Huayu: From the Era of Ringtones to Becoming a Legend

After hearing Lu Jiuge's words, Zuo Wei and the others were all bewildered and fell silent.

Aside from guessing it was a music variety show based on the name, I had absolutely no other idea about it.

After looking at the bewildered group, Lu Jiuge assigned tasks while explaining them.

"I have three core requirements for this show, and you must remember them."

Seeing Lu Jiuge's serious expression, Liu Sixi and the others became serious and took out paper and pens to take notes.

Lu Jiuge's voice was clear and resolute:

"First, there are zero barriers to entry. It doesn't matter if you're a professional, have a background, or have a management company; as long as you want to sing, you can apply."

"Secondly, there is no upper age limit. From eighty-year-old seniors to young students, as long as their singing skills are excellent, they are all welcome. Minors must have passed puberty, and we do not produce children's variety shows."

"Third, we prioritize ordinary people. We reject backroom deals by capital, we reject pre-selection, and we reject shortcuts for popular celebrities. The stage is reserved only for ordinary people who truly have singing skills and dreams."

The moment these three rules were announced, the office erupted in chaos.

Zero barriers to entry, no age restrictions, open to all!

This isn't just making a music variety show; it's clearly about tearing open a completely new hole in the stagnant music scene!

Liu Sixi slapped his thigh and stood up excitedly:

"Amazing! Xiao Lu, once these three rules are released, they'll absolutely blow up the entire internet! All those overlooked grassroots singers and folk talents will definitely go crazy signing up!"

Chen Bin nodded repeatedly:

"Zero barriers to entry mean maximum participation, and the focus on ordinary people hits the pain point of today's audience."

"Everyone's tired of those celebrity singers who are all hype and marketing; they just want to see real, talented performances!"

Unlike Chen Bin and Liu Sixi's market analysis, Zheng Lin offered a different perspective:

"With the current capabilities of our technology department, setting up the registration channel and providing technical support throughout the process will be no problem!"

Zuo Wei was even more eager to try:

"Mr. Lu, you decide when to release this news, and I'll immediately set up a dedicated team for publicity!"

"No rush!"

Lu Jiuge shook her head slightly:

"The bigger the news, the louder it should be."

"The worst thing about reality TV shows is changing the rules halfway through. We need to finalize the details so that not a single word can be changed when it's released. That's how we make it credible!"

"yes!"

After Lu Jiuge said that, Zuo Wei instantly realized his impulsiveness.

Lu Jiuge glanced at the group of people and, without hesitation, immediately changed the meeting to a preparatory discussion meeting for "The Voice of China".

Following the format of the later "The Voice of China," Lu Jiuge recounted the most criticized parts of the show after it aired, in a revised and improved version.

After spending a day explaining the program rules, Lu Jiuge convened all relevant personnel from Qianxing Entertainment the next day to discuss and explain for another day, finally completing the overall plan.

At 9:00 AM on the third day, Qianxing Media's Jingjie Entertainment website, official blog, and all platform accounts simultaneously released a bolded and pinned announcement.

[Major Announcement! Qianxing Media's nationwide music talent show, "The Voice of China," has officially launched!]

[Program Concept: Zero entry requirements! Open to all ages! Prioritizes ordinary people! Prioritizes talent!]

[We don't care about background or capital, we only care about your voice! As long as you dare to sing, the stage will be open for you!]

The news, like a typhoon and a giant wave, instantly overturned the entire Internet.

#The Voice of China Has Zero Entry Barriers#

#Music variety shows that ordinary people can participate in#

#Lu Jiuge wants to create a stage for folk singers#

Three topics surged to the top of the trending searches at an alarming speed, with the total number of views exceeding 100 million in just ten minutes!

The entire internet went completely crazy, with comments in the comment section increasing by hundreds per minute.

"Did I read that right? Zero entry requirements? No age limit? I, a working-class person, can sing?"

"I've had enough of those talent shows where everyone's got connections and connections; finally, there's a show that only judges talent!"

"Lu Jiuge is going to expose the deepest secrets of the music industry! She's specifically promoting amateurs; she's cutting off the path for established stars!"

"Regardless of whether it works out in the end, based on these three rules alone, I'm rooting for Lu Jiuge!"

"My mom is fifty years old and loves to sing, I want to sign her up! Thank you 'The Voice of China'!"

Ordinary audiences, grassroots singers, folk musicians, college students...

Almost all ordinary people who had been shut out of the music industry by capitalists stood up to support them.

But at the same time, even fiercer criticism arrived as expected.

#Lu Jiuge is trying to attract attention again#

#Amateurs making variety shows is a joke#

#Zero barriers to entry? This could easily turn into chaos and disorder#

The online trolls who had previously attacked Qianxing's monopoly, fans of traditional record companies, and capitalist forces whose interests had been threatened immediately swarmed in to launch a frenzied smear campaign.

"A company that neglects its core business, relies on opportunism and manipulation to build its fortune, dares to claim that it prioritizes ordinary people? What a load of rubbish!"

"They're definitely trying to fleece ordinary people, charging registration and training fees all in one go—it's disgusting!"

"He's already messed up the music scene, and now he's wreaking havoc on the variety show industry!"

The voices of criticism and support were intertwined, and the controversy grew louder and louder.

Lu Jiuge looked at the soaring faith value on the system interface in her mind and smiled slightly.

This is exactly the effect he wanted.

Being criticized equals popularity, and controversy equals traffic. "The Voice of China" has become a nationwide sensation even before it has started recording.

Behind the public frenzy, a deadly siege targeting Qian Xing and Lu Jiuge is brewing.

The headquarters office of Shanghai Yawei Records is where the operators of twelve record companies, including Tianyin, are located.

Looking at the announcement posted on the Qianxing Entertainment website on the projector, their faces grew increasingly grim.

However, none of the traders spoke up; they couldn't think of a good response at the moment.

Meanwhile, in the chairman's office of Tianyu Media.

Qian Jiang, director of Mango Entertainment and chairman of Tianyu Media, stared at the announcement from Qianxing Media on the screen with a grim expression and roared:

"That's Lu Jiuge for you! She just poached three singers, and now she's going to start a music talent show, openly challenging Hunan TV!"

"You really think you're something special? No way!"

The secretary standing to the side paused for a moment, then tentatively suggested:

"Chairman, although Qianxing Entertainment has been quite lucky in the music industry, now that they're going to do variety shows, they definitely need to find a TV station to broadcast them, which is our home turf..."

Before the secretary could finish speaking, Qian Jiang had already fully grasped the situation and excitedly gave the order:

"Xiao Li, you're right, contact Tomato TV and Blue TV immediately..."

"In short, call every TV station that has a good relationship with us and tell them that anyone who dares to broadcast Qianxing Entertainment's 'The Voice of China' is going against us!"

After a pause, Qian Jiang continued:

"Furthermore, contact all record companies that have had conflicts with Qianxing Entertainment and demand that they stop granting song performance rights to all contestants participating in 'The Voice of China'!"

"Okay, Chairman, I'll contact them immediately!"

The secretary's suggestion was adopted, and she happily began making phone calls.