I run a casino in the immortal realm.

Zheng Yifei inspected the gambling den construction site and then stopped paying attention to it, focusing all his energy on the printing factory.

On the west side of Tianmo City, inside a giant workshop heavily guarded by soldiers.

One hundred printing presses made from sunken silver from the deep sea have been assembled, their massive gears meshing with a deep, rumbling sound.

Ye Tianqiong kept his promise and selected fifty disciples from the inner sect who were proficient in writing, calligraphy, painting, and mathematics to be assigned to Zheng Yifei.

Green Snake and White Deer, the direct disciples of Jade Rakshasa, stood on either side of Zheng Yifei as supervisors.

These fifty people were all at the Foundation Establishment stage, and they were usually arrogant. At this moment, they looked at the outsider in the center of the arena who was only at the mid-Foundation Establishment stage, and their eyes were full of resentment.

Zheng Yifei stood on the high platform and threw a thick stack of jade slips onto the table.

"From today onwards, you are the first batch of core members of Tianmo Newspaper Group."

Zheng Yifei surveyed the room, his tone calm: "Three months. I'm only giving you three months to memorize the contents of these jade slips."

A sinister-looking inner disciple sneered, "Minister Zheng, we are all cultivators with photographic memories. You want us to learn these lowly merchant tricks for three months?"

Zheng Yifei wasn't angry. He raised his hand and pointed at the disciple: "You, come up here."

The disciple leaped onto the high platform.

"Tell me, the Xuantian Sect killed three of our outer disciples at the border yesterday. If you're going to write about this in the newspaper, what's the headline?"

Without hesitation, the disciple declared, "The treacherous Xuantian Sect killed my fellow disciples; the Tianmo Sect will surely avenge this."

The audience nodded in agreement.

Zheng Yifei shook his head: "Too long, too dry, no one will read it."

He wrote a line on the jade tablet behind him: "Shocking! The truth behind the massacre at the border of the Xuantian Sect is actually this..."

The fifty disciples below the stage were stunned.

"Look at this one too."

Zheng Yifei erased it and wrote another line: "Three disciples of the Heavenly Demon Sect died tragically at the border. The Grand Elder of the Profound Heaven Sect spoke out late at night, and the reason is chilling!"

The green snake and the white deer exchanged a glance and saw the astonishment in each other's eyes. This kind of sentence structure, which takes things out of context and creates suspense, directly hits the curiosity in people's hearts.

"This is clickbait."

Zheng Yifei tapped the jade tablet: "The newspaper is not a declaration of war. You need to make those low-level rogue cultivators see the headline and be unable to resist taking out their spirit stones to buy it."

News gathering and editing, layout design, public opinion guidance, and emotional manipulation—the jade slip contains the complete process. If you don't pass the assessment within three months, you're sent back to the inner sect.

For the next three months, these fifty inner disciples endured hellish torment.

Zheng Yifei copied the teaching materials from the Qingyun Sect and upgraded them by incorporating the characteristics of the demonic path.

He taught them how to use words to create conflict, how to use images to create contrast, and how to retain readers by serializing cultivation novels.

The Green Snake and the White Deer were originally just ordered to keep watch, but after attending classes for a few days, they voluntarily sat in the front row and took notes faster than anyone else.

The straightforward way of thinking that had prevailed in the cultivation world for tens of thousands of years was completely shattered by Zheng Yifei's modern media theory.

Three months later.

All fifty disciples passed the assessment.

Their gaze toward Zheng Yifei had shifted from initial disdain to fervent worship—a reverence for a new kind of power.

"The Heavenly Demon Sect News Department is established today."

Zheng Yifei stood in the main seat and gave the order: "You twenty people, each take three hundred outer disciples, and with my warrant, go to the twenty main cities under the jurisdiction of the Heavenly Demon Sect to establish branches. Recruit editors and distributors on the spot."

"There is no upper limit to the funding; the Vice Sect Master of Jade Rakshasa will allocate the full amount."

"Within a month, I want to see our distribution points in every city and market town in the southern part of the Southern Wilderness."

"yes!"

The twenty inner disciples accepted the order in unison and turned to leave the workshop.

The remaining thirty people served as heads of various departments within the news headquarters.

Once the massive magical machine is running, its efficiency is astonishing. There are no disputes among sects and families, no red tape, and any obstacles are directly suppressed by force; if a site is needed, it is directly requisitioned.

Within a month, an invisible giant net, centered on Tianmo City, rapidly spread southward across the entire Shiwan Mountains.

Tianmo City, News Department, Chief Editor's Office.

Zheng Yifei sat behind his large desk, holding a sample copy of the first issue of the "Tianmo Daily".

The paper smells wonderful, made from black spirit wood pulp, a specialty of the Heavenly Demon Sect, and has an excellent feel.

Yu Luosha and Li Hun entered the editor-in-chief's office. Ye Tianqiong followed closely behind.

The three late-stage Nascent Soul cultivators all focused their attention on that piece of paper.

"How many copies are planned for the first issue?"

The night sky asked.

"Two hundred million copies."

Zheng Yifei replied, "The first batch will be distributed for free, covering 80% of the Heavenly Demon Sect's territory by tomorrow morning."

Li Hun gasped in shock. Two hundred million portions. This kid really dares to do that.

Yu Luosha picked up the sample copy, his gaze falling on the front page headline, and then he froze.

The bold, large font occupied half the page:

Exclusive Reveal: The Tax Reform Prodigy of the Qingyun Sect is Alive! The Heavenly Demon Sect Launches a Surprise Attack on the Heart of Xuantian; Zheng Yifei is Now the Minister of the Heavenly Demon News Department!

Subtitle: "The Xuantian Sect's defenses are practically nonexistent; the Heavenly Demon Sect's Vice Sect Master, Ye Tianqiong, kidnaps someone in the dead of night, revealing the true power of the demonic path!"

Signed: Zheng Yifei.

The article is extremely sensational and exaggerated. It describes in detail how "Zheng Yifei" was suppressed and persecuted by the higher-ups of the Xuantian Sect in the Qingyun Sect, and how he was ambushed and killed on his way down the mountain for an inspection.

At the critical moment, Ye Tianqiong, the vice sect leader of the Heavenly Demon Sect, descended from the sky, repelled the powerful enemy with a single palm strike, and forcibly abducted this business prodigy to the Heavenly Demon Sect.

In the latter half of the article, Zheng Yifei, speaking in the first person, denounces the hypocrisy and corruption of the Xuantian Sect, praises the Tianmo Sect's meritocratic system, and declares that he will serve the Tianmo Sect from now on, vowing to use his pen to shatter the Xuantian Sect's hypocritical mask.

"you……"

Li Hun pointed at the newspaper, his finger trembling: "You're slapping the Xuan Tian Sect's face into the ground!"

Yu Luosha laughed so hard he almost fell over: "Good! What a wonderful confession! Those old fogies from the Xuantian Sect would be so angry they'd vomit blood if they saw this."

As Ye Tianqiong looked at himself being portrayed as a top expert who "cherishes talent and goes deep behind enemy lines," he couldn't help but smile.

"hair."

Ye Tianqiong ordered, "Tomorrow morning, let the entire Southern Wilderness Region witness the machinations of my Heavenly Demon Sect!"

The next morning.

The thousands of markets and cities under the jurisdiction of the Heavenly Demon Sect simultaneously welcomed countless distributors dressed in black.

"Free giveaway! The inaugural issue of the 'Demon Daily'!"

"The tax reform prodigy of the Qingyun Sect is alive! He's joined my Heavenly Demon Sect!"

"The Xuantian Sect's defenses are treated like nothing by the Vice Sect Master!"

Shouts and cries echoed through the streets and alleys. Two hundred million newspapers were snapped up in less than half an hour.

Countless independent cultivators and family disciples gathered together, staring at the headline, their faces filled with shock.

"Zheng Yifei? That ruthless guy who came up with the tax reform? He's still alive!"

"Vice Sect Master Ye is too powerful; he went directly to the heart of the Xuan Tian Sect to snatch people."

"The Xuantian Sect deserves it. They didn't use such good talent and had to suppress him. Now look what happened, they've benefited our Tianmo Sect."

The flames of public opinion were ignited instantly.

The cultivators of the Heavenly Demon Sect felt an unprecedented sense of pride and vindication. Previously, it was the Profound Heaven Sect that had criticized them in the newspapers; now they had their own voice, and their first salvo had been so resounding.

Not only was it the headline, but the second page of the newspaper also serialized a novel called "A Mortal's Journey to Demonic Cultivation," which tells the story of a lowly rogue cultivator struggling and seeking revenge in the demonic path, instantly capturing the hearts of countless lowly cultivators.

The third edition contains price information for various regions and a few pieces of gossip about the local markets.

On this day, the entire Heavenly Demon Sect territory was abuzz with discussion about the Heavenly Demon Daily and Zheng Yifei.

Inside a secluded teahouse, several spies from the Xuantian Sect, planted within the demonic path, were sweating profusely as they stared at the "Heavenly Demon Daily" on the table.

"Quickly! Send this back to the sect!"

The lead spy's voice was hoarse: "Something terrible has happened! Zheng Yifei isn't dead! He's defected to the Heavenly Demon Sect!"

One after another, the messenger cranes soared into the sky, traversing the Hundred Thousand Mountains, heading straight for the main peak of the Xuan Tian Sect.

Xuantian Sect, Qingfeng Cliff.

Grand Elder Qin Cang sat in a grand chair, holding the newly delivered "Heavenly Demon Daily" in his hand.

The main hall was deathly silent.

Hu Xiaotian, Zeng Feng, Hu Lie, and the others stood below, not daring to breathe.

Qin Cang stared intently at the three words "Zheng Yifei" on the newspaper and the extremely sarcastic article.

"Well done, Ye Tianqiong! He dared to infiltrate the Qingyun Sect and kidnap people, and I didn't even notice."

Hu Lie's eyes were bloodshot, and his fists were clenched so tightly they cracked.

The enemy he dreamed of killing not only survived but also became a high-ranking member of the Heavenly Demon Sect. With Ye Tianqiong's protection, he could forget about getting revenge in this lifetime.

"Elder."

Hu Xiaotian stepped forward, his expression uncertain: "This article is strange. Why is Ye Tianqiong making such a big fuss about kidnapping Zheng Yifei? This is clearly a show of force against us."

"A protest?"

Qin Cang sneered: "He's warning me. Zheng Yifei is now his man, and the Heavenly Demon Sect has also obtained the Qingyun Sect's printing technology and newspapers."

Zeng Feng spoke urgently: "Master, what about the Qingyun Sect..."

"The Qingyun Sect is a victim."

Qin Cang threw the newspaper on the table: "With Ye Tianqiong taking action personally, can Xu Tianyang and his son stop him?"

The Qingyun Sect reported Zheng Yifei's death at the hands of a treacherous cultivator, presumably to avoid punishment from the sect and deliberately conceal the truth.

Qin Cang stood up, walked to the edge of the main hall, and looked south.

The Heavenly Demon Sect valued Zheng Yifei's talent and forcibly kidnapped him to establish a news department. The Azure Cloud Sect was nothing more than a pitiful creature that had been robbed but dared not speak out.

"Pass down the order."

Qin Cang's gaze was icy: "Increase border patrols, suppress the news of the Heavenly Demon Sect's newspaper, and absolutely do not allow this thing to enter our territory. Also, send someone to kill Zheng Yifei."