Rebirth in 2011: Starting as an Advertising Genius

Sure enough, the second video also gained popularity.

She clicked on the second video – “Su Tang Just Plays”: How much would it cost to have an open meal at the most expensive restaurant in Suzhou?

The cover features Su Tang holding a Boston lobster, smiling brightly.

The art style is completely different from the previous one.

Su Tang wore a white dress and had her hair tied up in a high ponytail, creating a sunny and cheerful scene as soon as she appeared.

The camera followed her into the lakeside restaurant of the InterContinental Hotel. Her expression when she saw the seafood was as genuine as that of a country girl visiting the city for the first time.

The style of the bullet comments has also changed—

This girl is so pretty!

Poverty limited my imagination.

I want to try it too! Could you please provide the address?

The shots of Su Tang picking up food were cut very quickly, and with the light background music, the close-ups of each dish were very appetizing.

The comments section was filled with phrases like "Such a good description," "I'm drooling," and "I'm going to make a reservation right now."

Buddha Jumps Over the Wall, Squirrel Fish, Beef Ribs, Scallops... one dish after another, Su Tang ate with gusto and described the dishes with even more seriousness.

Besides praising her, another voice began to emerge in the comments:

[Could I challenge the Death Swing in Suzhou next time?]

I want to see a girl go bungee jumping!

[Food challenges not enough? Dare to go to a haunted house?]

[Is the content creator brave enough? Try the roller coaster at Suzhou Amusement Park!]

Xiao Hong couldn't help but laugh.

These comments are clearly from a group of netizens who love to watch the drama unfold.

At the end of the video, Su Tang slumped in her chair, rubbing her stomach, and calculated the bill: "I spent 3400 yuan today by myself. No wonder it's one of the most expensive restaurants in Suzhou. I'm never coming here again!"

The live stream was filled with comments like "666", "This is the real mukbang", and "Take me next time".

From this video, Xiao Hong saw the potential to become a viral sensation.

Chen Jianghe had talked to her about this, saying that he would later select some challenge content from the comments section.

As long as the next episode is chosen from the comments section, Xiao Hong believes that subsequent online comments will be even more positive.

Chen Jianghe's grasp of the audience's pain points in these two videos is simply amazing.

In terms of image quality, it's not that complicated, but it's very pleasing to the eye!

She felt that Chen Jianghe was born to be a media person, and she didn't even need to look at the third movie-talking account; she just felt that the 9 yuan was well spent.

She believes it's necessary to include future collaborations, with four videos per month totaling 360,000 yuan. Given the quality of these videos, it will definitely break even.

Perhaps this is a good opportunity for Bilibili to expand and transform.

However, Xiao Hong patiently watched the last video.

The first episode of "Poison Tongue Movie": A quick look at "Breaking Bad".

The cover features a headshot of Zhao Tiezhu, accompanied by the caption: "An alternative interpretation from a Northeasterner."

Below the title: "A five-minute summary of five seasons of this phenomenal show: Just how miserable is Walter White?"

At the beginning of the video, Zhao Tiezhu's face appears in front of the camera, with a wall covered with movie posters in the background.

"Hello everyone, this is Tiezhu from Poison Tongue Movie. Today, let's skip the fluff and get straight to the point—Breaking Bad."

He speaks with a pure Northeastern accent, enunciating each word clearly and with great force.

The screen was instantly flooded with "hahahahaha" comments.

[This accent is authentic Tieling flavor]

I thought it was a serious commentary, but it fell apart as soon as it started.

[No problem, bro, double tap 666]

Zhao Tiezhu used a rapid editing technique, summarizing the core plot of all five seasons of Breaking Bad in five minutes.

But what's surprising isn't the "speed," but rather his deconstruction style imbued with Northeastern humor.

"Old Bai, a high school chemistry teacher, fifty years old, has cancer, his wife is about to give birth, and his son has cerebral palsy. Tell me, who wouldn't be bewildered by this fate?"

"Then he thought, since we're all going to die anyway, let's do something big. He contacted his former student, Xiao Fen, and the two of them started a chemistry lab—no, they started making methamphetamine."

"Guess what? The methamphetamine Old Bai made was 99.1% pure, which completely stunned the local drug dealers. They said, 'You, a chemistry teacher, are even more impressive than us formally trained drug dealers!'"

The comments section was filled with laughter.

[The chemistry teacher is awesome!]

[Little Pink: I'm a terrible student, but I followed the right high achiever.]

This commentary is so interesting, I'm going to catch up on the show!

In a five-minute video, Zhao Tiezhu went through all the character relationships, core conflicts, and iconic scenes of "Breaking Bad."

The ending is: "Old Walter White went from an honest, hardworking teacher to a drug kingpin, ultimately losing his family and everything. This teaches us a lesson—don't study chemistry, it's easy to go astray."

The comments section was filled with phrases like "A brilliant summary," "The chemistry teacher's reputation has been unfairly damaged," and "I'm going to watch it again."

The comments section was even more lively.

Some people praised the accent for being funny, some thanked the show for being able to catch up quickly, and others asked what the next episode would be about.

She stared at the comment for five seconds.

Then I switched back to the background and glanced at the data for the three videos—in less than two hours after they were released, the views exceeded 3,000, 5,000, and 2,000 respectively. The interaction rate of bullet comments and comments was extremely high, especially Tang Chao's video, where the proportion of favorites and likes far exceeded that of other new accounts at the same time.

Xiao Hong took a deep breath and dialed Chen Jianghe's number.

The phone was answered after ringing twice.

"Mr. Xiao."

"I watched all three videos," Xiao Hong said, her tone softer than usual.

"What's the evaluation?"

"I'll promote Tang Chao's post." She paused, "Not because of the data, but because it's worth it."

Chen Jianghe paused for a second, then smiled: "Then I thank you on behalf of Tang Chao."

"No need to thank me, I'm a businesswoman, not a philanthropist." Xiao Hong tapped the table. "If the completion rate of the other two videos is above 40%, I'll also promote them and then contact you to discuss the next stage of cooperation. As for that movie commentary account, how do you plan to monetize it?"

"First cultivate a following, then start a paid column," Chen Jianghe said. "Or create customized content and have the brand pay for it."

Xiao Hong's lips curled up slightly: "You really have everything planned out."

"You flatter me, Mr. Xiao."

"Don't call me General Manager Xiao anymore," she said. "Just call me Sister Hong."

After hanging up the phone, Xiao Hong opened Tang Chao's video again.

The comments kept flooding in; some asked "How do I donate money?", others said "I want to send him food," and still others posted a very long comment:

"I'm also a poor student, I work two jobs, and I've been looked down upon too. Tang Chao, you're not alone. Keep going."

Xiao Hong looked at the comment and tapped "like" with her finger.

Then she switched to the background and added a "homepage recommendation" to Tang Chao's video.

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Meanwhile, in the boys' dormitory of Suzhou University of Arts and Crafts.

Tang Chao had just finished showering and was sitting on the bed wearing shorts, scrolling through Bilibili on his phone.

His finger lingered on the screen for a long time.

The video has been viewed over 10,000 times, and the screen is filled with comments, most of which are "Keep it up," "I feel sorry for you," and "Brother, you're awesome."

He kept scrolling down until he found the comment that said he wanted to send him food, and his nose suddenly felt a little sore.

He turned off his phone, lay on the bed, and stared at the upper bunk.

"Mom," he thought to himself, "someone is watching me. Many people are watching me."

My roommate in the next bed poked his head out: "Tang Chao, you're on the Bilibili homepage?"

"Um."

"Holy crap! You're famous?"

Tang Chao didn't say anything, he just pulled the blanket up to his chin and closed his eyes.

He turned over and buried his face in the pillow.

The pillow is a little damp.

It wasn't because I was crying. It was because I was exhausted.

Right?