Reborn in 08, Public Enemy of Competitors

Chapter 95 One strike after another, every strike a critical hit

In a dormitory at Zhejiang University, Xu An, Xiao Ming, and two others were playing Dota 2 together, and this was their fourth consecutive loss.

"Holy crap, what the hell! I'm already 26-7, and I still can't win!"

Xu An slammed his hand on the table.

"I'm not playing anymore, I'm not playing anymore. If we keep playing, I'll lose my MMR."

Xiao Ming tilted his head back and took a sip of cola.

"No, you two are the geniuses of our class!"

Another roommate retorted matter-of-factly, "How come you can't even carry someone like me who's 0-21?"

"How dare you say that!"

Xu An glared at him, "I can win with a 0-21 score, but I can't handle a 4-12 score!"

Feeling down, I lit a cigarette, took a puff, and suddenly my phone rang with the message "The food is ready."

"Holy crap, how could I have forgotten about that!"

Xu An's hand trembled, and he almost dropped his cigarette ash on the keyboard.

Next, I opened QQ Space and clicked on "Everyday Farm," where countless crops had already ripened.

Just as we were about to harvest, a system pop-up appeared.

"Pinduoduo x 'Everyday Farm' joint event: Plant apple trees and redeem fruit vouchers!"

"hiss!"

Xu An glanced at the promotion details: "Ludong Red Fuji apples, 9.9 yuan with free shipping?"

Xu An immediately became interested and clicked on the attached link. The page redirected to Pinduoduo's pre-sale page, where product information was listed in detail.

"Packaged in a cardboard box, net weight 3 jin (1.5 catties) of small fruit [6-7 cm in diameter]."

Xu An thought the apples were pitifully small, and most importantly, the discount coupons could only be used on medium and large apples.

"Packaged in a cardboard box, net weight 3 jin (1.5 catties) of medium-sized fruit [7 to 7.5 cm in diameter]."

The apples are bigger and look better. Although three pounds cost 15.9 yuan, you can use a discount coupon, one coupon per order.

"I should have planted the whole farm with apple trees!"

Despite this, their actions betrayed their words; faced with the low price of 9.9 yuan, they skillfully entered their address and paid directly with Tenpay.

"Buy a box of small fruits, just to taste how salty they are, it won't cost much anyway."

After completing the steps, a message popped up on the screen: "Congratulations on your successful payment! Please share the product with other users to complete the group purchase!"

Xu An was stunned for a moment, then carefully studied the rules and found that they were exactly the same as the group buying rules of YiTao GO.

You need to invite friends to place an order, or the system will randomly match you to make up the order. The order will only be shipped when there are 3 to 5 people.

#!

No wonder it was so cheap!

But it's too late now; the delivery address has been filled in, and the money has been paid. The sunk costs are a bit high.

So, in a fit of anger, I still posted the group-buying link in the dormitory group chat.

Xu An shouted loudly, "Hey guys, give me a hand!"

Xiao Ming clicked his tongue. "Brother Xu, you're not going to make us chop another knife for you, are you?"

"No way! Absolutely not! If you make me chop again, I'm cutting you off completely!"

"Yeah, yeah, these past few days my mom, sister, aunt, and cousin have all been making me chop things up, my hands are almost numb!"

"Cut my ass!"

Xu An's lips twitched slightly: "I'm asking you guys to help me place an order! I'll treat you to some Fuji apples afterwards!"

"Pinduoduo? What's this new thing?"

"Holy crap, these apples are so cheap! I asked at the fruit shop near school yesterday, and they were 4 yuan a pound!"

"Three pounds for 9.9 yuan with free shipping? Could this be a phishing website?"

They were all skeptical. Online fruit shopping was very rare in 2009, and the offer of three catties for 9.9 yuan with free shipping was something they had never heard of.

"What a load of rubbish!"

Xu An patted the screen. "This is a joint promotion between QQ Zone and Pinduoduo. You don't trust Pinduoduo, but you trust Tencent?"

Xiao Ming immediately understood: "Okay, I'll place the next order!"

"Then I'll place an order too, to deliver to my mom."

Another roommate was about to enter the address when they discovered that delivery was not currently supported in eastern Guangdong.

"Didn't you read the rules?"

Xu An shook his head and chuckled, "The event is currently limited to only a few places: Jiangsu, Zhejiang, Shanghai, Anhui, Jiangxi, and Shandong!"

"Damn it! Free shipping in the Jiangsu, Zhejiang, and Shanghai area is one thing, but why is it that whenever there's a good online promotion, people from Jiangsu, Zhejiang, and Shanghai are the first to benefit?"

My roommate's words carried a hint of resentment.

Even though Pinduoduo's promotion was limited to certain regions, orders for Ludong Red Fuji apples still poured in like snowflakes.

The total number of pre-sales for the three tiers of small, medium, and large fruit reached 13014 orders on that day.

Moreover, over 6% of the orders were converted through the "Everyday Farm" activity links.

A single transit warehouse in Hangzhou was not enough to handle the combined needs of Jiangsu, Zhejiang, Anhui, western Jiangxi, Shanghai, and Jiangsu. Fortunately, Shen Mo had Qin Feng build a sorting center in Qingdao in advance, allowing for direct shipping from the production area and relieving some of the pressure on Jiangsu and Anhui.

It was late at night, but the floors of the Sands Century Tower were brightly lit.

"I was selected as an outstanding student representative and I have to attend the school ceremony in a couple of days, so I have to show up."

Shen Mo turned to Huang Zheng: "Keep an eye on Pinduoduo for me."

Huang Zheng readily agreed: "You go ahead with your work, I'll keep an eye on things here."

Shen Mo said, "We also need to speed up the recruitment process; we can't wait until the order volume picks up before we start hiring."

"I've already assigned people to do it, focusing on the ground sales team, the supply chain team, and the customer service team, especially the customer service team."

Huang Zheng said, "The return rate for fruits and vegetables is much higher than for other categories, so we need more experienced customer service staff."

Shen Mo nodded in agreement, glanced at the data in the backend, and saw that Pinduoduo's registered users had exceeded 30.

Huang Zheng asked, "Now that the model is working, I'm wondering if we should let YiTao GO inject a wave of traffic first?"

"Wait a little longer."

Shen Mo shook his head. "Now is not the time to rush things. We need to stabilize the situation first, solidify our foundation, and establish the rules."

Huang Zheng pressed further, "What are your plans?"

"First, we offer a full refund for any spoiled fruit. As long as the customer takes a picture of the spoiled fruit and sends it to customer service, we will issue a refund directly without any disputes."

"Secondly, internal staff regularly taste the fruit and conduct evaluations."

"Third, establish a consumer survey team to ensure that every user review of Pinduoduo forms a closed-loop feedback loop."

"For example, if we launch a new type of cantaloupe and it sells very well initially, but then some customers say it's not as sweet as the previous batch, we have to immediately investigate. Is it because the origin has changed? Or was the harvest time wrong? We need to find out, investigate, and make improvements promptly."

Shen Mo listed them one by one, speaking eloquently.

"Okay, I've written it down."

Huang Zheng then changed the subject: "So this time, could we take the initiative to contact some media outlets?"

Shen Mo understood immediately and said, "You want to package the narrative of 'agriculture + e-commerce' and 'internet + helping farmers'?"

"Yes! We've done so much, but if nobody outside knows, Pinduoduo is just a business project."

Huang Zheng said, "But if we report on how Pinduoduo helps farmers sell apples and brings the Internet to rural areas and agriculture, it will definitely bring Pinduoduo unexpected benefits."

"To put it simply, once we have a reputation and achievements, we will be able to take the initiative when dealing with fruit distributors."

"That's what we'll do then!"

Shen Mo nodded. "Have Zhong Xue prepare some materials and organize the case studies and data. We can't just shout slogans."

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