Reborn in 1991, I opened supermarkets all over the world.

1991 7 Month 1 Day.

New Era Self-Service Supermarket officially opened.

A flower basket was placed, and firecrackers were set off, creating a festive atmosphere.

A long line had already formed at the entrance, consisting not only of elderly people who were busy with their families, but also young people who were curious about something strange.

An elderly woman asked, "The firecrackers have already been set off, why aren't you opening the door yet?"

Lu Zifeng raised his wrist to check his watch: "The auspicious time hasn't arrived yet, please be patient!"

Jiang Ce, holding a Seagull color camera, said, "Let's take a picture of the opening while we still have time."

"Okay!" Lu Zifeng waved, and Qiao Ling, Zhong Qin, Song Zheng, and the two newly recruited sales assistants all gathered around.

Gu Quan took the camera from Jiang Ce: "You go over there, I'll take the pictures."

Jiang Ce hesitated for a moment: "Do you even know how to take pictures? Take a few more, don't worry about wasting film, I'm just worried you won't take good ones."

Qiao Ling was also worried that Gu Quan wouldn't be able to take good care of things, and said to Lu Zifeng, "It would be great if Reporter Du were here."

After saying that, he pressed his whole body against it.

Lu Zifeng put his arm around Qiao Ling's waist, thinking: If Reporter Du were here, things wouldn't be so fun.

People on both sides were still crowding towards the middle when Gu Quan had already snapped two photos.

At 8:08, the auspicious time has arrived.

With a loud clang, the roller shutter door was pulled open, and the crowd surged in.

Lu Zifeng instructed Jiang Ce and Song Zheng: "There are many people today, so you two need to keep a close eye on things. Don't let anyone steal anything, and especially don't let anyone open the packaging and eat it. If there are any disputes, try to take them to the office inside. It is forbidden to insult or beat customers."

An old lady called out, "Comrade, let me see this towel."

Zhong Qin replied from a few meters away, "Take it yourself. If you're not buying after you've looked at it, put it back where it was. I'll come and tidy it up in a bit."

"Hey, what are these baskets for?"

"Sir, you can take the basket inside and put whatever you want in it, then pay at the counter. But you can't take the basket home; we'll pack your things in plastic bags for you."

Before long, a long queue formed at the counter.

Qiao Ling picked through the goods with one hand and pressed the calculator with the other: "Comrade, this totals eighteen yuan and fifty-three cents. You're just one yuan and forty-seven cents short of getting a free carton of eggs. Would you like to pick something else?"

The man shopping slapped his forehead: "I'd completely forgotten if you hadn't mentioned it."

His woman complained, "You're so silly, it's a good thing someone reminded you."

The man casually picked up a bag of snacks from the island counter: "How much is this?"

Qiao Ling said with a smile, "Five cents."

The man took three bags directly.

Lu Zifeng placed the priced items one by one into plastic bags, and finally added a free box of six eggs: "Take care!"

In the midst of her busy schedule, Qiao Ling discovered that Gu Quan was secretly taking pictures with a camera.

So, taking advantage of the two-second gap, she pressed her face against Lu Zifeng's shoulder and made a heart shape with her hands towards Gu Quan.

The pose she used to take the photo was one that Lu Zifeng had taught her before.

For business cooperation, give us a thumbs up;

A casual snapshot, making a peace sign;

Couples can make a heart shape with their hands in photos.

With a "click," Gu Quan responded with an "OK" gesture.

Meanwhile, the county supply and marketing cooperative was holding a high-level meeting.

Director Chen mentioned that the opening of the New Era Self-Service Supermarket would definitely have an impact on the supply and marketing cooperatives, so he wanted to take advantage of the above documents to increase the discounts.

Liu Guoqiang twirled the pen in his hand and said, "The document clearly states that discounted items are limited to slow-moving goods that have been stockpiled for many years, as well as food items nearing their expiration date, with a maximum discount of 20%. We've been doing this for the past two months, but the results haven't been significant."

Director Chen smiled and said, "Documents are documents, but when it comes to specific business operations, there are always ways to adapt them."

Liu Guoqiang stopped twirling his pen and asked, "What? Are you trying to offer discounts on necessities and in-demand items? There's no compensation from above if these things go unsold?"

Director Chen said, "Even if we don't receive subsidies, we must still do what we're supposed to do. If we let New Era Development continue to develop so rapidly, the supply and marketing cooperative will be finished."

Liu Guoqiang shook his head with an awkward smile.

He privately believed that whether the supply and marketing cooperatives went out of business or not had little to do with the New Era.

Even without the new era, the numerous small shops and stores that sprang up like mushrooms after rain would have been enough to give the supply and marketing cooperative a run for its money.

The key issue lies in the transformation of the business model.

However, Director Chen believes that it doesn't matter if they lose a little money in a price war with New Era, as the supply and marketing cooperative has unique resources and it's not their own money that's being lost.

The New Era is different. Lu Zifeng is just a small vendor. How much money could he possibly lose?

By defeating the New Era, not only can the supply and marketing cooperatives be saved from their dire straits, but it can also deter other restless newcomers.

After a day of discussion, the supply and marketing cooperative finally came up with a series of discount and promotion plans.

In addition to continuing to discount previously slow-selling products, they will also sell grain, oil, and flour at cost.

The news quickly reached the family quarters.

Upon inquiry, it was discovered that a bundle of egg noodles, which normally sells for 50 cents, can now be purchased at the supply and marketing cooperative for 35 cents.

But it was all for naught; the price was clearly marked on New Era, and you could buy it for just 33 cents.

To savvy consumers, the so-called cost price quoted by supply and marketing cooperatives is highly inflated.

They didn't know that New Era was actually selling at a loss, and even less did they know that New Era only sold at a loss for certain products that competed with the supply and marketing cooperatives. For example, while both were types of noodles, those brands not offered by the supply and marketing cooperatives, where consumers couldn't compare prices, were actually being sold at high profit margins.

However, consumers have already formed the impression that New Era offers genuine products at fair prices. Even if the profit margin of a certain product is as high as 50%, they still feel that it is more cost-effective to buy things at New Era due to the lack of comparison.

By 9 p.m., the New Era, which had been engaged in a fierce battle all day, finally came to a halt.

Qiao Ling pulled up the bill: "Wow, we sold over 20,000 yuan worth of goods today!"

However, when the goods were checked against those cleared by Zhong Qin, a lot of things were missing.

Some of the cookies were even opened, two pieces were eaten, and then they were put back.

"Damn it, who is this guy?!" Jiang Ce couldn't help but curse.

Lu Zifeng didn't care too much. After all, even in the 21st century with its extensive surveillance, similar product damage would occur, let alone now.

He said, "We had a lot of people today for our opening event. Plus, it was everyone's first time, so we were all inexperienced and inevitably made some mistakes. I don't blame you, but you all need to understand that sales, service attitude, and merchandise loss are all directly linked to your wages."

Seeing Qiao Ling still frantically pressing the calculator buttons and scribbling on her hands, he asked, "Didn't you already finish the statistics?"

He's thinking of buying a simple electronic payment terminal so my sister Ling won't have to work so hard. I wonder if those things are still available now.

Qiao Ling replied, "It's about calculating profits!"

Lu Zifeng laughed and said, "Are you crazy? Do you think this is still your grocery store? You can just do an inventory check every month, otherwise it will be too tiring."

Qiao Ling said "Oh," and asked, "So what are we doing now? Going home from get off work?"

Lu Zifeng waved his hand: "After get off work, let's eat, it's on me!"