I just want to sell products, but you're forcing me to perform talents.

Chapter 221 Order early, drink my chicken soup early!

Ye Xian picked up the Drunken Red Mansion in its red box and red bottle in front of the camera.

This wine bottle is beautifully made. On the red wine box, Jia Baoyu and Lin Daiyu are holding hands. The red wine bottle has a gradient color, with the bottom large bottle being the reddest and becoming more transparent towards the top.

"The Drunken Dream of the Red Chamber series, pure grain liquor, 500ml/bottle, 108 yuan/bottle, 6 bottles for 648 yuan, free shipping per bottle. Both of these liquors are available for pre-order and will be shipped in 7 days."

Everything at the distillery was ready-made. Ding Zhan's distillery restructuring was progressing very quickly, with some production already restored. It would take at most two or three more days for the distillery to fully return to normal. Therefore, Ye Xian decided not to wait any longer and to start pre-sales early.

[Get out of here, I need to fart: Another pre-sale, Brother Xian, are you trying to get something for nothing?]

[Working late into the night: Which e-commerce platform doesn't do pre-sales these days? With such immense inventory and sales pressure on brick-and-mortar businesses, pre-sales are perfectly normal!]

[Nianzhe Daomagan: Now that you mention it, shouldn't we Dream of the Red Chamber fans grab one first? This is a first release! The character cards that Brother Xian released are quite rare; isn't that the same trick used by those blind box sellers?]

[A cute face has caused chaos for three years: Tsk tsk tsk, selling wine has turned into opening blind boxes, I really admire Brother Xian! By the way, Brother Xian, Haizhou Laojiu is no longer produced? So is the one you have the last Haizhou Laojiu?]

……

Ye Xian was also taken aback when he saw the comments on the big screen.

"Yes, these 5000-plus bottles of Haizhou aged liquor I have will become a collector's item. That means I can't sell them so quickly in the future!"

Hearing Ye Xian's joke, the fans laughed and said that Haizhou Laojiu is not a valuable wine. Even if you keep it for another ten years, no one will buy it.

Ye Xian stroked his chin, lost in thought: "Alright, let's leave the sales of Haizhou Laojiu to fate from now on. Let's talk about Ye Xiaobai and Zuihonglou now. Those who want to buy can place their orders now!"

Order now and it will be shipped after the May Day holiday! First come, first served! Order early and enjoy my motivational quote!

……

The news that Ye Xian was going to livestream the filming of "Dream of the Red Chamber" became a trending topic the following morning.

This is an unprecedented case in the film and television industry.

Even the most daring production companies and crews have never done this before.

Most people, like Ye Xian, would ask actors to do live streams from time to time during breaks in filming, using their influence to promote the film and television series.

This is like a company leader requiring everyone to post on WeChat Moments or short videos on Kuaishou, regardless of how many followers you have, you all have to send them according to my uniform format.

Under the guise of company-wide marketing, completely capture the minds of friends and family!

The main point is that you don't want to spend a single extra penny!

Then, everyone was blocked by their relatives and friends.

Do the bosses know that sending these things is completely pointless? They definitely do.

Why send it again?

What we need is a company-wide marketing atmosphere where "the company is our home, and making money depends on everyone" and "everyone is an operator and everyone is a salesperson." We need a strong sense of cohesion.

The boss knew that selling goods through WeChat Moments was just a joke.

To put it bluntly, it's PUA (Pick-Up Artist) tactics.

Unlike Ye Xian, he created a live streaming matrix. When all the actors from the same show went live, the combination of their own topics and traffic with the overall topics and traffic would create a huge matrix dissemination effect.

Veteran actors drive the development of new dramas.

New dramas bring in new actors.

The topic of conversation boosted the actors' popularity.

The actors generated buzz.

In addition, Ye Xian himself has a huge following.

They complement each other, creating a virtuous cycle.

This is not the same concept as bosses letting their employees, who have few followers and less than a hundred WeChat friends, post on their WeChat Moments.

……

Ye Xian had already broken many unspoken rules by conducting the casting process during his previous live stream, setting a precedent for casting.

Because it's become the norm in the entertainment industry to get cast members with their own funding, through unspoken rules, or based on popularity, few producers care about actors' acting skills anymore; everyone's just competing to make money off the audience.

Whoever has the most traffic, that's the one they'll fleece.

The main feature is quick in and quick out!

The production company made money, the popular celebrities gained popularity, and the audience got a bunch of garbage.

The more popular celebrities are criticized, the more famous they become.

Black and red are still red!

Popular celebrities know their acting careers won't last long, so they try to make as much money as they can, even if it means resorting to using fake profile pictures.

As a result, more bad movies were born.

Ye Xian's open casting process is breaking this strange phenomenon: if you're capable, you're in; if you're not, you're out.

Even though Li Xin and Duan Fei were selected for "Dream of the Red Chamber," they had done their homework in advance, received closed-door training from Teacher Hu for a period of time, and had many fans vote for them. Only then did Ye Xian cleverly bring his own investment into the production.

Many production teams want to learn from this but dare not, so now many people often go to the official accounts of big IPs that are in pre-production to criticize them for not learning from Ye Xian's open casting process.

This caused Ye Xian to offend a large number of film crews and people in the industry.

Everyone in the industry knows that Ye Xian's drama was invested in by the Sixth Princess, so no one dares to complain about the Sixth Princess. Instead, they all vent their anger on Ye Xian, and from time to time, they hire online trolls to smear Ye Xian's "Dream of the Red Chamber".

Later, Ye Xian attracted fans of traditional Chinese style by using topics such as hand-drawn illustrations, anime-style characters, and makeup, opening everyone's eyes to the fact that promotion could be done in this way.

When Ye Xian turned the actor training program into a slow-paced variety show, people weren't too surprised. In their eyes, this was Ye Xian's usual practice, and it was also a common reality show format in the entertainment industry—just a different name for the same thing.

However, turning the pre-production work for a TV series into a slow-paced variety show is a tactic that, even though everyone knows it's just old wine in new bottles, people are still willing to take the bait. Many industry insiders have also been attracted, thinking they can copy this approach.

However, the fact that Ye Xian is going to livestream the filming of a TV series, regardless of how deep the livestream is, is enough to grab everyone's attention.

Isn't this a spoiler?

Then, what mystery will be left?

……

"This kid's breaking the rules a bit!"

"What can you do about the broken rules? He's under the protection of the Sixth Princess now."

"So what if the Sixth Princess is protecting her? Does this drama guarantee a hit? What about the next one? Would the dignified Sixth Princess care about a little singer?"

"This isn't the first time Princess Six's investments have backfired. They've invested in several young male celebrities and crossover stars before, and it all ended up failing!"

"A little-known singer? She's a superstar now!"

"It's just a mirage, let's do it together! Otherwise we won't be able to play anymore."

"Most importantly, this adaptation of 'Dream of the Red Chamber' will likely clash with our schedule!"

"good!"

Some people in the industry quickly reached a consensus: Ye Xian's methods were indeed worth copying, but the rules couldn't be broken, otherwise how could they discuss scripts late at night in hotels in the future?

Therefore, a large number of online trolls immediately began to flood Ye Xian's blog.

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 5722 bottles

(End of this chapter)