Huayu 2009: Who should we call the Heavenly King?

Shen Yan's Strawberry Debut Ignites Tongzhou! Thousands Sing Along to "The Ordinary Road" and the Main Stage is Overturned

Shen Yan makes a stunning appearance with a buzz cut! His hardcore performance at the Strawberry Music Festival draws screams from female fans.

Shen Yan's performance was a huge hit! His classic songs electrified the Canal Park.

Shen Yan's "Orange Ocean" performance at the Strawberry Music Festival marks its live premiere!

Music Festival Turns into Solo Concert? Shen Yan Draws Huge Crowds

"..."

The next day.

News of Shen Yan's appearance at the Strawberry Music Festival made it onto the four major portal websites, which is both a reflection of his popularity and the support of his "money power".

These are all part of the album's planning and promotion.

In fact, aside from some naturally trending topics, the vast majority of headlines and secondary headlines are about "money power".

Just like the trending topics on Weibo later on.

Want to get it for free?

Those trivial "little things" are 99.99999% the result of spending money; most celebrities are annual subscribers to trending topics.

of course.

If a new drama, a new song, or other work or event becomes popular, you can trend on social media without spending money.

While the news was trending, various fan-taken videos were also uploaded to video websites such as Youku and Tudou.

Even the audio files of "Orange Ocean" have been leaked.

but.

It's a private photoshoot.

The sound quality was terrible, with lots of noise, including screams, whistles, and other static. Most music fans couldn't stand this kind of sound source.

Therefore, those who are seeking resources are still there.

Shen Yan did not return to Shenhai.

He has a meeting today.

This is the [number]th planning meeting for the new album. Today's topic is to determine the release date.

Actually, it's normal to have more.

With a production and promotional investment of nearly 2000 million, that amount of money would require countless meetings for any project.

Previously, dozens of meetings were held just for the music video shoot.

The production cost of 1000 million is mainly for the music video shooting. All ten songs will have music videos shot, and at 100 million per song, the total cost will be 1000 million.

However, music videos for "Orange Ocean" and "Want to Go to the Beach" have already been filmed, so only eight songs need to be filmed.

Some of the footage from filming locations can be used in different songs.

Overall, the total filming cost wasn't that high.

"Sister Jing, I think we can be a little bolder."

After the meeting began, Zhang Yi, the Vice President of Gold Typhoon China, made a suggestion.

"We've set the album release date for August 13th. What do you all think?"

As soon as he finished speaking, the people present started to discuss it.

"November 13th?"

"Isn't that a bit too bold? Wang Lihong's 'Eighteen Martial Arts' and Jolin Tsai's 'Myself' were both released that day."

"Not only that, Wang Lihong's self-written, self-directed and self-acted film 'Love Announcement' was released the day before. That movie also stars Liu Yifei, Zeng Yike and Qiao Zhenyu."

"It's not that it's impossible. The album 'The World Is So Big' is of such high quality. I don't think it will lose to Wang Lihong."

"But what if Wang Lihong's movie becomes a hit? How will we manage to promote it through a collaboration between the movie and the album?"

"The probability of it becoming a hit is very low. First of all, Wang Lihong has never proven her ability to carry the box office."

"Is 1.5 million yuan a decent box office for 'Little Big Soldier'?"

That's Jackie Chan.

"Okay, please continue."

"Then, since 'The Forbidden Kingdom,' Liu Yifei hasn't made a movie for a long time. In the past two years, there have been a lot of negative articles about her, and she has become box office poison. It is estimated that it will be difficult to support the box office. Finally, it is too difficult for a singer to direct and act in a movie. I am not optimistic about it."

"As for Jolin Tsai, there's even less to worry about. Her popularity in mainland China has declined rapidly in the past two years. If it weren't for rehashing the 'Double J' romance, her popularity would have faded long ago!"

With everyone offering their own analysis, Wang Lihong and Cai Yilin were rendered utterly uncompetitive.

Nothing to worry about!

Shen Yan was speechless. These people were even more arrogant than him, they were practically floating on air!

After the publicity staff finished speaking, Shen Yan raised his hand and said.

"Um, I have a question."

"What's the problem?"

"I have no problem with releasing them at the same time," Shen Yan said frankly. "However, I hope the company will not actively engage in opportunistic or deceptive marketing tactics."

Extortion is one of the fastest ways to rise to power.

The terms "male Zhou female Sun", "Zhou Wang Tao Lin", "Four Heavenly Kings", "Four Little Flowers", and "Four Dan and Two Bing" were all initially used for bundled marketing.

Mentioning one of them will inevitably lead to mentioning several others.

Public opinion can be powerful; as long as the marketing is sustained long enough, it will eventually become a mark of the times. Of course, the prerequisite is that a few people become famous enough.

The so-called "New Four Heavenly Kings," "Four Little Heavenly Kings," and "New Four Little Fresh Meat" are clearly examples of failure.

"certainly."

Huang Weijing nodded.

"The company definitely won't do that. With the quality of your album, you won't lose even if you go head-to-head. There's no need to resort to underhanded tactics."

soon.

The release date for Shen Yan's second album has been set.

8 month 17 number.

Head-on confrontation with Wang Lihong and Jolin Tsai.

We're targeting the elite!

then.

The topic then shifted to the marketing of the lead single, "Orange Ocean".

"Recently, the reviews for 'Superman Can't Fly' have not been very good, with more than half of the ratings on Douban being 3 stars or below."

At this moment, Zhang Tao, the deputy head of the publicity team, had a sudden inspiration.

"Are we?"

"No!"

Huang Weijing knew that Shen Yan disliked these things, so she immediately rejected them.

"Don't make similar suggestions again. I agree with Ayan's point of view. Singers should let their works speak for themselves, not rise to the top by stepping on others."

"All right."

With his superiors having spoken, what could Zhang Tao do but give up in frustration?

"Actually, could we collaborate with those two electronic music tracks Shen Yan released before?"

Subsequently, Zhang Yi presented two sets of data and made a suggestion.

"The songs 'Fade' and 'The Nights' have not been promoted at all, but they have already surpassed one million views on YouTube. 'Fade' surpassed 150 million views yesterday."

"Furthermore, based on my observation, some fans have also uploaded these two songs to domestic video platforms, and the response has been quite positive."

"no."

Lei Songde shook his head in opposition.

"Those two songs are also very good, but they don't fit the tone of Ayan's new album. If they are combined in a hasty way, it will ruin the fans' expectations for the new album."

"Actually, Ayan's suggestion was very good."

Seeing that there were no outstanding solutions, Huang Weijing took the initiative to set the tone.

"We're teaming up with Youku and Sina to host a travel vlog competition, with 'Orange Ocean' as the designated background music. The best footage can even be edited into music videos in the future."

There was a gap of nearly three months between the release of "Orange Ocean" and the release of the album.

This is also why Shen Yan proposed the VLOG competition.

Incorporating fan-created footage into the music video not only fosters fan collaboration but also extends the promotional reach.

Whether it will be included in the official music video or edited separately depends entirely on the popularity of the competition.

While Shen Yan and others were discussing their new album release strategy, a turbulent atmosphere was brewing in some Chinese online communities.

In the past two years, Milk Tea Lun's reputation online has not been very good.

It's too popular.

Although he has had hit songs almost every year since his debut, hits like "Double Sticks," "Seven Mile Fragrance," "Sunny Day," "Far Away," and "Blue and White Porcelain" are undeniable.

Before 08, it wouldn't be an exaggeration to describe Jay Chou as being at the peak of his career.

Then, in 08 and 09, Jay Chou was the subject of a series of outrageous rumors.

Jay Chou says he's not Chinese, and only donated 5 yuan to the XX earthquake relief effort.

Jay Chou flies to disaster area to steal instant noodles

"..."

After the related articles and posts were published, they were met with a barrage of criticism.

In an instant, Jay Chou's online reputation plummeted, and he already had quite a few haters to begin with.

No one can win everyone's favor.

and so.

After the release of "Superman Can't Fly," a large number of haters jumped out, and arguments such as lack of originality, creative exhaustion, and perfunctory delivery became rampant.

With the album leaked in advance, many people who heard the leaked version directly wrote "Cross-Era" as "Collapse Era".

then.

Some haters naturally made the connection to Shen Yan, who debuted this year.

After all, he was the most popular singer in the first half of 2010.

Songs such as "The Ordinary Road," "In My Song," "Bubble," and "The Brightest Star in the Night Sky" have consistently dominated various music charts.

These haters don't care at all who Shen Yan is.

In their eyes, Shen Yan was merely a tool to attack Jay Chou.

They can't even compare to a newcomer.

What else could this be but a waste of talent?

Then, on the 3rd, after Shen Yan participated in the China Music Chart Red May Music Festival, during the subsequent media interview, a reporter directly brought up this question in front of him.

"Shen Yan, hello. Recently, some netizens have compared you to Jay Chou, saying that his new song is not as good as yours. What do you think?"

"Huh? Really?"

Shen Yan really didn't know about these things. Recently, he's been busy filming music videos and rushing between events, so he hasn't had time to surf the internet.

"Not only are there, there are many more. Didn't you know that Jay Chou released the pre-release single 'Superman Can't Fly' from his new album a few days ago?"

"Know."

At this point, avoiding the topic would be a bad thing, so Shen Yan started praising everyone on the spot.

"I feel that this song is a 'letter home' written to the fans, looking back on the past ten years, which is very meaningful."

The unknown reporter wanted to ask more questions, but someone beat him to it.

Many fans are asking when the song "Orange Ocean" will be officially released. Is there a specific date?

"On May 10th, 'Orange Ocean' will be launched simultaneously with the W20 mobile phone."

Are you and Liu Shishi really together?

"no."

"So that's just hype?"

"We are good friends."

Would close friends hold hands and go for walks in the street?

"I was just accompanying a friend for a while. The physical intimacy was just because we're familiar with each other. There were no situations like what you described."

Shen Yan glanced at the questioner's name tag without making it obvious.

NetEase Entertainment, right?

I'll block you next time!

After answering a few more questions, Shen Yan bid farewell to the media present.

That evening, he took a red-eye flight directly to Shanghai.

The filming of "The Vigilantes in Masks" is about to begin. This is another martial arts drama with plenty of action scenes.

Although the actual start date for filming is the 15th, the lead actors have to join the crew early to get into character and train.

The dramas these days are all real fights, and they have to rehearse their moves.

Liu Shishi, Huo Jianhua, and the others had already arrived in Hengdian ahead of time.

After the plane landed in Shanghai, Shen Yan got into his nanny van and drove overnight to Hengdian.