I just want to sell products, but you're forcing me to perform talents.

Chapter 220 Chicken soup with wine, the more you drink, the better!

Seeing that everyone was very interested, Ye Xian dropped a second bombshell.

"Hmm, I wonder how many of you have bought my Haizhou aged liquor?"

"Not many people? Haha, do you guys remember the Haizhou Winery owner's plea for help last time? Well, I have some good news for you all: Uncle Ding, a mysterious partner, and I have bought the Haizhou Winery! Hahaha!"

[Among all the monkeys on the mountain, my butt is the reddest: Holy crap, Brother Xian, you really went to help that bottomless pit? And you even bought it outright? But Brother Xian, isn't it a bit too early for you to switch to brick-and-mortar stores so quickly? You've only been livestreaming for a few months!]

[Peeing on an arrow, whoever gets pricked will cry out: Tsk tsk tsk, I saw a local news report in Haizhou a few days ago that the factory manager was investigated, who knew you, Brother Xian, would turn around and take him down!]

[A spear sticking with excrement kills whoever it pierces: Well done, Brother Xian! He knew long ago that the workers at Haizhou Winery hadn't been paid in a long time, and Brother Xian's intervention solved many people's employment problems! Thumbs up for you!]

[Excited Big Mother Monkey: Brother Xian, does this mean you're going to sell liquor full-time from now on? Liquor is so hard to sell! Look at your Haizhou Laojiu, how many fans actually like it? Everyone has their own preferred brands and won't easily try a new one!]

……

Many longtime fans in the live stream remembered when the winery came to them for help, so they were only slightly surprised, but very interested in Ye Xian starting to do physical business.

It's no longer news that top livestreamers are venturing into the physical world. Some top livestreamers are even crossing over into emerging industries such as big data, AI, and new energy, all in an effort to increase their income.

Too many top streamers have run into trouble. No one can guarantee that they are clean. Having more options means having more options in case something goes wrong.

Ye Xian's choice to focus on physical businesses is not surprising to everyone; what is surprising is that he chose the unusual industry of liquor.

Logically speaking, top livestreamers would choose industries related to the consumption of their main customer base. Ye Xian's first choice should actually be food and cosmetics, because these are the favorites of female fans.

Moreover, the liquor market is already a red ocean; jumping into it is practically suicide.

"That's right. All the previous debt disputes and labor disputes of the winery have been resolved. Uncle Ding is now the acting factory manager. We've been working hard these past few days to complete the packaging designs for two wines."

Ye Xian took out several bottles of wine from under the table.

"This one is called 'Ye Xiaobai,' with simpler packaging, targeting the young working professionals market. Its packaging is very interesting, and it includes some of the copywriting I've posted in my short videos before, such as 'Don't dwell on the past, don't anticipate the future,' 'May you leave for half your life and return still a youth,' and 'Youth never ends, the future is always promising!'..."

Some people also include my lyrics, such as "Let's be companions in this mortal world, living freely and unrestrained", "Will anyone feel sorry for someone as inexplicable as me", "I want to fly to the sky and stand shoulder to shoulder with the sun, the world is waiting for me to change it"...

There are also some copywriting ideas I came up with myself, such as "My belly has gotten bigger, but my ideals have gotten thinner," "The worst thing is being unwilling to settle for mediocrity but being unwilling to take action," "No matter how many times you post about filial piety on social media, it's not as good as going home once," and "Don't wait until you have a story to tell to invite someone for drinks; sometimes it's simply because you haven't seen them in a long time"...

Doesn't everyone find this fun?

Ye Xian only had time to make sample packaging; the actual production of the wine still needed to wait for the winery to return to normal. However, this did not stop him from generating buzz and then pre-selling the wine.

The viewers in the live stream were stunned.

[Riding a pig on the highway: Brother Xian, you're really something else! Is this some kind of joke about your motivational quotes? It was just a lousy drink, but with this motivational twist, its value has instantly doubled!]

[Guobaorou (sweet and sour pork) requests to join the battle: Chicken soup with wine, the more you drink, the better! Brother Xian's copywriting skills are truly impressive; even I, a liberal arts graduate student, am ashamed of my inferiority!]

[How can one rule the world if one's chest is flat: Are you sure this is motivational fluff? The phrase "My belly has gotten fat, but my ideals have gotten thin" is clearly toxic motivational fluff, okay?]

[Abusing the daycare: Tsk tsk tsk, Brother Xian, you intellectuals are the dirtiest! You can even make a fuss over selling alcohol! Just tell me a price, and I'll give up!]

……

When Ye Xian saw someone asking about the price, he chuckled and said, "Ye Xiaobai series, pure grain liquor, currently only one size available, which is 100ml/bottle, 18 yuan/bottle, 6 bottles for 108 yuan, free shipping per bottle."

[I wake up every day feeling so handsome: Holy crap, Brother Xian, this price isn't cheap! You dare to charge so much just for a bowl of chicken soup?]

[Five Elements Lacking Meat: It's alright. Brother Xian sells Haizhou Laojiu for 119 yuan a bottle, so this Ye Xiaobai, even at 500ml, is only 90 yuan, which is practically a discount! And it's grain liquor! Which grain liquor sells for 18 yuan? Go find out for me, see if any of these in this price range are blended liquors?]

[Living in the crotch: Two ounces a bottle, Brother Xian, who are you looking down on? I can easily finish several at a time!]

Wishing you a healthy pregnancy: I feel that two ounces of wine is just right, not too much, not too little—a slight buzz is just perfect, isn't it?

……

People weren't as opposed to the price as Ye Xian had imagined, and Ye Xian didn't care much. He casually picked up another bottle of wine in a red box.

"This one is called 'Drunken Dream of the Red Chamber.' As you can tell from the name, this wine is related to 'Dream of the Red Chamber.' The packaging leans towards anime and manga culture. Each case of six bottles contains a randomly selected card featuring a different character from 'Dream of the Red Chamber,' and the packaging of each bottle also features a randomly selected character. There are also occasional raffles for 'Dream of the Red Chamber' figurines..."

[Understanding Others' Clothes: What does it mean to fleece someone? This is it! He could have just sold you character cards from "Dream of the Red Chamber," but instead, he's throwing in a bottle of wine! He could have just robbed you, but instead, he's giving you a bottle of wine and a useless card!]

[Lady, please wait: Tsk tsk tsk, Ye Xian's skill in harvesting韭菜 (a metaphor for exploiting people) is truly unmatched! May I ask, next time, are you planning to release a "Drunken Strange Tales from a Chinese Studio" series?]

[There are always women who want to sleep with me: Damn, now that you mention it, I feel like given Brother Xian's personality, it's actually quite possible!]

[Unfounded speculation: "Drunken Dream of the Red Chamber" sounds quite nice, but isn't "Drunken Strange Tales from a Chinese Studio" a bit scary? Ghost stories with alcohol, why is that so unsettling?]

……

Ye Xian paused for a moment when he saw someone mention "Drunken Liaozhai," then laughed and said, "You know what, 'Drunken Liaozhai' is actually in the series of trademarks I applied for, but it might not be called 'Drunken Liaozhai.' I haven't thought of a specific name yet, but we'll definitely release a series of cultural wines later."

Everyone burst into laughter. Ye Xian's marketing tactics were truly impressive, one after another. Following his approach, the books "Dream of the Red Chamber" and "Strange Tales from a Chinese Studio" would definitely be mentioned more and more as the wine sold well, creating a virtuous cycle.

Ye Xian had already registered all sorts of names related to Dream of the Red Chamber and Strange Tales from a Chinese Studio. The thing that people who build brands in this other world fear most is having their trademarks registered by others. He had already started doing this after he began lecturing on Dream of the Red Chamber and Strange Tales from a Chinese Studio.

In fact, the Sixth Princess has already been looking for people to evaluate the adaptation plans of "Strange Tales from a Chinese Studio".

For good IPs, whoever acts first benefits.

……

P.S.: Today's Recap

Haizhou aged liquor inventory: 5775 bottles

感谢梅森、星际黑伯爵、梦_湄、万界观测者、拾起记忆的碎片、成红枫、天豹隐鹰、寒翎羽233、红云肥狐、我是呜呜呜呜呜呜、到处d逛逛、上官逸豪、飞叶1973、花狼、A豹子头零充A、我真不是小黑子444、传说昊天、左丘汗儒、玉小骨、北辰灬枫、小二幺子、喑毒、玄音、爱书者20170925、火爆之洪、名称不好取、无想无梦、二丫要乖喔、火号、茶香扑面、葬天荡、羊大倌人、书友20180412210754576、残月陌狼、一剑泯星光、饕餮韩、鹹鱼啊鹹鱼biu、我的仙子、梦星1、苒苒宸星、轻风羽章、三小猪、阿辉的小事、书友150802090959669、书友20170521005122241、进退、September28、一剑泯星光、水意无限、゛末小舞_、书柜顶的猫、书友20210301106602877544、残月陌狼等等朋友的推荐票、月票、打赏，感谢各位~

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(End of this chapter)