Reborn in 1991, I opened supermarkets all over the world.
Chapter 62 Men, Money Makes Them Handsome
After taking a shower, Qiao Ling, wearing Lu Zifeng's oversized short-sleeved T-shirt, sat in the yard chatting with Lu's mother.
Lu's mother asked if the supply and marketing cooperative's discounts and promotions would affect the mall, and also asked how much money they had made from selling goods that day, and whether they had worked hard.
Not long after, Lu Zifeng finished showering and ran out shirtless: "Where are my clothes? I mean, the one that's exactly the same as Sister Ling's."
Lu's mother glared at Lu Zifeng: "Are you out of your mind? Are you doing this on purpose?"
Qiao Ling smiled without saying a word.
Lu Zifeng finally understood, and then curled his lip: "Don't you mind the smell of sweat?"
Qiao Ling smiled and said, "I like it."
Lu's mother tactfully left the group chat and went back to her room to cut watermelon.
Qiao Ling leaned on Lu Zifeng's shoulder, gazing at the moon, and said, "Actually, I rented a two-bedroom apartment in the residential area yesterday, but I've been busy today and haven't had time to move in. If you're free tomorrow, could you help me move in? It's not good to keep crowding Zhenzhen."
Lu Zifeng nodded: "Okay."
"Aren't you going to keep me here?"
"You've already rented your place, what's the point of me keeping you here? But I can come over and keep you company."
"Heh~"
Over the next two days, business at New Era Supermarket remained booming.
The store only calmed down a bit after the egg giveaway promotion ended and some items were returned to their original prices.
Sometimes, consumers don't actually go shopping because they need something. They're just browsing and enjoying the friendly service from the staff. Then, as they wander around, they realize they need something and end up buying it.
After a customer finished paying with a small shopping cart, he asked Qiao Ling, "I bought over forty yuan worth of things. Can you give me a discount? You can always bargain when you buy clothes in big department stores in the city."
Qiao Ling said with a smile, "The premise for negotiating prices is that they have enough profit margin to cut. We follow the path of small profits but quick turnover, so our prices are already very low."
As Qiao Ling said, the sales volume of the self-service store is quite good, but the profit margin is actually not high.
Fast-moving consumer goods (FMCG) follow a high-frequency turnover strategy. If a 10% profit margin can be turned over twice in a month, that's 20%. Turning it over three times would be 30%.
In contrast, Wei Jun's business follows a low-frequency, high-profit model.
If you don't make a sale for six months, you can make enough to last you six months.
This not only requires finding customers through hard work, but also depends on luck.
Wei Jun asked Lu Zifeng, "When are we going to set up a department store like Huidong Department Store? Selling high-end clothing and high-profit electronics, that would be a more stable way to make money."
Lu Zifeng said, "It would tie up too much capital; we're not considering it for now."
Nowadays, there are no entry fees, end-cap fees, or even payment terms in stores. It all depends on putting up inventory with real money, which is too risky.
The main problem is that Lu Zifeng himself lacks experience in running a comprehensive retail store.
If you can perfect your supermarket business, achieving the scale of RT-Mart and the reputation of Pang Donglai, and then develop an online platform, then your rebirth will have been worthwhile.
Wei Jun bought a tea set and placed it in his office. He brewed a cup of tea and brought it to Lu Zifeng: "Boss Lu, what are your plans for this trip to the city?"
Lu Zifeng said, "When the self-service store opened, the supply and marketing cooperative also launched a promotion. Although on the surface they were acting with imperial authority, it was definitely related to the instigation of that bitch Su Min. I came here this time to get those photos of Su Min at the auction and find a few magazines to publish them. Don't think I'm all talk and no action."
"Isn't the newspaper publishing it?" Wei Jun asked.
"In this kind of matter, magazines are more open and have more freedom of speech than newspapers," Lu Zifeng said.
"Got it. You can have your girlfriend, who works at a newspaper, write the article and submit it to a magazine."
Lu Zifeng rolled his eyes at Wei Jun: "I just don't want Siyan to get involved in my business, so I'm considering finding a magazine."
Wei Jun sat down next to him, grinning, and asked, "I heard from Gu Quan that you came back very late that day. Did you... well, you know what I mean, did you?"
Lu Zifeng retorted irritably, "What the hell?!"
Wei Jun wasn't angry even after being scolded. He still said with a grin, "You don't always have to keep the person you like in your heart. Sometimes you can keep them in bed too."
"You son of a bitch..." Lu Zifeng pointed at Wei Jun: "Stay away from Si Yan from now on."
After thinking for a moment, Lu Zifeng added, "Stay away from my sister Ling too."
Wei Jun was stunned for a moment, then jumped up from his chair: "Lu Zifeng, Lu Zifeng, you speak so righteously, but your heart is dark and gloomy. You actually did such a thing. You are simply... you are simply a role model for us all. President Lu, please teach me a few moves."
Lu Zifeng waved his hand: "You can't learn that. First of all, you have to be as handsome as me, which you can't achieve. You've already lost at the starting line."
"Pah!" Wei Jun snorted and patted Kudou: "A man becomes handsome when he has money."
"Take your time being handsome. I have an appointment for lunch, I'm not taking you." Lu Zifeng picked up his briefcase from the table, slammed the door, and left.
The usual spot, in front of the Xinhua Bookstore.
Lin Siyan had been waiting there for a long time.
She didn't know which direction Lu Zifeng would appear from, so she looked around, but in the end, Lu Zifeng still blindfolded her from behind.
"Let go, there are so many people!" Lin Siyan pried Lu Zifeng's hand off, turned around and stared at Lu Zifeng for two seconds, then took a step forward, wrapped her arms around Lu Zifeng's waist, hugged him, and pressed her face tightly against his chest.
"Aren't you afraid of too many people now?"
"They can't see my face, so they don't know who I am."
That makes sense.
During the meal, Lin Siyan handed the envelope containing Su Min's photo to Lu Zifeng.
The newspaper had no intention of using these photos, fearing that people would say they were stingy.
But magazines are different. Magazines want to boost sales, so they'll write about anything and everything.
"The newspaper has the photos on file. These are a few that I had printed separately."
"Thanks," Lu Zifeng said habitually.
"What have you been busy with lately?"
"I opened a small shopping mall in Dongxian County."
"Wow, they didn't even invite me to come and see him." Lin Siyan's tone was a mix of happiness for Lu Zifeng and disappointment.
"It's too far and difficult to get here. Besides, I'll definitely settle down in the city in the future, so there's no need to rush."
"Indeed, if two people are truly in love, what does it matter if they are together every day? Don't you agree?"
Lu Zifeng glanced at the photo in his hand and casually gave a reply.
Lin Siyan rinsed her mouth with tea, then looked at Lu Zifeng with a half-smile: "Is the manuscript you submitted finished?"
"I'm figuring out how to write it."
"After you finish writing, would you like to ask the editor there to proofread it, then have a meal together, and send them a book as a gift?"
Lu Zifeng shifted his gaze from the photo to Lin Siyan's face and said, "The same trick won't work after two uses."
"Hate!"
While Lu Zifeng and Lin Siyan were enjoying their time together, someone else was having a lot of worries.
Lin Shouyi finally found the contact information of Wang Jianguo, the director of Dongxian Street Police Station, in his phone book.
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