Huayu 02: The Days of Extreme Pulling and Rolling with the Fairy

Xie Jin carefully examined the material.

The production company bore the majority of the funding, while the television station contributed a smaller portion.

First, the national viewership rating must not be lower than 1%, otherwise 15% will be deducted from the base GG share of Vision Magic's 35%.

At the same time, the funding borne by the television station will also be reduced.

It's fair to say that if the price falls below 1, Vision will be in deep trouble.

That's quite an appetite, starting at 1. You should know that their current flagship program, "Life AB Drama," only has a national viewership rating of 0.7% at its peak.

·······

Of course, there also needs to be some good news.

For every subsequent 0.5% increase in average viewership, GG revenue will increase by 5%.

However, it only starts at an average viewership rating of 2%, and even 1.9 is out of the question.

A 2% national average viewership rating translates to a 45% cut of GG's revenue.

This growth must not exceed 65%.

In other words, there isn't much difference between 4% and 6%.

It's exactly the same as signing with Canxing for "The Voice of China".

"How much of their production budget can they allocate?"

"So poor he's urinating blood, at most 400 million."

Xie Jin's expression changed: "400 million? That's not enough to get anything done."

"Both parties contributed funds, with Vision contributing 600, making a total of 1000 for the plate."

"Do they have a large music variety show studio?"

"It seems like it'll be ready soon... This year they're spending a lot of money upgrading the venues and hardware, so it won't be ready for the time being."

Xie Jin felt a lump in her throat; she could forget about "The Voice of China."

It's not just about the equipment; it's mainly about the money.

Music variety shows are too expensive!

This year, Hunan TV spent 2200 million yuan on Super Girl without upgrading its facilities, and didn't invite any top-tier judges. It can be said that they saved money in all aspects and still spent 2200 million yuan.

  (Please remember 101 Reading Network for entertainment. 101🅺🅺🅢.🅒🅞🅜 is a super smooth website with the fastest chapter updates.)

Although it hasn't completely broken into the mainstream yet, it's already one step away from becoming a huge hit.

Next year's Super Girl competition. Production costs have skyrocketed, exceeding 50 million yuan, the same as in 2005...

Mengniu alone sponsored the company with 3000 million yuan, and the total revenue from all GG (Google, Google, and Tencent) projects exceeded 9000 million yuan, plus 600 million yuan from SMS voting revenue sharing.

Besides profits, the brand awareness, influence, and hidden income of the Lake N Group are all increasing rapidly.

.......

With such limited funds, how are we supposed to break through...?

Xie Jin listed the current state of the industry on the list...

Currently, apart from Hunan TV, there is probably no other company in China that produces a studio-based celebrity game show like "Happy Camp".

The rest are mostly puzzle-solving games with prizes, such as "Lucky 52," "Super 6+1," and "Team Up."

Or celebrity interview talk shows like "Art Life" and "Entertainment Star World".

Some local TV stations also do family mediation, dealing with cases like daughters-in-law abusing their mothers-in-law, and scams involving late-life romances...

To be honest, Family Mediation... is quite good... there are many amazing people in it...

"Renlong, what do you think is the most indispensable thing for people in life?"

Gu Renlong thought for a moment, "Money? Air?"

"Get lost! Do I need you to tell me that people can't live without air? Asking you is pointless; I'll ask her instead."

···········

···········

Although both men and women watch variety shows, the average viewership of variety shows across the country is relatively high.

41% of the audience were male and 59% were female.

Taking Big Hamster's opinion into consideration is clearly more meaningful than Gu Renlong's.

As she spoke, Xie Jin put on her coat and made a call to Da Hamster: "What are you doing?"

The big hamster was wearing a face mask and reading comics: "Face mask on, comics... what are you doing?"

"Give me one. I'll be waiting for you in the tea room on the second floor of the hotel. I need to talk to you."

Gu Renlong squirmed on the sofa: "Hey! You just left me like that?"

"Or should I carry you over there? Go get dressed quickly! Just bring your ears, don't bring your mouth."

Gu Renlong yelled into the phone, "Qianqian, bring me one too, I need some skincare too!"

···········

···········

The hamster removed the face mask from its face and handed one to Xie Jin and its agent, one each.

Old Gu looked quite pleased with herself, sitting in a corner, studying the skincare products Miss Liu had brought her...

Applying this and smelling that: "Xixi, what can I apply to get rid of my forehead wrinkles? Can this little green bottle help? It feels cool when I apply it to my forehead."

Miss Liu covered her forehead: "Brother Renlong... nothing can get rid of your forehead wrinkles... the little green bottle is a foot mask."

"ah...."

"It's okay, go ahead and apply it. Even if your skin is rough, you can use a foot mask on your face without any problem..."

Xie Jin coughed and glanced at her agent: "There are so many bottles, don't make a sound and figure it out yourself, I'm here to do my job."

"Oh"

·······

·······

"What are you doing... I was just about to go to sleep," the big hamster said, nestled on the sofa in the tea room, wearing fluffy pajamas.

"I have something to ask you, be serious."

What do you consider important in your life, and what attracts your attention?

Miss Liu thought for a moment: "Eat."

Eat? Just as I expected... that's your style.

But that won't work. Food-themed variety shows do get some viewership, but it's always just mediocre, and it's extremely reliant on the host's personal charisma...

"Think of another one, be more specific. I'm looking for a direction for my variety show, something that will immediately grab my attention."

Ms. Liu thought for a moment: "I don't like watching quiz shows, they're too boring. I occasionally glance at those challenge shows, and blind date shows are uninteresting. I'd rather read romance novels."

Xie Jin's mind suddenly skipped a beat: "Romance novels are good?"

(╯▽╰) So cute~~ "Sneaking peeks at other people dating is the most fun!"

A bold idea suddenly popped into Xie Jin's head.

In fact, China's development of emotional variety shows started relatively early.

In 88, Shanxi TV launched "TV Matchmaker," which was the first emotional variety show in China, but at that time it still focused on matchmaking.

Ten years later, in 98, Hunan TV borrowed from Taiwan's "Extraordinary Men and Women" and created "Rose Date".

Before "If You Are the One" came out in 2010, this show was the ratings king of domestic emotional variety shows and one of the treasures of Hunan TV.

Should we try to steal some meat from the rice bowl of the Nth station...?

Should we take a cue from the phenomenal South Korean variety show "Heart Signal"?

Trying to become a pioneer in the dating reality show genre?

When "Heart Signal" first aired in South Korea, it was broadcast on a general programming cable channel, which is considered a small channel in South Korea.

The show's viewership ratings exploded, and it topped the list of most-talked-about non-drama shows in South Korea for seven consecutive weeks.

It became an instant hit when it was introduced to China in 18, and it can be said that it was the catalyst for the later works such as "I Like You Too", "Love Space" and "Half Mature Lovers".

Most importantly, the cost is extremely low...

Seeing that Xie Jin remained silent for a long time, Old Gu stopped fiddling with his bottles and jars.

"Have you got an idea?"

Xie Jin didn't answer him, but asked directly, "When will Super Girl air?"

"Mid-August, that's about two months from now."

Xie Jin is calculating the time; variety shows don't need to be filmed all at once. They can be filmed, edited, and broadcast simultaneously, allowing for real-time adjustments based on audience feedback.

If the first season consists of 8 episodes, one episode per week, it will take exactly two months.

I spent more than half a month preparing, and will start filming at the end of the month, with the broadcast scheduled for early July.

He used his last two episodes to overshadow the premiere of Super Girl.

Xie Jin excitedly rubbed the hamster's head: "You've been a huge help! The promotional tour ends tomorrow, so you and Auntie should go back to Beijing first. I'll probably have to stay here for a few more days."

Miss Liu was completely confused: "Huh... I was just reading comics... Did I even help?"

"It helped! It's all thanks to your intelligence."

"Oh...hehe"