In the early hours of the morning, the conference room on the top floor of Chrysanthemum Headquarters was brightly lit.

Rossi sat in the main seat, with a cup of black coffee and a freshly baked rice launch event pre-event public opinion monitoring report in front of her.

The coffee had gone cold, and he didn't ask anyone to refill it.

The conference table was filled with core members from the public relations department, brand department, and new media marketing team.

Each person had an execution plan laid out overnight in front of them, and no one looked sleepy.

It's not that I don't want to sleep, it's that I'm afraid to sleep.

Rossi never picks when to hold meetings; he picks when the time is right.

If you don't arrive within the time specified, then I'm sorry, you are not suitable to stay at Chrysanthemum!

"Dami wants to develop its own mobile phones, manufacture cars, and transform from an OEM manufacturer into a technology brand."

Rossi's opening was brief and direct, skipping even the small talk.

"If Tian Jun can successfully complete the press conference on August 20th, the image of rice in the minds of consumers will truly begin to turn around."

The entire internet is now pessimistic about China's self-developed rice capabilities and mocking that rice companies will surely fail in the car manufacturing industry.

If we don't nail rice to the pillar of shame during this window of opportunity, it will be too late to take action later.

Listen carefully, it's not suppression, it's crushing!

The head of the public relations department was the first to stand up and project the proposal, which had been worked on overnight, onto the screen.

"President Luo, our main focus this time is a combination of public opinion tactics that can be implemented without needing to actually conduct any physical demonstrations."

He circled several keywords on the screen with a laser pointer.

"The first wave of questions focused on technology: How long has DaMi's chip team been established? How much R&D funding has been invested?"

Can the technological accumulation of this kind of rapidly developed self-made chip compare with ours?

The second wave focuses on a crisis of trust in the brand: What did rice do before?

They're selling OEM phones and OEM home appliances, and now they suddenly say they're going to develop their own technology. Who would believe that?

The prospects for the third wave of self-developed car manufacturers are bleak. They haven't even proven themselves in self-developed mobile phones, yet they dare to venture into the automotive industry—isn't that just sensationalism?

The head of the brand department immediately stood up.

They have contacted more than a dozen tech media outlets and digital KOLs with whom they regularly collaborate, and all the articles will focus on DaMi's self-developed capabilities and its prospects in car manufacturing.

"Rice's Self-Developed Chip: Can Accelerated R&D Support Technological Ambitions?"

"How far is rice from assembly to independent research and development?"

"With so many new car manufacturers emerging, what makes DaMi think it can succeed?"

The publication time, target platform, and expected readership for each article are clearly listed.

From Weibo trending topics to Zhihu roundtables, from Bilibili analysis to Douyin short videos, it covers everything comprehensively and without any blind spots.

"None of the articles involve specific product parameters; they only question the rice's R&D capabilities and brand credibility."

All we need to do is stir up public opinion, and the rest is up to the netizens to decide!

The new media marketing team gave the final speech.

They have prepared tens of thousands of online comments.

The core rhetoric focuses on several keywords: "self-developed and quick-fix solutions are unreliable," "OEM manufacturers' transformation is a joke," and "car manufacturing is doomed to fail."

Make minor adjustments based on the tone of different platforms.

The push notifications were sent precisely at midnight, spreading across the entire internet before dawn.

The first tech news everyone sees when they open their phones is negative news about rice.

After listening to all the reports, Rossi picked up her now-cold black coffee and took a sip.

He put down his cup, glanced around at everyone present, and said only one sentence:

"Don't mention chrysanthemums, don't leave any traces, so that netizens don't think these voices are just spontaneous discussions."

The people in the conference room began to carry out the plan.

The keyboard clicks were rapid and intense, like popping beans.

One smear article after another was pushed out, and online troll accounts began to post comments in bulk on various platforms, while trending search terms lined up in the background waiting to go online.

The head of the public relations department stared at the constantly fluctuating data dashboard on the computer screen, watching the public opinion curve climb at a visible speed, and a slight smile appeared on his lips.

Before dawn, smear articles flooded the entire internet.

……

Zhang Yifan didn't sleep well all night.

The sofa is too short, so my legs are always bent over, and it's hard to even turn over.

In addition to the scuffle with Shen Zhiyi last night.

He was constantly on edge.

I was a light sleeper and woke up just as dawn broke.

He sat on the sofa in a daze for a while, with two dark circles under his eyes.

He looked like he had just been dragged out of the exam room and shoved into another one.

The time on my phone showed just past six o'clock, and the sky over Beijing was already completely bright.

He rubbed his eyes, got up, and went to the bathroom to wash up.

As I passed by the bed, I walked very quietly. Shen Zhiyi was fast asleep, wrapped in a blanket.

After that phone call last night, she tossed and turned for a long time before finally falling asleep. Now her breathing is even, and she shows no signs of waking up.

The two maintained the safe distance they had set the night before.

She was on the window side of the bed, while his sofa was in the living room, separated by a sliding door.

No one crossed the line.

Zhang Yifan had just finished washing his face and hung the towel on the rack when his phone started bombarding him with pop-up ads.

Tian Jun sent several WeChat messages in a row, his tone much more subdued than when he was drinking last night.

Zhang Yifan listened to the audio once.

Tian Jun said on the phone that overnight, a large number of negative articles suddenly appeared on the entire internet, spreading everywhere, and the trending topics, comment sections, and evaluation sections of major platforms were all filled with negative content.

The consensus across the internet is: the rice is a self-developed scam, the technology is inadequate, and the car manufacturing business is bound to fail.

He received the information from inside.

It seems like Chrysanthemum has made its move; Rossi is personally stepping in, aiming to crush Rice before the press conference even begins.

Zhang Yifan quickly scanned several platforms.

Three of the top ten trending topics on Weibo are related to rice.

"Rice's self-developed chip fails," "Rice's car manufacturing is doomed," "Can the rice product launch still be held?"...

Upon clicking through, it became clear that the release schedule of the articles was highly consistent, the spiel used by online trolls in the comments section was remarkably uniform, and even the use of punctuation marks seemed to be written by the same person.

Several top tech bloggers' review videos on Bilibili have gone viral, with titles so similar they seem to use the same template.

On Zhihu, under the question "How do you view rice's self-developed chip", the top-voted answers are all pessimistic, with highly similar structures and even the same order of arguments.

No matter how many negative articles there are, they are still just word games.

Rossi wanted to drown the rice with her saliva before the press conference, but the press conference hadn't even started yet.

He held his phone, and the trending search terms on the screen were still scrolling in real time.

He replied to Tian Jun with a message: "Everything is proceeding as planned. The press conference will be held as scheduled. We'll let the actual data speak for itself then."

He put down his phone and looked out the window at the unusually bright sunlight in Beijing.

The street downstairs was already bustling with activity; steam rose from the breakfast stalls' steamers, and people hurried across the zebra crossing with their bags as they went to work.

The city has just woken up, but some people are destined never to wake up.

The chrysanthemums have rotted from the inside out, completely deviating from Mr. Ren's original intention in creating the chrysanthemums.

Since Rossi wants to play, then he'll help Mr. Tian play with Rossi.

But Da Mi's real trump card has yet to be played.

[PS: The story is purely fictional!]

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