Huayu: This producer has no bottom line.

Chapter 153 The Day Doesn't Understand the Night's Darkness

Hearing Ren Pingsheng agree, Da Peng grinned.

Besides himself, Bai Ke, Xiao Ai, and Zhang Yibo, who came out of the Sohu Innovation Team, are now all on Biography Vision.

If Sister Zhao comes too, that makeshift troupe will be complete.

This is not only a business necessity, but also a symbol of emotional belonging and team cohesion.

He took out his phone, found Sister Zhao's number, thought for a moment, and sent a text message.

"Sister Zhao, how have you been lately? Want to grab a bite to eat?"

Let's sound out their opinions first, so that we won't be embarrassed whether it works out or not.

After sending the text message, the two returned to the studio together.

Ren Pingsheng glanced at the clock on the wall; it was 10:30 p.m.

Today is June 14th, the first day of the Dragon Boat Festival holiday, and also the first day that "Lost in Thailand" adjusted its screening strategy.

Yesterday, Ren Pingsheng faced immense pressure and voluntarily gave up a large number of prime-time screenings after 8 pm in exchange for screenings from 2 pm to 5 pm and from 6 pm to 7:30 pm.

Switching from offense to defense sounds easy, but for a film that is on the rise at the box office, it's tantamount to cutting off its own arms.

Even though everyone knows that the World Cup is a prime-time event, it's still prime time, a time that people can control after get off work or school.

The sounds of rehearsal gradually stopped.

"Pingsheng, we're leaving now," Dapeng said, urging everyone to tidy up the area before saying goodbye and departing.

Tong Liya walked to the door, glanced back at Ren Pingsheng, opened her mouth as if to speak, but was pulled away by Dapeng.

Ren Pingsheng was the only one left in the studio.

He sat in front of his computer with his email page open, refreshing it every few minutes.

At 12:23 AM, my phone vibrated.

Huang Qunfei's brief message: The data is out.

coming.

He immediately refreshed the page, opened the email, and downloaded and opened the attached document.

The first part of the document's table contains overall data on the national film market.

Monday, October 6.

The total box office revenue for the day nationwide reached 1330 million.

This figure is significantly better than the 980 million recorded on the opening day of the World Cup last Friday, demonstrating the effect of the Dragon Boat Festival holiday.

But the Friday before last, when there was no World Cup, the number was 1630 million.

The overall box office performance remains poor.

He continued looking down and saw data for several major movies.

"Prince of Persia: The Sands of Time" accounted for 30% of screenings, with a daily box office of 255 million yuan and an average occupancy rate of only a pitiful 9%.

The Sino-US co-production "Shanghai," starring Chow Yun-fat, Gong Li, and John Cusack, fared even worse. Despite a decent number of screenings, its daily box office didn't even reach 500,000.

Their scheduling strategies are all focused on the period from 7 pm to 10 pm.

I swiped the mouse across the screen and found the data for "Lost in Thailand".

His heart started racing involuntarily.

"Lost on Journey": 33% of the daily screenings nationwide, 23% average occupancy rate, and 657 million yuan in box office revenue on a single day.

It's 2.5 times that of "Prince of Persia" and accounts for half of today's total national box office.

With the national box office nearly halved and all movie attendance rates plummeting, "Lost in Thailand" was the only one still standing.

He continued scrolling down and found detailed data for different time periods.

Between 8 pm and 10 pm, a time slot that was once prime time, "Lost in Thailand" only had a few basic screenings, and the attendance rate was as dismal as other movies.

However, at 2 PM, the national average occupancy rate was 35%.

The 4 PM show had an average attendance rate of 38% nationwide!

The 6 PM show saw an astonishing average attendance rate of 55% nationwide!

These figures would be considered the success of a blockbuster movie even on a normal weekend without the World Cup.

He made the right bet.

The World Cup may attract evening viewers, but it can't steal away families on holiday during the day.

On the Dragon Boat Festival, a day for family reunion, they always need to find a place to relax, and the movie theater is the best choice.

Among the movies currently showing, "Lost in Thailand" is the only one suitable for the whole family.

Its comedic nature is amplified during the Dragon Boat Festival.

The audience's needs haven't disappeared, they've just shifted.

He anticipated this shift and used a film scheduling strategy to capture this segment of the audience.

Moreover, the topic of the "Lost in Thailand" package hasn't faded yet. Although the virtual badges have all been redeemed, the "milk and eggs" are still being distributed, and many people are drawn to it because of that.

Even guys who watch sports at night will go out on dates during the day.

My phone vibrated again; it was a call from Huang Qunfei.

"Mr. Ren, have you seen the data?"

"Just finished reading it, Mr. Huang, you've worked hard."

"What's so hard about it?" Huang Qunfei's tone became excited. "I've never fought such an exciting battle before! President Ren, you're simply amazing! Everyone else is losing money, but we're making money, and making a lot of money!"

Ren Pingsheng smiled. "Any movement from the theater chains?"

"What do you think? Several cinema managers called this afternoon to ask if they could add more screenings for 'Lost in Thailand'."

"Did you add it?"

"We added it! How could we not add it! Cinemas are desperate for a movie to save their lives. Let me tell you, once today's data comes out, cinemas nationwide will give you the green light for the time slots you want tomorrow and the day after! They'd love for you to take over all the afternoon screenings!"

This is the result Ren Pingsheng wanted.

"Mr. Huang, I'd like to ask you for the screenings for the next two days, especially the afternoon and evening screenings. Take as many as you can."

"Don't worry!" Huang Qunfei assured him, "I've already had the distribution team follow up overnight. Tomorrow, 'Lost in Thailand' will have at least 35% of the screenings nationwide, and we've basically booked all the daytime shows! As for those 'garbage' slots during prime time, let whoever wants them take them!"

After hanging up the phone, Ren Pingsheng leaned back in his chair and let out a long sigh of relief.

Since the start of the World Cup, a corner of the gloom that had been weighing on my mind has finally dissipated.

The goal of breaking 100 million was indeed lost, but through this Tian Ji horse racing strategy, "Lost in Thailand" stabilized its position and preserved some profits.

More importantly, it forged an unexpected path to success during the bleak month of June.

Ren Pingsheng will be the only film producer to make money and leave the market in this dark June.

But that's not enough; people need to see these things.

He opened the video editing software and created a new project.

He wants to make a short film about everything that happened in this short period of time.

From the millions of suspense caused by the missing egg to the overwhelming amount of gossip and speculation on Weibo.

From the long queues at the "Lost in Journey" rest stops to the "Lost in Journey" meal packages shared by netizens.

From the box office collapse after the World Cup opening to the box office surge of "Lost in Thailand" against the trend.

He wants to use the most intuitive data and visuals to tell the story of the sole survivor of the Black June.

Using that biographical account that hadn't been updated since "Old Boys," the entire industry saw how "Lost in Thailand" became the sole winner under the shadow of the World Cup.