Huayu 2009: Who should we call the Heavenly King?

[Shen Yan's New Album Planning Campaign Group 3]

[Naza: Sisters, let's go! Let's all go to 'Bai Ba' and cheer for Yan Ge's new album!]

【Received, received, one set is ready】

[Group Two is ready]

【…】

[Naza: Okay, let's go!]

In 2010, Baidu Tieba had over 2000 million daily active users, making it one of the most popular Chinese online communities at the time.

The viral internet memes that swept the internet in 09, such as "Jia Junpeng, your mom is calling you home for dinner" and "I'm not smoking cigarettes, I'm smoking loneliness," all originated from Tieba (Baidu's online forum).

The popularity of Baidu Tieba has also given rise to a new social etiquette – “Bai Ba” (拜吧).

Friendly visits and mutual promotion.

Whenever an idol releases a new song, or a new TV series or movie, the management team of a certain online forum organizes a "Bai Ba" (praying to the forum) event.

This is to expand publicity.

The previous week, the "Yanfen" publicity team had already warmed up for the "Bai Ba" event, focusing on friendly interaction in the early stages, while today's event is for publicity.

As for buying albums?

The core fan base had already pre-ordered the new album.

On February 1st, pre-orders for Shen Yan's self-titled album were launched simultaneously on Amazon China and Dangdang.com.

In just 48 hours, the number of pre-orders exceeded 6.

One of the wealthy women in the core group bought 5000 albums by herself. Apart from keeping a small portion for her own collection, she used most of the albums to hold giveaway events on the forum.

Anyone who has followed Shen Yan's personal Baidu Tieba for more than a month can participate in the lucky draw.

While other fans weren't as crazy as this young heiress, there were still quite a few who bought dozens or even hundreds of tickets at a time.

The core fan base of 10,000 people each purchased more than 5 copies.

However, not everyone can buy online. Many fans who do not have online banking or Alipay can only buy offline.

Having learned of these circumstances from Nazha and Zhang Dandan, Shen Yan had no other recourse.

He has repeatedly emphasized that he hopes fans will make rational purchases and purchases only according to their needs, and not blindly follow trends.

but.

Useless.

How many rational fans are there when it comes to idol worship?

If fans were rational enough, how could they have raised over a million yuan in just eight days when Zhang Jie terminated his contract with Shang Teng?

"Brother Yan, something terrible has happened! Pirated copies of the album have leaked!"

The album launch party had just ended when Zhang Dandan rushed to Shen Yan's side to report the bad news.

"As expected," Shen Yan said calmly.

It's already 2010, and the speed of piracy in the digital age far surpasses that of the record era.

Album?

That's sold to fans and some audiophiles. Who the hell would spend over 30 yuan to buy an album?

Most of them are just waiting for free pirated resources to be released online.

"Let's go check out the car."

Shen Yan changed the subject, saying that the car was a gift Huang Weijing had mentioned earlier.

For this album launch event, Gold Typhoon prepared two special gifts.

The first gift was a "ringtone buyout" contract.

The entire album contains ten songs, and the three major telecom operators (China Mobile, China Unicom, and China Telecom) bought out the entire album for a fee of 300 million yuan.

According to the contract, Shen Yan would receive 40%, which would amount to 1.2 million yuan.

This price is not a bargain.

By 2010, the boom period for ringback tones had long passed, and the days when SP companies and record companies made big money from ringback tones were gone forever.

China Mobile, China Unicom, and China Telecom basically only buy out the contracts.

Divide into?

I want to eat fart!

Currently, although the three major telecom operators still offer pay-per-use ringback tone services, their main revenue comes from ringback tone packages.

Once users subscribe to a ringback tone package, they can change all the music in the music library at will, making it difficult for record companies to profit from single-song ringback tones.

The second gift from Gold Typhoon was the "car" that Shen Yan mentioned.

A white Toyota Alphard 3.5L luxury version, with a landed price of over 80 yuan.

However, Gold Typhoon didn't provide him with a driver.

A moment later, Shen Yan, Zhang Dandan, and Cai Yinong arrived at the underground parking garage.

The car is very new.

The license plate wasn't even issued; it was just a temporary plate.

"Sister K, let's put this car in the company fleet."

Shen Yan walked around the car once, then handed the keys and the bag containing the documents to Cai Yinong.

"Forehead?"

Cai Yinong paused for two seconds, then realized Shen Yan's intention.

good boy.

This means having the company provide a driver, and incidentally covering fuel, maintenance, and insurance as well.

After thinking for a moment, she smiled and said casually.

"How about this, the company won't take advantage of you. We'll sign a lease agreement later. The monthly rent is 15,000 yuan, and the company will cover all expenses such as driver, fuel, maintenance, and insurance."

"You'll be using this car most of the time, but we'll borrow it occasionally if the company has an emergency, is that okay?"

"Anything is fine."

Shen Yan smiled nonchalantly. He had originally only planned to "get a free ride" from a driver, but now he had an extra source of income, so why not?

Moreover, in his eyes, there is no difference between the GL8 and the Alphard; they are both just means of transportation.

"By the way, where do you plan to register this car? Shanghai or Beijing?"

"Shanghai license plate, please."

At this time, there is no mandatory social security requirement for Shanghai license plates, and Tangren's base is in Shanghai, so what's the point of getting a Beijing license plate?

"Okay, it's settled then."

For Cai Yinong, renting Shen Yan's Alphard was definitely worthwhile, as she had originally intended to provide Shen Yan with a private nanny car.

This kid became famous way too fast.

She just hadn't planned on getting such a good one before; now, you can't rent a brand new Alphard for 15,000 on the market.

Moreover, expenses such as rent and fuel costs can be included in the company's costs for tax deduction.

Cost-effective!

"Let's go, I'll take you to Yanjing TV Station."

A short while later, when the driver arrived, Cai Yinong waved to Shen Yan, signaling him to get in the car.

At 2:30 p.m., Shen Yan was going to Beijing TV station to record the Spring Festival Gala.

Yes, the Beijing TV Spring Festival Gala is pre-recorded.

It was precisely because it was a pre-recorded broadcast that Xu's wife was able to squeeze him in at the last minute. After all, the requirements for a pre-recorded broadcast are completely different from those for a live broadcast.

soon.

The car arrived at Yanjing TV station, and Shen Yan followed the staff to the dressing room.

As soon as he entered, he saw the mature woman putting on makeup, smiled and nodded, and took the initiative to greet her.

"Hello, sister, I'm Shen Yan."

"Hello there."

Chen Hao turned around and responded with a smile.

"I know you. Your songs are really popular lately. I've been listening to them on repeat for days. They're really good."

"Thank you for the compliment, dear sister."

After exchanging a few pleasantries, the two went about their own business. Although the mature woman's charm was captivating, Shen Yan was not Cao Cao.

Shortly after, Chen Hao finished her makeup and went to the lobby to record the video.

She's also a singer; last November, she released her third solo album.

As for his specific skill level, Shen Yan couldn't give a proper evaluation.

About an hour later, it was Shen Yan's turn to go on stage to record.

Due to the tight schedule, the production team did not arrange a live band to accompany the performance, so Shen Yan could only sing using a backing track.

However, for a professional singer, getting it right in one take is basic.

However, just to be on the safe side, the production team recorded it three times.

at the same time.

Pirated copies of Shen Yan's self-titled album are spreading widely online.

On platforms such as Baidu Tieba, QQ Space, Renren, Baidu MP3, Qianqian Music, and Kugou, you can find sharing posts for album resources everywhere.

With a simple tap, you can download all ten songs for free.

In the morning, the resources were still spreading rapidly across the entire network, and then...

exploded!

By the afternoon, word-of-mouth had exploded!

On online communities such as Tianya and Tieba, comments about Shen Yan's new album are popping up everywhere.

[The entire album doesn't have a single bad song? From ballads to rock, Shen Yan's songwriting ability is off the charts!]

["The Brightest Star in the Night Sky" is so healing! After listening to it, I feel like I can fight for another 500 years! Also, the female lead in the MV with the bun hairstyle is absolutely stunning!]

[“Mountains and Seas” is so damn catchy! That line “He understands” gave me goosebumps! My rock spirit is ignited!]

[Mercury is so touching; it captures that elusive feeling so perfectly. I can't stop watching it on repeat.]

[Ah! Ah! "Girl" is so sizzling! It's like she's talking to me on the phone, singing in my ear. Tonight I'm going to use "Girl" to knock!]

I love "Toys," and I'm listening to it on repeat.

【The retro style of "Obsession" is very unique, giving a feeling of traveling back to the 80s. It's trendy, tasteful, and fun!】

[I've listened to "Boy" on repeat for the twentieth time. The 'naive boy' in the lyrics is describing me, isn't it? I didn't have the courage to go to her city after graduation last year, and now I hear she's getting married /crying]

The lyrics are really well-written; they're not just empty sentimentality, but tell a story and create vivid imagery. They're so much better than those mindless pop songs that just sing "I love you, you love him!"

[I'm shocked! He alone occupies four of the top ten spots on QQ Music's new song chart? That's terrifying! Indeed, the masses have sharp ears!]