Huayu 2009: Who should we call the Heavenly King?

Chapter 108 Fire and 'Bad News' (Seeking First Subscription)

"Mom sat in front of the door, humming 'Flowers and Boys at the Door of Parting.' Mom looked at me and said, 'Life is not just about the present hardships, but also about poetry and distant fields.'"

On the third day after the release of the title track, radio stations in major cities such as Beijing, Shanghai, Guangzhou and Shenzhen were almost completely flooded with "Life is More Than Just the Present Misery".

This song has sparked an unprecedented wave of resonance among young white-collar workers.

Once upon a time, Beijing, Shanghai, Guangzhou, and Shenzhen were urban utopias in the hearts of countless Chinese people.

In the wave of rapid urbanization, these four cities, with their resource advantages, have attracted a large number of young people with dreams.

however.

Between reality and dreams lies an insurmountable chasm.

Unattainable housing prices and highly coveted residency permits act like two impenetrable iron bars, keeping countless young people outside the door to "settling down."

Since the beginning of this year, the topic of "escaping Beijing, Shanghai and Guangzhou" has been gaining popularity.

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China News Service, Phoenix News, Caixin Weekly, New Weekly, Lianhe Zaobao, Hunan TV, and many other media outlets, from print media to magazines and television stations, have all reported on this topic.

7 month 29 number.

The Renren Daily published an article titled "Who is fleeing Beijing, Shanghai and Guangzhou?"

Issues such as housing, household registration, excessively high cost of living, and workplace competition are all hitting the post-80s generation hard.

same day.

The Southern Metropolis Daily has added a new column article to its commentary section—"The World Is So Big, I Want to Go See It."

In the few days since Shen Yan's new song "Life Is More Than Just the Present" was released, at least three girls in our editorial department have submitted applications for annual leave.

One person wanted to cycle around Xiamen Island, another wanted to stay in a guesthouse in Dali for half a month, and yet another, having no annual leave, simply quit his job, saying, "The world is so big, I want to see it."

When I saw this reason, I found it very interesting. I called her over and asked her, and that's when I found out it was the name of Shen Yan's new album.

This year, the idea of ​​escaping Beijing, Shanghai, and Guangzhou has become increasingly popular.

This article only uses Shen Yan as a starting point; the majority of the following pages are dedicated to discussing the phenomenon of "escaping from Beijing, Shanghai, and Guangzhou."

Who is on the run?

Why run away?

What can we do to stop them from escaping?

As one of the top ten newspapers in terms of national circulation, this article quickly made headlines on major portal websites even though the golden age of print media has come to an end.

This isn't an entertainment headline!

Instead, it's the news headline on the official website's homepage!

The location with the highest exposure!

And just like that, the phrase "The world is so big, I want to go see it" became an overnight sensation.

Previously, this phrase had already become popular in a small circle, and the name of Shen Yan's new album was not a secret, as it had been mentioned at the Travel Music Festival and on his personal Weibo.

However, there are differences between different types of fire.

This time it's breaking out of its niche!

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It made a strong comeback from entertainment news to social news.

On this day, many companies received similar resignation letters, and in the reason section, they all wrote, "The world is so big, I want to go see it."

These people were all deeply moved after reading that article. Although it was an impulsive choice, there are always some individuals among the vast readership who will make this choice.

Influenced by that article and that sentence, the number of visits to the [W20·Shen Yan Travel Music Festival] special page has surged.

Explosive growth!

A short film about a graduation trip made by graduating seniors from Nanjing Foreign Language School has gone viral once again.

Who hasn't had a youth?

Watching the joyful antics in the short film, a large number of people were deeply moved.

Resign!

Even if you don't resign, you should still apply for annual leave.

In just two days, company leaders and human resources departments across the country were overwhelmed with resignation letters and annual leave applications.

The sheer number of cases has once again drawn media attention.

Chase!

Keep up with the news!

Follow the hottest trends!

Online, the discussion has spread to various online communities, since young people are the main force in online communities.

Although most people weren't discussing Shen Yan's songs, but rather practical issues like housing prices and household registration, the line "The world is so big, I want to go see it" was frequently quoted.

As long as the base number is large enough, even if only one out of ten people pays attention to Shen Yan, that is still an enormous number.

In the past two days, Tangren's external communication phone lines have been ringing off the hook.

Cai Yinong was like a person sitting at home when good fortune came from heaven.

Interview!

Dozens of media outlets across the country want to interview me!

The gold medalist grinned.

Such immense popularity might not be achievable even with investments of tens or hundreds of millions.

but.

Shen Yan did it.

With just one sentence and one song.

When Qi Yalai, who was far away in Europe, received the call, she was even more grateful that she had acquired Gold Typhoon in advance. If she had acquired it now, she would probably have had to pay an extra 100 million.

Zheng Donghan, that old fox, is not easy to deal with.

Qi Yalai grinned, and Sony China grinned even more.

This traffic generation effect is much more powerful than them throwing money at it!

Riding the wave of trending topics, the [W20·Shen Yan Travel Music Festival] successfully connected with a large number of prestigious universities.

Everyone was laughing.

Shen Yan couldn't laugh anymore.

This—this whole situation is beyond his imagination.

He has a headache.

How many brain cells must he expend to access so many multimedia resources?

Even if I racked my brains, I still couldn't come up with that many brilliant lines.

What?

What troubled him even more was his next album; he had originally planned to make a compilation of his hit songs.

According to his vision, the second album was "a bit too artsy," and the target audience was mainly students, white-collar workers, and recent college graduates.

The mainstream group probably doesn't like it much.

In the eyes of those born in the 60s and 70s, those songs would most likely be labeled as "whining without reason."

The label is "forcing oneself to write new words to express sorrow".

They're just bored and have nothing better to do!

"Brother Yan, something terrible has happened!"

Shen Yan, who was on the phone with Cai Yinong, suddenly heard Zhang Dandan's startled voice.

"What's wrong?" Shen Yan turned around and looked.

"It's been leaked. All the songs from your new album have been leaked by someone, and they're all circulating wildly online now."

Zhang Dandan ran up to him with her notebook in her arms.

"Look, a search for MP3 on Baidu yields a ton of results."

"Shen Yan? What happened?" Cai Yinong's voice came through the receiver.

"Sister K, my new album has been leaked," Shen Yan said truthfully. "I need to talk to the record company first."

"Okay, you take care of this first, we'll talk about the media interviews later."

After hanging up the phone, Shen Yan dialed Huang Weijing's number.

To be honest, he never expected that he would encounter such a thing.

In fact, there are quite a few cases of album leaks.

Jay Chou's album "The Era," released in May, was leaked on a large scale just days before its release.

Previously, singers such as David Tao and Eason Chan had similar experiences.

Not only in China, but also on the international music scene.

In June of this year, Eminem's new album "Recovery" was originally scheduled for release on June 22, but a leaked version appeared online on June 10.

All tracks from the album have been revealed.

A few days ago, Taylor Swift's third album's pre-release single "Mine" was also leaked ahead of schedule, forcing the single, originally scheduled for release on August 16, to be moved up to August 4.

After Shen Yan finished his half-hour phone call, Zhang Dandan immediately asked...

"Brother Yan, what did Gold Typhoon say?"

"What else can we do?"

Shen Yan shrugged and said helplessly.

"Released ahead of schedule, officially on sale August 10th."

This date was a week earlier than originally planned. It wasn't that Gold Typhoon didn't want to move forward faster; if time allowed, they would have preferred to release it today.

but.

It takes time to distribute the goods.

Distributors and resellers also need time to react.

Preliminary preparations are also necessary.

However, with such high popularity, the album doesn't really need much pre-release hype.

soon.

Shen Yan updated his Weibo with a new post.

The song was written for everyone to hear, and to be honest, I was a little surprised and quite happy that so many people liked it and heard it ahead of time.

However, each album embodies the hard work and dedication of many people.

On August 10th, the physical album "The World Is So Big, I Want to Go See It" will be officially released. If you like it, please support the official release. Thank you.

There was no blame, no sob story.

This Weibo post quickly went viral.

In just 24 hours, the number of reposts exceeded 120,000, setting a new record for the most reposts on a celebrity's Weibo account.

The number of comments exceeded 30,000 on the same day.

[Awesome! They're so calm even though they were forced to release the album early due to piracy. Just for that attitude, I'll definitely buy it on the 10th!]

[I cried listening to the leaked version, it's so generous! Supporting the official release is a must, I've already pre-ordered three copies!]

The song is truly amazing; I ordered it immediately after listening to the pirated version.

【————】

Meanwhile, the complete leaked version of the new album is being frantically forwarded on online communities such as Baidu Tieba, QQ groups, and Tianya.

Unofficial resources from QQ Music, Kugou Music, and Qianqian Music were quickly pushed to the top of the listening charts.

On Baidu, the search index for "Shen Yan's new album" has risen rapidly, with more than 600 million searches in a single day.

Forty-eight hours after the audio was leaked, the online response was overwhelmingly positive.

"The World Is So Big, I Want to Go See It" received a score of 9.2 on Douban Music, becoming the highest-rated Chinese album of 2010.

The total number of discussion posts on Tianya, Tieba, and Douban groups has exceeded 10.

Music critics such as Li Wan, Yang Bo, Postman, Aidi Ren, Dai San Ge Biao, Yan Jun, and Jin Zhaojun have successively published long articles.

[A profound and popular auditory feast; the completeness and maturity of Shen Yan's new album are truly astonishing.]

—Li Wan: "From conceptual completeness to production quality, this album is at least three years ahead of its time in the Chinese music scene." —Jin Zhaojun: "Putting aside his private life, Shen Yan's creative talent is impeccable." —Yang Bo: "He has written the confusion and aspirations of young people into his melodies." —Postman: "I used to think Shen Yan was just a joke who relied on scandals for publicity, but after listening to this album, my opinion has completely changed. I'm impressed." —Yiding Taisheng: "Brother Yan, Brother Yan."

That morning, Zhang Dandan shook off her dejection and excitedly ran over to share the good news.

"Great news! Great news! Online pre-orders have already surpassed 300,000 units! And our distributors' phones are ringing off the hook with calls from people urgently placing additional orders!"

"And another thing, Sony has directly ordered 100,000 albums. As long as consumers buy the W20 phone, they will receive a physical album of 'The World Is So Big, I Want to Go See It' for free."

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