Reborn in 08, Public Enemy of Competitors

August 11, Entrepreneurship Park.

Shen Mo brushed his teeth and washed his face, dressed neatly, and arrived at the office early.

Good morning, Brother Mo!

Good morning, boss!

Zhong Xue was carrying a plastic bag and shook it. "I bought an extra breakfast. Have you eaten? It's a jianbing guozi (Chinese crepe) with pork tenderloin."

Thanks!

Shen Mo didn't stand on ceremony, took the bag and took a bite. "Here, report the latest data from YiTao GO."

Zhong Xue adjusted her glasses. "As of now, the cumulative number of registered users is 84136, with 48127 new users yesterday. Yesterday's sales revenue was 42118.7 yuan, with 1303 orders and a gross profit of 10162.8 yuan..."

"Clap clap clap!"

The crowd was greatly encouraged, cheered with joy, and applauded continuously.

Just two days after its launch, the gross profit has already exceeded 2!

Moreover, the number of orders in a single day has exceeded 1000!

"Thank you everyone for your hard work and dedication. The results have been achieved much faster than I expected!"

Shen Mo raised his arms and shouted, "Our next goal is to break 10,000 orders per day! When that happens, I'll give everyone a raise!"

"Boss Mo is awesome!"

Everyone was overjoyed and filled with excitement.

Shen Mo smiled. As expected, college students are the best. They are full of vigor and passion. They can get excited just by making a promise.

Of course, he's not like those who just offer empty promises and motivational platitudes. No matter how much motivational platitudes you offer, it's just water; wolves want to eat meat!

"Don't think that 10,000 orders a day is something far away from us!"

"I can tell you very clearly that this goal is very likely to be achieved by the time the new school year starts in September!"

Shen Mo looked around and began to explain his tactical concept of "free shipping".

Zhong Xue's eyes lit up. "Boss, if that's the case, could we also offer a free shipping package for snacks?"

"snack?"

The crowd looked at each other.

"You were all freshmen once, right? When you first entered university, did you have late-night chats after lights out?"

Zhong Xue narrowed her eyes, "Especially talking about things that are embarrassing, risqué, or unsuitable for children..."

Shen Mo sighed, "You're probably the one having the most fun!"

"Ahem, senior, we're all respectable people!"

"Yes, yes, we guys talk about military affairs, politics, and history at night."

They all stubbornly refused to admit it.

"Regardless of whether the conversation is serious or not, don't you always seem to be munching on some sunflower seeds or snacks?"

Zhong Xue counted on her fingers, "I've bought peanuts, sunflower seeds, and snacks at the wholesale food market in Hangzhou. The wholesale price per pound is only a few cents. Could we make a '5.9 yuan shipping included package for half a pound of peanuts and sunflower seeds'?"

"That's definitely a possibility!"

"Besides peanuts and sunflower seeds, could we organize some other activities and give away free snacks?"

The entire office instantly erupted in excitement, with everyone chattering away and one brilliant free shipping deal after another popping up.

In no time, the whiteboard was covered with dense writing.

"Great! Next, we'll create a dedicated channel for free shipping specials!"

Shen Mo slammed his hand on the table. "Not only are we pushing our free shipping package, but we're also going to dig out all the merchants who are willing to offer free shipping."

The sound penetrated the walls and reached the next room.

As Ye Xiao packed the food, he complained, "I don't know what Shen Mo fed them, they're like they're on steroids every day!"

Du Manqing smiled without saying a word, her gaze falling on the Patrick Star doll quietly placed on the table.

………………

Meanwhile, in the Binjiang Industrial Park.

Cai Chongxin and Jack Ma sat face to face in the office, each holding a stack of documents.

"Tongyu has officially completed her resignation procedures. There are rumors circulating that you are..."

"Bullshit!"

Jack Ma dismissively said, "If he could replace me, I would have retired long ago. I really want to find someone to succeed me, but unfortunately, that person will definitely not be Sun Tongyu."

"Yes, we have defeated eBay and eBay head-on. The next step is to make Taobao more international, branded, and standardized."

Cai Chongxin adjusted his glasses.

Jack Ma said with a serious expression, "To achieve this, we must first completely control the lifeline of traffic in our own hands."

"You're right. If one day Baidu deliberately stops directing traffic to us, or redirects traffic to other platforms, Taobao will be in danger."

Cai Chongxin wholeheartedly agrees, noting that most websites today heavily rely on search engines for traffic, especially Baidu.

Jack Ma ambitiously stated, "Now everyone is used to 'If you want to shop, go to Baidu.' We want to change this perception and make it 'If you want to shop, come to Taobao,' so that Taobao is no longer just an e-commerce platform, but becomes the absolute traffic portal for the entire e-commerce ecosystem."

"So you're planning to merge Ali's Mommy with Taobao?"

Cai Chongxin smiled knowingly.

"Yes!"

Jack Ma clapped his hands and exclaimed, "I want to make students, housewives, website owners, and QQ group owners all part of Taobao's promotional army! I want to mobilize the power of the masses and let them create countless, continuous traffic sources for Taobao!"

Cai Chongxin said, "Speaking of this, have you seen the news lately? There's a website called 'YiTao GO,' which is quite interesting."

Jack Ma raised an eyebrow. "If it can make you, Lao Cai, take a second look, then it must be something special."

"It's exactly the kind of traffic entry point you want."

Cai Chongxin gave a brief introduction: "Taking advantage of the Olympics, this small website has grown rapidly, with a total number of users exceeding 10. It is the first website that we, Ali Mama, have connected with to achieve this level."

"That's right, it means we're on the right track."

Jack Ma smiled with satisfaction.

Cai Chongxin asked, "Should we offer some support?"

"But...no, wait a minute!"

A glint of light flashed in Jack Ma's eyes. "Ali's traffic entry point must be a grassland, not a forest. This kind of website can be a capillary that helps Taobao supply nutrients, but it must never grow into a towering tree that turns around and strangles us."

"I understand what you mean."

Cai Chongxin nodded and said, "However, we can ignore YiTao GO, but there is one thing we must take care of."

Jack Ma took the document handed to him, and his face instantly turned ashen.

The top of the screen is densely packed with groups of people who boost sales and platforms that artificially inflate ratings for Taobao stores, including "Woshouwang".

"Investigate! Investigate immediately!"

His face revealed undisguised murderous intent. "And these groups of people who artificially inflate sales figures and fake reviews—we can't let a single one of them get away!"

Cai Chongxin said helplessly, "That's the problem. This area is completely lawless now."

"If there are no rules, then we'll make our own!"

Jack Ma slammed his hand on the table. "We can't let this continue, or the entire e-commerce environment will be ruined by these parasites."

Cai Chongxin said, "I've asked the technology department, and they are developing a second-generation security audit system, which will be launched in the second half of the year."

"Technology is a shield, but a shield alone is not enough."

Jack Ma frowned and said, "Old Cai, in the legal arena, are there any weapons we can use?"

Tsai Chung-hsin said, "I specifically asked the Ministry of Justice, and the Anti-Unfair Competition Law has not yet introduced specific provisions for 'brushing orders and boosting ratings'. However, it is not impossible. We can send lawyer's letters to these platforms on the grounds of 'seriously endangering the market competition order'."

Jack Ma said, "Just a lawyer's letter?"

Cai Chongxin said seriously, "The lawyer's letter is just a warning; we'll see if they know what's good for them."

"If they still don't stop, you can report them to the relevant departments such as the Administration for Industry and Commerce."

"Get the industry and commerce bureau involved, issue a rectification order, and even organize offline enforcement. Although they can't be held criminally liable or have their illegal gains confiscated directly, they can be fined up to 20 yuan, which should be enough to give them a hard time."

"not enough!"

Jack Ma shook his head.

Cai Chongxin said sternly, "If they remain obstinate, we can file a civil lawsuit to make them compensate for their losses, or even shut down their website."

"Hopefully they'll know what's good for them, otherwise..."

Jack Ma glanced at the list containing "Handshake.com" and said, "I don't mind picking one or two of the most prominent ones to make an example of them!"