Rebirth in 2011: Starting as an Advertising Genius

Chen Jianghe never expected that he would receive a call from Xiao Hong as soon as he woke up.

When I saw that the other party hadn't replied to my message yesterday, I thought there was no hope for our cooperation.

"Hello Chen Jianghe, this is Xiao Hong from Bilibili!"

The two finally learned each other's names at this moment.

Chen Jianghe was surprised by the other party's quick reaction, while Xiao Hong was amazed by Chen Jianghe's youth.

"Chen, are you really not considering signing a contract for the Deyunse account? If you do, we can give you 5 yuan in resource support every month, including 2 yuan in cash and the rest in traffic support!"

She is actually quite confident.

Students, 2 yuan a month must be very tempting, right?

"Mr. Xiao, you must have seen the 'GG' sign I made at the end of Deyunse, right?"

"Do you know how much money my Taobao store made yesterday?"

"600, and this is only the first day. It will definitely be more later. Do you think 2 yuan a month is a lot?"

Xiao Hong was somewhat stunned.

She definitely couldn't have imagined that a Taobao store could earn more than 600 yuan a day.

This is beyond her comprehension!

"If the Deyunse account gets a contract, will Mr. Xiao still allow me to continue playing GG?"

Xiao Hong fell silent.

The answer is obvious: it's impossible.

"So, Mr. Xiao, I don't intend to make money from videos and traffic on the Deyunse account. Only by releasing content across all platforms can we attract traffic."

At this point, Xiao Hong realized that signing the Deyunse account was no longer a realistic possibility.

Unless she can provide the other party with more than 5 yuan in cash per month, and who knows if the other party's Taobao store will continue to rise in value in the future, Chen Jianghe's expectations have exceeded the support she can provide.

"Could you tell me more about the other accounts you mentioned?"

Since it was confirmed that Deyunse could not sign a contract, Xiao Hong also discovered Chen Jianghe's advantages.

When this young college student was negotiating with her, he was not affected by her pace at all. Xiao Hong felt that she was not facing an ordinary college student, but a cunning old fox with a lot of experience.

Chen Jianghe was unaware that Xiao Hong was coming today, so he did not prepare the necessary materials in advance.

But the content of those videos was already deeply etched in his mind.

"Mr. Xiao, let me give you an example. We record a student's daily life from a first-person perspective. In the morning, it starts with washing up and then eating breakfast. We focus on the prices of food in the university cafeteria to see the expenses. In fact, the most significant expense for college students is food!"

"Moreover, this style can be used to film many topics, such as how much money a student can earn in a day through a part-time job, or how much time a student spends playing games every day!"

"Later on, we can move beyond the student group. How much does an executive earn in a day? How much does a driver earn in a day?"

"The highlight of these videos is their authenticity, and their selling point is that even an ordinary person like us can peek into other people's lives!"

The more Xiao Hong talked, the more surprised she became.

Chen Jianghe is arguably more experienced than her in the production and dissemination of short videos.

Yes!

We like to go online precisely because we're curious and want to openly pry into other people's privacy.

"As for the theme of the challenge, it's even more interesting. We can start with something simple, like eating at the most expensive restaurant or climbing the highest mountain. As the interaction increases, viewers will leave comments recommending challenges for us to do. We can then directly select some from the viewers' comments, which not only allows us to interact with the audience but also provides a constant stream of topics!"

"Fans these days have incredibly creative minds; they'll even challenge them to sleep overnight in a cemetery. This kind of topic could totally be used to promote the country by incorporating martyrs' cemeteries into our campaigns!"

"A day in the life of a firefighter, and more..."

Xiao Hong was no longer surprised.

Her eyes lit up!

This content is so interesting!

"Chen, can these accounts you mentioned sign a contract with Bilibili? We'll give you 100,000 yuan per month for each of these two accounts, and each account will be guaranteed to produce four pieces of content. 30,000 yuan will be cash for you to use, and the rest will be used for traffic support!"

Chen Jianghe shook his head.

3 yuan?

Buy 4 videos.

I'm not that cheap!

"I can manage three accounts, the one I just mentioned, plus the movie review I talked about last night, three in total. Each video will earn me 3 yuan in cash. There are fees involved, whether it's for the challenge or hiring models!"

If there are 4 such transactions a month, then 12 transactions across three accounts would amount to a total of 36 yuan in cash.

It's several times higher than what Xiao Hong said.

"Chen, don't you think this price is too high?"

Xiao Hong felt that she had never struggled so much in negotiations. The whole process was not intense at all. Chen Jianghe expressed his demands as calmly as still water, but even so, the other party brought her endless pressure.

Is it high?

"If Mr. Xiao has the guts, he can invest in the first phase and see how our product performs!"

"I believe I won't let you down!"

Xiao Hong hesitated for a moment before saying, "6 yuan for two videos!"

"No, we need to create three accounts!"

Chen Jianghe felt that it didn't really matter whether he had two or three accounts, but he absolutely couldn't leave Xiao Hong with the impression that he was easy to talk to.

He has absolute confidence in the content he wants to produce, so there is no possibility of compromise during the negotiation process!

"It's nothing more than 3 yuan. I'm sure Mr. Xiao has more resources than that. And my production costs aren't usually hundreds of thousands!"

After a pause, Chen Jianghe stared into Xiao Hong's eyes and said:

"Mr. Xiao, if these three videos can all get over 100,000 views, I believe it will greatly increase your influence within Bilibili, right?"

"The decision depends on whether Mr. Xiao has the courage to make it!"

Call ~

Xiao Hong also stared at Chen Jianghe. The two stared at each other for nearly 30 seconds, and in the end, Xiao Hong gave in.

She admired Chen Jianghe's calm and composed demeanor; it was hard to believe that he came from a freshman.

"good!"

"I'm betting, just on you. I'll transfer 9 yuan to your account today. I'll draft the contract this afternoon and sign the first contract. If it's really as you say, we'll draft contracts for three accounts later, as you requested!"

"Haha, Mr. Xiao, you're very generous. I'm sure you won't be disappointed!"

Following his habit from his previous life, Chen Jianghe extended his hand and shook hands with Xiao Hong.

Xiao Hong didn't feel anything was wrong, and just like that, she made an agreement with a college student who was much younger than her.