiculed by netizens."

An apology is a sign of guilt, an explanation is a excuse, and silence is an admission of guilt.

The press conference is in a few hours, and I've gone through all the contingency plans I can think of, but none of them are usable.

The only suggestion is…”

He paused, finding it absurd even to himself.

"How about we postpone the press conference?"

"It cannot be postponed."

The head of the R&D department sat in a corner, his face buried in his hands, his voice muffled.

"All media invitations have been sent out, and the venue has been set up. Postponing it would be tantamount to admitting that we are guilty."

However, we dare not release the specifications and test data of the new machine we have.

It's not that the data is bad; it's that no matter how good the data is, nobody believes it.

The entire internet has already formed a preconceived notion that our self-developed technology is inadequate.

Even if you present the original factory data from the lab, they'll still accuse it of being fake.

After he finished speaking, he looked up, revealing two dark circles under his eyes, clearly indicating that he hadn't slept well for several days.

"Mr. Tian, ​​to be honest, it would be better to postpone this press conference rather than force it to happen."

"At least we should weather this wave of public opinion first, and wait until the online criticism subsides before making the announcement. It's better than taking office now and becoming a target."

"It cannot be postponed."

Tian Jun finally spoke, his voice not loud, but every word seemed nailed to the table.

"The rice press conference has never been postponed."

This hasn't happened before, and it won't happen again this time!

After holding so many press conferences, which one of them wasn't met with criticism?

They got criticized for making mobile phones, they got criticized for making smart home products, and now they're still getting criticized for making cars.

Delays won't solve the problem; rice has always let its products speak for themselves.

The problem is this time…

He remained silent for a while, then placed the well-worn press conference agenda on the table.

"The standard procedure is no longer needed this time."

No matter what parameters you mention or what data you present, it will be considered fraud.

We lack something to shut everyone up.

The conference room was deathly silent.

Everyone knows one thing.

This is the most dangerous online public opinion attack that DaMi has encountered since its inception.

If a new product fails to meet public expectations, the brand suffers direct social death.

They had no cards in their hand to turn the tide.

"I have a way."

Everyone turned their heads.

Zhang Yifan sat at the other end of the conference table.

He hasn't said much since entering the meeting room; he's just quietly listening to everyone's reports.

He suddenly spoke, his tone unhurried: "We're changing the press conference schedule at the last minute, adding a major segment."

He placed the teacup on the table.

"Let 'Iron Egg' make its public debut."

All the executives in the room were stunned for several seconds.

The head of the R&D department was the first to react, his brows furrowing in dismay:

"Iron Egg?"

That thing was indeed successfully developed, and all the technical parameters met the standards, but it was completely impossible to mass-produce.

High costs, low yield, and the supply chain not yet secured—it's currently just a sample in a laboratory.

Bringing out things that can't be sold now will only get you criticized by netizens for evading the main issue, creating a gimmick, and relying on showing off skills when your main business isn't doing well.

Isn't this just making things worse?

"Old Zhou is right."

Tian Jun leaned back in his chair, his tone regaining its usual composure.

"If the iron egg cannot be mass-produced, it has no commercial value."

Presenting something with no commercial value at a press conference is not only unhelpful, but it can also be used as a target for diverting attention.

Yifan, I know you mean well, but this plan is too risky.

Zhang Yifan spoke slowly and deliberately:

Mass production is not important.

Mr. Tian, ​​what does Rossi want most right now?

The rice's launch event went wrong, and the myth of rice's self-developed technology was completely shattered.

He's spent so much money and published so many smear articles because he's betting that we can't come up with anything competitive.

If you put a product that can't be mass-produced at this point, he'll think you're making a last-ditch effort.

But what if you put a product on the market and everyone forgets about mass production?

He paused, his gaze sweeping across the faces of all the executives present, finally settling on Tian Jun:

"Iron Egg doesn't need to be sold."

All it needs to do is let everyone know that the rice's self-developed capabilities are real.

I have a brilliant plan to turn things around.

He smiled slightly after he finished speaking.

The meeting room was still filled with smoke, but no one lit another cigarette.

Tian Jun looked into Zhang Yifan's calm eyes, which didn't seem to be joking, remained silent for a while, and then slowly nodded.

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