Huayu 2009: Who should we call the Heavenly King?

On the same day the press conference ended, the W20's promotional video was broadcast on major TV stations.

The refreshing and soothing visuals, paired with highly infectious background music, quickly attracted the attention of many music lovers.

That evening, related posts appeared on online forums such as Baidu Tieba, Douban, and Tianya.

Have you all seen Shen Yan's Sony GG video? It has such a summery feel, and the song is amazing too!

[What's the name of that song in GG?]

[Same request! I can't find the audio files for "Sony W20GG songs" or "Shen Yan GG songs" anywhere. I'm so anxious!]

[The song title has been revealed! The "Shen Yan Travel Music Season" has been updated. It's called "Orange Ocean," and it's the first promotional song for Shen Yan's second album.]

Who is that girl? She has such a sweet smile!

Is that Shen Yan's new song? Where can I listen to it? I don't think it's on QQ Music.

[Found the audio source recorded by the reporter on site, but the sound quality is terrible. It seems there isn't a full version yet; we'll have to wait for the phone to be released.]

When will the phone be released?

Hey ladies, Shen Yan's supposed to be performing a new song at a music festival, anyone want to go together for May Day?

【…】

"Yan-ge, look, a lot of people are talking about GG song."

Zhang Dandan happily showed the screenshot to Shen Yan.

"Most of them are fans," Shen Yan glanced around. "We'll have to wait a few days to see the actual reaction."

GG film has only been out for a few days?

At this point, most of the fans who noticed the background music were fans of Shen Yan.

As we all know, fan comments shouldn't be taken too seriously. Most fans add their own filters, and a 40-point comment might be rated as a 60-point one.

70 point?

90 points!

"Stop watching the news, how much longer until we get there?"

"It should take about half an hour, right?"

Zhang Dandan glanced down at her watch and quickly said.

"Brother Yan, there's still time. Your performance is after 6 o'clock, so there's still time to rehearse if you go now."

Shen Yan returned to Yanjing today to attend the Strawberry Music Festival.

This is a music festival brand newly established by Modern Sky last year.

The first edition was held last May Day and received a very good response. This year, Modern Sky followed up the success by holding another edition.

The organizers extended a strong invitation, and Shen Lihui, the boss of Modern Sky, personally visited Shen Yan. Coincidentally, "Orange Ocean" was recently released, so Shen Yan agreed.

This is a good opportunity to test his current influence.

The phrase "Gold Medal Gale" also carries this meaning.

To determine whether a singer is popular or not, you can't just look at various charts and rankings; live performances are the true test.

After all, the "cost" of going to see a live performance is far higher than that of listening to it online.

The latter only requires a light touch of the hand.

What about offline?

It takes time, money, and tickets; this real investment is the best test of true popularity.

Two weeks ago, both the Strawberry Music Festival and Gold Typhoon officially announced that Shen Yan would be attending the Strawberry Music Festival.

Shen Yan's personal activity website and Baidu Tieba also updated his schedule forecast early on.

the other side.

Tongzhou Canal Park.

Wow, the strawberry season is so lively this year!

Seeing the densely packed audience, Lao Lang, who had just arrived, was filled with amazement.

"Old Shen, you're doing great! Your music festival is getting better and better."

"Where?"

Shen Li smiled and shook his head.

"Most of these people came here because they followed Shen Yan. Look, more than half of them are young girls."

In the mid-80s, Shen Lihui formed the Qingxing Band. At that time, Lao Lang and Gao Xiaosong also formed a band.

Bronze Age Band.

Back then, the rock scene in Beijing was so small that everyone knew each other.

In the late 90s, Shen Lihui founded Modern Sky. More than a decade later, rock music is still half-dead.

but.

In the past two years, the market trend has changed.

Organizing a music festival is surprisingly profitable.

"Shen Yan?" Old Wolf exclaimed in surprise, "Is that the newcomer who just debuted this year?"

"You know him too?"

"Nonsense!" Old Wolf said irritably, "I'm not a caveman. Of course I know that album was so popular. I was drinking with Park Seo the other day and we were talking about him."

"Oh?"

Shen Lihui asked with great interest.

What did Park Seo say about him?

"Fierce, intelligent, and ambitious," the old wolf replied succinctly.

"The wording is a bit rough, but very precise."

Shen Lihui nodded slightly; this was also the opinion of many people in the industry.

The words "fierce" and "ambitious" are not necessarily negative.

It is a neutral term.

The old guard is almost being swept away on the beach, isn't that fierce? Isn't that powerful?

Ambition, in particular, is the same.

The first album showcased the artist's mastery of various musical styles, with the artist handling the lyrics, composition, and arrangement all on their own, achieving both pop appeal and a certain depth.

If this isn't ambition, what is it?

Spiritual energy?

that goes without saying.

The only thing this album lacks is its overall cohesion, but no one thinks Shen Yan is incapable of producing an album with a unified theme.

It's not that I can't do it, it's that I don't want to.

after all.

Commercial trends need to consider the "greatest common denominator," but most people don't consider the overall concept or meaning when listening to music.

The criteria for judging something are that it sounds pleasant and melodious.

Especially in the digital music era, if the quality is good enough, the wider the range of musical styles, the more fans it can attract.

Just like Jay Chou.

His song selection formula is basically "Chinese style + slow love song + sweet love song + R&B love song + rock + XXXX".

Having been in the industry for so many years, she has always focused on diversity, but has that affected her popularity?

No.

It didn't affect his winning the Golden Melody Award.

Moreover, there's a lack of emphasis on "concepts" and "holistic aspects" these days. Even the Western music scene, which is the birthplace of concepts and integrity, hardly talks about these things anymore.

Nowadays, Europe and America place more emphasis on "labels." As long as the musical style and song selection fit the singer's own label, whether it has a concept or not is not important.

Seeing so many vibrant girls, Lao Lang also wanted to see Shen Yan's performance up close.

"What time did he schedule it for?"

"From 6:30 to 7:30."

"You're putting Ding Wu and the others in a very awkward position," Old Wolf joked with a laugh. "If Tang Chao is the headliner, and half the audience leaves after Shen Yan finishes singing, wouldn't Ding Wu be incredibly embarrassed when Tang Chao comes on stage?"

"Ahem, there's still a half-hour break in between."

Shen Lihui made the arrangements very well, with a half-hour buffer period. With fewer people, it was still acceptable.

"Oh, right."

As he spoke, Shen Li glanced at the time.

"Judging by the time, he should be here soon. Shall we go together to watch his rehearsal?"

"Never mind, I'll just wait for the scene."

The old wolf shook his head slightly.

What's so interesting about rehearsals?

Instead of looking at that, he should look at the beautiful women in the audience. He's not looking at the women, he's looking at youth.

Remembering that era of flowing white robes.

After reminiscing for a while, Old Wolf felt a bit hungry. After satisfying his hunger, he returned to the scene.

Wow.

All the stages—the Love Stage, the Heavy Stage, the Douban Stage, the Electronic Stage, the Campus Stage—combined, didn't have as many people as the main stage!

The scene was packed with people, so crowded that it was difficult to find even a place to stand.

Old Wolf is a seasoned performer and can immediately tell what's going on.

There must be several thousand, maybe even ten thousand people?

It's almost bursting at the seams.

He arrived late and only had a seat at the very back. Standing there, he couldn't see the people on stage at all and could only look at the big screen.

Not far away, Zhang Yi, the mainland vice president of Gold Typhoon, saw the surging crowd and his mouth almost stretched to his ears in a wide grin.

They conducted a special sampling survey today.

From afternoon to evening, 1000 passersby were randomly interviewed, and a full half of them came specifically to see Shen Yan.

Of these, 50% are students from major universities in Beijing, and the other half are mostly white-collar workers and office workers.

The respondents were all very young, with most being between 16 and 30 years old.

Among them, fans around 20 years old account for more than 60%.

A very healthy ratio.

Of these thousand people, a considerable number came from the surrounding areas of Yanjing, while a small portion came from far away.

It can be found in Anhui Province, Nanjing, Shanghai, and other regions.

As things stand, Shen Yan's influence is quite strong.

Once the second album is released, we can definitely start thinking about concerts.

Concerts are the most direct reflection of a singer's appeal and commercial value.

of course.

Record companies wouldn't risk holding a concert unless they were extremely confident.

As for tours, we must be even more cautious.

Without understanding the situation, why rush into a tour? If the attendance is disappointing, then there will be a lot of trouble.

It's not as simple as just losing money.

It could ruin a singer's reputation.

pity.

Thinking of this, Zhang Yi shook his head slightly.

There isn't much of a music festival culture in China. If music festivals were as ubiquitous as in Europe, America, and Japan, singers could easily gauge their popularity and appeal by attending a large number of music festivals.

Then, start the concerts and tours.

"ah!!"

"Shen Yan!"

"Husband, husband!"

"Look this way, look this way."

Stop playing the guitar, talk about me!

"..."

Suddenly, deafening screams and cheers erupted from the scene. Zhang Yi, who had just come to his senses, looked up.

Shen Yan and the musicians have taken to the main stage.

While the musicians were setting up their equipment, Shen Yan slung his guitar over his shoulder and walked to the microphone stand.

"Hello everyone, good evening, I'm Shen Yan."

Shen Yan's outfit today was very simple: a plain white T-shirt paired with light blue washed denim jeans. The most eye-catching thing was his hairstyle.

Round inch.

He just shaved it.

This is one of the reasons for the intense screaming at the scene; it was the first time he had appeared with this hairstyle.

A buzz cut is the ultimate test of good looks.

He shaved his head not to look cool at the music festival, but for the upcoming filming.

Pinch Mom's.

Filming for "The Vigilantes in Masks" began in mid-May and continued until August.

July and August are the hottest months. Filming period dramas with wigs and thick hair is pure torture!

of course.

He had informed his company before shaving his head.

Image management is also a required course for artists. For example, a buzz cut not only tests facial features but also head shape.

Shen Yan's hairstyle is perfect.

Not afraid of a buzz cut.

Cai Yinong didn't say much. Anyway, she could handle it and let him do what he wanted. Besides, there aren't many male stars who shave their heads.

They can even do some marketing later.

As for the issues surrounding the filming of "Love O2O", the impact is not significant.

Filming for "Love O2O" will begin in the second half of the year, giving us several months—enough time for our hair to grow back.

soon.

After the musicians finished setting up their equipment, Shen Yan began his first music festival journey.

"Once by accident, he and she fell in love."

In an era where there is no hesitation

I thought I understood…