I just want to sell products, but you're forcing me to perform talents.

Chapter 376: A Huge Sum of 7500 Million

Ye Xian has been in the entertainment industry for almost half a year and has had almost no negative news.

Even though he had the stain of being asked to leave, Liu Bohan's shady dealings whitewashed it all.

Although they are currently at odds with celebrities like Sun Ying and have a falling out with Sea Lion Music, manufacturers are well aware that this is only temporary.

Even if Sun Ying is a big name in the music industry, he can't suppress Ye Xian's rise.

Even though Sea Lion Music is the number one music platform, it can't stop Ye Xian's massive popularity.

Simply because Ye Xian has works.

This is because Ye Xian has over 50 million active fans on Kuaiyin, over 10 million loyal fans in his super topic, and his GMV for each live stream is close to 20 million.

With such a powerful appeal and conversion rate, it's impossible to suppress it, absolutely impossible to suppress it!

Therefore, many big brands are tempted; they have been eyeing it for a long time.

However, Ding Zhan waited for the right price and did not rush to sign Ye Xian for an endorsement. Instead, he held back, not wanting to prematurely or quickly exhaust Ye Xian's star lifespan.

Now that Ye Xian is going to hold a concert, and it's his first concert since his debut, many brand marketing consultants are well aware of how significant this symbolic event is. Even if Ye Xian holds countless concerts in the future, these three concerts will always be a landmark event that cannot be bypassed. When Ye Xian's fans talk about it, they will definitely remember who sponsored this concert.

As a result, Ding Zhan was surrounded.

Brands no longer invite people by phone or contact them via WeChat; instead, they come directly to the store to besiege the brand, and even stake out the entrance of the "Dream of the Red Chamber" film set, all in an effort to secure Ye Xian's endorsement.

Even if they can't reach an endorsement deal, they still need to secure the naming rights for the concert.

At the same time, Quick Sound also made a move.

……

Although Kuaiyin is the number one short video platform in China, it is not the only one in the video field. Dominating the market does not mean being foolish. The exclusive live streaming rights for Ye Xian's first concert have become a hot commodity for tech giants.

Yang Ming, CEO of Haishi Music, was once again severely criticized by the group's head office and its sister company, Super Vision, because of Haishi Music's questionable actions, which almost prevented Super Vision from even winning the auction tickets for the exclusive live broadcast rights of the concert.

For a concert, ticket revenue is just the basics; the real money comes from things like title sponsorship, venue naming rights, live streaming rights, and merchandise sales.

For top-tier celebrities, these revenues alone can be several times higher than ticket sales.

Ding Zhan knew this better than anyone else.

Therefore, after communicating with Ye Xian, he notified all interested brands in the shortest possible time and organized an internal auction.

Ultimately, Kuaiyin won the online live streaming rights for Ye Xian's three concerts with a bid of "3000 million yuan + 50% online sales revenue + 60% revenue from tips". Kuaiyin then sold online paid live streaming tickets for 66 yuan per seat. After paying, fans can watch the live stream live and have access to the replay for three years.

SuperVision raised its paddle several times, but ultimately lost to Kuaiyin's extra 3000 million yuan fee. Kuaiyin was too bold.

In fact, Kuaiyin dared to offer such a price because of its understanding of Ye Xian's account big data. Kuaiyin dared to offer a base price of 3000 million because it was certain that it could earn back several times the return.

Bailu Beverage acquired the exclusive title sponsorship rights for three concerts for a high price of 3000 million yuan, which exceeded everyone's expectations because this price is basically the same as the exclusive title sponsorship fee for a top-tier singer's concert.

10% of the concert tickets will be returned to the sponsors, totaling over 20 million yuan for the three shows.

Didi, a new energy vehicle brand under the Sixth Princess Group, acquired the official partner authorization for a high price of 1000 million yuan.

Hotels, clothing, makeup and styling, fan gift packs, and other items were all auctioned off, bringing in a total of 500 million yuan in revenue from various licensing deals.

Before the concert even started, Ye Xian had already raked in 7500 million.

As soon as the money arrived, Ye Xian settled all outstanding investment debts: 3500 million yuan for Hai Ma Food Factory, 1500 million yuan for the winery, and 1000 million yuan for the film "Hello Mr. Billionaire." The remaining 500 million yuan was transferred to the performance agency and stage design team.

As a result, Ye Xian's outstanding debts are now reduced to 500 million yuan for the renovation and 2000 million yuan for the investment in "Painted Skin" and "Nie Xiaoqian".

There was no rush to transfer the 2500 million, so Ye Xian immediately felt what it meant to be debt-free.

As for taxes, there's no rush, because transactions are conducted in the company's name, and many taxes need to be settled at the end of the month or after the concert.

With the cash flow in, Haizhou Winery and Haima Food Factory went into full operation, and many plans were quickly implemented according to Ye Xian's ideas.

……

The voices of some of the big fans reached Sun Li's ears, which made her feel somewhat helpless.

Logically speaking, as Ye Xian's assistant and the leader of the late-night fan club, she should have stopped this support activity.

However, as a fan of Ye Xian, Sun Li knew very well that Ye Xian was being too laid-back about this concert, and had not prepared or wanted to organize any support activities.

The problem is that fans want to unleash their passion, and you can't stop them by force. Besides, when fans get crazy, even celebrities can't control them.

Caught in a dilemma, Sun Li thought and thought for a while before knocking on Ding Zhan's office door.

"What's wrong?"

Ding Zhan was quite surprised to see Sun Li take the initiative to contact him.

Sun Li is now Ye Xian's capable assistant. Anyone who wants to report anything to Ye Xian has to go through Sun Li, so everyone now has a certain amount of respect for her.

Location determines everything.

Sun Li sighed and told Ding Zhan about the voices and actions of the big fans. Finally, she said, "I'm not quite sure how to handle this matter. Although we have issued a statement and appealed, many fans are still frantically buying light sticks. I saw that Xian Ge's ordinary double-row light sticks are being sold for 120 yuan each online."

"So expensive?"

Ding Zhan was somewhat surprised when he heard the price.

The production cost of this thing is at most 20 yuan. Even if you double the price, you can't sell it for 120 yuan!

"What should we do?"

Sun Li looked at the blind man, and Ding Zhan thought for a moment before saying, "We can only follow the established principles, appeal where necessary, stop where necessary, and make demands on the big fans and fan leaders that we can. As for whether it actually happens on-site, there's nothing we can do about it."

Ding Zhan's meaning is quite clear: if fans spend money on some support activities, as long as it's not too excessive, he can turn a blind eye.

If the water is too clear, there will be no fish. If Ye Xian's first concert is too lackluster, it will probably attract a lot of ridicule from his rivals.

There's no way around it; the entertainment industry is just like that—it loves to compare itself to others.

Your idol's concert didn't even have a single light stick for support? That's hilarious!

The subway stations in the city where your idol's concert is being held haven't had their light boxes occupied by you guys? That's so low-class! How embarrassing for fans when they exit the subway!

What? You didn't even buy glow sticks? What's the point of watching a concert in complete darkness?

……

Every industry has its own set of codes of conduct. If they are completely rejected, it will only make Ye Xian's future concerts more difficult to organize.

After the two discussed and made a decision, Sun Li arranged for Wang Feifei to continue to restrain the big fans, but she couldn't guarantee to what extent she could do so.

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 4933 bottles

感谢梅森、星际黑伯爵、梦_湄、万界观测者、拾起记忆的碎片、曹岳稻、天豹隐鹰、红云肥狐、我是呜呜呜呜呜呜、到处d逛逛、上官逸豪、飞叶1973、花狼、September28、A豹子头零充A、我真不是小黑子444、传说昊天、左丘汗儒、北辰灬枫、小二幺子、喑毒、玄音、爱书者20170925、山水人幺、火爆之洪、名称不好取、无想无梦、逝水无痕00、妖妖小白白、゛末小舞_、二丫要乖喔、林柏桐、曲正道、书友20220321225118367、青泓、东方狗屎、小莽虫、俺寻思着、玉小骨、DIO炸天的名字、临斌斗者、飏哥、剧歌、星空的雨、一直在减肥、凌月潇、书友20230328172611859、水流冰寒、书友121007080310598、书友161202100213576、书友20180510124904597、朮士1号、吾缘至崎路、书友110603154719862、天地～神龙、阳冬十月、阿啸、兵者国之大事、saynol、神恋殇、skuko、书友20230118140853354、三梢雪、℡訫伤ㄋ。、himan、臭鱼999等等朋友的推荐票、月票、打赏，感谢各位~

Requesting monthly votes! Requesting recommendation votes! Thank you all in advance!

(End of this chapter)