I just want to sell products, but you're forcing me to perform talents.

Chapter 375 Everyone, please come and listen to me sing quietly, okay?

With the Sixth Princess backing him up, Ye Xian's application was quickly approved, and he also signed a contract with the concert's performance agency, which is Ding Ding's concert's dedicated team.

There are only so many top teams in the industry, and Ye Xian won't waste his time and energy on this. For his partners, Ye Xian only has one requirement: real-name authentication.

Real-name authentication for ticket purchase and entry will completely eliminate scalped tickets.

This made the partners very unhappy, because if things continued like this, they wouldn't make any money at all.

It's important to know that the biggest scalper is the organizer.

With limited time and no chance of making big money, the performance agency had strong reservations.

Seeing the other party's reluctance while signing the contract, Ye Xian chuckled and said, "Believe it or not, in a few days, the Tang Dynasty will introduce a regulation to crack down on scalpers for conference services. And the content of this regulation is precisely to require real-name authentication for ticket purchases and entry, and it will require ticketing agencies to limit each ID card to a maximum of one additional mobile phone number other than the person in question to help grab tickets, completely prohibiting proxy ticket grabbing?"

The partner suddenly looked up at Ye Xian, his gaze filled with disbelief.

This is such a big deal, why didn't he, as the industry leader, know about it?

Ye Xian picked up his teacup and took a leisurely sip: "Believe it or not, there will be even more detailed regulations. For example, all tickets sold by ticketing platforms for large events with more than 1000 people must be subject to audit and supervision, and tax evasion will be a major focus of crackdown? Or, the retention rate of internal tickets and sponsor rebate tickets cannot exceed 11%?"

"How can this be?"

The partners could no longer sit still.

……

The retention of internal tickets is where scalpers have the most room to maneuver; an 11% retention rate is a joke to them. Previously, they maintained over 95% retention, releasing less than 5% to the market.

It's important to know that concert sponsorship fees are often transacted through sponsors purchasing tickets, and this usually accounts for about 10%.

This allows for legitimate tax avoidance, and can also be used as a perk for sponsors, distributed to their VIP clients, company executives, or valued partners. Sometimes, sponsors will also hold raffles on social media platforms like Weibo or live streams to leverage the star's influence and boost brand power.

Scalpers sometimes use company-purchased tickets as a way to avoid taxes.

Although ticket-buying on behalf of others is not within the scope of our partners' business, it is still an important source of income for many scalpers. These scalpers can use thousands of mobile phones, virtual numbers, and ticket-buying software to help them snatch tickets, and these scalper companies have intricate relationships with many event organizers.

……

With an 11% retention rate, 89% of tickets being sold publicly, mandatory real-name authentication for purchase and viewing, and technical measures to prevent ticket scalping, coupled with auditing and supervision, a series of heavy-handed measures have not only cracked down on scalpers but also robbed many concerts of their prestige.

Those top-tier celebrities who love holding concerts and singers with low conversion rates will immediately be exposed for what they really are.

The audit results will be made public, and the number of tickets sold will be clear at a glance. Singers with high conversion rates will be highlighted directly, while those shady practices such as losing money to gain publicity, giving away tickets everywhere before the show starts, buying extras to attend the concert, giving away eggs to attend the concert, and giving away tickets with the purchase of water will be a thing of the past.

By then, forget about scalped tickets; there will probably be discounted tickets everywhere.

In the future, singers with the ability to sell tickets will naturally become more and more popular, and fans will no longer need to try to buy expensive tickets. Ordinary fans will also have the opportunity to watch concerts live without having to pay extra.

Singers without real talent and top stars will become very cautious about holding concerts. They won't hold concerts recklessly or occupy large venues without sufficient confidence.

This will lead to more variety shows and small-venue concerts.

Because the strong get stronger, the weak can only band together for warmth.

In fact, while each concert brings great benefits to the city, it also brings great negative impacts. Datang has long wanted to give these concert organizers a warning for profiting from the city.

……

"Concerts are supposed to be a form of entertainment. Now that concerts are in such a chaotic state, they will naturally be rectified, and drastically at that."

Ye Xian had his partner firmly under his control, so the other party stopped harboring any ulterior motives or playing any tricks, because he knew very well that the Sixth Princess was standing behind Ye Xian.

Since Ye Xian dared to say that relevant policies would be introduced, it was definitely not unfounded. In fact, this matter is very likely related to the so-called "Ten-Year Promise" concert some time ago, which showed everyone how rampant scalpers were and how crazy the fans were.

That's too negative.

This not only severely damaged the image of the three boys, but also once again cemented the reputation of scalpers and fan groups in the shadows.

……

Having finalized the deal with the performance agency, Ye Xian immediately posted the official announcement on his Weibo account.

"Sorry to keep you all waiting. My concert will be held at the Royal Stadium in Beijing from August 11th to August 13th for three consecutive shows. Tickets will be released at 9:00 AM on July 20th, 21st and 23rd, one show per day, and all tickets will be released at once. Please pay attention to the ticket release time."

Important reminder: Only 1% of the internal tickets and 10% of the sponsor-refund tickets will be retained for the three concerts; 89% of the tickets will be distributed online.

This concert required real-name authentication throughout; not only was ticket purchase required, but entry also required real-name authentication.

One ID card is allowed to have a maximum of one additional mobile phone number that is not the owner's to help with ticket booking.

An account that successfully purchases tickets is only allowed to buy tickets for one concert and cannot purchase tickets for other concerts.

……

The above measures are only intended to resist scalpers and ticket-buying agents, so do not trust scalpers or ticket-buying agents, because this time scalpers will not be able to get tickets!

Not allowing the purchase of multiple shows is not only to resist proxy buying, but also to give more fans the opportunity to see the concert. In addition, it is also to hope that everyone will not waste too much money and just watch one show. You will get tired of watching too many shows, don't you think?

Also, please don't have light sticks, shout slogans, wave flags, hang banners, have floats, create flower walls, gather privately, or provide fan support. Please come quietly to listen to me sing, okay?

The news immediately sent the late-night snack enthusiasts into a frenzy, and they spread the word far and wide.

[Missing a screw in the Five Elements: Wow, three shows in a row! Is Brother Xian going to sing his heart out? And I love that they've completely banned scalpers! Many organizers require real-name purchases, but entry isn't always done with real-name authentication, which gives scalpers an opportunity.]

[Shrimp Without Blinking: This is going to take away the livelihoods of scalpers and ticket agents! This is awesome! I'm already prepared to buy overpriced tickets; I've set my alarm for a front-row, inner-circle ticket!]

[Chestnut Cookie: Inner field tickets? I'd even take the apex seats! Enough said, let's order the light sticks first! I feel like Xian Ge's light sticks will be super popular this time! After all, it's his first concert since his debut! It'll definitely be a memorable event!]

[Foolishness borders on cuteness: A major fan has declared that Xian Ge (Brother Xian) said he doesn't want any support or light sticks, but are you really willing to let his concert be completely dark? Are you willing to let the entire capital city have no supportive atmosphere for three days of concerts? We want to let Xian Ge see our light! Xian Ge can lie down and relax, but we absolutely cannot let him lose face!]

……

Many light sign manufacturers reacted quickly and posted links almost simultaneously, while some manufacturers also sensed the business opportunity and began to actively contact Ding Zhan.

Unfortunately, Ye Xian is so popular now, but he doesn't have a single endorsement deal. Businesses are very worried because they want to spend money but can't find a suitable brand to endorse him!

……

Ps1: Today's Recap

Haizhou aged liquor inventory: 4933 bottles

……

Ps2:

This method of cracking down on scalpers still has some loopholes. For example, it's possible to manipulate the system by having sponsors refund tickets. Let's pretend it's a relatively complete solution. (*^▽^*)

(End of this chapter)