Huayu: From the Era of Ringtones to Becoming a Legend

Zuo Wei's voice was filled with anxiety as he stared nervously at Lu Jiuge, awaiting his decision.

Lu Jiuge slowly got up, walked to the window and looked at the night outside. She didn't rush to answer, but quickly reviewed the current public opinion and the changes in momentum in her mind.

The more silent he became, the more anxious Zuo Wei grew.

"President Lu, there are criticisms all over the outside world, saying that we are domineering, monopolistic, and have an ugly attitude!"

Lingyun Player was also affected; many distributors and terminal equipment manufacturers began to adopt a wait-and-see attitude and dared not cooperate with us in depth anymore…

"And those twelve record labels are moving incredibly fast; they've already decided on a name for their new player: Music Hub!"

"They claim to have gathered top copyrights from across the industry, with sound quality comparable to Lingyun, and also promise to make it permanently free, clearly indicating that they are determined to fight us to the death."

"Copyright, distribution channels, public opinion, users... we are besieged on all sides. If we don't find a solution, we will really be in a very passive position."

Lu Jiuge returned to the tea table and sat down, calmly inviting Zuo Wei to sit down as well.

"passive?"

"I haven't even made a move yet, so how can you say I'm being passive?"

The left was startled:

"Mr. Lu, you already have a solution?"

"certainly."

Lu Jiuge drank a cup of tea:

"Traditional record companies, having had their lifeline cut off, how could they possibly surrender willingly?"

"They use online trolls to smear me and launch a media attack; this is their specialty."

"Joining forces to make a media player and using copyright to besiege me is the only way they can go."

"Including the current online criticism of me for monopolizing, being domineering, and using technology to control others..."

Lu Jiuge raised her eyes, her gaze showing no anger, but rather a hint of understanding.

"The more fiercely I'm criticized, the higher the popularity becomes. The more criticism I receive, the more famous Qianxing becomes."

The left side represents sudden realization.

He then suddenly remembered that Lu Jiuge had relied on being criticized to get to where she is now since her debut, and her greatest skill was fighting a desperate counterattack.

From being ridiculed by the entire internet for overestimating his abilities, to being attacked by the record industry alliance for breaking industry rules, and now being accused of monopolistic hegemony...

Every time he was criticized, he became more popular and made Qianxing stronger.

This is the strongest attribute etched into Lu Jiuge's bones.

"But Mr. Lu!"

Although he had figured this out, Zuo Wei was still worried:

"Infamy can bring popularity, but it can't stop their music player. With twelve record companies and holding nearly 70% of the song copyrights on the market, once it's officially launched, the impact on Lingyun will be fatal."

This is the issue that everyone is most worried about.

In terms of technology, Qianxing is unmatched.

Copyright is unmatched by traditional records.

Once the other party launches a siege using free access and full copyright protection, even the most powerful Lingyun Player will face the embarrassing situation of having no songs to play.

Chen Bin, Zheng Lin, and Liu Sixi also pushed open the door one after another, each with a solemn expression on their face.

"Mr. Lu, the finance department has received news that many GG merchants are starting to take a wait-and-see approach and have suspended contract renewal negotiations with us."

Chen Bin spoke.

"The technical department has made defensive preparations, but with the official launch of Lehui Player, user diversion is an inevitable result!"

Zheng Lin adjusted his glasses and reported on the response plan.

"We've been constantly expanding our content library, but the copyrights to most classic old songs are in their hands, and we can't catch up in a short time."

Liu Sixi sighed and explained the current situation the company was facing.

All eyes turned to Lu Jiuge.

Waiting for him to break the deadlock.

Lu Jiuge glanced around at everyone, then slowly spoke, her voice steady and powerful:

"Have you ever thought about this: music players are never the end goal?"

Everyone was taken aback.

"Mr. Lu, what do you mean?"

Lu Jiuge stood up, walked to the whiteboard in the office, picked up a pen, and made a light drawing.

"The war in digital music has never been a war between players, but a war for traffic, users, and attention."

"They want to trap me with copyright, so I'll step out of the media player circle and not fight them to the death over copyright."

The one on the left is eye-catching:

"You mean, attracting attention and acquiring new users?"

"That's right!"

"Traditional record companies have copyrights and mature record systems, which is their advantage."

"But at the same time, there is a fatal weakness, which is that they do not understand the traffic code of the new era, do not know how to create stars, and do not know how to capture the attention of young people."

"In today's music scene, veteran singers are relying on their past successes, while there's a lack of new talent. Young people want to hear new songs, follow new idols, and watch good music programs, but in the entire country, there isn't a single truly competitive music variety show!"

One sentence was enough to enlighten everyone.

Yes!

Traditional record companies, clinging to a mountain of old song copyrights, thought they were safe and sound.

However, it completely ignores the fact that what truly drives traffic, ignites nationwide enthusiasm, and creates a climax of dissemination is never copyright or a massive number of songs.

It's a path that can create stars, break out of the circle, and allow the whole nation to participate!

Zheng Lin was the first to react:

"Mr. Lu, are you planning to make a music variety show?"

"You're right!"

Lu Jiuge's tone was firm:

"They're trying to block me in the music player arena, so I'll just go up a notch and create a nationwide music talent show!"

"Use variety shows to generate buzz, use variety shows to create singers, use variety shows to create hit songs!"

"At that time, we'll create our own idols, produce our own hit shows, and control the top-tier streaming rights. Their old songs will be worthless in the face of nationwide phenomenon variety shows!"

The office was completely silent.

Everyone was stunned by Lu Jiuge's extremely audacious idea.

How to avoid copyright crackdowns and elevate the level of variety show production?

Using star-making to fight copyright?

Using public enthusiasm to overwhelm industry attacks?

This line of thinking completely defies their understanding!

The left side shows rapid breathing.

"Mr. Lu, but we've never done variety shows before, and there are no successful music talent shows in the industry. If we mess it up, the situation will only get worse, and we'll definitely be criticized even more harshly!"

Upon hearing this, everyone nodded in agreement.

Making variety shows is too risky.

Crossover, outsider, spending a lot of money, contestants' skills and experience...

Any one of these points can be seized upon by the entire internet and subjected to relentless online abuse.

Lu Jiuge suddenly smiled.

A frank and open laugh, a confident laugh.

"scold?"

"When have I ever been afraid of being scolded?"

"From the very first day of starting my business, I've been surrounded by criticism."

"They called me a monopoly, they called me a hegemon, they called me arrogant!"

"Perfect, let me add another point to criticize them: arrogant for crossing over into a new field, an amateur doing variety shows, overestimating their abilities!"

"The more criticism we receive, the higher the attention we get. The variety show becomes a hit before it even airs—that's the effect I want!"

"My ability to get scolded is the best form of advertising!"

His words, brimming with passion, instantly ignited everyone's fighting spirit.

Yes!

Others may fear criticism, but Lu Jiuge is not!

Others rely on their reputation to make a living, but Lu Jiuge takes off by enduring criticism!

This is Lu Jiuge's most unique, most unbeatable, and most despair-inducing weapon!

Liu Sixi was the first to get into the swing of things and start discussing business:

"Xiao Lu, what kind of music variety show do you want to make? Can our content team meet your requirements? Do we need to add more staff?"

Chen Bin's spirits lifted:

"In terms of finances, with our current cash reserves, we have more than enough to support the production of a variety show."

Zheng Lin nodded emphatically:

"The technical department handled everything perfectly, from publicity and online voting to live streaming!"

Zuo Wei was so excited that he trembled all over:

"Mirror Entertainment is building hype across all platforms, turning criticism into buzz and controversy into traffic!"

Looking at the group of people before her, united in purpose, a hint of warmth flashed in Lu Jiuge's eyes.

This is the team he built from scratch.

In the face of crisis, remain calm and united.

He pressed his hand down, and the office returned to silence.

"This variety show isn't niche, it's not a trial run; if we're going to do it, we'll make it the largest, most influential, and most widely participated music talent show in the history of China!"

"I've already thought of a name."

He paused, his voice steady and resolute:

"This variety show will be called 'The Voice of China'."