Reborn in 08, Public Enemy of Competitors

Chapter 96 Ahri's Counterattack, Rural Revitalization

In the afternoon, Ali Baba.

Jack Ma put down the Economic Observer and saw the words "Pinduoduo: Witnessing a New Model of Internet + Agriculture" written on it.

"How exactly did this silent individual resolve the logistics and cold chain issues?"

Cai Chongxin's brows furrowed.

"This is the most peculiar aspect of Pinduoduo's business model."

Jack Ma said, "Even with Jingdong's self-built logistics, it's impossible to do that."

Cai Chongxin said, "Yes, it is even more difficult to succeed in the fruit and vegetable category in the price range of 9.9 yuan and 15.9 yuan."

"Send someone to investigate how Pinduoduo is doing this."

Jack Ma said, "If Shenmo can do it, perhaps our Taobao Mall can do it even better."

Cai Chongxin nodded, when suddenly there was a knock on the door behind him. He immediately guessed, "Wu Yongming is here."

"Please come in!"

No sooner had Jack Ma finished speaking than Wu Yongming pushed open the door and entered, his eyes darting around. "Mr. Ma, Mr. Cai—"

"Your Taobao user growth rate has not only failed to close the gap with YiTaoGO, but has actually widened it further."

Cai Chongxin's tone was calm, but tinged with dissatisfaction.

Wu Yongming felt extremely wronged. "Damn it, was that my fault?"

Can all of Ali's traffic sources combined compare to QQ's social traffic?

But they dared not say it outright, for to say it would seem like they were making excuses for their incompetence.

"Mr. Ma, Mr. Cai, we have come up with a solution."

Tell me about it.

Jack Ma cast a scrutinizing glance at him.

"Although Taobao links cannot be directly shared on QQ, they can be shared with Xiaonei.com and 51.com."

"Like the social e-commerce platforms that QQ Zone partnered with YiTao GO?"

"Yes!"

Wu Yongming said, "We developed a 'One-Click Posting' tool for this purpose, which allows users to quickly post product links on platforms such as forums, blogs, and Baidu Tieba, lowering the barrier to sharing."

Cai Chongxin asked, "Did you learn this from YiTao GO?"

"Yes, yes, but this is an improved version."

Wu Yongming nodded: "The YiTao one-click posting tool can also generate text commands for Taobao links, which can avoid QQ's monitoring."

Jack Ma pressed further, "Is there anything else?"

"have!"

Wu Yongming said, "We also came up with an idea. AliWangwang has launched a group chat function, right? Could we cooperate with YiTao to launch a 'cut a price' activity, allowing users to create price-cutting groups and using AliWangwang's group chats as YiTao's viral marketing platform?"

"No, absolutely not!"

Jack Ma refused without hesitation.

"QQ is a social network for acquaintances and strangers. What is Ali Wangwang? It's a transaction tool for buyers and sellers."

Do you think a buyer would invite a group of merchants with whom they have only had a few transactions to join just to get a discount?

'

"Yes, if Ali Wangwang had the potential to become a social tool, we would have done it long ago, instead of waiting until today."

Cai Chongxin nodded in agreement.

"More importantly, while the 'cut a discount' tactic can indeed increase registrations and daily active users in the short term, it damages the platform's reputation and image," Jack Ma warned. "What YiTao needs to do now is to help Taobao build user trust, not overdraw on that trust."

"Mr. Ma's lesson is right—we were short-sighted."

A thin layer of sweat appeared on Wu Yongming's forehead.

"You guys are still too rigid in your thinking, always following YiTao GO step by step, completely ignoring Ali's advantages!"

Jack Ma looked disappointed and disappointed.

Wu Yongming bowed: "Please give your instructions, Mr. Ma!"

"YitaoGO uses QQ for social sharing and viral marketing, why do you want to do the same thing as YiTaoGO?"

Jack Ma glared at her. "Not long ago, our Taobao promotion platform was officially renamed Taobao Affiliate Marketing," he said. "It includes hundreds of thousands of individual website owners and group leaders. We can recruit these people and turn them into our salespeople."

Cai Chongxin understood immediately and said, "Jack, this is about building a distribution network."

"right!"

Jack Ma said, "Yitao has an advantage that other shopping guide platforms do not have, namely, it can obtain exclusive official permissions. We can enable YiTao to establish a distribution mechanism, mobilize the initiative of individual group leaders and station owners, and let them develop their downlines."

"A certain percentage of commission is taken from the transactions of the downstream agents, for example, the first-level agent gets 50%, and the second-level agent gets 20% ——————"

"In this way, there will be tens of thousands of Taobao affiliates running around for commissions, spreading Taobao's promotional links like capillaries to every corner of the Internet."

Cai Chongxin's eyes lit up immediately, and Wu Yongming said with a mixture of admiration and flattery, "Mr. Ma, you are truly amazing!"

Jack Ma smiled without saying a word, as if to say, "You have social fission, I have distribution fission."

Meanwhile, Wu Shanshan, a reporter from Litchi TV, was assigned by the station to drive to the Sands Century Building.

I met the "legendary" college student who has been stirring up the internet recently, and he remained silent!

After exchanging a few polite greetings, Shen Mo and Wu Shanshan sat down facing each other, and the interview officially began.

After asking a few routine questions, Wu Shanshan finally revealed her true intentions: "President Shen, your YiTao GO has already been very successful, with a valuation exceeding 0 million US dollars. Why do you need to create another e-commerce platform like Pinduoduo?"

"This idea actually came about rather by chance."

-

Shen Mo said unhurriedly, "We have a vice president in our Lingyun Technology supply chain whose hometown is Anqiu in eastern Shandong."

"During the Spring Festival, he chatted with me and mentioned that the sales of fruits and vegetables in his hometown were not going well. Farmers worked hard all year, but in the end, they could not get a good price. I thought to myself, YiTao GO is now helping foreign trade factories transform and helping small and medium-sized enterprises overcome difficulties."

"What about rural areas? Agriculture? Farmers? Do they face similar difficulties? Is there anyone who can help them find solutions?"

"So your original intention in founding Pinduoduo was to solve the problems of agriculture, rural areas, and farmers?"

Wu Shanshan immediately sensed the importance of this matter.

"That's right. Later I started thinking about whether I could combine the e-commerce model with agriculture."

Shen Mo clapped his hands. "What Pinduoduo needs to do is very simple: cut out the middlemen, so that consumers can buy cheap fruit and farmers can sell it at a reasonable price."

Wu Shanshan said, "My colleagues and I also bought some apples from Pinduoduo, and they were indeed very cheap."

"This is just Pinduoduo's first attempt."

Shen Mo said, "The results were beyond expectations and very encouraging. We achieved a win-win situation for consumers, farmers, and the platform. Next, we will use e-commerce and the internet to sell more of the fruits and vegetables that are not selling well locally to all parts of the country, breaking through the difficulties and pain points of traditional wholesale."

The "cooperative + farmer" and direct procurement and supply model shortens the distribution chain!

"Let's do our part for rural revitalization and poverty alleviation!"

"Mr. Shen, judging from your tone, you seem to be very concerned about issues related to agriculture, rural areas, and farmers?"

The light in Wu Shanshan's eyes grew brighter and brighter.

"Workers are the foundation, farmers are the core. By supporting small and medium-sized enterprises, ensuring workers' employment, assisting rural areas, and enabling farmers to increase their income, we are upholding the very foundation of China."

"In the past few decades, we have completed the initial accumulation of industrialization and urbanization through the price scissors between industry and agriculture. Rural areas, agriculture and farmers have made great contributions."

"The agricultural tax has been abolished, but the urban-rural gap still exists, and the agricultural foundation remains weak."

"It's time for industry to support agriculture and cities to support rural areas."

Shen Mo said with an upright expression, "Although Pinduoduo is an internet company, it also hopes to benefit rural areas and help farmers escape poverty and become prosperous!"

Zhong Xue watched in disbelief. Was this really the same boss who usually liked to joke around and make light of things?

Huang Zheng's face showed a hint of respect. Such vision! Such ambition! Such a high level of ambition! How could Pinduoduo not have a bright future!

Wu Shanshan, who was among them, was the most emotional.

Once such an interview is published, it's unimaginable how explosive it will be!

On that day, Jiangsu TV's "Jiangsu-Zhejiang News Network" and other programs gave Shen Mo and Pinduoduo ample exposure through a series of reports.

After all, whether it's supporting industry and agriculture, rural revitalization, or the Internet + agriculture, these are all political correctnesses with Chinese characteristics. Zhu Kaiming, as a provincial leader, saw this scene and immediately called his secretary.

"Make arrangements for an inspection of Lingyun Technology soon. Notify the science and technology, industry and information technology, agriculture, and commerce departments to accompany you."

"Yes, sir!"

A little while later, the secretary brought news, "The Jiangsu-Zhejiang University of Science and Technology will be holding an awards ceremony for outstanding students the day after tomorrow. Would you like to attend?"

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