Chapter 241 Ye Xiaobai, a Sensation!

A bottle of "Drunken Dream of the Red Chamber" and a few bottles of "Ye Xiaobai" sparked gossip about a romantic encounter, which spread within a small circle.

But Ye Xiaobai's copywriting has completely gone viral!

"The simplicity in a wine glass is a refuge from the complexities of life."

"Life is not about knowing beforehand, but about enjoying the present moment and the people around you."

"I always feel like I haven't had enough to drink, but actually it's because we haven't talked enough."

"I hope that ten years from now I will still be pouring you a drink, and that we will still be old friends."

"We were at the same table, yet we were hearing stories that were completely unfamiliar to each other."

"The worst thing is to be unwilling to be mediocre, yet unwilling to take action."

……

These inspirational quotes, toxic inspirational quotes, and depressing copywriting suddenly swept across the entire internet.

Today's young people.

The salary is low, and the pressure is immense.

Not much savings, but a lot of loans.

I have few relatives and friends, but many worries.

There are not many marriages, and even more people choose to remain childless.

……

Young people who are easily emotional often get together for drinks, but rarely get completely drunk.

Therefore, two liang (approximately 2 grams) of Ye Xiaobai is just right.

With its witty copywriting and the fact that it's a grain-based liquor launched by Ye Xian, who's currently very popular, and the price isn't too high, it became an instant hit when the first batch of late-night snack groups got their hands on the liquor and showed it off everywhere.

[Martial Arts Adorable One: My darlings, look what this is! Ye Xiaobai! Just got it today, and I loved the description at first sight!]

[Chestnut Cookies: Brother Xian is truly the best at inspiration and healing! Even selling alcohol warms my heart.]

[Living in the crotch: Don't even mention it, last night I was reading Ye Xiaobai's copywriting, crying and drinking at the same time, I downed three bottles in one go!]

[Uncle Giant Cannon: Two ounces a bottle, three bottles is only six ounces, making it sound like three pounds! But you're quite something, not even worthy of a few peanuts for a drunkard? Drinking straight from inspirational quotes?]

……

Ye Xiaobai's copywriting has become a new form of social interaction, with young people starting to share different of Ye Xiaobai's copywriting with each other and share their own stories.

Many marketing accounts also took the opportunity to collect Ye Xiaobai's copywriting and praise him in various ways, and many articles with more than 10 views suddenly appeared.

Many company bosses have also realized that this style is what their young employees love most, and have organized their planners to study Ye Xiaobai's copywriting.

While Drunken Dream of the Red Chamber didn't become as instantly popular as Ye Xiaobai, it still gained popularity in the world of anime and manga.

[Sitting on a grave, teasing ghosts: A bunch of idiots. Ye Xiaobai's copywriting is at best chicken soup for the soul; Drunken Dream of the Red Chamber is the real love! I don't even want to tear open this Lin Daiyu packaging.]

[Understanding Clothes Well: By the way, does anyone have a character card of Lin Daiyu? I'll pay a high price!]

……

Zui Hong Lou targets a different demographic and has a different focus than Ye Xiaobai. Initially, its audience was not as large, but Zui Hong Lou's customers are the most loyal anime and manga fans.

Many people even bought 10 pieces of "Drunken Dream of the Red Chamber" in order to get a rare Lin Daiyu character card.

And this is just the beginning.

Many big names in the liquor industry have not paid attention to the two new liquors, Ye Xiaobai and Zui Honglou.

Only some of the frontline sales staff noticed something amiss.

"Damn, this Ye Xian really knows how to play the game!"

"Ye Xiaobai is into the workplace, and Zui Honglou is into the world of anime and manga—this is practically opening up a whole new track!"

"Who knows? Let's wait and see. I don't think it'll sell for long. After all, it's just a gimmick. Aren't there plenty of wines that rely on gimmicks these days? How many people would actually buy a bottle of wine just because of a tagline or a gift card?"

"Exactly, I haven't seen a single bottle in offline channels. Baijiu still needs to go offline; how many bottles can you sell online alone?"

……

Ding Zhan was discussing the dragon boat race with Qiu's mother and Sun Li when the winery called directly.

"Mr. Ding, the account has been liquidated!"

Now, Haizhou Winery's sales department only has an e-commerce department, and it can't establish offline channels at all. It can only listen to Ye Xian and give up for now.

The head of the e-commerce department was a young man named Zhou Liang who had just been hired. The young man thought that it would take a long time to get orders after joining this bankrupt and restructured winery. Who knew that he had never left work on time since the day he started working.

First, Xian Ge's pre-sale made Ye Xiaobai and Zui Honglou popular, and the entire e-commerce department was working overtime to print orders and prepare for shipping.

Then, after the first batch of goods arrived, the order backend was flooded with orders.

Previously, people might have bought one or two bottles to drink for fun because of Ye Xian's reputation.

Drinking Ye Xiaobai liquor at workplace gatherings has become a new trend.

So, people started ordering one or two items, then three or four.

"If we're overwhelmed with inventory, we need to hire more people immediately. Set all the backend links to pre-sale, with shipping in three days. This will give us some time."

Ding Zhan had anticipated this, but he didn't expect it to happen so quickly. Unfortunately, the general manager of the winery had not yet been hired, so he had to do everything himself.

After finishing up at the winery, Ding Zhan continued to discuss the dragon boat race with Qiu's mother and Sun Li.

How many people signed up for late-night snacks from your side?

"Over 1000!"

Sun Li had a headache. This wasn't a fan meeting or Ye Xian's performance, yet so many people had come all at once. She really didn't know how these people could be so free. Didn't they have to go to work and earn money?

Luckily, we had enough support shirts, otherwise I really wouldn't know what to do.

"Most of them are local fans."

Autumn's mother smiled and said, "The locals in Haizhou have always loved watching dragon boat races. Now that a big star is participating, even more people will come to watch."

"Well, thankfully the Imperial Guards are in charge of security at the scene. Otherwise, there will probably be tens of thousands of people watching, right?"

Ding Zhan is also from Haizhou, so he naturally knows the appeal of the dragon boat race to the locals, especially since the amateur group is more exciting than the professional group, and villagers from many villages have come to participate.

"We need to apply for tomorrow's live stream in advance because it's facing a body of water, which makes it easy for the live stream to be banned. Ye Xian just made that special arrangement."

Autumn's mother nodded. Ye Xian's account is now communicating very smoothly with the official Kuaiyin account, so there is no need to wait for 999+ views.

Now, Qiu's mother knows the rules of live streaming better than Ye Xian does.

The three discussed some details, Ding Zhan returned to the winery, Qiu's mother went to livestream Ye Xian filming, and Sun Li went to prepare for tomorrow's late-night snack party.

As Ye Xian's fame grows, so do his affairs. Now, he can no longer just drive a small car without worrying about paparazzi and stalker fans.

After all, Ye Xian was only claiming to be a live-streaming e-commerce influencer.

However, the public has always regarded Ye Xian as a second-tier top star.

If it weren't for the strict security at the filming location, those sasaeng fans would probably have rushed into the filming site long ago.

In fact, many celebrities travel out of necessity. For them, being a celebrity in Hong Kong and Taiwan is a profession, but they haven't encountered fans in mainland China.

Try letting Andy Lau or Chow Yun-fat come to a wet market in mainland China to buy vegetables. They'd trample the market to pieces in no time.

Taking the subway is affordable? Haha, the subway will be packed to the brim.

Of course, some young male celebrities, top stars, and idols go a bit too far when they travel, and many even spend money to hire extras to act in their shows.

This fabricated illusion of explosive popularity can only fool naive young girls who haven't seen much of the world.

The funniest thing in this alternate world is when an idol goes out, dozens of security guards walk hand in hand around him, but there isn't a single passerby watching. After that scene was exposed, it was extremely awkward.

However, Ye Xian is now receiving treatment that is in no way inferior to that of top celebrities.

Whenever Ye Xian appears in public, many fans will inevitably gather around him and ask for photos.

At first, Ye Xian insisted on going to the market to buy groceries himself, but later he couldn't take it anymore and had Qiu's mother go instead.

The problem is that Qiu's mother is now famous. Even when she goes to buy groceries, people will stop and talk to her for a long time. Many old neighbors surround her and ask how much money she makes from live-streaming sales. They want to recommend their younger relatives to work at Ye Xian's company. The gossip and chatter from relatives are making it hard for Qiu's mother, a social butterfly, to keep up.

After Ding Zhan became the general manager of the winery, he suffered even more. Many old employees tried to get back into the factory through connections, and many relatives who hadn't been in contact for one or two decades suddenly appeared, insisting that Ding Zhan arrange jobs for them.

The line of relatives who want to become purchasing agents can stretch all the way to the granddaughter of his distant cousin's grandfather's father-in-law.

In the end, the task of buying groceries had to be handed over to the new employees.

Ye Xian, who was so busy he was practically dizzy, hadn't cooked for his employees in a long time.

Sun Li said, "I'm so tired, there's no good food, I don't want to do this anymore!"

Destroy it, who cares?

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 5568 bottles

感谢梅森、星际黑伯爵、梦_湄、万界观测者、拾起记忆的碎片、曹岳稻、天豹隐鹰、寒翎羽233、红云肥狐、我是呜呜呜呜呜呜、到处d逛逛、上官逸豪、飞叶1973、花狼、A豹子头零充A、我真不是小黑子444、传说昊天、左丘汗儒、玉小骨、北辰灬枫、小二幺子、喑毒、玄音、爱书者20170925、火爆之洪、名称不好取、无想无梦、火号、茶香扑面、逝水无痕00、二丫要乖喔、书友20200112190548578、筱九儿、霹雳无敌猪猪侠、wowzh413、名字不重要啊、心无菩提16530、羊大倌人、妖妖小白白、书友20180404212104717、书友20210312033804842、゛末小舞_、见鬼茶包等等朋友的推荐票、月票、打赏,感谢各位~

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(End of this chapter)

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