Huayu: This producer has no bottom line.

Chapter 154 The Mediocre Man Who Can't Find a Breakthrough

The holiday's effects lingered for the next two days.

Tuesday, October 6th.

Cinema managers, as if grasping at a lifeline, poured all their afternoon and evening screenings into "Lost in Thailand," the film intended to revive the industry.

Even with the release of blockbusters like Universal Pictures' "Robin Hood" and the Sino-US co-production "Shanghai," its screening share has increased rather than decreased, once again reaching a high of 40%.

On this day, another 713 million was collected.

June 16th, the last day of the Dragon Boat Festival holiday.

Pixar's animated blockbuster "Toy Story 3" was released and, thanks to its strong IP appeal and more purely family-friendly attributes, it raked in 770 million at the box office.

As a result, the screenings of "Lost in Thailand" were reduced to 28%, and the daily box office also dropped to 407 million yuan.

But it is still the most competitive film in the entire release period.

After 13 days in theaters, the cumulative box office has exceeded 5200 million yuan.

This achievement stands out starkly against the backdrop of the entire industry being reeling from the World Cup.

July 17th, morning.

The Dragon Boat Festival holiday has ended, and official data from the China Film Information Network has been released.

A report first published by China Film News and subsequently reprinted by major portal websites caused quite a stir in the film and television industry.

Black June: The Frenzy of Hot Money Influx and the Mess Aftermath.

The report was sharp and detailed, analyzing how, since the film boom sparked by "Avatar" at the beginning of the year, a large amount of cross-industry capital has poured into the film industry, encouraged by a series of financial policies.

According to the State Administration of Radio and Television, 189 film projects were registered in May alone, setting a new record.

However, June, which was originally considered a golden month to prepare for the summer movie season, was extinguished by the South Africa World Cup.

According to incomplete statistics, of the fourteen films that were released in early June, with very few exceptions, all of them failed to make it to the box office.

Among them, "Shanghai," co-produced by Huayi Brothers and The Weinstein Company, featuring a host of international stars and costing $50 million, grossed less than 5 million RMB in its first three days, and losses are a foregone conclusion.

Starring Russell Crowe and Cate Blanchett, the highly anticipated Hollywood blockbuster "Robin Hood," with a budget of $200 million, has performed reasonably well at the global box office. However, in the Chinese market, it is likely to barely break 100 million yuan, falling far short of expectations.

The article concludes by saying:

As it turns out, film investment is not a sure thing; it has extremely high professional barriers and market risks. For those novice players who rushed in with illusions, this June was destined to be a complete loss.

However, the latter half of the article takes a sharp turn, devoting a great deal of space to a single name and telling a completely different story.

"Lost in Thailand" grosses over 50 million yuan, a unique victory for Life Media.

The entry point came from the video that Ren Pingsheng posted on his biography that night.

In addition to the film's excellent quality, it also benefits from the textbook-level operation of its main controller, Shengping Vision Media.

The article provides a detailed breakdown of innovative internet marketing strategies, such as the "Less Egg" online video marketing campaign and the online-offline collaboration between Jiongtu Station and Penguin Badge.

It also pointed out that after encountering the World Cup black swan event, its accurate prediction of the shift in audience demand and its decisive adjustment of the screening strategy were a defensive counterattack worthy of being written into a classic case of film distribution.

"While everyone was focused on the devastation at the Golden Field, Ren Pingsheng and his team quietly opened up a new battlefield during the day."

"Ultimately, this low-budget comedy, with an investment of less than 10 million yuan, broke through the siege in the dark month of June and became the only domestic film in the current period that is guaranteed to make a profit."

"Its method may not be replicable, but it proves that there are never dead ends in this market, only mediocre people who cannot find a way out."

Huayi Brothers Plaza, Fenglian Plaza, Yanjing.

The king's face darkened.

The disastrous failure of "Shanghai" caused Huayi Brothers' stock price to plummet at the opening bell.

A $50 million investment! Although Huayi Brothers only contributed a portion, as a key project promoted this year, this is undoubtedly a resounding slap in the face.

What upset him even more was that someone had earned far more profit and fame than them with an investment of less than ten million.

"Where did this biography come from?" Boss Wang rubbed his temples. "Have someone inquire about it and see if there's any possibility of cooperation on their upcoming projects."

At the same time, in the same office building.

Teng Huatao watched the news, cold sweat seeping down his back.

He was so grateful.

-

I'm glad I didn't give up because of my perfect retreat, and I'm even more glad I decisively accepted Ren Pingsheng's "overbearing terms".

He had some reservations about Ren Pingsheng taking over the publicity and distribution rights, but now, seeing the success of "Lost in Thailand," he was completely convinced.

Teng Huatao picked up the phone and dialed Wen Zhang's number: "Hey, Wen Zhang, how's Bai Baihe's decision?"

Tell her not to hesitate any longer. This show has a backer who's guaranteed to be a hit. If she doesn't sign now, I'll find someone else!

Shanghai, Gewara Life Network.

Looking at the box office report of "Lost in Thailand," Liu Yong couldn't help but feel a little uneasy.

As an investee company of Shengping Vision, it watched as the projects led by Shengping Vision achieved great success, but it was unable to leverage their strengths.

Behind those 50 million yuan in box office revenue are millions of moviegoers.

Liu Yong's heart was bleeding!

If people buy tickets through Gewara's channels, how many new users could be converted?

Ren Pingsheng explained, "President Liu, the time was indeed too tight this time. From the time I took over to the release, there were only ten days. Many ideas could not be implemented in time, so we could only pursue the simplest approach: online promotion and offline ticket sales."

He then changed the subject, "But it's okay. My next project is tailor-made for online-offline integration, and it will really need Gewara's online seat selection function. So I'll ask Mr. Liu to try to negotiate interface cooperation with as many cinemas as possible."

After hearing this, Liu Yong was energized: "Don't worry, Mr. Ren, even if I have to run my legs off, I'll get the connections for all the cinemas nationwide sorted for you!"

Life Story Studio.

Ren Pingsheng hung up Liu Yong's call and was just about to catch his breath when Wang Li handed him a letter.

He took it and saw that the title was "Caijing Weekly," one of the top financial magazines in China.

They wish to conduct an exclusive interview with Mr. Ren Pingsheng, the founder of Shengping Vision Media.

From a celebrity in the film and television industry to a rising star in the financial world, this transformation happened too quickly.

Ren Pingsheng put the letter aside, and before he could think of a reply, his phone rang again.

It's Gong Yu.

"Pingsheng, you played that move brilliantly. Now everyone in the industry is talking about you."

-

"By sheer luck."

"Don't be modest," after a few pleasantries, she got down to business, "I asked Mr. Han for you. He's filming in Moscow, and we can only confirm the schedule after he gets back."

"Thank you, Mr. Gong."

"No need for thanks. I've already reported to President Li about iQiyi investing in 'Ghost Blows Out the Light,' and they agree in principle."

Everything is moving in a positive direction.

Meanwhile, at the Wanda Group headquarters.

Wang Sicong, dressed in trendy clothes, swaggered towards the chairman's office.

Upon seeing him, the secretary quickly stood up. "What brings Mr. Wang here?"

"Who wants to come..." Wang Sicong pouted, looking reluctant, but the excitement in his eyes was undeniable.

He held two documents in his hand: one was the newly released revenue report for "Lost in Thailand," and the other was the project proposal for "Ghost Blows Out the Light."