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Chapter 118 The Godfather of Domestic Reality TV Shows?
Chapter 118 The Godfather of Domestic Reality TV Shows? (Second Update)
Collaborative program?
Even after Zhou Dong confirmed Ming Bei's identity, he still had some guesses.
But hearing his words at this moment, I couldn't help but be shocked.
After a moment, he fell into deep thought.
If someone else suddenly came to him, the channel director, and said, "Let's collaborate on a program," he would definitely think that the other person had lost their mind.
But the person sitting opposite is different.
He is Mingbei.
His status in the entertainment industry is also unimportant, because his mother is Shen Xiu, the largest shareholder of Orange Mobile.
That alone is enough to warrant attention.
This is capital.
Furthermore, this kind of capital in the entertainment industry is far more than just a matter of overwhelming the competition.
That was practically like Pangu stepping into a miniature world!
So, after hearing Mingbei's words, Zhou Dong had many guesses flash through his mind, but he still spoke first, "What kind of program do you want to make?"
Seeing that the conversation had started, Shen Xiu gave her classmate Caixia a wink and went to another table so that the two of them could talk in detail.
Mingbei didn't waste any words and stated his idea directly: "I want to create a program, buy the rights from South Korea, and then localize it!"
"We haven't figured out the specific operational methods yet. We can handle the entire process, and the TV station will simply be used as a broadcasting platform..."
'
Upon hearing this, Zhou Dong was taken aback, then looked surprised.
He figured Mingbei was probably there to learn from others, asking about the show's operation and maybe even considering sponsoring a variety show.
But unexpectedly, the other party wanted this kind of cooperation!
Mingbei created a variety show and then used Pengcheng TV as a pure broadcasting platform.
This is turning a variety show into a TV drama!
Because many TV dramas are produced in this way, the production company sells the finished product to the TV station, paying a certain amount per episode to buy it out.
But it's extremely rare for a TV show to be presented in this way.
Zhou Dong was astonished by Ming Bei's wild imagination.
If it's an online platform, then any form of cooperation is possible.
However, for a local TV station like this, such ideas are indeed a bit beyond the scope of what is expected.
However, because of Mingbei's identity, Zhou Dong needs to gain a deeper understanding before giving further advice.
Which variety show are you talking about?
"Running Man from South Korea".
"I've heard a little about this; it's influential not only in their country but also well-known throughout the Asia-Pacific region!"
"Yes, their influence overseas is even greater than their influence domestically!"
This is because their program is indeed groundbreaking and innovative. People of all nationalities will not encounter any obstacles when watching it. Apart from language issues, the game settings are also universally applicable.
"localization...
"
Zhou Dong naturally has his own understanding of variety shows; otherwise, he wouldn't have become the channel director of a satellite TV station in his early forties.
In his view, buying the copyright and localizing it is a normal practice and nothing special.
However, if they want to localize it, they may encounter problems adapting to the local environment.
Therefore, there are some risks involved.
However, if they follow Mingbei's approach, the risk would be much lower for them.
The production costs aren't with them, so the TV station only needs to cover a very small amount of content.
If it flops, then cut it off as soon as possible and stop broadcasting it.
But, "What if the ratings explode?"
Zhou Dong took a deep breath and slowly began, "After the explosion, how should we discuss the GG fees and other revenue sharing?"
If it were truly profitable, it would attract a whole host of shady characters.
Furthermore, the television station is also rife with factions and competition among various parties.
If it explodes, can they just watch their hard-earned money fall into other people's hands?
"That's a matter of details," Mingbei laughed. "If it's simply about providing a platform, then we'll definitely earn the lion's share of the revenue. Otherwise, how can we cover the initial expenses?"
"But if Uncle Zhou and you guys are also involved in the production process, then we can discuss how to split the profits!"
This is a matter of choice; essentially, it depends on whether you have a positive outlook on the show.
Or, to put it another way, whether or not one has a good opinion of the show's producers, Mingbei.
At this moment, Zhou Dong felt that he had reached a major turning point in his career development plan.
One step out, and you might be in paradise.
But it could also be hell.
If he succeeds, his position at the TV station will be further enhanced, and it's not impossible for him to even aim for the position of deputy director.
If I fail, I don't think it's a big deal; at worst, I'll just be demoted.
So, we've come back to that question.
Does he approve of Mingbei's idea?
After a long silence, Zhou Dong finally spoke, "The production costs of the program come from..."
"Orange Mobile will be the title sponsor, paying the lion's share," Mingbei explained. "The special sponsorship, as well as other voice-over sponsorships, are basically all from our internal brands!"
He paused, then continued, "As for the MCs, they may not be particularly famous, but I guarantee they'll be very suitable!"
"And there's no need to worry about the initial guest list; I have decent connections in the industry..."
'
He had a complete plan; it wasn't something he did on a whim or on a whim.
Zhou Dong understood that the money issue was not a concern for the time being, as a wealthy patron would handle it.
As for the guests, they rely on Mingbei's connections.
As the television station, his role would likely involve providing equipment, personnel, venue coordination, and serving as a proper broadcasting platform.
"The market for outdoor competitive reality shows in China is practically nonexistent right now," Ming Bei said in a deep voice. "Whoever gets involved first will seize the initiative!"
"The economic interests involved here are far greater than anyone imagines!"
Upon hearing this, Zhou Dong chuckled and said, "Mingbei, are you trying to become the godfather of reality TV in China?"
"I wouldn't dare accept that!" Mingbei shook his head and said, "Anyway, I think this opportunity is alright, so I thought I'd give it a try. Essentially, it's also for brand promotion, and also to support an old friend in the industry..."
"Would you be a regular cast member?" Zhou Dong asked doubtfully. "If the show becomes popular, the status of the regular cast members will definitely rise, right?"
"No, I'll participate in one or two episodes, but I won't be the main MC!"
"Um"
Zhou Dong took a deep breath, pondering the feasibility of this matter.
Furthermore, given the sponsorship from a brand, which significantly reduces the risk, he hopes that Pengcheng TV can maintain a certain degree of control if he decides to participate.
If Mingbei didn't want the title of "Godfather of Variety Shows," could he accept it?
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