Huayu 02: The Days of Extreme Pulling and Rolling with the Fairy

Gu Renlong has been too busy to pay attention to Xie Jin these past few days.

Xie Jin had originally planned to return home after finishing her promotional tour, but Gu Renlong stopped her.

This guy is determined to tear a piece off Zhejiang TV and tie himself to the station long-term.

Once inside the station, he began discussing the import of variety shows with Director Ma.

The discussion lasted for several days. After finishing the itinerary, the two still needed to expand their arguments.

The Zhejiang side is very sincere. They put everything on the table and discussed all their concerns and problems openly. They genuinely want to get things done.

However, at present, only Jiang S is a domestic TV station that purchases variety shows produced entirely from external sources.

Hubei N's Tianyu doesn't count, so the leaders of Zhejiang J TV station may want to do it, but they are also very cautious.

········

········

The show "Hard to Coax" premiered with a 1.97% viewership rating, but in just a few days, the ratings have skyrocketed.

On the second day after its premiere, before the promotional campaign had fully kicked in, the viewership rating just broke 2, reaching 2.05%.

After the show aired in Zhejiang Province that evening, the variety show's ratings broke 1 for the first time, a groundbreaking achievement for the station.

The next day, the station approved a significant increase in publicity resources.

Word of mouth began to spread, and the show achieved a 2.22% viewership rating that night.

Yesterday morning it was 2.48%, and the station's leaders were all smiles. The ratings for several interview programs on prefecture-level stations all saw a surge.

  

There are several works ahead of it now.

"The Eloquent Ji Xiaolan 3" 4.5% (in the drama)

"Little Soldier Zhang Ga" 3.8% (in the drama)

"Military Secrets" 3.3% (Ratings surge as the series nears its finale)

"ZG-style Divorce" 3.27% (in the drama)

"I Am Not a Hero" suffered from the new policy, as crime dramas cannot be broadcast on state-run channels; otherwise, it would have had no problem breaking the 3 rating.

Although the Mermaid Girl and Golden Wars, which follow Xie Jin, have also broken 2, their growth rate has slowed down significantly.

They've been completely left behind and have faded into obscurity.

···········

···········

Lake N Platform

There were very few people in the room, except for the top two leaders of the department, the CEO of Tianyu Media, and the project manager.

The station manager was slightly annoyed. Looking at the data sheet "Difficult to Coax" (2.71%) that had been delivered that morning, he thought, "The perennial runner-up has turned things around? Who the hell can I reason with this?" He casually put the sheet down.

"Hey, station manager. Don't be fooled by the exaggerated reports in the newspapers. This TV series is something they bought, not something they produced themselves. It'll all be over eventually. After that, I'll see what they air."

"This time, the other party mainly benefited from the star power. Wang Yuyan is so popular right now, whoever airs her drama benefits."

...........

The person in charge of producing the station's original dramas shook his head: "It's not that simple. I've watched a few episodes, and neither the set design, cinematography, nor the use of light gives it the feel of a TV series."

"The production quality of Vision Light & Magic is completely different from what I imagined. They are using behind-the-scenes movie personnel to work in film and television."

(This mainly refers to film art directors and cinematographers. The titles of film art director and television art director are not interchangeable, as their work approaches and efficiencies are completely different.)

"Whether it sinks or not, it's already been broadcast."

The station director chuckled, "Forget it, let them be smug for a couple of days. It'll be uncomfortable for them to be suppressed all the time."

The CEO of Tianyu Media lit a cigarette and nodded: "Yeah, they've always been second best, so you have to make them happy for once. Besides, our focus isn't on TV dramas right now, so at most it's just letting them benefit."

He then gave the project manager a wink, and the other party quickly placed a bunch of documents on the station manager's desk.

The station director carefully reviewed the preparation materials for the Super Girl competition.

"Do you know how much money the station spent on you this year? The station built a new venue and imported new equipment from overseas. It cost tens of millions of yuan."

"Your show's production cost was 2200 million, that's half a billion in total."

"Yes, yes, we know the station values ​​us, and our project team will certainly live up to the station's high expectations."

"Our station is a pioneer in market-oriented reforms nationwide. Don't be afraid to try and make mistakes, just do it boldly."

The atmosphere finally relaxed, and the group chatted and laughed.

Suddenly, there was a knock on the office door. The secretary, a little sweaty, said, "Director...Director."

"Can't you see I'm busy? Tell me."

"Zhejiang TV...it seems like they're going to reform their variety show lineup..."

"What?!"

The secretary wiped her forehead: "It's absolutely true. My roommate from university graduated and went to work for Zhejiang TV, but recently he's thinking of coming here to work."

"She confirmed that Gu Renlong of Vision Light & Magic has been talking to Ma Zhenni, the new director of the variety show department, for several days now..."

The station manager frowned. "Drama is nothing. In the end, it's all bought. Variety shows are different. They represent the real strength of the TV station."

········

········

After several days of discussions, Gu Renlong's work made significant progress.

Around 10 p.m., Xie Jin finished her promotional tour for the drama, took a shower, and lay down comfortably.

I had originally planned to have a private chat with Ms. Liu and exchange messages in bed that night.

But to everyone's surprise, Gu Renlong didn't stay in his own guest room; instead, he carried his blankets to Xie Jin's room.

Wearing Doraemon pajamas, he's simply unbearable to look at...

·······

·······

Old Gu's eyes were sunken, and he looked so tired that his hair was greasy...

"Xie Jin! Don't give me any useless advice. I practically had to sell my body to get this deal done. Get the program proposal sorted out for me right now."

Xie Jin chuckled in exasperation: "This isn't like making a baby. You think I'll give birth the next day just because you bring the blankets over?"

Old Gu took out a piece of paper: "Take a look for yourself. I remember this memorandum. This is a preliminary agreement between both parties. The main leaders of Zhejiang TV Station all think it's fine. Look at these conditions and then tell me if I'm in a hurry or not."

Xie Jin picked it up. The paper was written in a very messy hand; it was a shorthand note taken by Old Gu after their conversation.

·······

Zhejiang TV station (浙J) can accept external variety show production.

However, there are several core issues.

Firstly, they do not accept contract manufacturing purchases.

Simply put, the company films the variety show, and the TV station buys the rights.

The show's ratings have nothing to do with the company; the company earns its production fees.

This model requires the TV station to have plenty of money, but Zhejiang TV is upgrading its hardware this year, and it's clear that they are short of funds.

Moreover, if the ratings and the illusion are not linked, Zhejiang TV will not feel at ease at all.

........

Secondly, one must not violate public order and good morals, or rely on vulgarity to attract attention.

Finally, we hope to film within the province as much as possible, so that it can serve a certain promotional purpose.

·······

Gu Renlong spent several days negotiating, and the result was exactly the same as the contract between Canxing and Zhejiang TV a few years later.

This means that programs jointly funded and produced by both parties can only be broadcast on Zhejiang Satellite TV.

The revenue is distributed proportionally among the GG members.

Xie Jin Consulting picked it up and looked at it. It could be very strict, if not strict, and you could lose a lot of money. But if you do it well, the returns can be quite considerable.

Actually, you could try taking a gamble... Variety shows aren't difficult, they just take a bit of work.

Making money? Isn't that shameful...?