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Chapter 117 A Leisurely Variety Channel Director, Testing the Waters! (First Update, Please Subscribe!)

"Is this a running race show?"

If he runs away, someone will chase him. If they catch him, will they...hehehe?

They were very puzzled, "Will anyone watch a show like this?"

Entertainment festivals need to be interesting to attract people; otherwise, not many viewers will enjoy watching them.

The CCTV program is different; it has a profound foundation that most TV stations can't achieve and can only produce variety and entertainment programs.

"Actually, there was originally a foreign show that was quite popular and had a certain audience base," Mingbei explained. "The core appeal was competitive running, individual battles, and the name tag ripping game!"

"I want to buy the rights, then find artists to perform with us—essentially copying their successful approach!"

There's nothing wrong with copying successful experiences, as long as it's legal.

Buying copyrights for localization is a very common practice.

Moreover, the fact that the show was popular before proves that it has potential.

"We'll have the phone as the title sponsor, and all other sponsorships, like special sponsorships or friendly sponsorships, will use our own products," Mingbei continued. "That's basically a done deal for the product line!"

Marketing expenses are a significant component of mobile phone companies' expenditures.

If you don't advertise, how will consumers know what kind of phone you have or what attractive features it has?

The advent of the mobile internet era has, to some extent, also been an era of explosive growth in marketing.

Sponsorship of programs is also a common marketing tactic.

If it could explode on its own, the effect would be extremely pleasing!

"Okay, you go talk to them first, and let us know how much it will cost later!"

In their view, whatever Mingbei does regarding work, they should strongly support him.

Because the facts have already proven his strength, there is no need for any further doubt.

Even though producing a show might cost a lot, it's totally worth it if it gets good results. "Let's meet up with my classmate tomorrow and see how things go," Shen Xiu said after a moment's thought. "Finding the person shouldn't be a problem, but how to proceed afterward is up to you to figure out."

'

Mingbei gave an "OK" sign. Right now, he was just getting a feel for the situation and wasn't going to take any action anytime soon.

The next morning, Mingbei was woken up early to prepare to go out and meet someone.

Since he was going to discuss business, Mingbei dressed up a little.

Wearing a black fitted suit without a tie or bow tie, with the top button undone, he appeared somewhat casual yet still formal.

"Wow, our son has finally decided to dress up!"

When Mingbei's mother, Shen Xiu, saw him come out of the dressing room, she praised him and immediately took out her phone to take a picture.

"Wait a minute, take a picture of me and post it online so my best friends can see how handsome my son is!"

""

Mingbei was speechless, thinking to himself, "Are middle-aged women really that competitive?"

They compare everything: their husbands, their children, and how well they live.

However, despite thinking that way, he still cooperated with his mother and took a few photos.

With just that face, Mingbei doesn't need to pose at all to be extremely photogenic.

After some fuss, the two went out and headed to their meeting place.

These wealthy women always meet at upscale places.

Things like rooftop cafes and revolving restaurants.

Mingbei wasn't particularly fond of these places, but one advantage was that they were relatively quiet, making them suitable for discussing matters.

Upon arriving at their destination, the two of them already attracted a lot of attention in the elevator.

Shen Xiu was a great beauty when she was young, otherwise she wouldn't have given birth to Ming Bei, a son whose looks are over 90%.

Generally speaking, sons tend to resemble their mothers more, so you can tell they are family as soon as they appear together.

Some people even think Shen Xiu looks like Mingbei's older sister because she does look very young.

"Roar roar roar!"

Seeing this, Shen Xiu covered her mouth and chuckled softly after stepping out of the elevator, though her laughter was somewhat wild.

Mingbei was speechless. These slightly older people could be easily coaxed into being happy with just a few sweet words.

Fortunately, she soon saw her old classmate and immediately became dignified, regaining her composure.

After the two groups met, the two women immediately hugged.

"Caixia, it's been so long! You're still as beautiful as ever!"

"What you're saying? Our school's most beautiful girl is still as youthful and lovely as ever, she hasn't changed much at all!"

After a round of mutual compliments, Shen Xiucai began to introduce them, "This is my son, Mingbei, and this is Aunt Caixia and her husband, Director Zhou!"

At this moment, Caixia and her husband stared intently at Mingbei, their eyes filled with undisguised amazement.

"Your son is so handsome, just like you!"

Shen Xiu said smugly, "That's right, luckily he inherited more from me, it wouldn't be so good if he looked like his dad!"

"Hey, what are you saying? Mingliu is a handsome guy too!"

Then, Caixia looked at Mingbei and said with emotion, "I can't believe your son has grown so much. The last time I saw him was when he was in elementary or middle school!"

"Yes, he's busy with his own things now and isn't helping out at home!"

"Oh?"

She had naturally heard about Mingbei's family business, after all, Orange Mobile was not only famous in Shenzhen, but also quite well-known throughout the country.

Clearly, that will be a star company in the future, and it is bound to rise!

Why abandon such a large family business to pursue your own interests instead of inheriting it?

Zhou Dong, the head of the TV station's variety channel, chuckled and said, "Mingbei, you're off acting, aren't you? Lots of girls in my department like you!"

Last night his wife received a phone call and then asked him to cancel everything and come to the appointment today.

They only knew that Shen Xiu from Orange Phone was looking for them, but they didn't know that her son was actually Ming Bei!

Admittedly, I had seen him before, but I thought it might just be someone with the same name, so I didn't investigate further.

Seeing you today has cleared up some of my previous doubts.

I just don't know why they suddenly contacted me.

Because he had been made to attend this gathering beforehand.

"Yes, Uncle Zhou, I apologize for this sudden invitation!"

"It's alright," Zhou Dong waved his hand and laughed. "Although I'm the so-called channel director, I don't have many programs under my control. Although Pengcheng TV has been broadcast on satellite, its performance in variety shows is only so-so. Moreover, to put it more broadly, our TV station's influence among national satellite TV stations is limited..."

This is also true; very few local TV stations can be broadcast on satellite and called "satellite TV".

Even with this honor, there are more than fifty national satellite TV stations, but only a handful are top-tier.

The others only have some influence locally.

"So I'm still pretty free, and I can't really say I'm being disturbed!"

He said it somewhat casually, but it was clear that he was not entirely at peace with himself.

Mingbei smiled and said, "Well, since that's the case, Uncle Zhou, would you be interested in trying out a show together?"

Testing the waters?

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