My capital is quite large.

Chapter 15 Pan-Entertainment Strategy

The flight from Shanghai to Shenzhen landed in the evening.

Stepping out of Bao'an Airport, the sweltering heat made Li Feng's mind even clearer.

This trip to Shanghai, which was originally intended to find affordable distribution channels for "Angry Birds," turned out to open a whole new door for him.

Back at Haofeng Network's headquarters in the science park, Li Feng didn't rest. He immediately called the administrative director and several core executives to his office.

"The company's organizational structure will need to be expanded going forward."

Standing in front of the huge floor-to-ceiling window, Li Feng turned to his senior executives and dropped a bombshell: "I want to set aside a portion of the funds to establish Haofeng Film and Television."

The executives looked at each other, somewhat bewildered.

The company has only been established for a month, so why is the boss suddenly going to cross over into the film and television industry?

"Mr. Li, our main business is games, after all. Isn't it too big of a leap to try and get into the film and television industry?" the administrative director suggested tactfully.

"No, it's not big at all."

Li Feng walked to the whiteboard, drew two heavy circles with a marker, wrote "Games" on one and "Film" on the other, and then connected them with a thick line.

"Whether it's games or movies, they're essentially doing the same business—traffic and attention."

"The synergy between film and games leverages the national-level exposure of films and television to support games, and then uses the high revenue from games to invest in even larger film and television IPs, forming a long-term, cyclical, and closed-loop ecosystem. This is Haofeng Network's ultimate competitive advantage for the future."

"Do as I say. Headhunt a few knowledgeable traditional film and television producers to build the framework. Meeting adjourned."

Li Feng made the final decision, leaving no room for doubt from his subordinates.

……

The news of the establishment of the film and television department quickly spread quietly within the industry.

Originally, when a game company, a rising star in the internet industry, established a film and television department, it couldn't even make a ripple in the deep and murky traditional film and television circles of Beijing and Shanghai.

But the screenwriter of "iPartment," surnamed Wang, had an elderly father who had spent his entire life working behind the scenes in a traditional film studio.

At a drinking party with old friends in the film industry, Old Man Wang drank a couple too much and couldn't help but boast that his son had met a rich and foolish sugar daddy.

"Five million! They invested without even blinking! The key is that they fully funded the production, didn't add actors, didn't change the script, and didn't even go to the set! All they had to do was insert a few scenes of people playing games on their phones! These internet bosses are really generous these days!"

The speaker has no intention, the listener has the heart.

These words quickly reached the ears of a producer who was running around in a state of panic and exhaustion.

A week later, in the meeting room of Haofeng Network.

Li Feng sat upright on the sofa, looking at the middle-aged man sitting opposite him who looked somewhat tired.

The other person's name is Zhang Jing, an independent producer at a well-known domestic film and television company.

"Mr. Li, to be honest, I only made this visit because of Lao Wang's connections."

Producer Zhang gave a wry smile and pushed a thick script in front of Li Feng. "This is a project we've been preparing for a long time. The script is absolutely top-notch in the industry, and the director and lead actors are all very talented. But because the budget for set design and actor salaries exceeded the initial target, we're now facing a funding shortage and are short a large sum of money."

Li Feng glanced at the script on the table.

The cover prominently displays two large characters: "Lurking".

His pupils contracted almost imperceptibly.

This spy drama, which aired at the end of 2008 and starred Sun Honglei and Yao Chen, cannot be described as merely popular; it was a true phenomenon and a masterpiece!

It not only swept all the top domestic TV drama awards, such as the Feitian Award, the Magnolia Award, and the Golden Eagle Award, but was also rebroadcast countless times by major TV stations over the next ten years, creating immeasurable commercial value and a ratings phenomenon!

"Mr. Li..."

Seeing Li Feng staring at the script without saying a word, Producer Zhang felt a little uneasy, but forced himself to add:

"Before I came here, I heard from Lao Wang about the conditions for your investment in 'iPartment'. But... I need to be frank with you about this."

Producer Zhang swallowed hard, his face showing difficulty: "Lurking is a spy drama set in the Republican era. That was an era when even telegraph machines were considered high-tech, so we really can't incorporate your smartphone and mobile games into the plot..."

"If you insist on a hard product placement like you did with the investment in 'iPartment,' then we really can't accept this investment."

According to producer Zhang, the only purpose of this internet upstart's projected video is to win.

For Li Feng, a period drama set in the Republican era that couldn't be completed was of no value.

He came here today hoping for the best, with no other options but to try his luck.

However, Li Feng suddenly laughed.

"Producer Zhang, your understanding of capital is too narrow."

"I invested in 'iPartment' because it was cheap and suitable as a game board. But not all of Haofeng's investments are just for selling games."

"A good script is the most valuable asset in itself."

How large is your funding gap?

Producer Zhang was stunned by Li Feng's aura, and after a couple of seconds of hesitation, he quickly replied, "Ten...ten million! Just ten million, and the entire crew can start filming in Hengdian immediately, and that'll cover post-production publicity too!"

"I'll cover the ten million."

Li Feng's deep gaze was fixed on the other party. "But I don't want any product placement. I want 50% of the investment in this drama, as well as half of the profits from all future first-run and second-run broadcasting rights on television stations and DVD distribution rights."

Producer Zhang's brain momentarily went blank.

Ten million?! They didn't even ask who the main character was, and just casually threw out ten million in cash?!

"Mr. Li, are you... are you serious?" Producer Zhang's voice was trembling.

"The legal team is right outside. The contract will be ready in ten minutes. As long as you sign it, ten million will be deposited into your production team's official account this afternoon."

Li Feng said calmly, "Go back and tell your director to film it well. I'm not short of money."

Producer Zhang suddenly stood up, his eyes red with excitement, and bowed repeatedly: "President Li, don't worry! If this show flops, I'll twist my head off and let you kick it around like a football!"

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