Bai Lu got scammed, but I became a superstar through e-commerce.

Click-through rate. Add-to-cart rate. Conversion rate.

All three rates are higher than the industry average, making it a huge hit.

Two of the three rates are quite good, making them minor bestsellers.

If there's only one data point to look at, it can only be considered a product that's moving in sales; it can be sold, but it won't sell like hotcakes.

2013年女装行业的转化率大概在1.5%到2.5%之间，加购率8%到12%算好，点击率0.5%到1%算正常。

Qingxiao silently recited these numbers in his mind and began to pull the data.

He went through the data for all the styles he had.

The outcome is not optimistic.

The best basic knitwear had an add-to-cart rate of 10.3%, barely meeting the target, but the conversion rate was only 1.3%, lower than the industry average.

Many people click in, but few actually buy. This indicates the main image is good, but there's a problem with the product details page or the pricing.

Another shirt had a click-through rate of 0.9%, but an add-to-cart rate of only 5.7%, far below the industry average.

This means the main image is eye-catching, but the design itself isn't appealing.

For the remaining styles, none of the three rates could be met simultaneously.

The conclusion is clear: none of the materials in this batch are capable of becoming a bestseller.

Qingxiao leaned back in his chair and closed his eyes.

He began searching his memory.

In his previous life, he worked in the women's clothing business for over a decade. Although the shop eventually collapsed due to excess inventory, the experience he accumulated over those years was not wasted.

He was most impressed by 2013, his first year in the industry.

He remembers everything about what styles sold well, what colors were popular, and what elements were trending on Taobao back then.

What will be popular in the fall and winter of 2013?

In early September, Vancl's lightweight flannel shirts began to sell well. The women's "Lightweight Flannel Colorful Single Pocket Casual Long-Sleeve Shirt" became popular due to its vibrant colors and checkered pattern, with sales of more than 600 pieces in a month.

The garment weighs less than 100 grams, making it perfect as an outer layer in an air-conditioned office during early autumn.

Batwing sleeve sweaters are another big trend.

HSTYLE has included both the "solid color batwing sleeve sweater" and the "off-the-shoulder batwing sleeve sweater" in its annual "Top 10 Most IN Items".

This style is flattering for all body types, loose and slimming, with a relaxed feel that almost every young woman loves.

There's also burgundy.

In the fall/winter of 2013, major fashion media outlets repeatedly emphasized this color, describing it as "rich and deep, with a powerful aura and elegant temperament," a shift following the fluorescent colors of summer.

Wine color adds a retro charm to the style, making it perfect for the women's clothing market after autumn.

Qingxiao opened his eyes.

He recalled that among the styles photographed in the second batch was a loose-fitting batwing-sleeved sweater.

The outfit Bai Lu wore in the photo is solid color, simple, and suits everyone.

The colors available are black, gray, camel, and burgundy.

The burgundy color in particular perfectly matched the trending colors for Fall/Winter 2013.

There's also a flannel shirt, a lightweight style with a checkerboard pattern, which can be worn as an outer layer or on its own; it's also a popular element this season.

These two models are likely to become at least a minor hit.

He glanced at the time.

One o'clock in the morning.

"Forget it, I'm not going to sleep."

Qingxiao opened Photoshop.

He selected six photos of Bai Lu wearing that burgundy batwing-sleeved sweater.

One photo from the front, one from the side, one from the back, one detail photo of the neckline, one detail photo of the cuffs, and one close-up photo of the fabric.

The background is a simple, pure white background with a touch of gray.

Under the soft light, the texture of the sweater is clearly visible, and the feel of cashmere seems to be able to be touched through the screen.

It took almost two hours to edit the photo.

He adjusted each photo three times, meticulously refining the color temperature, contrast, and sharpness.

After editing the photos, I started writing the title.

He opened the Taobao search box, glanced at the trending search terms for autumn 2013: dress, chiffon blouse, sweater, shirt, loose fit, Korean style, new style, autumn, and then combined these terms.

"2013 Autumn/Winter New Korean Style Loose Batwing Sleeve Sweater Solid Color V-Neck Slimming Knit Sweater for Women in Wine Red/Black/Grey/Camel"

After writing the title, create the details page.

He used a ruler to measure the size of the clothes, including shoulder width, chest circumference, garment length, and sleeve length, filling them in one by one.

I took photos of the fabric details and wrote sizing advice. Finally, I added a line of text at the bottom of the product details page.

The model is 168cm tall and weighs 49kg. The size M looks as shown in the picture. This is a simple and basic style that suits all body types. We recommend choosing your usual size.

After putting the sweater on the shelf, he started working on the flannel shirt.

Then there are the remaining styles.

The second batch of photos included more than twenty items. He edited the photos, wrote titles, created product detail pages, and listed them one by one.

Wangwang would occasionally chime, and he would switch to reply: "Hey, this item is in stock."

"Dear, take the photos today and send them tomorrow."

"Hi, what size do you usually wear?"

After replying, I'll get back to work.

The sky outside the window changed from black to deep blue, and then from deep blue to grayish-white.

As the first rays of sunlight streamed into the rented room, he finished stocking the last item.

More than twenty styles were all launched overnight.

Qingxiao rubbed his eyes, stood up, and stretched.

My back was so sore I could barely straighten it. The T-shirt on my back was soaked through and then dried, then soaked again, sticking to my skin.

He looked down at his hands; after editing images all night, the three fingers on his right hand holding the mouse were so stiff he couldn't straighten them.

He shook his hand, sat back down at the computer, and opened Business Advisor.

That burgundy batwing-sleeved sweater has been on the shelves for less than four hours.

Real-time data: 43 visitors, 7 added to cart, 12 favorited, no payment yet.

But Qingxiao knew that this data was already very good for a new product that had not been promoted.

The add-to-cart rate exceeded 16%, far surpassing the industry average.

Based on a conversion rate of 5% to 8% for adding items to the cart, these seven items can eventually be converted into at least three to five orders.

And this is only the first day; as the number of visitors increases, the data will get better and better.

He understood.

This burgundy sweater is going to be a hit.

His phone rang at 6:30 a.m.

It is Bailu.

"Are you up yet?"

Qingxiao glanced at his wrinkled T-shirt and the still-on computer screen, and said, "I'm up."

There was a moment of silence on the other end of the phone.

"Qingxiao".

"Um?"

"Did you stay up all night again?"

"...No, I just..."

"You'd better go to sleep now." Bai Lu's voice turned serious, with an unyielding tone. "I'm going to take photos in Binjiang now, and I'll come back to check on you tonight. If you're not asleep, I'm not letting you off the hook."

Qingxiao leaned back in his chair, his lips twitching slightly. "And you? How many orders did you get today?"

"One in the morning, two in the afternoon, and tonight... we'll see."

"Another mounting plate?"

Bai Lu did not give a direct answer: "Don't worry about me. Mind your own business."

Bai Mengyan.

"Um?"

"Never mind, it's alright."

There was silence for a few seconds on the other end of the phone.

Then Bai Lu's voice carried a hint of amusement: "Are you embarrassed to tell me? You stayed up all night editing photos, and now you want to tell me not to work so hard?"

"I'm the boss, I'm working all night to earn money for myself."

"I'm still a model, and I'm taking on jobs to earn money for myself."

Qingxiao opened his mouth, but no words came out.

Bai Lu continued, "Besides, didn't you say you'd support me through e-commerce?"

Her tone was casual, as if she were just saying it offhand.

"So you better take good care of yourself and don't burn yourself out. If you do, who will support me?"